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Tag: Lexus

  • Lexus becomes automotive partner of Cognizant Major League Cricket

    Lexus becomes automotive partner of Cognizant Major League Cricket

    Mumbai: Cognizant Major League Cricket (MLC) is thrilled to announce that luxury automotive brand Lexus has become the automotive partner for the league’s highly anticipated second season.

    “We are excited to welcome Lexus as the Automotive Partner of Major League Cricket,” said MLC CEO Vijay Srinivasan. “Their reputation for unparalleled luxury and commitment to their customers aligns perfectly with our vision for the league. Together, we look forward to delivering an exceptional experience to cricket fans across the nation.”

    Under the new agreement, Lexus will be integrated into on-field and broadcast content throughout the season. The brand will also be featured in fan communications and MLC digital platforms. This is the first time Lexus and MLC have partnered together.

    “Partnering with Major League Cricket offers Lexus the opportunity to reach a new diverse fanbase with a brand that shares an unwavering commitment to performance, customer experience, and their fans,” said Lexus advertising & media head David Telfer. “We’re committed to growing with MLC during its second season to elevate the presence of the U.S. team and engage with new fans.”

    MLC kicks off its second season on Friday, 5 July. Tickets for all matches, including the four playoffs, are available online through the official cognizant Major League Cricket website. In addition to the world-class matches, fans have several ticket options to choose from, with general admission tickets starting at $30 per person. The season’s excitement extends beyond the pitch, with entertainment, fireworks, free giveaways, player signings and meet-and-greets, merchandise giveaways, food trucks, and samples throughout the tournament.

    Fans nationwide are encouraged to act fast and secure tickets at tickets.majorleaguecricket.com.
     

  • Publicis Groupe acquires Malaysian interactive agency Arachnid to bolster Saatchi & Saatchi digital offering in APAC

    MUMBAI: France-based Publicis Groupe has acquired 100 per cent stake in Malaysian digital agency Arachnid.

    Established in 1996 in the capital city Kuala Lumpur, the Malaysian agency today employs a team of more than sixty digital communications specialists. It has roots in digital and interactive marketing the agency‘s service offering has evolved to cover all forms of interaction-oriented touch-points. Its portfolio of clients includes Dutch Lady (dairy), Lexus, MINI, Petronas (oil and gas), Reckitt Benckiser, and Toyota. Arachnid serves over 25 markets across North America, South America, Western and Eastern Europe, Africa, Asia and Australia.

    Post the acquisition, the agency will be rebranded Saatchi & Saatchi Arachnid, and will become a part of the Saatchi & Saatchi network in the Asia-Pacific region. Arachnid founder and CEO Chin Weng Keong will continue to lead the business as Saatchi & Saatchi Arachnid, and will now report to Saatchi & Saatchi Asia Pacific Chairman and CEO Chris Foster.

    With this buyout, the Publicis Groupe now has more than 600 full-time employees in Malaysia through its networks Leo Burnett, Publicis Worldwide, Saatchi & Saatchi and VivaKi. At the end of June 2012, Publicis Groupe employed nearly 13,000 people across the Asia-Pacific region.

    Fosters said, “Today‘s transaction signifies a major scaling up of our digital capabilities across the Asia Pacific region, in order to provide our clients with the best possible solutions across the full multitude of consumer channels. The acquisition of Arachnid will further enhance our ability to deliver powerful integrated campaigns for our clients in this strategically important region and to unleash the ‘unreasonable power of creativity.‘ “

    Weng Keong added, “We‘ve been exploring becoming part of a global group for a while and we‘ve received a number of offers. We‘ve finally found the right fit with Publicis Groupe. We share a common vision and strategy with the Saatchi & Saatchi teams, and our excellent rapport promises a wide range of synergies. This is an opportunity for us to evolve beyond pure-play digital, and to integrate our capabilities into a new generation agency well positioned for an exciting future.”