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  • Lexar snaps up No.1 spot in India’s camera memory card market

    Lexar snaps up No.1 spot in India’s camera memory card market

    MUMBAI: Lexar zooms into top frame with India’s No.1 camera card crown. If memory serves you right make it Lexar. The global memory and storage brand has just captured the No.1 position in India’s camera memory card market, according to the latest CMR Consumer Storage Flash Devices Report (Q1 CY2025).

    The numbers speak volumes: Lexar holds a whopping 69 per cent share in the high-performance CFexpress category and 36 per cent market share by value in SD cards, making it the overall leader in the segment. Cfexpress cards, known for lightning-fast speeds, are the go-to choice for professionals working with 4K and 8K content and Lexar seems to have won the confidence of India’s digital creators by a landslide.

    “Securing the No.1 position in India’s camera memory card market is a significant milestone,” said Lexar general manager of India Middle East and Africa Fissal Oubida. “This latest CMR report is a testament to our focused strategy, product innovation, and growing trust among professionals and enthusiasts alike.”

    Lexar’s rise has been powered by a portfolio that ticks all the right boxes: breakneck read/write speeds, rugged reliability, and storage options that range from compact gigabytes to hefty terabytes. Whether it’s a wedding in the monsoon or wildlife in the Thar, Lexar’s weather-sealed, shockproof cards are built to take the shot and survive it.

    The company’s professional-grade offerings include Cfexpress, SDXC, microSD, card readers, and portable SSDs, all geared toward creators who need storage that keeps up with their vision.

    Lexar’s Indian distribution muscle via Redington Ltd., Creative Newtech Ltd., and Supertron Electronics Pvt Ltd has also helped the brand stay close to the country’s fast-expanding imaging and content creation ecosystem.

    As digital storytelling and creator-led content continue to boom in India, Lexar’s ability to blend speed, safety, and scale has positioned it as a brand not just capturing data but capturing the moment.

  • Lexar conducts an extensive Pan India channel roadshow to boost it’s retail network in India

    Lexar conducts an extensive Pan India channel roadshow to boost it’s retail network in India

    Mumbai: Lexar, a provider of memory and storage solutions, in collaboration with its national distributors Redington Ltd, Creative NewTech Ltd, and New Color India Films, organised a massive channel pan-India roadshow, including metro cities like Delhi, Mumbai, Bengaluru and Chennai, to further strengthen and expand the Indian distribution network and to bring their innovative product portfolio in India. This series of roadshows is aimed at meeting the partners, building bridges, forging new partnerships, and to also ensure consumers are getting zero data loss protection, no counterfeit but genuine storage solutions with blazing speeds and massive capacities, and the best customer service with no limitations in India.

    The memory solution industry in India is currently witnessing significant growth, mainly driven by factors such as rising demand for data storage & security, rise in the content creation industry and the adoption of cloud computing. Furthermore, the government’s push for digitalization and internet penetration has created a favourable environment for the memory solutions provider in the market. With the increasing popularity of gaming, multimedia content, and data-intensive tasks has fuelled this growth.

    Lexar is all set to bring its comprehensive range of Portable SSD, next-gen gaming RAM, Micro SD cards and Gen 5 NVMe SSD to the Indian market, to cater to an increased demand for high-speed, high-capacity memory solutions in the industry. The company’s latest portfolio is designed by over 1000 R&D engineers and tested on more than 2000 devices, ensuring no data loss or counterfeit products in the market.

    Commenting on the same, Lexar general manager of the Middle East, Africa, and the Indian Subcontinent Fissal Oubida, said, “Lexar’s market share is steadily expanding across India, this reflects our commitment to meeting the evolving needs of our Indian clientele. We are actively establishing a strong position in components, SSD, and DRAM segments. The market dynamics and evolving technology landscape suggest a promising future for our innovative solutions. As India continues to embrace digital transformation and technological advancements, we are excited about the potential for Lexar to make a meaningful impact in the lives of Indian consumers and businesses alike.”

    He further added, “Our innovative product lineup, offering high speeds and large capacities, is a testament to this commitment. We are thrilled about Lexar’s potential to significantly influence the lives of Indian consumers. Our interactions reaffirmed our commitment to understanding the unique needs and aspirations of our Indian clients. We are dedicated to forging strong partnerships, delivering exceptional value, and contributing positively to the dynamic Indian market. Each interaction inspires us to embrace future opportunities and contribute meaningfully to the growth and prosperity of the communities we serve.”

    In addition to the roadshow, Lexar will be conducting energized digital campaigns and channel strategies to educate customers about the innovative use of Lexar products through authorized distributors in India. The company is committed to launching localized customer support channels in both Tier 1 & Tier 2 cities to provide comprehensive after-sales service. To enhance its recall value, Lexar also plans to brand itself in more than 200 retail shops in each metropolitan city in India.

    Lexar remains committed to ensuring its products are readily available across India. The company assures its channel partners a seamless product replacement with no limitations and the best customer service. As a testament to this commitment, the company will be expanding its professional team in India to a 12-member team by the end of Q2 this year.

    All Lexar products will be available in all major retail and e-commerce outlets, including Croma, Reliance Digital, Amazon, and Flipkart, ensuring wide availability to consumers.

  • Lexar to showcase range of imaging cards with blazing speeds and capacities at CEIF 2024

    Lexar to showcase range of imaging cards with blazing speeds and capacities at CEIF 2024

    Mumbai: Lexar, a global brand in memory and storage solutions, will be showcasing its comprehensive range of high performing imaging cards with blazing speeds and massive capacities at CEIF – Consumer Electronic Imaging Fair Mumbai 2024, India’s consumer electronic & imaging show and exhibition. This mega event is organised by All India Photography Trade and Industry Association, and will be taking place at the Jio World Convention Centre in Mumbai, from January 11 till 13 January, 2024 at Pavilion 1, 2 & 3. Lexar is participating at this event with World Media Corporation, an established reseller of memory cards in Mumbai.

    Lexar’s high-performance memory cards and card readers are designed for professional photographers and videographers who need to capture and store high-resolution images and 8K videos. The innovative high-performance portfolio shall include all categories of Lexar’s imaging cards ranging from its cutting-edge CFexpress cards SDXC, microSD, card readers along with portable SSDs, all designed to be compatible and seamlessly integrate with various branded professional cameras, camcorders, and drones. These memory cards offer blazing fast read and write speed performance with massive storage capacities for capturing, accessing, and transferring high-definition multimedia files, including 4K and 8K videos, without any lag. Lexar’s memory cards are also known for its durability, weather-sealed and shock-proof, thereby protecting your data even in harsh conditions. All Lexar products are currently available with national distributors Redington Ltd., New Color India Films and Creative NewTech Ltd. in India.

    Speaking about their participation at the fair, Lexar General Manager of Middle East, Africa, and the Indian Subcontinent Fissal Oubida said, “The massive proliferation of digital platforms and usage of social media channels has played a crucial role in the surge of content creation and growth of the photography and videography market in India. The tremendous growth in the content creation industry is directly proportional to the growing demand for high quality memory and storage solutions that can store, protect, and transport files at faster speed. Our robust portfolio in photography and videography, enables both the professional and the enthusiast to get their best shot and accelerate their workflows.”

    At CEIF, Lexar will be showcasing its world’s fastest Professional CFexpress™ Type B card diamond series, for that powerful performance and accelerated post-production workflow which professionals demand, with a stunning speed of 1900 MB/s read and 1700 MB/s write, thereby increasing productivity and better exposure.

    For Type-A users, Lexar will display its range of Professional CFexpress™ Type A Card GOLD series, to help capture the high quality data and cinematic-quality 8K videos easily. With a rated Video Performance Guarantee 400 (VPG 400), the CFexpress™ Type A card has a minimum write speed of 700 MB/s & 800MB/s and a read speed of up to 900MB/s, making it ideal for high-speed continuous shooting and stable video recording, ensuring minimum lags.

    The Professional SILVER PRO SDXC™ UHS-II Card will also be displayed. This high quality memory card from Lexar, sets a new benchmark in V60 class performance with high-speeds of 280MB/s read and 160MB/s write. Additionally with capacities ranging from 64GB up to 1TB, you can find a capacity that lets you stay in the zone and keep shooting.

    “As the consumer landscape continues to evolve, we remain dedicated to empowering various segments, including vlogging, professional photography, videography cinema, and OTT. Through our participation at CEIF 2024, we aim to engage directly with our customers, enabling them to experience the full potential of our products. This event is a great opportunity for Lexar to connect with our customers and exhibit our continued commitment to delivering cutting-edge imaging solutions. Our presence at this event not only allows us to reinforce our existing relationships and build new ones but also provides a platform to showcase our latest memory and storage technologies.” Oubida added.

  • Lexar on-boards Advent PR as its strategic brand communication partner

    Lexar on-boards Advent PR as its strategic brand communication partner

    Mumbai: The global brand name in flash memory solutions, Lexar has announced the appointment of Advent Public Relations, an award-winning research-based PR Consultancy, as its strategic brand and digital communication partner.

    In its role, Advent PR shall be responsible for formulating and adopting an integrated communication channel route, aimed at enhancing and reinforcing the corporate leadership position in India as well as driving the consumer engagement through digital and influencer marketing, in a phased manner.

    Lexar has been a trusted global brand name in flash memory solutions for over 25 years, with its award-winning line-up of products including memory cards, USB flash drives, card readers, solid-state drives, and DRAM, committed to providing the right solution to fit everyone’s needs. All Lexar product designs undergo extensive testing in their quality labs with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.

    Talking about the development, Lexar’s Director Gaurav Mathur said, “The rising demand for the low-cost storage solution across various applications is emerging as one of the key factors for the growth of flash memory solution industry in India and this is where we see a huge potential for Lexar to grow in the Indian market.”

    “To meet our vision and required goal, it is imperative to on-board an expert consultancy in the field of Tech Communication, who with their expertise could devise and implement the right brand strategy to enhance our presence across print, electronic, online, and social media. Advent PR met our criteria and we are elated to have them on board as our prospective communications partner,” he added.

    Advent Public Relations Director Kheman Kumar said “We are happy to announce as the recognized communications and digital partners for Lexar for the Indian market. Advent Public Relations as an agency is committed to understanding the client’s needs and delivering the best. We look forward to working closely with the brand’s marketing team and designing result-driven strategies for the brand which shall boost & achieve brand objectives.”