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Tag: Levi Strauss & Co.

  • Prasun Kumar elevated to chief marketing officer at Magicbricks

    Prasun Kumar elevated to chief marketing officer at Magicbricks

    Mumbai: Prasun Kumar, who was previously business head – New Revenue Verticals & Head – Operations, Digital Marketing & Quality Assurance at Magicbricks has been promoted to chief of marketing at the leading real estate portal.

    In this new capacity, Prasun will oversee the company’s entire marketing, research, and editorial functions. Additionally, he will also be Business Head for a few strategic revenue verticals.

    Before rejoining Magicbricks in 2023, Prasun held the position of chief marketing officer at Justdial. His professional journey, spanning over two decades, includes leadership roles at renowned organisations such as Reliance Communications, Sony Mobile Communications, MTS, Levi Strauss & Co., Madison Communications, and McCann Worldgroup.

  • The Levi’s brand returns to Lollapalooza India 2024 with its iconic tailor shop

    The Levi’s brand returns to Lollapalooza India 2024 with its iconic tailor shop

    Mumbai:  The Levi’s® brand is bringing its legendary Tailor Shop back to Lollapalooza India 2024 at Mahalaxmi Race Course, Mumbai on 27 to 28 January 2024. After making an impact at the inaugural edition of the festival, the brand returns to the second edition offering exclusive designs and customizations for festival-goers eager to make a style statement.

    Teaming up with leading Indian artists, Aaquib Wani, Mira F Malhotra and Aniruddh Mehta, the Levi’s Tailor Shop unveils 15 designs inspired by music, moments & memories that will be available at Lollapalooza India 2024. Festival-goers have the opportunity to personalize their Levi’s® festival product, with limited-edition designs tailored panelling, heat press stickers, and screen prints —  expressing their individual style with Levi’s® iconic denim.

    Additionally, the Levi’s brand is bringing the Tailor Shop to the Artist Village at the festival, where performing musicians can add their personal touch to Levi’s® gear with these limited-edition designs.

    Levi Strauss & Co., SAMEA, VP & managing director Amisha Jain shared, “Levi’s has always served as a canvas for authentic self-expression, and our Levi’s® Tailor Shop presents consumers with a distinct and memorable experience where they can create one-of-a-kind pieces unique to their personalities. The response towards the Levi’s® Tailor Shop was overwhelming last year and we can’t wait to create unique stories and styles with festival attendees this year at Lollapalooza India 2024.”

    At Lollapalooza India 2024, the Levi’s brand hopes to connect with a new generation of fans seeking authentic brand experiences at the intersection of music and style & captivating a new generation of fans seeking authentic brand experiences. 

  • Amisha Jain to lead Levi Strauss & Co. and the company’s operations

    Amisha Jain to lead Levi Strauss & Co. and the company’s operations

    MUMBAI: Levi Strauss & Co. announced on Tuesday the appointment of a new leader in its commercial organisation. Amisha Jain has been named as the company’s new senior vice president and managing director of South Asia-Middle East and Africa (SAMEA).

    She will be responsible for leading the company’s operations in SAMEA and ensuring that the geography continues to drive expansion and growth, contributing to the company’s success in Asia and around the globe.

    Jain brings more than 20 years of experience across multiple industries including physical and digital retail, consumer goods & technology and a track record of leading profitable, sustainable growth & transformation initiatives in both multinational and domestic companies in India to the company.

    Most recently, Jain was the chief executive officer at intimate-wear brand and platform Zivame. During her tenure there, she scaled the business nine times in three years before the business was acquired by Reliance Group in 2020, according to the company.

    “We are thrilled to welcome such a dynamic, proven leader to the company,” said Levi Strauss & Co executive vice president and chief commercial officer Seth Ellison. “Amisha’s years leading digital and physical retail businesses, her track record of delivering results while connecting with consumers and her passion for innovation are a combination that will set our SAMEA cluster up for accelerated growth.”   

    “I am excited to join LS&Co. and the Levi’s® a brand—one that I have always admired as a consumer and a business leader. The team has had an incredible journey thus far, and I am delighted to be part of this passionate and high-performing group. Together we will strive to take the brand to even greater heights in the region,” said Amisha Jain.

    Jain fills this role following the transition of Sanjeev Mohanty in late 2021. Mohanty, the company’s previous senior vice president and managing director of SAMEA, is currently Levi Strauss & Co.’s senior vice president and managing director of the US and Canada.

    Jain has an MBA from INSEAD & a master’s degree in electrical engineering from the University of Texas at Arlington. She started her career as an engineer with Motorola Inc. and has held roles across multiple functions including sales, operations and strategy at organisations like McKinsey & Company, Nike and Arvind Group.