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  • Amisha Jain to lead Levi Strauss & Co. and the company’s operations

    Amisha Jain to lead Levi Strauss & Co. and the company’s operations

    MUMBAI: Levi Strauss & Co. announced on Tuesday the appointment of a new leader in its commercial organisation. Amisha Jain has been named as the company’s new senior vice president and managing director of South Asia-Middle East and Africa (SAMEA).

    She will be responsible for leading the company’s operations in SAMEA and ensuring that the geography continues to drive expansion and growth, contributing to the company’s success in Asia and around the globe.

    Jain brings more than 20 years of experience across multiple industries including physical and digital retail, consumer goods & technology and a track record of leading profitable, sustainable growth & transformation initiatives in both multinational and domestic companies in India to the company.

    Most recently, Jain was the chief executive officer at intimate-wear brand and platform Zivame. During her tenure there, she scaled the business nine times in three years before the business was acquired by Reliance Group in 2020, according to the company.

    “We are thrilled to welcome such a dynamic, proven leader to the company,” said Levi Strauss & Co executive vice president and chief commercial officer Seth Ellison. “Amisha’s years leading digital and physical retail businesses, her track record of delivering results while connecting with consumers and her passion for innovation are a combination that will set our SAMEA cluster up for accelerated growth.”   

    “I am excited to join LS&Co. and the Levi’s® a brand—one that I have always admired as a consumer and a business leader. The team has had an incredible journey thus far, and I am delighted to be part of this passionate and high-performing group. Together we will strive to take the brand to even greater heights in the region,” said Amisha Jain.

    Jain fills this role following the transition of Sanjeev Mohanty in late 2021. Mohanty, the company’s previous senior vice president and managing director of SAMEA, is currently Levi Strauss & Co.’s senior vice president and managing director of the US and Canada.

    Jain has an MBA from INSEAD & a master’s degree in electrical engineering from the University of Texas at Arlington. She started her career as an engineer with Motorola Inc. and has held roles across multiple functions including sales, operations and strategy at organisations like McKinsey & Company, Nike and Arvind Group.

     

  • Levi’s celebrates women changemakers with #IShapeMyWorld Season 4

    Levi’s celebrates women changemakers with #IShapeMyWorld Season 4

    MUMBAI: Levi’s® celebrates the power of women and their determination to inspire change, with the fourth edition of its successful #IShapeMyWorld campaign.

    The stories featured in the last three seasons have touched hearts and have helped the campaign take the shape of a movement that unites diverse women – by inspiring them with powerful stories of unstoppable women who have shaped their world on their terms.

    Arjuna awardee Jwala Gutta has always been in the thick of action both on and off the court. Jwala’s story is about following one’s path, staying focused and not accepting pre-conceived notions of the world about gender or popular acceptable behavior.

    In her journey from being a regular Punjabi girl to being one of the most renowned rappers in India, Hard Kaur has worked her way up with no short-cuts. Braving the pressures of the otherwise male-dominated industry, she turned her life around by focusing on her passion, i.e. music. Her story of staying true to her name and boldly paving her journey is an inspiration to several artists in the country today.

    Bollywood singer, Aditi Singh Sharma never gave up on her dreams and continues her quest today. From not knowing Hindi properly, to being the only girl singing in a rock band, to going door to door with a demo CD to all musicians, Aditi has done it all. Aditi’s story is all about moving forward and overcoming all challenges in her way.

    Born in Banaras, UP, a conservative ecosystem, where women are only expected to stay within the confines of their kitchens and homes, the Singh sisters decided to be the change.  Fueled by their passion for Basketball the sisters channelized all the negativity being poured on to them to become the forerunners of women’s basketball in India. By fighting the conservative society and living their dreams, the Singh sisters have set an example for others to follow.

    Meeta Bharvani, Director Marketing, Levi’s® India says, “The #IShapeMyWorld campaign is driven by the insight that in a world that still tries to restrain women from achieving their potential by fueling insecurities about themselves; whether it is about her ‘body’ or her ‘being’; there are an increasing number of stories of women who took their chances and beat the odds. Our objective is to drive compelling stories crafting a narrative that celebrates ‘her’ choices that ultimately shape her world, in the spirit of authenticity, originality, and purposefulness that is inherent to the Levi’s® brand.”

    Since the last season, Levi’s® has gone a step further by taking this campaign on ground with a Live session. The Live session will see two of these inspiring women in an intimate conversation with a curated set of audience adding on to these power-packed stories.

  • Private labels coming soon on Jabong

    Private labels coming soon on Jabong

    MUMBAI: As the e-commerce wars continue, online fashion retailer Jabong.com is all ready to jump in. According to PTI report, the company is planning to launch private label brands in the next 4-5 months.

     

    Talking to PTI, Jabong.com’s founder and CEO Arun Chandra Mohan said,  “We are setting up a full-fledged design team in London because we also want to create our own brands that provide good, fast, western fashion to the Indian consumers. We are in the final stages of setting up a top end design studio in London. It will be a team of the best fashion companies in the world that are going to be focusing only on creating the design. There is an immense opportunity to develop our own brands.”

     

    Jabong.com sells over 1,500 brands like Adidas, Puma, Levi’s, Converse, Proline, Nike among others. It also has apparels from leading fashion designers.

     

    Mohan added, “About 55-60 per cent of the company’s revenue comes from tier II and III cities. There are not enough malls in the smaller cities, which makes it conducive for people to shop online. We are growing at 10-15 per cent month on month. We are doing sales of about $30 million a month.”

     

    Commenting on the increasing e-commerce market in India, Mohan said that India is at an inflection point, where China was nearly three-four years ago.

     

    Jabong has also invested heavily on its mobile app because nearly 50 per cent of people are accessing internet through their mobile phones and that brings about 30 per cent revenue to the company.

  • You Nguyen is United Colors of Benetton’s creative director

    You Nguyen is United Colors of Benetton’s creative director

    MUMBAI: The Benetton Group has consolidated its management and creative structure with the appointment of You Nguyen, United Colors of Benetton’s new chief merchandising officer and creative director.

    Nguyen will adopt an integrated merchandising strategy to deal with all aspects of the brand: from the collections to brand identity and including in-store architecture and mood. In this way, he will contribute to the evolution of an icon of Italian taste, based on colour, design, quality and a unique eye for detail.
     
    Nguyen said, “I joined Benetton Group in order to contribute to an incredible brand like United Colors of Benetton, which operates in more than 120 countries. The brand’s future depends chiefly on its staying loyal to its identity, on its solidity and time-honoured ties with such values as design, architecture and innovation. I think my “foreign” sensitivity will help to see and interpret that future through new eyes so we present it to the world’s new generations with well-founded pride in the past and a renewed vision of the future”.
     
    Benetton Group executive deputy chairman Alessandro Benetton said, “I am very pleased to welcome Mr Nguyen,” commented. “I believe his international experience will help us to write a new chapter in our story of innovation so we may continue to be prime movers in the economic and social geography of the upcoming decades – not least through a consistent integration of on-trend fashions and dependable quality and prices. We want Benetton to be an increasingly important part of the world we live in, which is why we devote body and soul to our job. We will do even better, that which we already do well”.
     
    Nguyen joined Benetton from Levi Strauss in San Francisco, where he worked from 2003, becoming global senior VP of merchandising and design, for Levi’s Women in 2009.