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Tag: leverage

  • Samsung US’ ad campaign seeks to leverage NFL association

    MUMBAI: Consumer electronics maker Samsung has announced a multi-million dollar deal for the 2005 and 2006 National Footbal League (NFL) seasons in the US.

    Samsung, which is the official HDTV associate of the NFL, also unveiled its ad campaign in the US including TV commercials, print, online and in-store exposure featuring four NFL quarterbacks Dan Marino, Troy Aikman, Boomer Esiason and Steve Young.

    Samsung is looking to push its HDTV categories – LCD, Plasma, DLP, and SlimFit. To celebrate the new relationship, Samsung kicks off its first of two NFL on-line promotions called the Samsung NFL HDTV Challenge. This promotion will provide on-line visitors a chance to win a trip to Super Bowl XL.

     
     
    Samsung US senior VP sales and marketing Peter Weedfold says, “This is an exciting time for Samsung, the NFL, its fans and all NFL viewers to unite behind the world’s greatest game viewed on Samsung High
    Definition Televisions. We feel privileged to team with the NFL and our All-Star quarterbacks who are all coveted leaders in sports entertainment. NFL games on a Samsung LCD, DLP, SlimFit or plasma HDTV are a long-awaited matrimony and an experience millions of viewers and fans will fall in love with for decades to come.”

     
    NFL lead executive – marketing and sales Phil Guarascio says, “In a continuous effort to align our brand with key leaders in the industry we are pleased to partner with Samsung, an innovator and global
    leader in consumer electronics. Samsung High Definition TV brings a new level of excitement and realism to the NFL at home experience enhancing fan enjoyment.”
    Marino says, “I am thrilled about my relationship with Samsung, a brand of excellent products truly representing premium quality and life enriching home entertainment. I spent 17 years in the NFL and I know that fans will appreciate how a crystal clear Samsung HDTV helps them appreciate the vibrant colors of the field, and the energy of the game.”

    Samsung will also have the ability to leverage their NFL association within the home audio entertainment system, DVD player, and DVD recorder categories.

  • Star Movies seeks to leverage hype around final ‘Star Wars’ movie

    MUMBAI: One of the biggest movie sagas of all time is about to come to a close. George Lucas’ Star Wars film epics which began way back in 1977 will go out with a bang.

    The final chapter Star Wars: Episode III — Revenge of the Sith, which shows why Darth Vader turned to the dark side has its worldwide opening on 19 May (in India as well).
     
    To coincide with the excitement Star Movies will launch the initiative Experience Hollywood. The journey kicks off with a special double bill of Star Wars movies – Star Wars Episode I: The Phantom Menace and Star Wars Episode II Attack of the Clones.
     
     

    Star Wars Episode II: The Attack of the Clones airs on 13 May at 6:25 pm. This will be followed by exclusive never-seen-before footage from The Revenge of the Sith before its all India theatrical release.

    The movies had created a rage worldwide with Star Wars – The Phantom Menace grossing around $431,088,301 and Star Wars 2 – The Attack of the Clones, pulling in $924,488,301!

    Star Wars – The Phantom Menace is an effects-soaked space saga about Jedi Knights uncovering a galactic plot, meeting a gifted boy with an uncertain future. the film is set some 30 years before the original Star Wars episode 4: A New Hope in the Era of the Republic.

    According to media reports, Geroge Lucas has also announced plans for two Star Wars television spinoffs, one a live-action series and the other an extension of the Clone Wars animated series that airs on the Cartoon Network. The reports also indicates that Lucas says both are at least a year away from production.