Tag: Leonid Musatov

Havas Media Group India retains MTS India account

MUMBAI: Havas Media Group India has yet again retained MTS India’s integrated media business following a multi agency pitch which included all the top agencies.

Speaking on the retention, MTS India chief marketing and sales officer Leonid Musatov said, “Havas has been our partner since we launched in this country. Their thought leadership, digital-at-the-core approach and category understanding was impressive. Considering all such attributes, we have decided to retain Havas as our partner agency.”

“Given MTS India’s data centric play within the telecom industry we wanted to extend our digital focus. After considering various options, we have decided to retain Havas Media as our agency. We look forward to working with the Havas team with renewed vigour,” added MTS India brand and media director Amitesh Rao.

Havas Media Group India and south Asia CEO Anita Nayyar said, “It is a matter pride that MTS has once again chosen Havas Media. The pitch has further entrenched our relationship with MTS. It has been a great association till now and we will ensure we provide more meaningful connections for the brand in the coming year.”

“MTS is a dynamic brand which thrives on innovation. We are very confident that we will keep up the great work that we have been doing over the years for the brand. We are delighted to be extending our partnership with them,” commented Havas Media India MD Mohit Joshi.

Havas Media recently won the integrated media mandate of Yepme.com and the digital duties of XOLO mobile and Business World.

September 4, 2014
MTS Launches #IndiaForShiva movement on social media

MUMBAI: Sistema Shyam TeleServices Ltd. (SSTL), that provides telecom services under the MTS brand has launched a movement on social media to bring all countrymen together to support Shiva Keshavan – Olympian from India who is set to compete in “Luge” at the Sochi Winter Olympic Games. MTS has been actively supporting Shiva Keshavan in his quest for Gold. Given that Shiva Keshavan would be competing at Sochi as a ‘Citizen Olympian’ under the Olympics flag in place of the Indian Tricolour; the IndiaForShiva campaign has been rolled out as a show of support for the champion luger.

According to Leonid Musatov, Chief Marketing & Sales Officer – MTS India, “MTS as a brand has always believed in providing a platform to talented youngsters, who bet on themselves, challenge reality and don’t let the present come in way of their future. We have been consistently supporting Shiva Keshavan for the last two years in his journey to the Sochi Olympics. We have always believed in Shiva and his dedication to the sport of Luge, despite the sport not being as popular as some of the other sports in the country. Now, when the chance to win the Olympic medal is so close, it is time that we all stand behind Shiva and cheer for him”.

The IndiaForShiva campaign by MTS India is an extensive social media movement to generate support and wishes for Shiva Keshavan. The campaign would encompass specially designed twitter feeds, engagement activities on Facebook and other social media channels.

MTS Brand Ambassador and Winter Olympian, Shiva Keshavan said “As an athlete, winning an Olympic Gold medal is my biggest dream. I am looking forward to the Winter Olympics in Sochi and hopefully this would be my chance to bring the medal home. I would like to thank MTS India and all my fans for supporting me through the IndiaForShiva campaign. It is heartening to see my countrymen getting aware about the sport of Luge and cheering for me as I get set to compete on 8th and 9th February 2014”.

February 4, 2014
MTS launches mobile advertising service mAd

MUMBAI: Sistema Shyam TeleServices Limited (SSTL), which nationally operates its telecom services under the MTS brand, pioneered the launch of its new service called ‘MTS mAd‘. The service provides brands a clutter breaking means to engage with customers on a one-to-one basis. It also allows MTS Smartphone customers using mAd will to make free local calls after watching a video ad.

MTS mAd service is available on all Android devices on the MTS network including MTS MTag 3.1, MTS MTag 351, MTS MTag 352, MTS MTag 353, MTS MTag 401, MTS Pulse, Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA. The company plans to expand this service to Blackberry and BREW enabled entry level MTS handsets.

MTS India chief marketing and sales officer Leonid Musatov said, “Innovation is one of the core values of MTS India. The launch of mAd service is a testament of our deep rooted commitment to the same value. MTS mAd is a unique service which enables our Smartphone customers to make free calls by just watching a video ad on their device. The service also provides an opportunity to leading brands to connect with their customers in a personalised manner. I am confident that the mAd service would find its appeal amongst both our customers and the advertising fraternity.”

Brands like Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg‘s, Titan and Lenovo have associated for MTS mAd service to engage with customers.

MTS mAd service requires no charges for activation, application download and for data transfer while watching video ads. The user will get a seamless experience with no buffering and video streaming hassle. Customers using this service will be able to make as many as four MTS mAd calls in a day.

October 4, 2012