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Tag: Leo Messi

  • Byju’s ropes in Lionel Messi as global brand ambassador

    Byju’s ropes in Lionel Messi as global brand ambassador

    Mumbai: Byju’s has roped in global sports icon Lionel Messi as the first global brand ambassador. The football player will be the face of its social impact arm, ‘Education For All.”

    Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, has signed an agreement with Byju’s to promote the cause of equitable education. The long-term engagement will see him featured in campaigns promoting the initiative.

    This association with one of the world’s most popular sportspersons is in sync with Byju’s expanding global footprint and its commitment to make education accessible, equitable, and affordable for all.

    Football has roughly 3.5 billion fans worldwide, and Lionel Messi has a social media following of nearly 450 million. Byju’s sees Lionel Messi as “the greatest learner of all time,” whose passion for continuous learning has redefined the meaning of what is possible in football.

    Byju’s believes Messi will be an ideal mentor for hundreds of millions of young people around the world through his unwavering work ethic, study of the game, and love for learning.

    Commenting on this partnership, Byju’s co-founder Divya Gokulnath said, “We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with Byju’s brand values. He rose from the grassroots to become one of the most successful sports figures ever. That is the kind of opportunity that Byju’s “Education For All” wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi. It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better. As football fans know, with Messi on your side, anything is possible.” 

    Lionel Messi too expressed confidence that his partnership with Byju’s “Education For All” will inspire young learners across the world. He said, “I chose to partner with Byju’s because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes lives, and Byju’s has transformed the career paths of millions of students worldwide. I hope to inspire young learners to reach and remain at the top.”

  • Argentine soccer star Messi is Turkish Airlines’ global brand ambassador

    MUMBAI: International soccer star Leo Messi was named Global Brand Ambassador for Turkish Airlines after signing the agreement in September 2012.

    The FC Barcelona forward joins the ranks of Los Angeles Lakers star Kobe Bryant and professional tennis player Caroline Wozniacki who have been brand ambassadors since 2011 and 2010 respectively.

    Messi said, “I would like to thank to Turkish Airlines because it’s a great honor for me to be the brand ambassador of such a fast growing among the world’s biggest and Europe’s Best Airline company. I believe that by joining with a global network company such as Turkish Airlines, we will set to sign many more successful projects. As an Argentinian, I am happy Turkish Airlines is having another destination Buenos Aires from Istanbul.”

    Turkish Airlines Member of the Board, Ismail Gercek said, “We have held the title of Europe’s Best Airline now for two consecutive years and it makes perfect sense that we align ourselves with the best and most recognizable sports figures in the word. Signing a global sports star like Messi only solidifies our leading position as one of the world’s fastest growing airlines flying to a record number of countries across the globe.”

    In September 2012, Messi shot a commercial for the airline with Kobe Bryant. In the airlines’ latest commercial, the duo –competes to win the attention of a young boy. The latest commercial was a collaborative effort among producers, actors and crew members from Turkey, the Netherlands, Spain and the US. Shot partly at Istanbul’s Ataturk Airport and partly in other countries abroad, the commercial will air worldwide late this year.

    In working with Leo Messi, Turkish Airlines will maintain a global focus promoting its award-winning service. Having been named Fifa Best Player in the last three seasons and currently being a finalist for this year’s Fifa player of the year, Messi’s visibility and worldwide popularity will be instrumental in helping Turkish Airlines reach new heights on a global scale.

    Aside from this recent announcement, Turkish Airlines has reached several milestones in recent months including adding the 200th aircraft to its growing fleet and flying to 92 countries, more than any other airline in the world.