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Tag: Leo India

  • India’s monuments get a colourful glow-up with Birla Opus campaign

    India’s monuments get a colourful glow-up with Birla Opus campaign

    MUMBAI: What do you get when a curious little boy meets an unclickable monument? A splash of imagination, a burst of colour and a nation reminded of its timeless beauty. Birla Opus Paints, under Grasim Industries of the Aditya Birla Group, has launched the next chapter of its “Duniya Ko Rang Do” story with a stunning new campaign titled Celebrating Colours of India.

    This time, the animated Opus Boy returns to brighten not just walls but history itself, beginning with the Gateway of India. In the film, a disheartened street photographer struggles to draw attention to the monument. That’s when our pint-sized hero steps in with a colourful transformation giving the colonial arch a vibrant makeover that captivates onlookers and rekindles national pride.

    The campaign showcases the power of paint to transform not only spaces but also perspectives. It builds on the emotional tone and animation style of the earlier brand launch, but dials it up to a national scale turning iconic monuments into canvases of creativity.

    “The film reinforces the influence of colours and our commitment to beautify spaces while contributing to the national spirit and pride,” said Birla Opus Paints CEO Rakshit Hargave.

    Taking the message a step further, Birla Opus Paints head of marketing Inderpreet Singh added, “By showcasing the potential of our paints with places of heritage and deep cultural significance, we aim to create a powerful story of hope reminding every Indian of the beauty around them.”

    Crafted by Leo India and brought to visual life by Brazil’s Zombie Studios, the film uses rich 3D animation to set an immersive mood. “The grandeur and timelessness of the Gateway make it a perfect canvas,” said Leo India chief creative officer Sachin Kamble. “It’s about inspiring viewers to see the familiar through a transformative lens.”

    The campaign is now live across TV, digital, print, radio, and OOH. And yes, the Gateway of India may be made of stone, but Opus shows us how it can still make hearts bloom.

  • Ikea rolls out the rainbow rug with ‘Welcome everyone with Pride’ campaign

    Ikea rolls out the rainbow rug with ‘Welcome everyone with Pride’ campaign

    MUMBAI: Ikea India is kicking off Pride Month with a splash of colour and a bold message—everyone is welcome, starting right at the front door. Its new campaign, ‘Welcome Everyone with Pride’, reimagines the humble doormat as a symbol of allyship with the launch of ‘PILLEMARK’ — a rainbow-coloured mat that’s part décor, part declaration.

    Created by Leo India, the accompanying film puts the mat at the centre of the story — showing how a simple object can quiet the questions many LGBTQIA+ individuals face when entering new spaces: Will I be accepted? Am I safe here? The answer, in this case, is literally underfoot.

    Commenting on the video, country integrated media manager, Jayendra Gupta said, “At IKEA, we believe that a true sense of home goes beyond four walls; it’s about feeling accepted, respected, and free to be yourself. With PILLEMARK, we are encouraging people to take a small but powerful step to show that their homes are safe spaces for all. This film is an invitation to every ally, every neighbour, every family to open their hearts, their homes and welcome everyone with pride.”

    “The idea was to enable people to feel welcome even before the door opens. And with PILLEMARK, we got that opportunity. Our attempt was to turn the everyday welcome mat into an everyday movement for inclusion so India could turn their quiet belief into a visible sign of allyship,” said Leo India national creative director Pravin Sutar.

    The campaign is picking up steam on social media, with creators and community voices joining the chorus and showing off their rainbow welcome. Because at Ikea this Pride, it’s not just about opening doors — it’s about opening minds.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by IKEA India (@ikea.india)

     

  • India ends Cannes Lions 2025 on a high, bags 32 metals in a roaring run

    India ends Cannes Lions 2025 on a high, bags 32 metals in a roaring run

    MUMBAI: India wrapped up its Cannes Lions 2025 campaign in style, pocketing a cool 32 Lions—nearly double last year’s tally of 18. The final medal, a Silver Lion on Day 5, came in the Sustainable Development Goals category for BBDO India’s long-running Ariel #ShareTheLoad campaign. It capped a festival that saw Indian agencies sprint, leap and roar across the Croisette.

    The BBDO campaign, now a decade-old crusade challenging patriarchal laundry norms, was hailed for its creative consistency and cultural clout. Josy Paul, chairperson and chief creative officer at BBDO India—also this year’s SDG Lions jury president—called it “a movement, not just a message.” Well, the jury agreed.

    Though Day 5 brought just the one metal, the closing spotlight stayed firmly on impact. FCB India’s blockbuster “Lucky Yatra” for Indian Railways, already a Grand Prix and multi-Gold winner, made the Titanium shortlist but didn’t convert. The Womb’s nostalgic “We Broke the Jinx. We Won the World Cup” for Jim Jam Pops also reached the Film shortlist but walked away empty-handed.

    Still, India’s medal chest sparkled: 1 Grand Prix, 9 Golds, 9 Silvers, and 13 Bronzes. That’s a barnstorming 32 Lions. FCB India led the pride, while Ogilvy, Leo India, Havas Creative India, Talented and others made strong showings in categories ranging from Brand Experience & Activation to Creative Commerce.

    What clicked? A sharp mix of culture and conscience. From turning train tickets into lottery dreams, to custom-tailored heart health awareness, to menus that doubled as eye tests—Indian creativity pulled off the rare trick: selling with soul.

    Cannes Lions 2025 proved the Indian ad world is no longer an emerging force—it’s arrived, swagger and all.

  • Enormous takes the creative agency Abby crown at GoaFest 2025

    Enormous takes the creative agency Abby crown at GoaFest 2025

    GOA: Mumbai’s glittering advertising elite gathered for the Abby creative awards 2025, powered by One Show, and what a bash it was! The night saw agencies duking it out for supremacy, with some truly enormous wins and a few surprises.

    Enormous clinched the coveted creative agency of the year title, proving their creative muscle is, well, gargantuan. ItFCB  bagged a whopping 67 metals, including 6 gold, 17 silver, 24 bronze, and 20 merits, accumulating a grand total of 286 points. Leo India, not far behind, stacked up 51 metals for a respectable 196 points, while VML India, with a Grand Prix under its belt, tallied 78 points. Clearly, size does matter when it comes to creative firepower.

    In the specialist categories, Leo India showed its strategic genius, being crowned the brand activation & promotions specialist agency of the year with 30 points and also dominating as the health specialist agency of the year, amassing 40 points. Talk about being a well-oiled machine!

    FCB India wasn’t to be outdone, nabbing the branded content & entertainment specialist agency of the year with 30 points. It seems their content is so good, it’s almost too branded. And when it came to the visual feast, Good Morning Films was hailed as the video craft specialist of the year, scoring a dazzling 84 points. Their work, one might say, was simply picture-perfect.

    Individual campaigns that got chatter going  included Famous Innovations’ The Anatomy of Suffering for Henlo Pet Nutrition, which snared a Grand Prix in Still Print – Still Craft – Art Direction. Pet lovers, prepare to be paws-itively moved. In the Audio-Visual category, Enormous bagged two golds for Wok Tok By Veeba’s “Chinese, par apne style se” and Lahori Jeera’s “Har Koi Peera Lahori Zeera“—proving that when it comes to food, Enormous really knows how to cook up a storm.

    Meanwhile, Neeman’s Are Those Neeman’s Shoes Phone Hack campaign by VML India caused quite the stir, landing a Grand Prix for Audio – Voice-Activation. One might even say it spoke volumes! Famous Innovations also scooped up a Grand Prix for The Anatomy of Suffering for Henlo Pet Nutrition in Out of Home (Ambient Media), showing that their suffering has truly paid off.

    From Durex India’s Teaching India to get it wrong by FCB India to MyMuse’s Designed to Find the Right Spot by Famous Innovations, the awards celebrated campaigns that were both bold and brilliant, leaving no creative stone unturned.

     The Abbys once again showcased that in the mad world of advertising, a bit of cheeky creativity and strategic nous are always a winning combination.

  • Leo India goes direct to the top as Goafest cuts out the middleman

    Leo India goes direct to the top as Goafest cuts out the middleman

    GOA: Day two of Goafest 2025 saw Leo India take the direct route to victory in the direct specialist category, proving that sometimes the shortest distance between two points is a pile of shiny awards.

    The agency steamrolled to the ‘direct specialist agency of the year’ title with 40 points, built on three silvers, five bronzes and a merit—a performance so direct it made other agencies wonder if they’d been taking scenic routes all along.

    Famous Innovations lived up to its name by famously securing second place with 30 points courtesy of five silver medals, though one suspects they might have preferred trading some of that silver for a bit more gold. FCB India rounded out the podium with 26 points, but not before bagging the coveted Grand Prix for its Lucky Yatra campaign for Central Railways—proving that sometimes the best way to reach your destination is by train.
    FCB India’s Grand Prix triumph, accompanied by one gold and one silver, demonstrated that railway campaigns can indeed have locomotives rather than just motives.FCB India

    Enormous managed a solid fourth place with 24 points through one silver, three bronzes and three merits—a performance that was moderately enormous rather than properly massive. Meanwhile, Havas Worldwide India  and McCann Worldgroup India found themselves tied at 16 points each, both managing two golds apiece.

    The middle order proved that mediocrity comes in many flavours. Grey Group grabbed 12 points with three bronzes, whilst Schbang settled for eight points courtesy of two bronzes. The participation trophy brigade included Mudra Max with four points from two merits, and tgthr. with four points from one bronze.

    Those trailing weren’t entirely forgotten. ^a t o m network, BBH Communications India, Digitas, and VML India all managed two points each with a merit apiece.

    The Abby Creative Awards 2025, powered by The One Show, continued their systematic conquest of advertising categories, with broadcaster, PR, digital specialist, and design specialist awards ensuring every conceivable niche gets its moment of glory.
     

  • Enormous lives up to its name as digital dominance gets properly massive

    Enormous lives up to its name as digital dominance gets properly massive

    GOA: Day two of Goafest 2025 witnessed Enormous absolutely bulldozing the digital specialist category with the sort of performance that makes other agencies wonder if they’ve been doing this whole digital thing wrong all along.

    The aptly named agency lived up to its billing by hoovering up 64 points through one gold, five silvers, six bronzes and a merit—a haul so comprehensive it left competitors reaching for their calculators and then quietly weeping into their keyboards.

    Leo India managed a respectable second place with 26 points courtesy of two silvers, three bronzes and a merit, though one suspects they might have preferred a few more zeros on that scoreboard. Meanwhile, ^a t o m network and Mudra Max found themselves locked in a dead heat at 22 points each—^a t o m network with one silver, three bronzes and two merits, whilst Mudra Max opted for one silver and four bronzes. 

    The gold rush wasn’t entirely monopolised by the winner. Tilt Brand Solutions snagged 18 points with one gold, one silver and one bronze, whilst Schbang grabbed 16 points with one gold and two bronzes. Swiggy Ltd proved that food delivery companies can serve up awards too, bagging 14 points with one gold and one silver.

    The middle order was packed tighter than a Mumbai local train. Digitas, Maitri Advertising Works, The New Thing by Talented, and VML India all managed 12 points each—though their routes  varied wildly. FCB India scraped together 10 points with one bronze and three merits.

    Those trailing weren’t entirely forgotten. Grey Group, Krafton India, and Restless – a division of Magic Circle Communications each managed six points, whilst the stragglers—BelieveTrinity, Havas Life Mumbai, Havas Worldwide India , Interactive Avenues , and Rapidue Technologies —all pocketed two points each. 

    The Abby Creative Awards 2025, powered by The One Show, continued their systematic dismantling of every conceivable advertising category, with broadcaster, design specialist, mobile specialist, technology specialist, and direct specialist awards ensuring no stone remains unturned in the quest for creative excellence.

  • Leo India and Mindshare tie for tech supremacy as Goafest gets techie

    Leo India and Mindshare tie for tech supremacy as Goafest gets techie

    GOA: Day two of Goafest 2025 delivered a technological thriller as Leo India and Mindshare found themselves locked in a perfect 10-point tie for ‘technology specialist agency of the year’—proof that sometimes even the most sophisticated algorithms can’t pick a winner.

    Leo India clinched its share of the crown with one silver and two merits, whilst Mindshare matched the tally with one silver and one bronze. It was the sort of neck-and-neck finish that would make a horse race look pedestrian.
    Leo India
    The chasing pack managed  eight points each. ^a t o m network secured third place with one bronze and two merits, whilst Cheil India, Enormous, Havas Life Mumbai, and Madison Media all bagged eight points courtesy of two bronzes each. Good Morning Films managed the same score with a single gold—which suggests that sometimes quality beats quantity, though not by much.

    The middle order was positively stuffed with contenders. BBH Communications India private limited, Hyphen Brands, and Tagglabs Experiential each grabbed six points, with BBH and Tagglabs managing a silver apiece whilst Hyphen Brands settled for one bronze and one merit. Tribes Communication also hit six points, though it did it the hard way with three merits—the participation trophy approach to excellence.

    The tail-enders weren’t entirely forgotten. FCB India and Interactive Avenues each scraped together four points with two merits apiece, whilst Hogarth Studios managed the same score with a single bronze. Grey Group and VML India brought up the rear with two points each, courtesy of one merit—hardly the stuff of technological revolution, but at least they showed up.

    The Abby Creative Awards 2025, powered by The One Show, continued their relentless categorisation of excellence, with broadcaster, PR, digital specialist, design specialist, mobile specialist, and direct specialist awards ensuring that every conceivable advertising niche gets its moment in the sun.

    (Pictures: Top: The Mindshare team, below: The Leo India team)

  • FCB India spins gold in PR specialist agency of the year at Abby Creative Awards by One Show

    FCB India spins gold in PR specialist agency of the year at Abby Creative Awards by One Show

    GOA: Day two of Goafest 2025 witnessed FCB India absolutely demolishing the competition in the public relations category, proving that sometimes the best way to handle PR is to simply be brilliant at it.

    The agency swept to victory as ‘public relations specialist agency of the year’ with a frankly ridiculous haul of 66 points, built on four golds, three silvers, three bronzes and two merits. It was the sort of performance that left rivals wondering whether they’d accidentally entered a different competition entirely.

    Leo India managed a respectable runner-up spot with 38 points, courtesy of three silvers, four bronzes and two merits—though one suspects they might have preferred trading some of that bronze for a bit more gold. Tribes Communication rounded out the podium with 26 points, bagging one gold, two silvers, one bronze and a merit in what can only be described as a thoroughly balanced performance.

    The others  made their presence felt too. BC Web Wise nabbed 10 points with one silver and one bronze, whilst Grey group and Mudra Max each scored eight points—Grey group with a single gold and Mudra Max with two bronzes. Meanwhile, ^a t o m network, Godrej Enterprises group, and Social Panga – Higa Digital all managed six points apiece, proving that in the PR game, every point counts.

    Even the laggards got their moment. Grey Alchemy picked up four points with a bronze, whilst boAt Lifestyle and Digitas each secured two points with a merit—hardly earth-shattering, perhaps, but better than going home empty-handed.

    The Abby Creative Awards 2025, powered by The One Show, continued their relentless march through specialist categories, with broadcaster, digital specialist, design specialist, mobile specialist, technology specialist, and direct specialist awards all up for grabs. 

  • Iodex presents Active Muscle Care Cream to combat daily muscle stiffness

    Iodex presents Active Muscle Care Cream to combat daily muscle stiffness

    MUMBAI: Iodex, has introduced its latest innovation—Iodex Active Muscle Care cream, a non-sticky formula designed for rapid relief from pain and stiffness caused by everyday activities.

    Formulated with four potent ingredients boswellia extract, eucalyptus oil, capsaicin extract, and camphor—the cream delivers a warming sensation that improves blood circulation, easing muscle stiffness and discomfort.

    The brand’s latest national campaign, conceptualised by Leo India, uses the song Dauda Dauda Bhaaga Bhaaga Sa to capture the fast-paced nature of modern life, where physical strain often limits quality time with loved ones. The campaign film portrays a father unable to play with his child due to muscle pain, until Iodex Active Muscle Care comes to his rescue.

    Haleon India category leader for pain & respiratory Pavan Wani said, “For decades, Iodex has been a trusted part of Indian households, providing effective relief when pain strikes. Most individuals rely on common household remedies or rest at the end of each day to combat their physical discomfort or muscle stiffness arising due to daily activities. With Iodex Active Muscle Care, our aim is to aid you in getting relief from this daily pain and muscle stiffness. At Haleon India, our purpose is to deliver better everyday health with humanity, and this launch is a direct reflection of that. By providing an accessible and effective solution for muscle care, we’re empowering individuals to stay ahead of this stiffness, maintain an active lifestyle, and ultimately, take control of their well-being.”

    The campaign will be amplified across television, print, and digital platforms. The new Iodex Active Muscle Care cream is now available at prominent pharmacies, supermarkets, and e-commerce platforms across India.

  • 7UP and Spotify spice things up with sonic flavour boost

    7UP and Spotify spice things up with sonic flavour boost

    MUMBAI: 7UP, is now aiming to ignite taste buds with its “7UP Spiceit Playlist,” a collaboration with Spotify that marries science and sound. It’s a sensory assault designed to crank up the spice factor in your favourite fiery dishes.

    Backed by research from Oxford University’s Charles Spence, the playlist leverages specific musical frequencies to amplify the perception of heat. “We’re not just selling a drink; we’re selling a spicy symphony,” says shailja joshi, category lead, cola and flavours, pepsico india. “And 7UP’s the perfect cool-down after the sonic spice explosion.”

    7UP has enlisted music maestro Anirudh Ravichander, who stars in a digital campaign film that’s as much a visual feast as it is an auditory one. “Music can amp up anything,” Ravichander quips in the film. “Even the heat of a vindaloo.”

    “This isn’t your average playlist,” says Spotify india director of sales Sanketh Garimella, “It’s a full-blown sensory experience, a collision of refreshment and rhythm.”

    The campaign, conceptualised by Leo India, will be blasted across TV, digital, and social platforms, with limited-edition 7UP packs featuring qr codes for instant playlist access. “We’re turning every meal into a multi-sensory mosh pit,” says Leo south Asia chief creative officer Vikram Pandey.

    So, whether you’re tackling a tandoori inferno or a chilli-laden curry, 7UP and Spotify are promising to crank up the heat, and then cool you down. “It’s a spicy sonic boom,” concludes Joshi. “And 7UP is the aftershock of refreshment.”