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Tag: Leo Burnett

  • Prashanth Challapalli elevated to COO at Leo Burnett Orchard

    Prashanth Challapalli elevated to COO at Leo Burnett Orchard

    MUMBAI: The Leo Group has elevated Prashanth Challapalli as the chief operating officer for Leo Burnett Orchard. 

    In his new role, he will report to Leo Burnett managing director – India and chief strategy officer – South Asia Dheeraj Sinha and Leo Burnett managing director – India and chief creative officer South Asia Rajdeepak Das.

    Challapalli replaces Mahuya Chaturvedi, who is moving on from the organisation. He will be based out of Leo Burnett Orchard’s Mumbai office.

    Welcoming him to his new mandate, Sinha said, “One of Prashanth’s greatest assets is his knowledge and experience in driving Power of One solutions, tapping into all the Publicis Groupe companies to bring the power of creative, digital, data, content, shopper marketing, media, PR, production and entertainment to solve business problems. As we build brands and businesses that talk to consumers who live in a digitally-enabled world, Prashanth’s significant experience in this domain will be highly valuable. I have known Prashanth to get into the details of the business and lead from the front. I am convinced that he will add value to our client’s businesses and take Leo Burnett Orchard to new heights.”

    Excited about the road ahead, Challapalli said, “Leo Burnett Orchard has a great set of brands and people. It is the perfect canvas for me to build the Power of One story further. The last 18 months of my role in the group as the chief integration officer have given me a really good understanding of the skill sets we have built across different specialisations. I am really looking forward to bringing these together for our clients at Leo Burnett Orchard.”

    He has been an integral part of the group since the last 18 months as the chief integration officer for Leo Burnett South Asia, driving the integration agenda for key clients such as Google, P&G, McDonald’s and TVS Motorcycles. 

    Out of his 20 years’ experience, he spent the first 11 years in agencies such as Ogilvy, Lowe, Y&R, Dentsu & Publicis Ambience handling brands like Lakme, Fair & Lovely, Pepsodent, FedEx, Marico, Tetley and Exide. In 2009, he started Jack in the Box Worldwide, one of the most awarded digital agencies in India with campaigns like Kolaveri, Pepsi IPL and 7Up to its credit. He then ran iContract for four years winning big brands like Google, YouTube, Amazon, Kindle, Dettol, Durex, Vaseline, Hotstar and Kissan, amongst others.

  • Bajaj Finserv drives awareness around its EMI Network

    Bajaj Finserv drives awareness around its EMI Network

    MUMBAI: Bajaj Finance, the lending arm of Bajaj Finserv has launched the digital campaign to drive awareness around its EMI Network.

    The campaign aims towards highlighting the wide range of product categories on the platform along with instant and hassle-free financing options.

    The new campaign takes forward the brand proposition of Bajaj Finserv towards making consumer’s life pursuits hassle-free. It builds on the brand’s endeavour to offer best-in-class shopping experience to its consumers through a no-cost EMI option on a gamut of products ranging from electronics, appliances, smartphones, home décor, groceries to fashion, travel, fitness, sports and lifecare.

    The film has been conceptualised and executed by LEO Burnett, Mumbai. Digital videos supported by related content will be targeted across all digital platforms. The campaign will be live till 10 August 2018.

    Bajaj Finserv’s EMI network is India’s fastest growing EMI Network that brings together hassle-free payment options and over 60,000 stores spread across 1300+ cities in India. This robust network of sellers offers its customers the option to buy over 1 million products in over 30 categories on easy EMIs. This includes consumer durables, digital products, lifestyle products and new categories like groceries, holiday packages and lifecare surgeries like bariatrics, knee replacement and hair transplant.

    The Bajaj Finserv EMI Network Card works like a pre-approved loan and comes with no hidden charges. Offered through Bajaj Finance Limited, it allows payments through No Cost EMIs – which means no more exorbitant interest. Currently, there are over 7.1 million Bajaj Finserv EMI Network card-holders.

  • Amazon Prime Video shows you ease of watching anywhere

    Amazon Prime Video shows you ease of watching anywhere

    MUMBAI: Amazon Prime Video has launched a new campaign that shows its superiority in terms of choosing the time of watching. Created by Leo Burnett India, it calls consumers to its unrestricted access to content at any time.

    Speaking about the new campaign, Amazon India CMO Ravi Desai said, “At Amazon, our focus has always been the customer. Our new campaign highlights the various benefits linked to Prime Video in India. With a premise of ‘Anytime, Anywhere,’ we have kept customer benefit at the centre of the campaign, which marks the next chapter in the larger story around the popular Prime Video Couple – Rohan and Roshni. We understand the need of consumers to be unshackled from the constraints of their traditional alternatives. With a very wide library of content choice available, Prime Video empowers our consumers to define and dictate what they watch and when they watch it.”

    The first film is about a couple watching Padmavat on Amazon Prime video when the girl gets a call from her mother to come have her laddoos. While she tells her guy that they have to sort this problem, he soothes her worry by saying that the movie can continue on the phone while they travel.

    Leo Burnett India MD India and chief strategy officer – South Asia Dheeraj Sinha said, “We are building Amazon Prime Video as an alternate and a better choice for consumers when it comes to entertainment. Amazon Prime Video puts the viewer in command. This is reflected in our positioning – ‘India Ka Naya Primetime’. We started this journey last year by talking about the largest and the latest library, and our exclusive content. The current campaign builds on the role of the liberator further. It amplifies how Amazon Prime Video sets you free, letting you decide where to watch and when to watch your entertainment. The campaign draws from a typical banter between a couple about who is the ‘ghulam’. The phrase also works as a reference to not being a host to your entertainment.”

  • P&G’s new heartwarming film talks about education for all

    P&G’s new heartwarming film talks about education for all

    MUMBAI: In order to reaffirm its commitment towards improving the quality of education, P&G India has unveiled a beautiful new digital film for its flagship CSR program ‘P&G Shiksha’. 

    The new film portrays the heart-warming story of Appu, who wishes with all his heart to go to school. Unfortunately, there is no school in little Appu’s village. The film is the story of Appu’s anticipation of school and how his father deals with his impending disappointment. Leo Burnett India has conceptualised and created this campaign.

    P&G India director of marketing operations Abhishek Desai says, “Educating a child is the first step towards transforming a society and at P&G we are extremely proud to be working towards it. Through this film, we want to make an emotional connection with people and enable them to contribute towards the education of underprivileged children. The heart-warming tale of little Appu reflects the real lives of many children in India. This story is a true reminder of the power of hope, and we are incredibly proud to be able to tell it.”

    The film has been launched across social media platforms YouTube, Facebook and Twitter. Now in its 14th year, P&G Shiksha continues to make critical infrastructure and learning interventions by building and supporting schools across the country thereby providing underprivileged children with access to education.

    In India, many children do not have access to quality education because of the absence of schools or infrastructure. P&G Shiksha has built and supported over 1500 schools which will impact the lives of more than 1.2 million children.

    Leo Burnett South Asia managing director for India and chief creative officer Rajdeepak Das adds, “P&G Shiksha has been doing so much work for education across the country. It is no small feat to build and support 1500 schools that will make a difference to the lives of over 1.2 million Indian children. We wanted to tell our audience about this positive impact in an interesting way. Appu’s story represents all the children who want to study, but have no schools around them. This is a heartfelt, humankind idea, and we are proud of this piece of work from Leo Burnett India.”

    With the objective to holistically improve the lives of underprivileged children, P&G Shiksha is working extensively to provide necessary amenities from building classrooms to building toilets, providing clean drinking water to setting up drinking water stations and playgrounds across India.

  • Limca launches new campaign this summer

    Limca launches new campaign this summer

    MUMBAI: Coca-Cola India has announced the launch of a new campaign for it lemony drink Limca. The new campaign ‘Chadha Le Taazgi’ is aimed at elevating the brand’s positioning as the ultimate thirst quencher.

    First introduced in 1971, Limca has remained unchallenged as the top sparkling beverage in the cloudy lemon segment. The success formula of the home-grown iconic brand is its sharp fizz and ‘lime and lemony’ bite combined with the single-minded proposition of the brand as the ultimate thirst quencher and the provider of freshness.

    The TVC is a romantic and playful interaction between a young couple who live in the same neighbourhood. It’s a hot summer day and the boy has just returned with his friends from a football match. His love interest is standing in her first-floor balcony drinking Limca. As he requests the girl to share her drink, she starts teasing and dares him to come up and get it from her. Tempted by the chilled bottle of Limca, he devises a quick plan to reach the cool, refreshing drink. He gathers his friends and forms a human ladder to reach her balcony. As he and his friends climb up, things come to a standstill in the neighbourhood. The neighbours watch the spectacle with curiosity, cheering him on. Finally, on reaching the balcony, thirsty and worn out, he grabs the bottle of Limca and takes a swig. He loses his balance and along with his friends, falls into a pool of water creating a massive splash.

    Coca-Cola India director for flavours Abhijit Datta says, “With its light-hearted and relatable campaigns across the years, Limca has always touched our hearts. The brand and the product have a deep-rooted connection to India and it is widely acclaimed for its unparalleled ability to extinguish thirst and leave you feeling fresh. We are continuously evolving our storytelling with consumers and inspiring them to enjoy themselves with our refreshing and great tasting portfolio beverages. The new TVC is being aired both on television and digital platforms.”

    The TVC has a soundtrack which is a contemporary version of the popular Bollywood classic ‘Gore Gore, O Banke Chhore’ from the movie Samadhi. The soundtrack has been re-composed by the young music composer Sameeruddin and complements the overall light-hearted nature of the film and the brand.

    Leo Burnett executive creative director Amit Nandwani mentions, “With the new Limca campaign, we’ve tried to bring the playfulness, romance and signature splash back to the brand. Set to a modern rendition of a Bollywood classic, the film seeks to bring alive Limca’s promise of water-like freshness in a fun and engaging manner.”

    Limca freshness campaign will leverage spots on television, radio and Hotstar during the IPL. Additionally, the campaign will be supported with extensive on-ground activities across Punjab, Haryana, Delhi, Uttar Pradesh and Andhra Pradesh. The on-ground activation will include point of sale across retail outlets, highway signage with visibility drives around Baisakhi in Punjab.

  • Leo Burnett elevates Dheeraj Sinha, Rajdeepak Das as MDs

    Leo Burnett elevates Dheeraj Sinha, Rajdeepak Das as MDs

    MUMBAI: Advertising agency Leo Burnett India has announced two key elevations in its senior leadership. Dheeraj Sinha and Rajdeepak Das have been named as managing directors.

    Both currently serve as the chief strategy officer and chief creative officer at Leo Burnett South Asia, respectively. The duo will continue to be based out of Mumbai and will report into Publicis Communications India CEO Saurabh Varma. Their new roles are in addition to their current responsibilities.

    In his new mandate, Sinha will be responsible for the agency’s revenue growth, in addition to heading its strategic and planning output. Das’ new role will see him leverage Leo Burnett’s humankind philosophy in order to elevate Burnett’s creative product.

    Speaking about his promotion, Sinha says, “I am looking forward to leading Leo Burnett at possibly the best time that the agency has ever had. Our success at Cannes Lions last year — being the only agency to win for innovation and effectiveness — is a good framing of our agency ambition. As a chief strategy officer, in various jobs across Asia, I have been deeply involved in the business aspect of the agency over the last decade. I am now looking forward to running the business hands-on. I am fortunate to have Raj’s partnership and Saurabh’s backing in my new role.”

    Das adds to this, “I am incredibly proud of where Leo Burnett’s creative output stands today. The last three years have been a great journey. We have turned our agency into one of the youngest and most dynamic creative companies in the region. Having said that, I believe we are only as good as our last piece of creative work. There is so much more to take on and achieve and I can’t think of a better partner than Dheeraj to take on my new responsibilities with.”

    Speaking about the development, Varma says, “Four years back we started on an incredible journey as a team. We challenged every rule book, every status quo. We wanted to create ‘Wave Three’ where engagement, experience and utility would be celebrated as much as a piece of content. We wanted to create a maker culture. In this period, Indigo Consulting became a digital powerhouse. We launched Arc Worldwide and made it one of the leading experiential agencies, and built Prodigious into one of the finest production houses in India. We created epic work and had great fun doing it.”

    He further adds, “Leo Burnett now needs a new chapter. The ‘power of one’ has given Leo Burnett access to the best specialist operations in the country. Backed by the expertise of Indigo, Arc, Prodigious MSLGroup and Publicis.Sapient, the agency is now in the best position to partner our clients’ businesses. Raj and Dheeraj have, together, transformed Leo Burnett India into the formidable force it is today. They have always led from the front and it is the right time to acknowledge the role they already play. Our collective ambition remains the same; to be the best in the world, bar none.”

    Also Read :

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    Account Planning Group (APG) announces its board members for India Chapter

    Bajaj V’s new film paid homage to soldiers this Martyrs’ Day

     

  • Bajaj V’s new film paid homage to soldiers this Martyrs’ Day

    Bajaj V’s new film paid homage to soldiers this Martyrs’ Day

    MUMBAI: Bajaj V, the bike forged with the invincible metal of INS Vikrant launched the ‘Postcards of Pride’ film under its famous ‘Invincible Indians’ series.

    Through the film, Bajaj V asked all Indians to spare a moment to remember our martyrs who laid down their lives in military combat since 1947. It urged them to respect our martyrs’ memories, by lighting a candle outside their own homes at 8 pm on 23 March – Martyrs’ Day.

    22,000 of our soldiers have sacrificed their lives to protect our lands and borders, till date. Over the course of time, we as a nation, tend to move on with our grief of losing our brave men. One man, however, decided to honour our martyrs and their families’ great sacrifices. The campaign captures the story of Jitendra Singh Gurjar, a Surat-based security guard who has been writing postcards to martyrs’ families for the last 19 years. Till date, he has written letters to 4000 families. Through the film, Bajaj V conveyed a message of all Indians to come together on Martyrs’ Day at the same time to pay a tribute to our soldiers.

    Bajaj Auto vice president of marketing (Motorcycles) Sumeet Narang says, “Bajaj V has created invincible Indians, a platform to showcase the stories of solid Indians who, by their resolve and determination, performed extraordinary acts for our society. We feel that like Medicine Baba, Ambulance Dada and others, Jitendra Singh Gurjar is also a true invincible Indian and hope that his story will inspire millions of Indians to do their bit to pay tribute to our martyrs.”

    Leo Burnett South Asia chief creative officer Rajdeepak Das adds, “As humans, we are prone to grieve about something momentarily if it is far removed from our own lives. We fail to internalise that even a single martyr’s death is our collective misfortune; it is an eventuality that happened only to keep us safe. Bajaj V and Leo Burnett India wanted people to honour our soldiers’ memories and say a silent thanks to them on Martyrs’ Day. We may never become Jitendra Gurjar ourselves, but we can definitely try. The brand has done a brilliant job of paying homage to our forgotten heroes, and I’m sure this humankind idea will urge Indians to light a candle outside their homes on 23 March.”

  • Gagan Oil promotes water conservation

    Gagan Oil promotes water conservation

    MUMBAI: Food, while not the solution for all of life’s problems, is certainly the solution for some of them. From this very belief stems Gagan Cooking Oil’s core philosophy that every meal should be a celebration. Gagan is a heritage cooking oil brand that predominantly focuses on markets in Northern parts of India. The brand’s tagline ‘Khao Gagan, raho magan’ urges consumers to savour and celebrate all kinds of food with Gagan.

    The digital campaign created by Leo Burnett India urges consumers to celebrate Holi with colour and food, but also by avoiding the use of a scare resource like water. This message with the brand core has been articulated in its typical humorous way.

    Bunge India head of marketing Milind Acharya says, “We Indians, and more so the people of North India, are full of life, celebration and food. Brand Gagan is an integral part of their lives as it carries the same attitude. Festivals are mainly where this attitude comes alive. We see an opportunity to talk to our consumers carrying the same attitude.”

    Throwing light on the campaign, Leo Burnett India executive creative director Vikram Pandey said, “Do’s and don’ts around festivals can be quite a downer. The brand urges people to look at these ‘rules’ positively with the mantra of ‘Khao Gagan, Raho Magan’, and keep their festive spirits high with great food. While for Diwali we positivised the ban on crackers, we took up ‘Save Water’ for Holi. With quirky execution as the brand language, this one delivers a Happy Holi message that’s like no other.”

    Late last year, Gagan Oil had also unveiled a tongue-in-cheek campaign on the occasion of Diwali. The campaign took on the firecracker ban by urging consumers to eat food crackers, instead!

  • Bajaj Finserv new ad drives awareness around insurance

    Bajaj Finserv new ad drives awareness around insurance

    MUMBAI: Bajaj Finserv has launched a TVC campaign to drive awareness around width of products offered through its lending, life insurance and general insurance arm.

    The third phase of ‘Think It. Done’ campaign highlights the set of possibilities in every individual’s life thereby giving a solution to convert the thought into reality. It urges consumers to not only aspire for a better lifestyle but also offer means and resources to live a better lifestyle. The TVC reflects the core proposition of the group of making customers’ life hassle-free through its innovative products.

    The campaign rolled out on 21 February and is conceptualised and executed by Leo Burnett. The campaign is targeted across all digital platforms and will continue till March 2018.

    Bajaj Finserv through it group companies, offers a gamut of products in finance, insurance and investment segments. These products cater to consumer life journey at various stages enabling them to uplift the standard of living with an ease.

    Bajaj Finserv extends the width of the product portfolio through its life and general insurance arms. Bajaj Allianz Life Insurance caters to every segment and age-income profiles and has a strong life insurance portfolio that caters to all kinds of customer needs. Bajaj Allianz general insurance offers a wide range of non-life categories like four-wheeler and two-wheeler, health, home, cyber safe etc.