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Tag: Leo Burnett

  • New McDonald’s campaign by Leo Burnett

    New McDonald’s campaign by Leo Burnett

    MUMBAI: Creative agency Leo Burnett has launched the new campaign for McDonald‘s, which is based on the concept ‘happiness doesn‘t come with a price tag’.

    McDonald’s senior director Rameet Arora said, “The new McDonald‘s campaign for the Happy Price Menu reflects the joy, optimism and happiness that epitomises McDonald‘s. The Happy Price Menu, with its affordable pricing and products, opens the doors for everyone, young, old, affluent, budget seeker; working adult, families. The campaign ropes together the brand, the food and the prices. In my opinion it isn’t just advertising for the budget menu, it’s advertising for McDonald‘s the brand.”

    The idea of the campaign is to communicate that while food is what attracts people to McDonald‘s, it is the moments one shares that makes them come back. The burger comes for a price, but the conversations, the human connection one savours while having the food, makes it an occasion.

    Leo Burnett ECD Nitesh Tiwari said, “From discovering love in an arranged marriage to realising that you are more than just a driver to a bunch of school kids to a role reversal between a father and son, all such moments no one can put a price to. So we took these real slice of life situations and married them to the Happy Price Menu’s affordability to create this fresh campaign-emphasizing price yet talking of making moments that will last a lifetime.”

  • Rediffusion – Y&R Delhi gets Vishal Chemjong as the creative head-copy

    Rediffusion – Y&R Delhi gets Vishal Chemjong as the creative head-copy

    MUMBAI: Rediffusion – Y & R, Delhi has appointed Vishal Chemjong as creative head – copy. He joins in from GIR Communications where he was handling the LG portfolio.

    Rediffusion – Y&R, Delhi ECD Chraneeta Mann said “We‘re happy to have Vishal on board. He has won a number of national and international awards and is a good team leader. He has done some impactful brand building campaigns such as the ‘me & meri maggi‘ series. We‘re looking forward to him maintaining that same balance of ‘insight‘ and ‘executional cut through‘ in the work that he does on brands for us at Rediffusion.”

    Rediffusion – Y&R VP Delhi Abhik Santara, added, “Vishal is an ideator. He does not think just one media and that‘s what excited me the most. In today‘s time, we believe brands are not built by marketers, but by consumers. And for that one needs specialists who could deliver on strong conversation ideas. Vishal‘s inclusion will further help us in our journey to help brands start those right conversations.”

    Chemjong said, “This is an exciting time to be in advertising. A lot of new mediums and avenues of communication are opening up and a lot more are being explored. I look forward to adding value and doing some interesting work here at Rediffusion.”

    Chemjong comes with 11 years of experience and has worked with agencies like McCann Erickson, Bates, Mudra, Leo Burnett and Publicis India.

  • Leo Burnett wins Rs 300 mn Iodex account

    Leo Burnett wins Rs 300 mn Iodex account

    MUMBAI: GlaxoSmithKline (GSK) Consumer Healthcare has awarded the creative duties of Iodex to Leo Burnett after a multi agency pitch.

    The account is worth Rs 300 million, according to sources. 
     
    Leo Burnett chairman Arvind Sharma confirmed the winning of the account.

    JWT was the incumbent agency.

    Brand Iodex includes Iodex Balm, Iodex Double Power, Iodex Headfast and Iodex Ultra Gel.

  • Tata Capital launches new TV campaign for home loans

    Tata Capital launches new TV campaign for home loans

    MUMBAI: Tata Capital Housing Finance (TCHFL), a subsidiary of Tata Capital, has launched its new campaign focusing on the home loan segment.

    The essence of the campaign is derived from a fundamental insight that people have the freedom to truly express themselves, only in their own homes.

    Conceptualised by Leo Burnett, the TVC brings out the insight that one can live freely only in one‘s home. With Tata Capital‘s home loans, one can move closer to the joy of owning a home. This thought is brought to life by using the metaphor of a little girl who is interrupted by others around her from freely expressing herself and she finally finds a ‘free‘ haven in her own home where she can uninhibitedly express herself.

    Leo Burnett national creative director KV Sridhar said, “The idea is based on the fact that people have the freedom to do what they want only in their own homes. And TCHFL empowers people to experience the joy of such a freedom with home loans. Based on this we came up with a simple yet endearing film told in a refreshing manner through the world of kids. Kids have an innocence that makes the message more engaging and creates empathy among the audience. The film has succeeded on all parameters.”

    Through the campaign, TCHFL is looking to highlight its home loans offering to prospective home loan customers. The company offers customised home loan solutions based on customer‘s needs and his specific requirements.

    TCHFL director Govind Sankarnarayanan said, “The purchase of a home is one of the biggest decisions taken by any individual and Tata Capital Home Loans assist the buyer in taking the right financing decision. Each home loan customer has specific requirements, and we at Tata Capital Home Loans offer customised Home Loan solutions that are flexible and tailored to the individual needs of our customers.”

  • Monte Carlo awards creative duties to McCann Erickson

    Monte Carlo awards creative duties to McCann Erickson

    MUMBAI: Oswal Woollen Mills‘ (OWM) knitwear brand, Monte Carlo, has shifted its creative account to McCann Erickson.


    A senior executive from McCann has confirmed the news.


    According to industry sources, the account was shifted following a multi-agency pitch, which also involved agencies such as Law and Kenneth and Leo Burnett.



    Bates 141 handled the account until now.


    OWM is based in Ludhiana, Punjab – which is one of the knitting industry hubs of the country and also houses brands such as Neva, Duke, Rage and Madame. Tirupur in Tamil Nadu produces nearly 60 per cent of India‘s total knitwear exports.

  • O&M India appoints Joono Simon as ECD for Bangalore office

    O&M India appoints Joono Simon as ECD for Bangalore office

    MUMBAI: Joono Simon has been appointed as the executive creative director of Ogilvy & Mather, Bangalore.


    Simon was previously heading Leo Burnett Solutions – Colombo as chief creative officer.


    Before his Colombo stint, Simon was heading the creative team in Mudra South, overseeing the Bangalore, Chennai and Kochi offices. 
     
    Prior to that, he was senior vice president and senior creative director of JWT Chennai. He has also worked across agencies such as Contract, RK Swami BBDO, SSC&B Lintas and MAA Bozell.


    Ogilvy president south Prateek Srivastava said, “We are sure that under Joono‘s creative leadership, and with the guidance of our national creative directors, Ogilvy Bangalore‘s creative reputation will shine brighter than ever before. Joono comes to us with a robust and much applauded background having won at Cannes, Spikes Asia, and at Adfest.


    Simon joins Ogilvy with 18 years of industry experience and has worked on multinational brands such as Jockey, Louis Philippe, Himalaya, Signature Whiskey, Peter England, Ford, and Pepsi Foods. He was recently named in the top 50 creative rankings for Asia Pacific.
     

  • Nagesh Alai re-elected as prez of AAAI

    Nagesh Alai re-elected as prez of AAAI

    MUMBAI: Interface Communications executive director Nagesh Alai has been re-elected president of Advertising Agencies Association of India (AAAI) for the year 2011-2012 at its Annual General Body Meeting held on 29 July 2011.

    Leo Burnett chairman and CEO India Subcontinent Arvind Sharma has replaced Lintas Media Group chairman and CEO Lynn de Souza, as the vice-president of the association.
     
    In 2010-11, Alai had replaced JWT India CEO Colvyn Harris to become the president of AAAI.

    Other elected members of the executive committee for the ensuing year includes, Madison World chairman and MD and GroupM CEO South Asia Vikram Sakhuja.

  • Leo Burnett unveils new ad unit for Facebook at Cannes

    Leo Burnett unveils new ad unit for Facebook at Cannes

    MUMBAI: Leo Burnett has unveiled, a new interactive ad unit for Facebook at the Cannes Lions International Festival of Creativity.

    Facebook’s Global Marketing Solutions’ VP Carolyn Everson revealed the new ad unit at Facebook’s ‘Social by Design’ seminar and explained the way brands and people can connect on Facebook using this unit.

    The new Comment ad unit lets brands spark conversations among friends by posting a video, photo, link or status and allowing people to respond. Through Facebook’s platform, these conversations can engage brand’s fans and potential fans at scale.

    Leo Burnett USA’s chief innovation officer Mark Renhaw said, “The collaboration between Facebook and Leo Burnett is particularly exciting. Through the creation of this ad unit we‘re helping Facebook and brands tap into people‘s desire and behavior to participate beyond brands‘ Facebook Pages. The Comment ad is a great example of word-of-mouth-marketing at scale. It‘s an organic way to get brands into the conversations that hundreds of millions of Facebook users are having every day.”

    The comment ad unit starts off as a post in the form of a video, photo, link or status to the brand’s Facebook page and also appears as an ad unit. After which, Facebook users can start commenting or replying using the ad unit. The conversations can be surfaced as Sponsored Stories, which will engage around the conversations between brands and consumers.

    Facebook’s global agency relations VP Blake Chandlee said, “We applaud Leo Burnett for providing brands with a new and unique way to spark conversations among people. With the most creative minds in the industry, agencies can and should be leading a new way of marketing that is personalised, social and engaging. We look forward to working with others to see future innovations that come from the agency community.”

  • Sony launches 2nd phase of campaign for KBC

    Sony launches 2nd phase of campaign for KBC

    MUMBAI: Sony Entertainment Television (Set) is kicking off the second phase of the marketing campaign for its upcoming show Kaun banega Crorepati (KBC) 2011 on 15 June.

    The channel will launch the campaign first on You Tube, before circulating it elsewhere.

    The second phase will see five short TVCs, conceptualised by Leo Burnett. Shot by Chrome Pictures, the TVCs will be aired on the TV channels from 16 June.
     
    Coming on Indian television for its fifth season, the KBC 2011’s first promotional campaign was launched last month, calling for registration.

    The second phase of KBC campaign will have five films — each with a distinct story and a distinct character, that will engage, entertain and bring alive the core thought of this season – “Koi Bhi Insaan Chota Nahin Hota” (never underestimate anybody).

    This year too, the host of the show, Amitabh Bachchan, will anchor the philosophy of KBC in all the films.

    Set senior VP and marketing head Danish Khan said, “This year the challenge was to take the campaign and the thinking forward and build upon the hugely successful KBC campaign of 2010 – ‘Koi Bhi Sawaal Chota Nahin Hota’. This year also the campaign retains that distinct KBC flavor, while we take the thought forward. The thought “Koi Bhi Insaan Chota nahin Hota” is rooted in yet another popular belief of our society that ‘everybody inherently has capability to achieve something extra ordinary’. Hence don’t underestimate anybody – a right platform and a good knowledge can transform life – KBC is that platform.”
     
    Khan added that these short films will have presence on TV channels, cinema screens as well as digital screens. “We are taking long spots as each film is of 60-75 seconds and a story in itself,” he said.

    Khan noted that radio and outdoor promotions will be launched later.

    Set said that there was high anticipation from this year’s account as last year’s campaign was a huge success. “It has swept all national and international awards, and walked away with six ABBY’s and four Promaxbda awards,” the company said. 
     
    Leo Burnett Set account business head Anup Vishwanathan said, “Last year’s campaign celebrated ‘knowledge’ and since the thought that ‘koi bhi gyaan vyaarth nahin hota” (no Knowledge ever goes waste) and truly ‘knowledge is the passport to a better life’ is rooted deep in our collective psyche – hence ‘Koi Bhi Sawaal Chota Nahin Hota’ was relatable to people across and received a lot of appreciation, awards, popularity and ratings. The campaign created a unique grammar for brand KBC – insightful message delivered in a punchy popular entertainment format to be consumed by people from across social spectrum.”
     

  • Leo Burnett appoints Suvadip Ghosh Mazumdar as VP for Mumbai

    Leo Burnett appoints Suvadip Ghosh Mazumdar as VP for Mumbai

    MUMBAI: Leo Burnett has appointed Suvadip Ghosh Mazumdar as vice president at the Mumbai office.

    Mazumdar, who has over 12 years of varied experience as a marketer, moves in from Virgin Mobile India, where he was head — consumer and marketing insight.

    LB India Subcontinent chairman and CEO Arvind Sharma said, “Leo Burnett advertising is about building brands the Human Kind way, not just through ads but also acts. Suvadip’s consumer insights orientation is invaluable to our Human Kind thought process for brands. He adds strength to our team for developing holistic and actionable plans that transform human behavior.”
     
    Mazumdar started his career as a consumer market researcher at Quantum Market Research in Mumbai. At Quantum, he worked on brands such as Marico, Colgate Palmolive, Tata Motors and ITC.

    From Quantum, Mazumdar moved to Draftfcb Ulka as group manager (account planning) for two years.

    After a stint in brand planning at FCB Ulka for Hero Honda, HCL and Godfrey Phillips, Mazumdar moved to Virgin Mobile’s Consumer Insights Department.
     
    Mazumdar later became head of the Tata Teleservices consumer insights team as a result of the Virgin and Tata merger.

    Mazumdar says, “I have always enjoyed connecting with the end consumer. Hearing what they say and listening to what they really mean. Without missing out on this passion, moving to a mainstream business role has always been a dream. That is what Leo Burnett has offered me.”