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Tag: Leo Burnett

  • Asian Paints continues with Indigo for digital duties

    MUMBAI: Leo Burnett‘s digital agency Indigo Consulting has retained the digital account of Asian Paints. The win comes after a multi-agency pitch, in which at least 10 agencies participated. The renewed mandate will see the agency continue to be involved with the brand to spearhead their digital initiatives across web, mobile and social media, while also exploring integrated customer experiences leveraging cloud computing.

    Keeping in mind its new identity and positioning, Asian Paints had invited presentations from various digital agencies to take its new positioning forward on digital media. Indigo Consulting, which has been working with APL since 2007 across web, mobile, social and search, won the pitch after three rounds.

    Asian Paints general manager marketing Satish Kulkarni said, “Asian Paints, in its endeavour to provide a better brand experience to the customer, is keen to inspire customers and partner them through their home painting process which is an essential part of creating their own Beautiful Home. Therefore, we required an agency who understands our customers and helps us convert consumer insights into a rich web usage experience across screens. Indigo Consulting brought on board the ability to best match consumer insight to consumer experience design, and execution capabilities. We are delighted to continue our successful relationship with Indigo Consulting.”

    Indigo Consulting managing director Vikas Tandon said, “This is indeed a special win for us. The pitch underscores the importance of not taking any relationship for granted. APL has been a very important client, and a wonderful brand to work with, and we are delighted that they have reaffirmed their faith in us. We look forward to continuing our efforts in making Asian Paints a world leading brand in the online world too.”

  • Nakul Chopra is Goafest Committee chairman

    MUMBAI: Publicis CEO-South Asia Nakul Chopra has been appointed as chairman of the advertising event Goafest 2013.

    Chopra was a part of the core committee team in 2012.

    Prior to Chopra, Advertising Agencies Association of India (AAAI) president and Leo Burnett Indian sub-continent chairman Arvind Sharma was taking care of the role.

    The details of the festival will be announced at an event on 10 January.

    Goafest witnesses eminent personalities in the advertising industry speaking on the podium, panel discussion on various topics and Abby Awards that are given away in both creative and media domain.

  • McCain Foods rolls out first TVC with Karisma Kapoor

    MUMBAI: McCain Foods have launched their new television commercial featuring the company‘s first brand ambassador Karisma Kapoor.

    The TVC has been conceptualised by Leo Burnett and produced by Whacky Films Company.

    The campaign revolves around McCain‘s new tagline, ‘Jhatse banao, kuch tasty khao‘ which translates to ‘Quick, fun and tasty snacks made in a jiffy‘.

    The TVC opens with Karisma saying that earlier she was constantly worried about the doorbell ringing, as it would bring kids, family, friends and unexpected guests with their demands of tasty food in minutes.

    However, today when the door bell rings, she welcomes everybody with a smile. She walks into the kitchen and makes McCain snacks in just ‘3minutes‘ from ‘freezer-to-fryer‘. In last scene, Karisma is seen serving McCain snacks to her family. Everybody kicks into celebration mood after tasting the assortment of fun snacks prepared by her within ‘3 minutes‘. The TVC ends with her family member asking ‘Bahar se mangwaya‘ and Karisma smiles back saying, ‘nahin, ghar par McCain banaya‘.

    McCain Foods India general manager – marketing Gunjan Pandey said, “We are a nation of food loving people and our love for food bonds us together. With this campaign, we wanted to capture the happiness, fun and joy which we feel when we indulge in good food”.

    Leo Burnett executive director Sainath Saraban said, “It is ingrained in every Indian woman‘s heart that her family looks up to her for tasty food. She gets constantly challenged on whether her food would meet the expectations of guests and family or not. Situations like unexpected guests at home, kids asking for interesting evening snacks and family members craving for exciting food make her restless. Through this Ad campaign, we have tried to address her inner turmoil. It portrays elevated pride of the ‘lady of the house‘ when delighted family members wonder, whether this food was ordered from outside.”

    The campaign which comprises of 10 TVCs is currently on air on top Hindi and English GECs. The TVCs would be supported by print, radio, outdoor and online, specifically targeting the markets of Delhi, Punjab, Mumbai, Bangalore and Ahmedabad. The duration of the campaign will be around 5 weeks.

  • Starcom wins Navin’s media biz worth Rs 30 mn

    MUMBAI: Starcom Worldwide has won the media mandate of Navin’s Housing and Properties.

    There was no formal pitch for the account shift. The company had called a couple of agencies to discuss about the project.

    The account will be serviced out of the agency’s Chennai office.

    Navin’s Housing and Properties director Viswajith Kumar said that the account is worth Rs 30 million per year.

    The creative agency working on the account is Leo Burnett.

    Navin Housing and Properties offers services in construction, real estate and infrastructure.

  • Tata Capital Home Loans says ‘Because Memories cannot be shifted’

    NEW DELHI: Tata Capital Home Loans has launched its new advertising campaign themed ‘Because memories cannot be shifted’ or ‘Kyunki yaadein ghar nahin badla karti’.

    Crafted from the insight that ‘when we shift across rented houses there always are some immovable things on which our fondest memories are created, that cannot be shifted’, the Campaign highlights the significance of an owned home.

    The communication features classic situations which most people can relate to, such as the window which one grows up looking out of, the wall on which siblings usually have their heights measured, a loving mother-like neighbour and childhood best friends.

    Conceptualised by Leo Burnett, the campaign conveys the message that Tata Capital understands that the some memories cannot be shifted and hence offers customised Home Loan solutions which help customers acquire their own home.

    Tata Capital Housing Finance Limited managing director R Vaithianathan said, “Home Loans are a key segment for Tata Capital. Our constant endeavour is to provide customized and innovative Home Loan solutions to help the customer own his dream home. With the current Campaign we are confident of enhancing the awareness of Tata Capital’s Home Loan offering and reaching out to many more potential customers.”

    Tata Capitalhead – brand marketing and corporate communication Veetika Deoras said, “This Campaign is Tata Capital Home Loans’ second mass media campaign, and it builds on our earlier campaign by highlighting another reason to ‘own a home’. The campaign is based on a pertinent and warm insight – that as we move across rented houses, we leave behind many beautiful memories. An owned Home allows us as individuals to grow, with these memories, and not without them.”

    The campaign broke on 6 December across print, radio, outdoor and online, specifically targeting the markets of Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Indore and Raipur. The duration of the campaign will be around 30 days.

  • Publicis Groupe acquires a digital agency and a consulting firm in India

    MUMBAI: French global communications network, Publicis Groupe, has snapped up two Indian companies as part of its strategy to strengthen its digital offering and double the size of its India business by 2015.

    The first to be gobbled is iStrat, India‘s foremost integrated digital agency. The second purchase is MarketGate, a Mumbai-based strategic business and marketing consulting firm.

    “We look at talent and relevance while.making acquisitions and consulting is at the core of our business. So these two deals are in sync with our plans,” said Publicis Groupe COO and Publicis Worldwide Executive Chairman Jean-Yves Naouri.

    Naouri said that India‘s talent pool and market appetite make it a lucrative destination. “We agree that India is not where we would want it to be right now. But the country shows talent and appetite which makes it extremely positive,” he added.

    He also said that the acquisitions and consequent alignments of the acquired entites have been made keeping in mind the structure of the Publicis Groupe.

    While Indigo is aligned with Leo Burnett, Resultrix is with ZenithOptimedia. iStrat, on the other hand, will fall under Publicis Worldwide.

    iStrat will be rebranded Publicis iStrat and will operate as a unit within Publicis Modem, Publicis Worldwide‘s global digital network. Its founders, Navneet Singh Sahni (CEO) and Sonya Sahni (Head of Marketing), will continue to lead the agency.

    MarketGate will retain its name and will operate within Publicis Worldwide. It will also continue to be led by founders Shripad Nadkarni (CEO) and Sharda Agarwal (Executive Director). Both iStrat and MarketGate leadership will now report into Nakul Chopra, CEO South Asia for Publicis Worldwide.

    Publicis had earlier acquired full-service interactive and technology agency Indigo Consulting, which operates as a unit within the Leo Burnett Group, the creative arm of Publicis.

    iStrat was founded in 2003 and provides solutions across all forms of digital marketing. The agency services a broad range of prestigious clients, including Alpha G:Corp (real estate), the Confederation of Indian Industries, Dupont (luxury accessories), Hero Corp (motorcycles), Hindware (kitchen and sanitary appliances), Maruti Suzuki, the Nasscom software trade association, and Nestle.

    The agency, which is headquartered in Delhi and employs a team of 50, provides the full range of digital communications services including e-commerce store fronts, search engine optimization, social media, and rich media.

    MarketGate, which was founded in 2005, delivers services in business growth planning, marketing strategy, brand positioning, portfolio strategy, brand architecture development, and marketing skills development. The agency‘s seven consulting experts aim to rejuvenate brands and power their growth by deploying marketing processes throughout their clients‘ organisations.

    Its clientele includes Colgate, Dabur (foods/personal care), General Motors, GlaxoSmithKline, Godrej (personal care), HSBC, ICICI (financial services/banking), Madura Garments (fashion), Mahindra & Mahindra (automobile), MTR (foods), and Radio Mirchi.

    As a part of this acquisition, Publicis Groupe will also acquire MarketGate Dimensions, a subsidiary of MarketGate, providing research-based solutions to business, marketing and brand issues, with offices in Mumbai, Delhi and Bangalore. Its client list includes Glenmark (personal care), Kellogg‘s, Maruti Suzuki, The Walt Disney Company and Viacom 18.

    “Building digital capabilities is a fundamental part of the Publicis strategy, and today‘s acquisition of iStrat and the strengthening of our digital arm in this promising market is a key step towards realising our growth goals. In addition, MarketGate is a fast-moving strategic outfit with strong skill-sets, an impressive range of clients and thorough knowledge of the Indian market and its consumers.” he continued.

    “We are excited to become a part of the Publicis Worldwide network, and we look forward to tapping into its global best practices,” added iStrat co-founders Navneet Singh Sahni and Sonya Sahni.

    “Today‘s deal will offer richer, more diversified possibilities to both our clients and our teams. Our experience in India‘s digital space, together with Publicis‘ considerable know-how in brand building, will create an incredibly powerful offering for both current and future clients.”

    “This is a very exciting move for all of us at MarketGate,” added Shripad Nadkarni and Sharda Agarwal. “Twinning the world-class expertise of Publicis Groupe with our extensive experience of marketing and consultancy across all sectors in India will make for a very powerful combination. We‘re passionate about our clients, and we know that they will benefit from this move.”

    India is currently the world‘s 16th largest advertising market, and although the country‘s economic growth has slowed somewhat in 2012, it remains over 5 per cent. ZenithOptimedia forecasts (December 2012) advertising expenditure to increase by 7.7 per cent in India in 2013.

    Publicis Groupe had recently made VivaKi a separate business unit and will be available to all Publicis Groupe agencies and the market.

    VivaKi was launched in 2008 to accelerate the digital transformation of Publicis Groupe and its agencies. It was created through the combined scale and leadership of Digitas, Starcom MediaVest Group (SMG), ZenithOptimedia and later Razorfish.

    Fast-growing economies like Brazil, India, China and Russia are on the radar of all the global communications agencies. Publicis too is bullish about BRIC nations as these economies are called.

    The French communications group had also acquired Beijing-based digital marketing company, Longtuo, to gain clout in China‘s burgeoning e-Commerce market.

    It also bolstered Saatchi & Saatchi‘s digital offering in Asia Pacific by buying out local interactive agency Arachnid, which was later re-branded Saatchi & Saatchi Arachnid.

  • HolidayIQ.com ropes in Orchard as creative partner

    MUMBAI: Leo Burnett‘s agency Orchard Advertising has been awarded the creative mandate for holiday information portal HolidayIQ.com.

    The agency will be in charge of the ATL and BTL activities for the brand.

    Orchard VP and head of office Anish Daryani said, “HolidayIQ.com is a phenomenal business idea, where the power of user-generated reviews is leveraged to make holiday planning easier for the Indian traveller. This involves a massive change in human behaviour, where people need to overcome the inertia that keeps them from sharing their reviews in a public forum. This is a fantastic opportunity for us to use our proprietary HumanKind model to influence consumer behaviour, giving HolidayIQ.com a larger purpose – that of harnessing the power of user reviews to create a smarter Indian traveller.”

    Orchard recently kicked off the first campaign – Goa to the Power of HolidayIQ -an anthem for the holidayer in Goa – called “hiq!it”, composed and sung by Remo Fernandes and co-written by Thomas Xavier. Additionally, there is an activation exercise through a specially designed tablet device called the “hiq!PAD”, where hoteliers can get their guests to digitally collect reviews and take it live in real time. An activation team has also been stationed across popular tourist destinations in Goa, collecting reviews through the “hiq!PAD”.

    Orchard NCD and chairman Thomas Xavier said, “We want to unleash the power of guest reviews for HolidayIQ. We‘ve devised the term ‘hiq!‘ which isn‘t a mere abbreviation of HolidayIQ, but stands for ‘Holiday Inspired Quote‘. Going forward, we intend to make ‘hiq!‘ part of common parlance which means ‘a review‘. From a HumanKind perspective, a ‘hiq!‘ is a gift from one traveler to another.”

    HolidayIQ.com founder and CEO Hari Nair said, “Orchard was able to envisage our brand in a larger-than-life manner, and their team has displayed tremendous passion and interest towards our cause. We feel we‘ve found the right partner in Orchard and look forward to a long and fruitful partnership.”

  • Leo Burnett appoints Kapil Sawant as ECD

    MUMBAI: Leo Burnett has appointed Kapil Sawant as executive creative director.

    Sawant‘s last stint was with Contract Advertising where he was designated as senior vice-president and senior creative director.
    Based out of Mumbai, Sawant will handle the McDonald‘s account along with Zee TV, Bajaj Electricals and Mahindra & Mahindra.

    He will work closely with Leo Burnett India subcontinent chief creative officer K V Sridhar and Leo Burnett India chief creative officer Nitesh Tiwari.

    Sridhar said, “Kapil is young and committed to partnering with clients. He is a genuine integrated thinker and a fantastic writer and I welcome him at Leo Burnett.”

    Prior to joining Contract Advertising, Sawant had also worked with O&M, RSCG.

  • Leo Burnett India shuffles its team; Pops is creative head India Subcontinent

    Leo Burnett India shuffles its team; Pops is creative head India Subcontinent

    MUMBAI: Publicis Groupe‘s creative agency Leo Burnett India has announced a restructuring in its ranks in order to transform itself into a new age communication agency.

    Leo Burnett India NCD KV Sridhar, popularly known as Pops, will now hold the mantle of chief creative officer, India Subcontinent. Nitesh Tiwari has been promoted to take on the post of Leo Burnett India chief creative officer.

    Tiwari has been a part of the Leo Burnett family for almost a decade and has worked for a wide range of clients, including Tide, Heinz, Sony Entertainment Television, Reliance Mobile, McDonald‘s, Perfetti Van Melle and Bajaj Electricals.

    Pops said, “The core of our consumers across product categories is becoming younger and younger with every passing year. So it is only fair that we have young creative leaders who speak the language of youth and understand new-age challenges for brands and businesses.”

    Earlier for agencies in India TV advertising was the core of marketing plans and specialist services were bought from smaller independent shops. Their clients are now demanding new ways of approaching advertising suited to the rapidly changing environment.

    “They are demanding advertising platforms that truly integrate their brand communications across channels as diverse as traditional media, digital and modern retail. This transformation is extremely exciting. Changing our core while growing fast requires foresight, meticulous planning and its relentless execution,” said Leo Burnett India Subcontinent chairman and CEO Arvind Sharma.

    Leo Burnett Worldwide chief creative officer Mark Tutssel said, “The infusion of fresh new blood into our industry is vital for its long-term health and prosperity. This new generation is tomorrows‘ world thinkers- bold, brave and curious. They naturally defy the status quo and open up infinite possibilities for modern day communication.”

    Leo Burnett Asia Pacific president Jarek Ziebinski said, “Business growth in India is coming from innovative thinking that keeps the youth at the centre and technology as the backdrop. Our creative restructuring in India is in step with that growth story and I am completely convinced that the youth will fuel growth of India as well as of Burnett in the near future.”

    Other promotions at Leo Burnett include the elevation of Vikram Pandey (a.k.a Spiky) as executive creative director with focus on Tata Capital and HDFC Life. Ashwiny Iyer Tiwari has been promoted as executive creative director and will continue working on Sony Entertainment Television. Vicky Bhambhani takes on the new role of regional creative director on Tide.

    Abhishek Sinha, Nikhil Mehrotra, Piyush Gupta and Shreyas Jain have all made it to the creative director circle.

    While Sinha will be working on P&G Tide and Shiksha, Mehrotra will work on brands like Bajaj Electricals and Complan. Gupta will be working on Tata Capital as creative director and Jain will now focus on HDFC Life and Limca.

    Leo Burnett has also roped in talent from across the industry including Timsy Gupta, Rishi Agarwal, Sapna Aluwalia and Rajneesh Ramakrishnan. Gupta comes in from DDB Mudra Mumbai and has been appointed as creative director. She has worked across agencies like Grey Worldwide, McCann Mumbai, Contract Mumbai and DDB Mudra Mumbai and will be helping chalk out a path for Uninor as CD.

    Agarwal who joins from McCann Erickson Delhi has worked on campaigns like Coca-Cola ‘Jashnmana le‘, Nescafe Sunrise, Dulux ‘boxing gloves‘. Some of the other prominent brands that he has contributed significantly towards include HBO, Jammu and Kashmir Tourism and Dainik Jagran. He also joins as CD on Uninor.

    Ahulwalia has received wide recognition for the work she has done on brands like Fiat, Tata AIG, Virgin Mobile, BBC World and Birla Sun Life Insurance. She will be a creative director on McDonald‘s.

    Ramakrishnan has worked across various agencies including Ogilvy & Mather, Creative Land Asia and handled brands like Cadbury confectionaries, Bajaj Pulsar, Castrol, Odonil, Kotak Securities, Citigroup Global Services(e serve), Frooti, Bloomberg UTV. He has joined as a creative director on McDonald‘s.

  • Lux ONN brings Orchard on board as creative partner

    MUMBAI: Leo Burnett group‘s advertising agency Orchard Advertising has been awarded the creative mandate for the innerwear brand from the Lux stable.

    The agency‘s Mumbai branch will handle this account. Meridian Communications (Ogilvy‘s second agency) was the incumbent on the account.

    ONN is the Men‘s Premium inner wear brand offering a range of products that include men‘s premium vests, briefs, boxers, men‘s sport wear and leisure wear. Bollywood actor Shah Rukh Khan is the brand endorser for the LUX ONN brand.

    Orchard won the account on the basis of a robust communication strategy and plan presented to the client, according to an official statement. The agency is developing a new campaign scheduled to be released later this year.

    Orchard Advertising vice president and branch head Partha Sarkar said, “Orchard won the account on the basis of the strategy we presented. We looked at the brand with our HumanKind approach and arrived at a communication plan for the brand which will help establish a better connect with its core audience. We are currently developing the campaign in partnership with the client.”