ITV

Tag: Leo Burnett

  • Interface Business Solution picks up the first grand prix at Abbys 2013

    VARCA: Day two of Goafest 2013 saw Interface Business Solutions emerge as the sole Grand Prix winner at this year‘s Creative Abbys. The agency took away the top honours for the World‘s first CRM powered personalised web banner it created for TATA Docomo in the Digital category of the Creative Abbys.

    The winners of the Digital, Direct and Design categories of the CreartiveAbbys were announced on 5 April at Zuri White Sands in Varca, Goa where the annual ad fest is being held. A total of 104 metals were awarded across the three categories – 46 in digital, 15 in direct and 43 in the design category.

    The digital category saw 46 entries take away metals which included one grand prix, four gold, 11 silver and 30 bronze Abbys.

    Hungama Digital was the forerunner in this category with a total of eight metal wins to brag about. The outfit which was recently acquired by JWT took home two gold, two silver and four bronze metals. The gold wins came for its work on the Mahindra Quanto and Mahindra XUV500 brands.

    BC WebWise and Thmbstrk won one gold each for their campaigns created for Sunsilk and Axis Bank respectively.

    Webchutney won five metals in the category – three silver (for work on Bacardi India,Mohan Music Palace and desimartini.com) and two bronze (for work on Bajaj Auto and desimartini.com). Other winners included Creativeland Asia, Grey Worldwide, Iprospect India, Scarecrow Communications, Contract Advertising and Ignitee Digital Services.

    In the design category, seven gold Abbys were awarded – three each to McCann World Group and XOX Designs and one to Leo Burnett. McCann won the metals creating Dish TV‘s Learnings campaign (in the poster category and the craft in design category) and Young Presidents Organisation‘s The Lighter Side of Heavy Weights campaign (in the best design in direct mail category). XOX Designs snagged the gold for its campaigns Confessions of a Typoholic (in book/diaries category and the craft of design category) and Creative Beings (in book/diaries category) for Paaper by Kyoorious. Leo Burnett‘s gold came for its work on Reflection of Music (installation) for MTV‘s Coke Studio in the environment design category.

    Fourteen silver Abbys were given out and 32 entries won Bronze Abbys. Taproot India won three bronze metals in the design category while JWT won six metals (four bronze and two silver) and Leo Burnett took home five metals apart form the gold (four silver and one bronze). Other agencies to win metals ion the category include Publicis Communications, Creativeland Asia, Umbrealla Design, Dentsu India Group, Grey Worldwide, Happy, DDB Mudra Group, andideas@work advertising.

    In the direct category, a total of 15metals were awarded which include two gold, four silver and nine bronze. McCann and Publicis Communications won a gold each. The former won the metal for the Cross Connection 1,3 campaign it created for Big CBS Spark in the direct response mobile marketing category while the latter won it for its campaign for Park Avenue Beer Shampoo in the direct response digital category.

    Silver winners included McCann (two silver metals in the direct response radio category), Taproot (in the direct response TV category) and Creativeland Asia (in the direct response digital category). Other winners in the category were BBDO Proximity and JWT.

  • Orchard wins Exo and Maxo creative accounts

    MUMBAI: Leo Burnett’s sister Orchard Advertising has won the creative mandate for Jyothy Laboratories’ home care brands Exo utensil cleaner and Maxo mosquito repellent.

    The win is the result of a multi agency pitch which also saw participation from the incumbent on the accounts, Mudra Communication (a part of the DDB Mudra Group in India).

    The agency‘s Mumbai branch will handle both accounts.

    Orchard Advertising Mumbai vice-president and branch head, Partha Sarkar said, “We have won the accounts and are glad to have done so.”

    DDB Mudra Max handles the media planning and buying duties for Jyothy‘s entire portfolio.

  • Maaza rolls out ‘Har Mausam Love, Har Mausam Aam’ sequel

    MUMBAI: Maaza is ready to welcome the summer season with a sequel of the earlier ad film constructed around the love story of brand ambassadors Imran Khan and Parineeti Chopra.

    The new TVC featuring adds a new twist in their very “Aam” love story, taking forward the ‘Har Mausam Love, Har Mausam Aam‘ theme.

    The second chapter in Khan and Chopra‘s love story again draws an analogy between ‘love‘ and mangoes and how the mango, just like love, is beyond seasons and can be relished in every season.

    The Maaza “Har Mausam Love, Har Mausam Aam” campaign has been conceptualised by Leo Burnett (Delhi) and directed by Jayant Rohtagi.

    In addition to leveraging mass media advertising, integrated communication plan includes roll-out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on- the- ground initiatives across all key markets.

    Titled “Saturrday”, the film is set in summer in an office where Chopra, who is crazy about mangoes, relishes a mango at her office desk. She gets a call from her colleague and admirer, Khan, asking her out on a date the next day – “Saturrday”. Reluctant to miss any opportunity to relish delectable mangoes, she flatly declines the offer saying that Saturdays will keep coming every week all year round but not her favourite mango season. Khan, knowing her obsession for mangoes, woos her with the all-season mango delight in a bottle – Maaza.

  • Goafest Committee announces first list of speakers

    MUMBAI: The Goafest Committee announced the first list of speakers for Goafest 2013. These include PepsiCo Beverages global head of digital Shiv Singh, Leo Burnett Worldwide chairman and director Thomas Bernardin, Leo Burnett Worldwide chief creative officer Mark Tutssel and Maxus Worldwide global planning director Nick Vale.

    Goafest 2013 will be held on 5th and 6th April and the Advertising Conclave is scheduled for 4th April. The event will be held at the Zuri White Sands in South Goa.

    Goafest 2013 Committee member M G Parameswaran said, “We have a great mix of over nine speakers this year covering creative, media, strategy, digital and even a couple from what could be called unrelated fields. Our effort is get the 3000+ participants of Goafest to listen to and interact with what the best the world has to offer. As in previous years we will have stimulating Q&A sessions chaired by senior marketing professionals, and may be even prizes for the best question in each session.”

    Goafest 2013 chairman Nakul Chopra said, “The speakers this year are some of the most sought-after names in the industry. Their experience and insights will set the stage for the very conversations we endeavour to ignite at Goafest.”

    Shiv is currently responsible for driving the business‘s foray into Real-Time Marketing and is hands on with brand Pepsi and portfolio wide digital media strategy, innovation, optimisation and measurement efforts. Prior to PepsiCo he worked at Razorfish Inc for over twelve years in its New York, London and San Francisco offices serving most recently as its vice president and global social media lead. He has worked with companies like Mercedez Benz, Philip Morris International, Citigroup, Microsoft, Victoria Secret and Ford Motor Company.

    Bernardin has been the chairman and director of Leo Burnett Company since April 2005. He has earlier served as chief executive officer, Lowe New York. Prior to the merger of Lowe New York and Bozell, two previously separate agencies within the Interpublic Group of Companies, Bozell served as president and chief executive officer of Bozell. Under his leadership, the agency grew at an unprecedented pace and the creative product reached new heights in 2002, when Bozell was named the third most creative agency in the world at Cannes.

    Tutssel has been named the No 1 worldwide creative director in the industry earning the title of top global creative crusader. He oversees the work of Leo Burnett Worldwide and its 96 global offices. Under his creative leadership, Leo Burnett has moved up to the 3rd most awarded network in the world and has more global offices contributing to its creative reputation than any other agency network. His work has garnered every major creative accolade, including the prestigious Cannes Grand Prix and 50 Cannes Lions.

    Vale leads the planning, takes overall responsibility for the strategic and creative product and is the architect of Maxus‘ positioning and approach globally. Before arriving at Maxus, Nick spent 6 years with MEC as Planning Partner leading their Global Solutions Planning division, he worked across the Global MEC client portfolio and built and delivered IMC consultancy projects worldwide. He has also worked at Starcom (leading Levi‘s and Nintendo) and ZenithOptimedia in both US and UK account director roles.

    The Goafest Committee also held roadshows in South Asian countries this year. Chopra said, “We recently had roadshows in Pakistan and Sri Lanka and the response has been very encouraging. We expect a handsome increase in number of delegates from these countries.”

    Marketing Wizards which was introduced last year is an initiative where each member of the Indian Society of Advertisers (ISA) can nominate up to four young professionals from their marketing teams under the age of 30 years to experience the highs and thrills of Goafest 2013 at a subsidised fee of Rs 6500+taxes. Goafest will also provide Marketing Wizards with two free nights stay in a five star Hotel in Goa, F&B, ground transportation and full access to the entire Goafest 2013.

    This is the 8th edition of the Goafest and the 6th consecutive year when AAAI and The Advertising Club will come together to deliver India‘s premier awards that celebrate creativity.

  • Indigo Consulting beefs up its creative force

    MUMBAI: Indigo Consulting has made additions to its creative department to further strengthen its team. The digital agency that operates under Leo Burnett in India has got back Viresh Pawar and Monish Beloskar who have rejoined the agency in the capacity of senior group head creative and group head creative respectively to help drive Indigo Consulting’s creative mandate.

    Former creative strategist for Jack In The Box Worldwide, Manav Parekh, has also joined the agency as associate creative director – copy.

    Indigo Consulting creative director Navin Balakrishnan said, “With an ever-evolving business environment, in which consumers are co-creators of brands, creativity ultimately sets a brand apart. At Indigo Consulting, we want our clients to be those brands – the ones that are known for their creative breakthroughs. Having Viresh, Monish and Manav on-board not only adds to our award-winning talent pool, but also puts us in a better position to provide innovative digital marketing solutions to our clients.”

    Prior to committing to his second stint at Indigo Consulting, Pawar worked with Interface Communications where he was senior supervisor, web design. Over the past decade, he has helped build digital identities for brands such as Oreo, Mahindra, HDFC Bank, HSBC Bank, BPL Mobile and Wipro.

    Beloskar has 12 years of experience in interactive design. He rejoins the agency, from Puretech, where he was the design lead. His portfolio includes work for brands such as Gatorade, Kurkure, Panasonic, WWF, CondeNast Traveller and Piramal Group.

    As a creative strategist, Parekh has worked on brands such as Red Bull India, Sony Music, PUMA, Windows Phone, Adobe India, Budweiser and Bacardi. In his new role at Indigo Consulting, he will work closely with Balakrishnan to assist in the ideation process as well as guide and nurture talent in the team.

  • Samsung launches TVC for Galaxy Grand

    MUMBAI: Samsung has launched a new television commercial as a consumer connect initiative to showcase Galaxy Grand, the recently introduced Dual SIM Smartphone in India.

    The TVC has been created by Leo Burnett.

    The campaign is focused on creating a work life balance between personal and professional lives of youngsters.

    The TVC creates synergy between the consumers and the features of the Galaxy Grand by showcasing aspirations, passions and hobbies of an ambitious and confident individual.

    The TVC has been conceptualised to depict the Galaxy Grand’s Dual SIM feature wherein the professional is able to enjoy personal moments such as biking, moments with friends, mountaineering.

    The TVC begins with a young male professional aspiring to live a Grand life by travelling on bike to see mountains kiss clouds, sky changing colours to every possible shade. He wishes to capture his memories with big screen experience and stay connected with his friends. Next thing one knows, he mentions about reserving special place to watch movies. A super appears in the foreground that reads: “Samsung Galaxy Grand”.

    The TVC encourages younger generation to capture personal moments through technology purchase of the right Smartphone in spite of budgetary constraints and highlights top-end hardware and software features with a very attractive price of Galaxy Grand.

    The TVC has been produced by Billoo Sandhu of Cutting Edge Pictures while it has been directed by Julien Trousselier.

  • Samsung Galaxy Grand aims at mid-segment in new campaign

    NEW DELHI: A new television commercial by Samsung Electronics as a consumer connect initiative to showcase Galaxy Grand, the recently introduced Dual SIM Smartphone in India, aims at the mid-segment by bringing fore fun, style and passion of everyday moments of a user.

    The advertisement is conceptualised and designed by Leo Burnett and aired across Hindi and English entertainment and movie channels starting 16 February.

    Strongly focused on creating a work life balance between personal and professional lives of youngsters, the TVC creates synergy between the consumers and the features of the Galaxy Grand by showcasing aspirations, passions and hobbies of an ambitious and confident individual.

    The TVC has been conceptualised to depict the Galaxy Grand’s innovative Dual SIM feature wherein the professional is able to enjoy personal moments such as biking, moments with friends, mountaineering.

    The TVC begins with a young male professional aspiring to live a Grand life by travelling on bike to see mountains kiss clouds, sky changing colours to every possible shade. He wishes to capture his memories with big screen experience and stay connected with his friends. Next thing you know, he mentions about reserving special place to watch movies. A super appears in the foreground that reads: ‘’Samsung Galaxy Grand”.

    The TVC encourages younger generation to capture personal moments through technology purchase of the right Smartphone in spite of budgetary constraints and highlights top-end hardware and software features with a very attractive price of Galaxy Grand.

    Creatives List

    Client: Samsung India Electronics Ltd
    Agency: Leo Burnett
    Creative: Sainath Saraban, Sumit Negi
    Account management: Ravpreet Ganesh, Ankur Bora, Rohan Bharel
    Account planning: Megha Deorani
    Production house: Cutting Edge Pictures
    Director: Julien Trousselier
    Producer: Billoo Sandhu
    Executive producer/Associate producer:
    Director of photography: Daniel
    Music director: Rupert
    Post house: After Post

  • Commonwealth’s Shally Mukherjee joins DDB Mudra as SVP

    MUMBAI: Shally Mukherjee, a veteran with sixteen years of experience with advertising agencies like Leo Burnett, JWT and FCB Ulka, has been appointed as DDB Mudra Mumbai senior vice president.

    She will handle a portfolio of businesses which include FMCG, realty, tourism and corporate. She will report to DDB Mudra Group Mumbai president Rajiv Sabnis.

    Mukherjee comes in from Commonwealth, the joint venture agency between McCann and Goldby Silverstein created specially to service the Chevy account. She has worked across categories and has significant experience in handling regional multinational FMCG businesses.

    Sabnis said, “Shally is now a member of the DDB Mudra Group family. She joins not just an office or agency but a large, integrated communications conglomerate and a family of over 1150 people. We hope that her experience and expertise meets with exciting challenges and opportunities provided by our clients and brands. We welcome her and wish her a great career here, in the years to come.”

    Mukherjee, said, “This opportunity is a perfect next step in terms of mutual value addition. DDB Mudra is going through very exciting times and I am delighted to be a part of it. I am sure the sheer challenge of my mandate here will ensure hugely eventful times ahead.”

    At Commonwealth Mumbai she led global projects and also had the mandate for Korea for Chevrolet. Before that, she was at Leo Burnett as vice president and regional account director on P&G Asia Pacific.

    Her mandate was to lead the Mumbai hub, one of the four global hubs for P&G Femcare (Whisper). She led the Asia Pacific business for Femcare and has extensive experience in their key markets- India, Philippines, Japan and Korea where she also the shopper and digital partner agency teams.

  • Nisha Singhania quits Saatchi to launch new agency with Shashtry

    MUMBAI: Saatchi & Saatchi Mumbai general manager Nisha Singhania has decided to move on.

    Singhania‘s resignation announcement comes close on the heels of the resignation of Saatchi & Saatchi CCO Ramanuj Shastry.

    Singhania is partnering Shastry in launching a new creative agency in April. The name of the agency is still not announced. Both Singhania and Shastry are still serving their notice periods at Saatchi.

    Since Shastry has been into creative and strategy planning, he will be heading the creative functions of the new agency while Singhania who has always been on business side will take care of that operation at their yet to be launched agency.

    Singhania has over 15 years of experience in the advertising business. Prior to joining Saatchi & Saatchi in April 2011, she had worked with agencies like Rediffusion DYR, Grey Worldwide, Leo Burnett and Ambience Publicis.

  • HDFC Life’s new ad campaign targets youth

    MUMBAI: HDFC Life, India‘s leading life insurance company, has launched a new advertising campaign to increase awareness about early retirement planning among country‘s youth.

    The campaign follows the launch of HDFC Life‘s two pension plans – HDFC Life Pension Super Plus (a regular premium unit linked plan) and HDFC Life Single Premium Pension Super (single premium unit linked plan).

    HDFC Life EVP and Head Marketing, product and direct channels Sanjay Tripathy said, “Our new campaign talks to a younger audience, to help change their mindset that retirement planning is an exercise which one needs to take up only when he is 40-45 years old and all other financial planning objectives have been met.”

    Created by Leo Burnett, the communications concept of HDFC Life‘s retirement campaign is ‘a solid back-up plan,‘ which signifies that ‘you will enjoy the fruits of your labor without any worries, when your future is secured‘. The creative expression is,?Retirement plan karo taaki aapka kal bilkul aaj jaisa ho‘.

    Leo Burnett national creative director KV Sridhar said, “Young professionals think retirement is too far away to worry about it today. This campaign taps into the insight that these people, all of whom grew up in a liberalized economy, prize their current lifestyle a lot and would like it to continue post-retirement.”

    HDFC Life plans to take its new campaign through different platforms and intensify the brand experience. Apart from television, this film will be supported by other mediums such as print, OOH, and digital will have significant focus.