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Tag: Leo Burnett

  • Leo Burnett, BBDO shine at The Epica Awards 2016

    Leo Burnett, BBDO shine at The Epica Awards 2016

    MUMBAI: Leo Burnett India has bagged India’s sole gold at the 2016 edition of the Epica Awards for its ‘Reuniting Memories from 1947’ (Dastaan) campaign for OLX.

    Excited about the wins, Leo Burnett south Asia chief creative officer RajDeepak Das said, “When we realised that OLX is the no. 1 marketplace for used goods in India and Pakistan, we saw an opportunity to help people reunite with their priceless pre-Partition belongings and memories; we received thousands of stories from both sides in no time.”

    Additionally, its work for Bajaj V, ‘Sons of Vikrant’, too bagged a bronze. The Epica Awards celebrate work from advertising, design, media, PR and digital that has been chosen by renowned journalists from the marketing and communications fraternity, across the world.

    The work for OLX bagged the Gold under the ‘Native Advertising’ category, while Bajaj V’s campaign won for ‘Films & Series’.

    The wins have even played their part in helping Leo Burnett secure the coveted ‘Network of the Year’ title this year, by bagging 49 metals to its name including 12 gold.

    On the other hand BBDO New York claimed the agency of the year title with 19 wins which includes a gold.

    The Epica Awards were established in 1987, and is the only award that is judged by marketing and communications specialist journalists from over 60 publications, including magazines and websites, globally. The prize attracts entries from over 70 countries, each year. The ceremony was held in Amsterdam on 17 November.

  • Publicis Capital Delhi appoints Nitin Pradhan as head of creative

    Publicis Capital Delhi appoints Nitin Pradhan as head of creative

    MUMBAI: Publicis Capital Delhi has appointed Nitin Pradhan as head of creative. Pradhan has, in the past, worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a director with Curious Films.

    Publicis Capital CCO & MD South Asia Bobby Pawar commented: “I’m a firm believer that great work comes from a culture that is a greenhouse for creativity. It’s fragile and it depends on great leaders. I’m really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas.”

    Publicis Capital CEO Hemant Misra added: “Nitin has proven leadership skills and I look forward to him further strengthening the talented creative pool we already have at Publicis Capital.”

    “Publicis Delhi has a great mix of high visibility brands and potential head turners in its kitty. The idea is to spot opportunities and help push the creative envelope so that it’s not just clients but people who talk about the work. Most importantly, we need to make sure that each one of us has a great time doing that as a team,” said Pradhan.

    Nitin, an alumnus of MICA, has more than 15 years of experience and has to his credit many successful campaigns such as – KBC Season 2: Umeed Se Dugna, KBC Season 3 : Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat tyres and Nestle Alpino among others.

  • Publicis Capital Delhi appoints Nitin Pradhan as head of creative

    Publicis Capital Delhi appoints Nitin Pradhan as head of creative

    MUMBAI: Publicis Capital Delhi has appointed Nitin Pradhan as head of creative. Pradhan has, in the past, worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a director with Curious Films.

    Publicis Capital CCO & MD South Asia Bobby Pawar commented: “I’m a firm believer that great work comes from a culture that is a greenhouse for creativity. It’s fragile and it depends on great leaders. I’m really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas.”

    Publicis Capital CEO Hemant Misra added: “Nitin has proven leadership skills and I look forward to him further strengthening the talented creative pool we already have at Publicis Capital.”

    “Publicis Delhi has a great mix of high visibility brands and potential head turners in its kitty. The idea is to spot opportunities and help push the creative envelope so that it’s not just clients but people who talk about the work. Most importantly, we need to make sure that each one of us has a great time doing that as a team,” said Pradhan.

    Nitin, an alumnus of MICA, has more than 15 years of experience and has to his credit many successful campaigns such as – KBC Season 2: Umeed Se Dugna, KBC Season 3 : Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat tyres and Nestle Alpino among others.

  • Arjuna Gaur joins Leo Burnett as ECD

    Arjuna Gaur joins Leo Burnett as ECD

    MUMBAI: Leo Burnett India has brought on board Arjuna Gaur as the executive creative director. In his new mandate, Gaur will lead the creative function of the North operations.

    To be based in New Delhi, Gaur will report to Leo Burnett south Asia CCO RajDeepak Das.

    Gaur joins the agency from M&C Saatchi Kuala Lumpur. He has 10 years of experience, including stints at Grey and BBDO India, where he worked with RajDeepak.

    Speaking about his move, Gaur said, “Most people I met prior to joining Leo Burnett, spoke with great authority about the future of advertising and how their respective agencies were going to define it. Raj, on the other hand, spoke very fast, and threw a million ideas at me. A million very good ideas.”

    Gaur is a passionate and energetic creative professional, with several award-winning campaigns to his name. He has worked across categories and brands, his most well-known work being the ‘I Feel Up’ campaign for 7UP, Quaker Oats’ ‘Make India Heart Healthy’ and ‘Art By The People’ for GE India among many others. He has won multiple awards for his campaigns at Spikes Asia, Effies, The One Show and the Kancils in Malaysia.

    Das said, “Gaur is one of those few people who personifies ‘creativity’. We have worked together for 7-8 years at BBDO India, and I love the energy he brings to the table. I love that he is a geek, I love that he understands human behaviour, applies it to his craft, and makes the ad-meet-the-tech-meet-the-idea.”

  • Arjuna Gaur joins Leo Burnett as ECD

    Arjuna Gaur joins Leo Burnett as ECD

    MUMBAI: Leo Burnett India has brought on board Arjuna Gaur as the executive creative director. In his new mandate, Gaur will lead the creative function of the North operations.

    To be based in New Delhi, Gaur will report to Leo Burnett south Asia CCO RajDeepak Das.

    Gaur joins the agency from M&C Saatchi Kuala Lumpur. He has 10 years of experience, including stints at Grey and BBDO India, where he worked with RajDeepak.

    Speaking about his move, Gaur said, “Most people I met prior to joining Leo Burnett, spoke with great authority about the future of advertising and how their respective agencies were going to define it. Raj, on the other hand, spoke very fast, and threw a million ideas at me. A million very good ideas.”

    Gaur is a passionate and energetic creative professional, with several award-winning campaigns to his name. He has worked across categories and brands, his most well-known work being the ‘I Feel Up’ campaign for 7UP, Quaker Oats’ ‘Make India Heart Healthy’ and ‘Art By The People’ for GE India among many others. He has won multiple awards for his campaigns at Spikes Asia, Effies, The One Show and the Kancils in Malaysia.

    Das said, “Gaur is one of those few people who personifies ‘creativity’. We have worked together for 7-8 years at BBDO India, and I love the energy he brings to the table. I love that he is a geek, I love that he understands human behaviour, applies it to his craft, and makes the ad-meet-the-tech-meet-the-idea.”

  • Rajesh Ghatge is new Indigo CEO

    Rajesh Ghatge is new Indigo CEO

    MUMBAI: Rajesh Ghatge has joined as the chief executive officer of the digital agency Indigo Consulting of the Leo Burnett Group to lead the 300-plus employees across Indigo Consulting and Indigo iStrat. Based out of the Mumbai office, he will report to Leo Burnett south Asia CEO South Asia Saurabh Verma.

    Verma said: “We wanted a leader who can create a new curve; Rajesh brings with him the energy, the passion and the drive to create a new destiny for Indigo Consulting. My brief to him is to make us the most respected digital agency in the country, bar none.”

    Ghatge said, “Driving effective consumer engagement on omnipresent digital touch-points is a function of technology, content, analytics and the ability to execute flawlessly in an ‘always on’ mode. Using data and platforms to create impactful and relevant experiences has been my ongoing work. Indigo Consulting, built on a deep foundation of technology has emerged as a leading digital agency.”

    Having begun his career in marketing and sales in the FMCG and Pharma sectors in 1997, Ghatge co-promoted Bates CHI & Sercon (erstwhile Sercon). Under his leadership, the company leveraged technology and digital for activation marketing and demand generation and grew to become a top-ranked agency in India and Singapore. Bates CHI & Sercon also gathered prestigious laurels such as the ‘Best Brand Promotion Agency’ (ET), the B2B Marketing Award (London) and DMA (Asia and India).

    Ghatge has extensive knowledge and experience in brand activation, digital and retail marketing, web and app-enabled products and services and the training domain. He led award-winning campaigns for large brands like P&G, Colgate, Oracle, Nokia, Dell and Castrol. An alumnus of the Institute of Rural Management in Anand, he has an MBA degree.

  • Rajesh Ghatge is new Indigo CEO

    Rajesh Ghatge is new Indigo CEO

    MUMBAI: Rajesh Ghatge has joined as the chief executive officer of the digital agency Indigo Consulting of the Leo Burnett Group to lead the 300-plus employees across Indigo Consulting and Indigo iStrat. Based out of the Mumbai office, he will report to Leo Burnett south Asia CEO South Asia Saurabh Verma.

    Verma said: “We wanted a leader who can create a new curve; Rajesh brings with him the energy, the passion and the drive to create a new destiny for Indigo Consulting. My brief to him is to make us the most respected digital agency in the country, bar none.”

    Ghatge said, “Driving effective consumer engagement on omnipresent digital touch-points is a function of technology, content, analytics and the ability to execute flawlessly in an ‘always on’ mode. Using data and platforms to create impactful and relevant experiences has been my ongoing work. Indigo Consulting, built on a deep foundation of technology has emerged as a leading digital agency.”

    Having begun his career in marketing and sales in the FMCG and Pharma sectors in 1997, Ghatge co-promoted Bates CHI & Sercon (erstwhile Sercon). Under his leadership, the company leveraged technology and digital for activation marketing and demand generation and grew to become a top-ranked agency in India and Singapore. Bates CHI & Sercon also gathered prestigious laurels such as the ‘Best Brand Promotion Agency’ (ET), the B2B Marketing Award (London) and DMA (Asia and India).

    Ghatge has extensive knowledge and experience in brand activation, digital and retail marketing, web and app-enabled products and services and the training domain. He led award-winning campaigns for large brands like P&G, Colgate, Oracle, Nokia, Dell and Castrol. An alumnus of the Institute of Rural Management in Anand, he has an MBA degree.

  • Leo Burnett India shines at WARC Prize 2016

    Leo Burnett India shines at WARC Prize 2016

    MUMBAI: The Leo Burnett Group has shone at 2016 edition of the WARC Prize for Asian Strategy. Leo Burnett India and Orchard Advertising (a Leo Burnett agency) pick up an award each. The WARC awards uphold and celebrate breakthrough strategic thinking that drives businesses, in Asia, and have awarded a total of 17 cases this year.

    Orchard Advertising (a part of the Leo Burnett Group) brought home a well-deserved Silver for its campaign for Amazon ‘Show Me More’ (Aur Dikhao). Additionally, Leo Burnett brought in a Bronze for its revolutionary campaign for the Bajaj V’s ‘The Nation’s Bike’ campaign.

    Leo Burnett south Asia chief strategy officer Dheeraj Sinha said, “Our work for Amazon has emanated from truly Indian insight of seeking more choices whether it’s the process of selecting a groom through arranged marriage or buying consumer products. The campaign has helped Amazon, a global brand, build local familiarity and connect.

    The work on Bajaj V stands out because the marketing idea is embedded in the product. The bike is a symbol of pride for the youth of the country, especially in a context when so much is under question in the country. And it’s not just an ad campaign, it’s a real product. That’s what makes it stand out.”

    Leo Burnett south Asia chief creative officer Raj Deepak Das expressed his elation thus, “Both the award-winning campaigns are stellar examples of work that upholds our Humankind philosophy. That Amazon and Bajaj make for wonderful, supportive clients is a very vital plus and speaks of the great client-agency relationship we share.”

  • Leo Burnett India shines at WARC Prize 2016

    Leo Burnett India shines at WARC Prize 2016

    MUMBAI: The Leo Burnett Group has shone at 2016 edition of the WARC Prize for Asian Strategy. Leo Burnett India and Orchard Advertising (a Leo Burnett agency) pick up an award each. The WARC awards uphold and celebrate breakthrough strategic thinking that drives businesses, in Asia, and have awarded a total of 17 cases this year.

    Orchard Advertising (a part of the Leo Burnett Group) brought home a well-deserved Silver for its campaign for Amazon ‘Show Me More’ (Aur Dikhao). Additionally, Leo Burnett brought in a Bronze for its revolutionary campaign for the Bajaj V’s ‘The Nation’s Bike’ campaign.

    Leo Burnett south Asia chief strategy officer Dheeraj Sinha said, “Our work for Amazon has emanated from truly Indian insight of seeking more choices whether it’s the process of selecting a groom through arranged marriage or buying consumer products. The campaign has helped Amazon, a global brand, build local familiarity and connect.

    The work on Bajaj V stands out because the marketing idea is embedded in the product. The bike is a symbol of pride for the youth of the country, especially in a context when so much is under question in the country. And it’s not just an ad campaign, it’s a real product. That’s what makes it stand out.”

    Leo Burnett south Asia chief creative officer Raj Deepak Das expressed his elation thus, “Both the award-winning campaigns are stellar examples of work that upholds our Humankind philosophy. That Amazon and Bajaj make for wonderful, supportive clients is a very vital plus and speaks of the great client-agency relationship we share.”

  • Leo Burnett’s digital agency Indigo Consulting appoints Devang Raiyani

    Leo Burnett’s digital agency Indigo Consulting appoints Devang Raiyani

    MUMBAI: Leo Burnett Group’s specialized digital agency Indigo Consulting has appointed Devang Raiyani as its national head of strategy. Raiyani will report to Leo Burnett South Asia chief strategy officer Dheeraj Sinha.

    In his new role, Raiyani will be responsible for working with the management team to carve out a differentiated offering in an increasingly crowded digital space, and leverage digital not just as a media channel, but also as a tool to solve business problems. He will work closely with Navin Kansal, National Creative Director, Indigo Consulting.

    Welcoming the agency’s newest key hire, Sinha said, “Devang has a fantastic ability to weave through culture, technology and data to arrive at business solutions. He is an entrepreneur at heart and brings tremendous action orientation to strategic thinking. I am extremely happy to have Devang on board as a part of the strategy team at the Leo Burnett Group. I am certain that his ability and energy will push Indigo consulting to greater heights.”

    Devang’s strengths lie in building core propositions for brands and businesses, and designing long term IP beyond campaigns. His thought pieces have been featured in publications like The Hindu Business Line and The Financial Express, among others. His current area of focus is delivering ROI on brands’ content and social efforts.

    From bridging the gap between content and commerce with technology to building ad tech products and helping start specialist practices at advertising agencies, Devang has worn many hats across agencies and startups. In his previous stint as Head of Product Strategy with Advocacy Asia, he led the development of the company’s gamified engagement platform.

    Kansal further added, “Devang is among the rare breed of hybrid strategists who leads with cultural and consumer insights and marries them with the digital way of life. I look forward to partnering him in our endeavour to consistently create brand fame and move business. I believe his solid yet audacious thinking will add to the momentum of Indigo Consulting and build on the three pillars of people, product and profit.”

    Raiyani said about his new role, “Leo Burnett is without a doubt one the most ambitious agencies around and is pushing the boundaries of what an agency is expected to deliver to clients. Digital is at the forefront of this ambition and I’m excited to create some great work with the team at Indigo.”

    Apart from working with startups, Raiyani has also worked with Grey whereby he led their key accounts in Mumbai. He was also the Senior Planning Director at Bates CHI & Partners, where he helped shape the agency’s shopper marketing practice.