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Tag: Leo Burnett South Asia

  • Dheeraj Sinha steps down as Leo Burnett South Asia co-chief executive and BBH India chairman

    Dheeraj Sinha steps down as Leo Burnett South Asia co-chief executive and BBH India chairman

    Mumbai: Publicis Groupe India has announced that Dheeraj Sinha, will be stepping down from his roles of Leo Burnett South Asia co-chief executive and BBH India chairman. After a successful seven years with the Groupe, Sinha is exploring other opportunities. He will be with the Groupe till the end of October and in the coming months, will continue working closely with Rajdeepak Das who leads Leo Burnett India as co-CEO, in addition to holding the position of chair, of the Publicis Groupe South Asia Creative Council.

    Sinha joined the Groupe as chief strategy officer of Leo Burnett India, and has played multiple roles within the Groupe – from leading strategy to leading Leo Burnett as chief executive officer in partnership with Rajdeepak Das. Under their leadership, Leo Burnett India has grown tremendously with some of the best and most reputed clients entrusting the agency with their business. It is also home to some of the best talent, strong culture, and most awards across domestic, regional, and global levels. As chairman of BBH, Sinha has played a pivotal role in strengthening BBH with the new leadership of Himanshu Saxena and Parixit Bhattacharya, a growing roster of top clients, and continuing with the unmatched creative pedigree.

    Publicis Groupe CEO South Asia Anupriya Acharya said, “ Thanks to Dheeraj’s leadership,  Leo Burnett India is one of the most dynamic agencies and at the very top today. It is a powerhouse of creativity, talent, and pathbreaking advertising that solves for clients’ biggest challenges and unlocks growth while BBH India has been refreshed and put on a firm growth trajectory. After seven years with the company, Dheeraj would like to embark on a new challenge. I thank him for his energy and contribution and wish him the very best in his future endeavours. He will be missed! We will build further on the solid foundation that has been put in place.”

    Sinha said, “It’s been a dream run for me at the Publicis Groupe for the last 7 years. Together, we built Leo Burnett to be the No.1 agency in India and No.2 in Asia. I always dreamt of building a large, successful organisation where people came together do the best work of their lifetime. I think we got that feeling on our floors. We won more awards than we could celebrate, we won the biggest pitches, and served the best coffee in town. BBH, Publicis Business and Publicis Health reverbed with the same winning energy. In Raj, I found a partnership that’s forever. Thanks to Anupriya for all her support, my leadership team, all the client partners and everyone in the agencies who walked in everyday to be the best in the world, bar none! I leave with a heavy heart but great confidence that this transformation is forever. I’ll always be cheering for my people who turned me into a leader!”  

    Das said, “In partnership with Dheeraj, we have built iconic agency brands that stand for modern purposeful advertising and taken Leo Burnett to the top position. I have really enjoyed my time with Dheeraj who’s dynamic, enterprising, and full of ideas. I wish him nothing but the best for his future endeavours. And hope to build further on the success of our creative agency brands, continuing our new business momentum and carrying on our rich legacy of inspiring, uplifting, very human creative work.”

  • Publicis Groupe announces Creative Council for South Asia; onboards Rajdeepak Das as chairman

    Publicis Groupe announces Creative Council for South Asia; onboards Rajdeepak Das as chairman

    Mumbai: Publicis Groupe on Tuesday announced the appointment of Rajdeepak Das as the chairman of the Groupe’s newly launched Creative Council for South Asia.

    Leo Burnett South Asia CEO and CCO Rajdeepak Das in addition to his current role will add depth and dimension to the Groupe’s creative products. As part of the additional role, he will lead the overall creative direction, product, and thinking for the Groupe and will champion narratives that truly empower and define the next stage of Indian creativity.

    The newly launched Creative Council for South Asia will further strengthen the Groupe’s inspiring, truly remarkable creativity that transforms brands and businesses. Publicis Groupe has a rich culture and legacy of transforming brands through progressive, purposeful creativity. The council will channelise capabilities across creative, data, media, and technology to create progressive, modern, purposeful work with Publicis Groupe’s unique power of one strength.

    Publicis Groupe South Asia CEO Anupriya Acharya said, “At Publicis Groupe,  we have a tremendous roster of brands, scaled capabilities across design, experience, data and technology, the finest talent pool and the ‘Power of One.’ There is no better time than now to bring all these together and partner our clients in building truly epic work and epic brands. Rajdeepak who apart from being a dynamic and gifted creative leader, has been the force behind many famous, iconic campaigns for leading brands and has pivoted Leo Burnett India to top position among creative agencies in the country today;  he was but a natural choice for this role.”

    Speaking on his appointment, Das said, “It is an honour to lead The Creative Council for Publicis Groupe South Asia. The council will use the power of brand purpose and new-age creativity to bring a positive impact to people’s lives. The council will help pedigreed brands collaborate closely with the world-class talent of the Groupe. I can’t wait to get started and look forward to leading a power-packed council that is going to create next-generation solutions.”

    Das is an outstanding creative leader, with over 20 years of experience in building successful brands. He is a great believer in the power of modern creativity to transform human lives. From saving India’s biggest national treasure, the INS Vikrant warship, with the help of Bajaj, to being part of “Roads That Honk,” the world’s first anti-collusion road management system for Hindustan Petroleum, to developing India’s first micro-finance system, his work speaks for itself and is centred on human values.

    His movement for Whisper “Touch The Pickle” won Procter & Gamble the inaugural Cannes Glass Lions Grand Prix for breaking the menstrual taboo. More recently, Das’s work for Whisper “Keep Girls In School” won Leo Burnett India and P&G a Cannes Lions Grand Prix in sustainable development goals. The agency also won the title of ‘Creative Agency Of The Year’ at The One Show Abby Awards, Goafest ’22.

    Das has more than 100 international awards to his name, such as The One Show, D&AD, and Spikes. He was the only creative head featured in the popular Netflix series The Creative Indians Season 4.

    In his words, Das’s biggest creation till date is Apollo 11, a specialised division of Leo Burnett India or what he refers to as “The Mutant Creatives.” This is a team of hugely talented young people in their 20’s with backgrounds such as aerospace engineers, product designers, data analytics and environmental scientists, who solve brand and human problems with him. His focus is on new-age brand solutions, and he believes “Only way to predict the future is to build it yourself.”

  • Rakesh Hinduja to step down as Leo Burnett West COO

    Rakesh Hinduja to step down as Leo Burnett West COO

    MUMBAI: Leo Burnett Group India, has announced that Leo Burnett  west COO Rakesh Hinduja will be moving on from the agency in order to pursue other opportunities.

    Rakesh has been with the group for more than 14 years and in his current role was COO west for Leo Burnett India. 

    In his five-year stint at Leo Burnett, Rakesh played a crucial role in building Leo Burnett’s ‘new-age’ solution ecosystem, which included creating highly motivated and talented teams. He has helped double the agency’s Mumbai office which won multiple accounts and created memorable work over the last few years by building the business with genuine partnership with clients and brands. He has created wave 3 ‘new age’ solutions consistently across brands. His disproportionate focus on improving the product helped win at various international and local awards including The Cannes Lions, The One Show, D&AD, Spikes Asia, Effies and more. 

    Leo Burnett South Asia MD India & chief strategy officer Dheeraj Sinha said, “Rakesh had a great run with us. He’s been a great business partner and a dear friend. We wish him all the very best. We are fortunate that we have a stellar team of business, creative and strategy leaders in our Mumbai office, who continue to run our businesses. We have a great momentum at Leo Burnett in terms of new business wins and our creative work. We continue to be relentlessly focused on creating great work and great growth.”

    Leo Burnett South Asia MD India & chief creative officer Rajdeepak Das said, “Rakesh is a great friend and a brother to me. In his stint at Leo Burnett, he’s also been one of the core people behind creating some legendary work and big business wins. He partnered the agency to lead the third wave. We have some crazy memories which I will cherish. And I wish him nothing but the best for his future.”

    Rakesh Hinduja said, "I’ve enjoyed every day of my stint at Leo Burnett. Creating world class work which makes real business impact has been truly fulfilling. We have had incredible success at the agency in the last few years with a magical group of people that worked together. In this journey, I have made some fabulous friends at the agency and clients. I’m very excited about the future. The next chapter will be glorious."