Tag: Leo Burnett India

Jeep Compass bids adieu to mediocrity in new campaign

MUMBAI: FCA has unveiled a new integrated campaign ‘This Is It’ for its flagship model, the Jeep Compass. The campaign has been conceptualised and created by Leo Burnett India.

The new film positions the Jeep Compass as the ultimate SUV by capability, creature comforts, gadgets and importantly, safety. The Jeep Compass ticks all the right boxes with its dual-pane panoramic sunroof, automatic bi-xenon headlamps, the 21.3cm (8.4) Uconnect System, 8-way power seats for the driver and six airbags for front as well as rear passengers.

Speaking about the new campaign, FCA India head marketing and PR Rahul Pansare said, “The Jeep Compass doesn’t stand for anything mundane, mediocre or ordinary. It gives you the freedom from everything that shackles you to life’s mundaneness. The film shows a couple in their Compass, leaving behind everything that keeps them tied to the drudgery – jobs, cubicles, bosses, meetings, weekend trips to the supermarket and even the Saturday night trip to a mall or movie theatre, to name a few.”

Leo Burnett MD – India and chief creative officer – South Asia Rajdeepak Das added, “The Jeep Compass is one of the most successful brands in the country. What is especially interesting is how it owns 'outdoors' as a space, in a way no other brand does. Our team has done an excellent job of communicating everything the Jeep stands for, into a great film. 'Go anywhere. Do anything' is a great start for the campaign.”

January 23, 2019
Welspun Group hires Leo Burnett India as creative agency for flooring biz

MUMBAI: Leo Burnett India has won the creative mandate of flooring vertical of Welspun Group, following a multi-agency pitch. The agency’s Mumbai office will look after the business.

Leo Burnett MD – India and chief strategy officer – South Asia Dheeraj Sinha said, “We have a big opportunity here with the Welspun Group in building a power brand that delivers discontinuous business impact for the flooring solutions business. We are excited about the innovations that the group has across its offerings. We need to work on behaviour change and our Humankind philosophy is helping us navigate this. We are extremely excited about this relationship and we look forward to creating long-term business success for Welspun.”

Leo Burnett India executive director and branch head – Mumbai Rakesh Hinduja said, “We are looking forward to increasing Welspun’s visibility in the flooring market with our strong strategy and creative-led approach. The brand exists in a complex and competitive ecosystem, and that makes our journey ahead an exciting challenge. There is much to explore in the category and we look forward to partnering with Welspun in creating meaningful and engaging work.”

Welspun Flooring chief marketing officer Meraj Hasan said, “To use a clichéd phrase, the idea at Welspun Flooring is to catalyse a 'paradigm shift' when it comes to do or change your flooring. We are looking at a behavioural change from the Indian consumer. Flooring can be easy, exciting, colourful and modular. We called for the top agencies to present their ideas. The strategic, as well as the creative solutions that team Leo Burnett presented, are solid and holistically crafted to achieve category leadership in line with our product and service offering. They are based on the proven humankind approach and are integrated in their essence. And here we are together in this partnership.”

January 9, 2019
Leo Burnett India appoints Ankit Singh as Senior Vice President, Strategy

December 20, 2018: Leo Burnett India has recently made a key addition to its strategy team. The agency has appointed Ankit Singh as its Senior Vice President, Strategy. He will be based out of Gurugram and will report to Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett. Ankit’s last stint was with BBH India as Strategy Director.

Ankit’s appointment comes at a time when Leo Burnett India is in the midst of great momentum. Bringing in top talent to keep fueling this growth is one of its main priorities. Ankit will contribute to, and harness, Leo Burnett India’s already robust strategic planning discipline to effectively solve clients’ business problems.

Speaking about bringing Ankit on board, Dheeraj Sinha said, “Leo Burnett India has always had a big focus on strategy. We are committed to bringing the best talent on board. Ankit is extremely diligent and one of the sharpest strategists that I have worked with. He has a direct pulse on the consumer and is totally brand-focused. We have great momentum in our Gurugram office and I am sure Ankit will add to the energy. I look forward to some great work.”

Apart from BBH India, Ankit has also worked at Leo Burnett Orchard and Grey Worldwide, amongst other agencies. He is a widely celebrated strategic planner, having done his most effective and memorable work for brands such as Tinder, The Indian Army, Uber, JK Tyre, Philips, Blackberry Mobiles, Ferrero, Nestle, Saridon and Vaseline.

Speaking about his new role, Ankit said, “These are exciting times at Leo Burnett India.The agency is exuding great energy and momentum on the back of the ‘Power of One’ philosophy. I am looking forward to being a part of it. I see this as an opportunity to create some great pieces of Humankind work that deliver brand growth while keeping ‘people’ at their centre.”

December 20, 2018
Leo Burnett India wins Bridgestone’s creative mandate

MUMBAI: Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency.
The account was won post a multi-agency pitch and will be handled out of the agency’s Mumbai office.
Leo Burnett India won the business on the back of a thorough, integrated approach. The agency’s primary focus is to help the brand grow based on strong insights and a formidable communication strategy. Adding this business to Leo Burnett India’s portfolio demonstrates the effectiveness of the Publicis Groupe’s Power of One philosophy.
Bridgestone India managing director Parag Satpute says, “Bridgestone is completing 20 years in India and it was time for us to renew old relations with our dealers, OE partners and consumers in a new way. Leo Burnett India and its group agencies have the right vision and plan to help us make it happen. We are sure that they are the best choice to partner on our journey of transformation.”
Bridgestone India chief marketing officer Deepak Gulati adds, “While choosing a creative agency, our main focus is on the idea that the agency brings in. Leo Burnett India has category and consumer understanding which enables them to bring in great ideas. My vision is to redefine the way tyres are marketed in India through consumer and customer centricity, and innovation. Leo Burnett India has come on board to partner with us on this exciting journey.”

Leo Burnett India executive director and branch head for Mumbai Rakesh Hinduja mentions, “Winning Bridgestone’s creative mandate is a strong testimony to our Power of One approach. The brand has immense investments in product innovations that can have a strong role in this low-involvement category. Our endeavour will be to demonstrate these innovations in the right context with the help of data, strategy and creativity. We look forward to helping make Bridgestone the go-to solution for tyre needs, in India.”
Bridgestone Corporation is the world’s largest tire and rubber company. In addition to tires, Bridgestone manufactures diversified products, which include industrial rubber and chemical products as well as sporting goods.
In the past decade, India has seen a tremendous growth in the automobile segment. Bridgestone has been able to spearhead its contribution in this booming passenger car market and has become one of the preferred OEM suppliers to major car manufacturers in India.
Leo Burnett India, rated among top five agencies in the country, has created memorable campaigns for several brands in its portfolio. It has been building insightful campaigns for McDonald’s, Thums Up, Tide, Whisper, HDFC Life Insurance, Tata Chemicals, Bajaj, Star TV, Star Sports, Jeep, Fiat, Ariel, Iodex, General Mills and among others.

September 20, 2018
Digital communication: Indepay hires Indigo iStrat

MUMBAI: Indepay Networks, the privilege prepaid card issuer and the pioneer of branch-less banking, has hired Indigo iStrat, Leo Burnett India’s digital wing, to manage digital activities after a multi-agency pitch.

The agency will handle Indepay’s brand communication, digital media and social media planning for India and global markets.

Indepay CEO Indepay Rajib Saha says “Indigo iStrat brings a unique offering that changes the way we use cash for our everyday spends; and communicating our proposition effectively would have been a challenge amidst the high share of voice in the media by other financial technology players, especially post demonetisation in India. Our ability to run integrated communication with banks as co-owners, gave us great advantage and Indigo iStrat’s expertise in banking and financial category helps them understand these nuances.”

Indepay enables its customers to open an account with minimum documentation. Besides lowering costs for banks through branch-less banking, it offers the convenience of withdrawals and transfers at ATMs, rewards on daily spends that are accessed through a prepaid debit card and USSD banking. While the cards will be co-created with banks, BCA and SBI will remain the main merchant and settlements banks for Indonesia and India respectively.

Indigo CEO Rajesh Ghatge says, “We have worked extensively at offering digital build and marketing solutions to the banking and finance sector, fully understanding the complexity and scale at which brands within this sector need to operate. At the heart of transformation in the BFSI category is a seamless consumer experience and engagement that the brands are striving to deliver..”

Indigo iStrat chief strategy officer Sonya Sahni says, “In the cluttered financial products space it will be challenging, yet exciting to establish Indepay. The business model is disruptive and will require communication that can inform, educate and drive performance. It’s a digital first client, allowing us to demonstrate brand thinking and activation across digital touch points.”

January 23, 2017
Digital communication: Indepay hires Indigo iStrat

MUMBAI: Indepay Networks, the privilege prepaid card issuer and the pioneer of branch-less banking, has hired Indigo iStrat, Leo Burnett India’s digital wing, to manage digital activities after a multi-agency pitch.

The agency will handle Indepay’s brand communication, digital media and social media planning for India and global markets.

Indepay CEO Indepay Rajib Saha says “Indigo iStrat brings a unique offering that changes the way we use cash for our everyday spends; and communicating our proposition effectively would have been a challenge amidst the high share of voice in the media by other financial technology players, especially post demonetisation in India. Our ability to run integrated communication with banks as co-owners, gave us great advantage and Indigo iStrat’s expertise in banking and financial category helps them understand these nuances.”

Indepay enables its customers to open an account with minimum documentation. Besides lowering costs for banks through branch-less banking, it offers the convenience of withdrawals and transfers at ATMs, rewards on daily spends that are accessed through a prepaid debit card and USSD banking. While the cards will be co-created with banks, BCA and SBI will remain the main merchant and settlements banks for Indonesia and India respectively.

Indigo CEO Rajesh Ghatge says, “We have worked extensively at offering digital build and marketing solutions to the banking and finance sector, fully understanding the complexity and scale at which brands within this sector need to operate. At the heart of transformation in the BFSI category is a seamless consumer experience and engagement that the brands are striving to deliver..”

Indigo iStrat chief strategy officer Sonya Sahni says, “In the cluttered financial products space it will be challenging, yet exciting to establish Indepay. The business model is disruptive and will require communication that can inform, educate and drive performance. It’s a digital first client, allowing us to demonstrate brand thinking and activation across digital touch points.”

January 23, 2017
Leo Burnett wins storyboard award for Bajaj V

MUMBAI: Leo Burnett India has a new feather on its cap: the agency has been honoured with the coveted ‘Storyboard Commercial of the Year’ award, at the 17 edition of the CNBC-TV18 Overdrive Awards. The agency has bagged the award for the Bajaj V launch commercial.’

The CNBC-TV18 Overdrive awards honour India’s cars and bikes that are changing the face of the industry, through cutting-edge technologies and innovations. Storyboard is its weekly advertising, media and marketing TV show.

Leo Burnett CCO RajDeepak Das who was present to collect the award said, “This is pretty much the best way to end the awards streak this year! Automotive is one of the most dynamic, high-volume categories in advertising, and making it to the top spot for real work is extremely encouraging. It is great to have walked up on the stage to receive this honour on behalf of my team. I hope Leo Burnett and Bajaj V’s great streak continues into 2017 as well.”

The Bajaj V, that contains metal from India’s legendary warship and aircraft carrier, the INS Vikrant, was launched earlier this year on January 26. Bajaj sold a record 11,000 V bikes on the first day of the V’s launch.

December 15, 2016
Leo Burnett wins storyboard award for Bajaj V

MUMBAI: Leo Burnett India has a new feather on its cap: the agency has been honoured with the coveted ‘Storyboard Commercial of the Year’ award, at the 17 edition of the CNBC-TV18 Overdrive Awards. The agency has bagged the award for the Bajaj V launch commercial.’

The CNBC-TV18 Overdrive awards honour India’s cars and bikes that are changing the face of the industry, through cutting-edge technologies and innovations. Storyboard is its weekly advertising, media and marketing TV show.

Leo Burnett CCO RajDeepak Das who was present to collect the award said, “This is pretty much the best way to end the awards streak this year! Automotive is one of the most dynamic, high-volume categories in advertising, and making it to the top spot for real work is extremely encouraging. It is great to have walked up on the stage to receive this honour on behalf of my team. I hope Leo Burnett and Bajaj V’s great streak continues into 2017 as well.”

The Bajaj V, that contains metal from India’s legendary warship and aircraft carrier, the INS Vikrant, was launched earlier this year on January 26. Bajaj sold a record 11,000 V bikes on the first day of the V’s launch.

December 15, 2016
Cannes Lions 2016: Six entries from India get shortlisted for Media Lions

MUMBAI: Six entries from India have been shortlisted for the 63rd Cannes Lions International Festival of Creativity in the Media category.

In the public, health and safety subcategory Tata Motors’ Dipper Condoms ad campaign, created by Rediffusion Y&R Mumbai has secured a position in the shortlist.

HDFC Bank’s campaign Memories For Life was shortlisted as well for the agency Leo Burnett India (Mumbai) use of the digital platforms.

‘Lo Kar Lo Baat’, Hindustan Unilever’s campaign for Active Wheel Detergent secured PHD India (Mumbai) for its use of mobile.

In the use of co-creation and user generated content OLX claimed a spot in the shortlist with ‘Reuniting Memories from 1947’ created by Leo Burnett India.

The much talked about Bajaj V campaign has gotten Leo Burnett India its second shortlist in the category for its use of Branded Content created for Digital or Social Media. It must be noted that the campaign has already won a bronze metal in Promo and Activation Lion for Bajaj automobiles Bajaj V campaign.

The sixth shortlisted entry from India is ‘beauty Tips By Reshma’ for Make Love Not Scars’s campaign against Acid Attacks by Ogilvy and Mather Mumbai for its use of integrated media.

The awarding ceremony for the category will be announced on June 22, 2016 in Cannes.

June 22, 2016
Cannes Lions 2016: Six entries from India get shortlisted for Media Lions

MUMBAI: Six entries from India have been shortlisted for the 63rd Cannes Lions International Festival of Creativity in the Media category.

In the public, health and safety subcategory Tata Motors’ Dipper Condoms ad campaign, created by Rediffusion Y&R Mumbai has secured a position in the shortlist.

HDFC Bank’s campaign Memories For Life was shortlisted as well for the agency Leo Burnett India (Mumbai) use of the digital platforms.

‘Lo Kar Lo Baat’, Hindustan Unilever’s campaign for Active Wheel Detergent secured PHD India (Mumbai) for its use of mobile.

In the use of co-creation and user generated content OLX claimed a spot in the shortlist with ‘Reuniting Memories from 1947’ created by Leo Burnett India.

The much talked about Bajaj V campaign has gotten Leo Burnett India its second shortlist in the category for its use of Branded Content created for Digital or Social Media. It must be noted that the campaign has already won a bronze metal in Promo and Activation Lion for Bajaj automobiles Bajaj V campaign.

The sixth shortlisted entry from India is ‘beauty Tips By Reshma’ for Make Love Not Scars’s campaign against Acid Attacks by Ogilvy and Mather Mumbai for its use of integrated media.

The awarding ceremony for the category will be announced on June 22, 2016 in Cannes.

June 22, 2016