Mumbai: Leo Burnett India has been appointed as strategic and creative communication partner for Meta’s business marketing mandate in India. The account will be handled by the agency’s office here.
As digital becomes the leading platform for advertising, businesses – large and small, are increasingly relying on Meta platforms of Facebook, Instagram, and WhatsApp to reach their customers, said the company in a statement.
“As part of this mandate, Leo Burnett India will be developing the creative narrative for Meta’s business communication in India,” it added.
Speaking about the win, Leo Burnett, Publicis Health & Publicis Business CEO & chief strategy officer for South Asia Dheeraj Sinha said, “Meta today offers a full eco-system on digital, to help deliver business objectives for both legacy and direct-to-consumer brands. With its various offerings, be it instream video, reels, stories and so on, Meta can open the funnel for businesses right at the top and can help close the consumer journey on its platform. We are excited to partner with Meta on their journey to becoming the preferred partner for all businesses.”
Mumbai: Audio streaming platform Spotify India has rolled out a new multilingual campaign to leverage the ongoing Indian Premier League (IPL) season. The marketing campaign has been conceptualised and created by Leo Burnett India.
Crafted on the insight that music makes life better, the campaign will include 15 films which will be aired in phases throughout IPL 2022. “IPL is one of the biggest sporting events of the country and is avidly watched across India, and with this campaign, Spotify hopes to strengthen its presence across all markets,” said the statement.
The Spotify IPL campaign focuses on the power of music to help tide over even the most boring or tough situations one may find themselves in. The 15 film campaign is shot in Hindi for Hindi-speaking markets, in Telugu for Andhra Pradesh/Telangana market, and in Tamil for the Tamil Nadu market.
“This campaign literally allows us to see situations through the filter of music, making us see humour even in a situation where you are stuck,” said Leo Burnett South Asia CEO and chief creative office Rajdeepak Das. “Keeping the signature Spotify humour intact, we’ve created a language native campaign that will hold appeal across the length and breadth of the nation. No matter what the situation, Spotify has the right music solution. Spotify ‘Sunte Ja’.”
MUMBAI: P&G laundry and fabric care brand, Tide has launched its latest digital campaign #TideforTime which aims to contextualise the importance of time for the families dealing with work-life balance, especially under the pressures of pandemic-induced lockdown.
The brand shines the spotlight on the story of many households, where work and everyday tasks take up most of the time, leaving little time for anything else, by raising an important question – ‘Are we spending our time on what’s really important?’. The ad draws inferences, from a recent survey conducted in partnership with Tide which showed that 82 per cent people agree that balancing housework and office work has led to spending less time with your family during the pandemic.
The #TideforTime film, conceptualised by Leo Burnett India and directed by Shoojit Sircar, depicts the heart-warming story of a young family, as seen through the eyes of the grandmother who is visiting them. Throughout her stay, she notices her granddaughter spending time by herself, trying to seek her parents’ time and attention while they are caught up in office or housework. After she returns from her visit, the grandmother makes the family realise that the child misses spending time with her parents. She also reiterates that time is most valuable and ought to be spent on what’s really important, urging them to make more time for their child. The grandmother’s dialogue – ‘You don’t ‘find’ time, you have to make time’ has been resonating with many.
Tide is also showing the way by highlighting simple ways in which families can make time. Households across India spend up to 300 hours doing laundry, indicates data. The ad concludes with the message that with its superior cleaning in the soak or machine itself, using Tide can result in lesser laundry time. This time that is saved, can be leveraged for what’s important to people – be it spending time with family, friends, pursuing their passion, honing a hobby, or anything they haven’t been able to ‘find’ time for!
“During Covid, we have been limited to the confines of our homes. But this physical proximity has not necessarily led to stronger emotional connection,” P & G India-fabric care chief marketing officer and vice president Sharat Verma said. “Research shows nine out of 10 people agree that Covid has made them realize the importance of togetherness. With #TideForTime, our endeavor is to bring to light a pertinent question, rendered even more important in the current context – ‘Are we spending our time on what’s really important?’. Because there’s only one thing more precious than our time, and that’s how we spend it.”
Leo Burnett – South Asia CEO & chief creative officer Rajdeepak Das said, “My late aunt was one of those people who always had time for everyone, and I used to often ask her how she managed to have time. Her standard reply to me was ‘Beta time milta nahi hai, time banana padhta hai’. When we started creating this movement, we realized we spend up to 300 hours on doing laundry. With the #TideForTime movement, we want to encourage everyone to make time for all things that are really important by just saving on laundry time. This movement is a true Humankind insight, a story which goes beyond words and we hope will inspire everyone to make more time for their loved ones.”
MUMBAI: P&G laundry and fabric care brand, Tide has launched its latest digital campaign #TideforTime which aims to contextualise the importance of time for the families dealing with work-life balance, especially under the pressures of pandemic-induced lockdown. The brand shines the spotlight on the story of many households, where work and everyday tasks take up most of the time, leaving little time for anything else, by raising an important question – ‘Are we spending our time on what’s really important?’. The ad draws inferences, from a recent survey conducted in partnership with Tide which showed that 82 per cent people agree that balancing housework and office work has led to spending less time with your family during the pandemic. The #TideforTime film, conceptualised by Leo Burnett India and directed by Shoojit Sircar, depicts the heart-warming story of a young family, as seen through the eyes of the grandmother who is visiting them. Throughout her stay, she notices her granddaughter spending time by herself, trying to seek her parents’ time and attention while they are caught up in office or housework. After she returns from her visit, the grandmother makes the family realise that the child misses spending time with her parents. She also reiterates that time is most valuable and ought to be spent on what’s really important, urging them to make more time for their child. The grandmother’s dialogue – ‘You don’t ‘find’ time, you have to make time’ has been resonating with many. Tide is also showing the way by highlighting simple ways in which families can make time. Households across India spend up to 300 hours doing laundry, indicates data. The ad concludes with the message that with its superior cleaning in the soak or machine itself, using Tide can result in lesser laundry time. This time that is saved, can be leveraged for what’s important to people – be it spending time with family, friends, pursuing their passion, honing a hobby, or anything they haven’t been able to ‘find’ time for! “During Covid, we have been limited to the confines of our homes. But this physical proximity has not necessarily led to stronger emotional connection,” P & G India-fabric care chief marketing officer and vice president Sharat Verma said. “Research shows nine out of 10 people agree that Covid has made them realize the importance of togetherness. With #TideForTime, our endeavor is to bring to light a pertinent question, rendered even more important in the current context – ‘Are we spending our time on what’s really important?’. Because there’s only one thing more precious than our time, and that’s how we spend it.” Leo Burnett – South Asia CEO & chief creative officer Rajdeepak Das said, “My late aunt was one of those people who always had time for everyone, and I used to often ask her how she managed to have time. Her standard reply to me was ‘Beta time milta nahi hai, time banana padhta hai’. When we started creating this movement, we realized we spend up to 300 hours on doing laundry. With the #TideForTime movement, we want to encourage everyone to make time for all things that are really important by just saving on laundry time. This movement is a true Humankind insight, a story which goes beyond words and we hope will inspire everyone to make more time for their loved ones.”
NEW DELHI: Water purifier brand Kent RO Systems has appointed Leo Burnett India as its integrated communications partner. The account will be handled by the agency’s New Delhi office.
Leo Burnett will be responsible for strategic planning, ATL and BTL activities for Kent water purifiers, kitchen and home appliances. This new partnership will be focused on driving continued growth and building on the market leadership the brand has achieved.
Leo Burnett South Asia CEO & chief strategy officer Dheeraj Sinha said, “The idea of getting healthier has found big currency especially in the post Covid world. Kent’s mission to make a meaningful difference in the lives of its consumers by leveraging its technological expertise to create healthy lifestyle solutions finds great synergy with the current world view. Our task will be to amplify its equity in water purifiers and help establish it as a home solutions brand backed by Kent technology.”
Kent RO Systems CMO Sanjeev Gauba added, “We have ambitious growth plans and in Leo Burnett India we found the perfect partner to help us execute them. Team Leo Burnett really impressed us with their strategic acumen based on in-depth understanding of our brand and presented some truly distinctive creative solutions across platforms to help us bring to life our vision for our brand and our consumers.”
MUMBAI: Building on the outstanding success of its creative partnership with Leo Burnett India, Cholayil has now extended its entire integrated communications mandate to more Publicis Groupe agencies. It has now brought on-board Starcom India as its media agency while Digitas India has been appointed to manage the digital communications mandate for the entire product portfolio under Cholayil.
As part of the mandate, Starcom will manage strategy and media planning and buying across media platforms while Digitas will be providing a robust suite of digital marketing services for popular Cholayil brands such as Medimix, Cuticura, and Krishna Thulasi.
Leo Burnett India had won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura and Krishna Thulasi for their entire product portfolio as also future launches. The business was won after a multi-agency pitch and is being led by Leo Burnett India’s Mumbai office.
Cholayil Pvt Ltd chairman and MD Pradeep Cholahil said, “Cholayil has strong equity and base in Ayurvedic and natural products and as we contemporize our offering further and reach out to newer segments, we needed a partner that leads in integrated communications play and leverages the power of data for engaging, personalised consumer experiences. Publicis Groupe with its ‘Power of One’ model and offering brings in new perspectives and future-facing capabilities. As we embark on our expansion plans, we look forward to benefiting from their experience and expertise.”
Cholayil Pvt Ltd head of marketing Ashish Ohlyan said, “Cholayil and Leo Burnett associated last year and together we delivered great results. Medimix, our flagship brand has grown at a significant pace in a sluggish market on the back of new repositioning. We strongly feel that if there is a synergy in the approach of all key stakeholders then it will benefit the brand exponentially. We look forward to the new collaboration to deliver stronger performance of the brand.”
Commenting on the new partnership and the Power of One offering on behalf of the Groupe, Leo Burnett, South Asia MD India and CSO Dheeraj Sinha said, “We have had a great relationship with Cholayil over the last year. I am hugely excited that this relationship is now turning into a full Power of One collaboration model with Digitas and Starcom coming on board along with Leo Burnett. We are confident that this will enable us to weave a seamless narrative for the brand across platforms to deliver on the business through a cross functional team. We are looking forward to creating some outstanding work for each of the Cholayil brands.”
On winning the media business, Starcom India CEO Rathi Gangappa said, “This is a prestigious win for us. We were able to demonstrate strong media value for Cholayil and with our Human Experience proposition, we look forward to helping them unlock newer, more contemporary consumer connections. Starcom will help them exceed their marketing objectives and remains committed to their growth and success.”
Adding further, Digitas India COO Sonia Khurana said, “The entire team at Digitas India is thrilled to partner with Cholayil. It's not everyday that one gets a chance to work with brands that have such a rich heritage. We are looking forward to providing digital solutions that will help Medimix, Cuticura and Krishna Thulasi connect with new age consumers to drive business growth.”
MUMBAI: Reliance Fresh, India’s leading neighbourhood retail chain, has awarded its creative and digital mandate to Leo Burnett India and Indigo Consulting – both part of the Publicis Groupe. Reliance Fresh is a one stop shop for fresh shopping, fresh savings and fresh happiness. Incepted in 2006, it has grown to become one of India’s leading supermarket and grocery retail chains and is now present in over 74 markets, with more than 520 stores and 3 million active customers and counting.
The business win comes after a multi-agency pitch and Leo Burnett India’s Mumbai office will be leading the account along with the Indigo Consulting team. The appointment will see the agencies responsible for integrated communications work, spanning brand strategy, creative, social and digital services. On its part, Indigo Consulting will help Reliance Fresh with its brand affinity, with the aim of bringing it to consumers’ consideration by leveraging select digital and social platforms.
Speaking about the announcement Damodar Mall, Chief Executive Officer – Grocery Retail said, “We are happy to have Leo Burnett join us in the journey of Reliance Fresh – our retail format with the highest mindshare. In its current phase of confident growth and expansion, it was important for us to have the right partner to craft the brand’s creative language and identity. Going forward, with the renowned Leo Burnett team, we are sure Reliance Fresh’s expression will scale new heights.”
Speaking about the win Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett said, “Reliance Fresh is one of the fastest growing brands in their category and is well on its way to modernise and transform the way India does its grocery shopping. We are excited to be a part of this journey with the brand and are committed to build a strong narrative that will help embed the brand deeper into the local markets.”
Rakesh Hinduja, COO West, Leo Burnett further adds “We are very excited to welcome Reliance Fresh onboard. To crack a complex category like retail you need Wave 3 solutions and we are glad that team Reliance was on-board with our thinking and we are looking forward to creating some really differentiated work for them.”
Rajesh Ghatge, CEO, Indigo Consulting, said, “It is safe to say that a vast majority of consumers discover, engage and transact with a retail brand on digital. Digital not only will help in driving the brand narrative but will also empower the consumer by making this narrative hyper contextual and hyper relevant to their need states. The category of fresh, frequent and regular shopping provides us opportunities to leverage data and serve the relevant and targeted communication to the brand’s consumers. We are excited to work on creating a seamless and channel agnostic solutions for Reliance Fresh at scale.”
MUMBAI: Leo Burnett India, a part of the Publicis Groupe, has added CarDekho.com to its client roster. The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning that focusses on the car buying experience of the customer, which will go live on 23 February.
The new campaign—which is a five films series—revolves around the idea that car buying, in India, is an emotional decision that goes through a number of varied opinions and reviews from family and friends. CarDekho, with this campaign, reminds the buyer that while other’s opinions are important and gratifying, the car buying experience needs to focus on the ‘personal need’ hence the positioning – “Suno Sabki Phir Chalao Apni.”
On winning the account, Leo Burnett managing director – India and chief strategy officer – Asia Dheeraj Sinha said, “The process of car buying is changing dramatically as we speak. While the manufacturers put out a lot of information on their car models, the big opportunity here is to map a car and its features to the needs of the people. CarDekho.com as a platform equips people with in-depth knowledge and understanding about cars in general and the specific models, thereby making choices easier. As we move to a marketplace which is inundated with options, simplifying choice-making itself will be a big business. We are extremely excited to partner CarDekho in this journey. It’s a big opportunity to build a HumanKind brand here.”
Commenting on the launch of the campaign, Leo Burnett managing director India, chief creative officer South Asia Rajdeepak Das said, “Cardekho is a platform which connects the buyers with their dream cars. At Cardekho we believe there is nothing such as a “wrong car” but always the right car for you, and this is the platform we have built our campaign on – connecting people with their dream cars. This campaign is a fitting example to our HumanKind philosophy, which revolves entirely around people and purpose.”
Girnarsoft CMO Gaurav Mehta said, “We at CarDekho understand that a car buyers connect with her/his car is not only functional but emotional as well. Through our proprietary tech and editorial content solutions, we empower the car buyers to choose the right car as per their need state. Leo Burnett understood these consumer dynamics almost instantly. And through this campaign, ‘Chalao Apni’, a colloquial term, has crafted with an attitude that appeals to one’s self, without alienating the social relationships. It is versatile enough to put the brand in the hand of the consumer even when they aren’t thinking of the category. I am confident about CarDekho’s and Leo Burnett’s synergy for creating more such user experiences that are educative and value adding for the car buyers and sellers in the third largest car market in the world.”
MUMBAI: Twitter head of sports partnerships- Asia Pacific Aneesh Surender Madani has put down his papers after working for over five years. He started his journey in November 2013 heading the sports partnership for the Indian market.
He announced this development on Twitter saying, “It’s time for the next adventure! @Twitter, you will always have my heart. #LoveWhereYouWorked,” he wrote in the post.
Prior to this, he was the senior manager, Neo Sports Broadcast for around seven months. He also had stints with Nimbus Communication. He worked with Leo Burnett India as a brand strategy associate.
MUMBAI: Leo Burnett India has won a part of the creative mandate for the Bajaj Auto International business. The agency will have its Mumbai office handle the account.
Bajaj Auto vice president – international business Milind Bade said, “Leo Burnett joins us at this crucial juncture to strengthen our marketing efforts in markets across Latin America, ASEAN, and South Asia. Bajaj has a leadership position in the sports motorcycle segment across 26 countries. We needed a partner who understands our growth curve and ambition, and Leo Burnett India has proved its mettle to us repeatedly over the course of our long association. It was only natural that we would bring them on board this time, too.”
In its new mandate, Leo Burnett India will harness its Power of One philosophy for Bajaj Auto International, bringing together the best of traditional advertising, digital content creation, website build, social media, and experiential marketing expertise to the table.
Leo Burnett MD – India and chief strategy officer, South Asia Dheeraj Sinha said, “With this win, we have only strengthened our fruitful relationship with Bajaj Auto. The brand’s growing global presence needs a strong communication support plan and effective business solutions backed by the Power of One. We aim to pull all the stops on this one, and this journey will be great thanks to Bajaj’s support.”
Leo Burnett India executive vice president Sanju Menon added, “A successful relationship between Bajaj domestic and Leo Burnett India has existed for several years, and we are glad Bajaj Auto has trusted us with another chance to do more iconic acts. We have done some of our best Humankind work for this brand and hope to transcend that magic across borders.”
MUMBAI: Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura, and Krishna Thulasi for its entire existing product portfolio and future launches. The new business was won after a multi-agency pitch. Leo Burnett India’s Mumbai office will look after the brands.
Speaking about partnering Leo Burnett India, Cholayil Private Ltd CMD Pradeep Cholayil said, “Medimix is a heritage Ayurvedic brand which is turning 50 next year. The brand stands for its Ayurvedic goodness and efficacy and has a good connect with its users. We are very strong in the Western region with good footprints in a few north markets. The consumer today has realised the significance of Ayurveda and is slowly shifting from cosmetic products to natural products. We believe that it is the right time for us to expand our presence in the Northern and Eastern markets by leveraging this trend. Today, Medimix has become a global brand with a presence in close to 30 countries. We intend to increase our market share in our core markets and expand into new territories. Apart from expansion, we have plans of bringing in new products under the Medimix portfolio in both domestic and international markets.”
He further added, “Given this objective and our aggressive plans for the future, we had called for a pitch and ultimately chose to go with Leo Burnett India. We liked their creative approach, the quick understanding of the category and of the brand’s objective. Leo Burnett India not just brings its rich expertise of understanding various markets but also provides a young, fresh perspective to the brand. We believe they can partner us very well in our efforts to take Medimix to a new pedestal at a global level in the most effective and integrated way."
Cholayil Private Ltd marketing head Ashish Ohlyan said, “The personal care category in India is gradually moving towards Ayurvedic and natural products. We have a heritage brand with strong equity in Ayurveda and trust of 50 years. The growing penchant for natural and Ayurvedic products gives us an opportunity to expand our presence across markets. To connect well with consumers in new markets, we have a task of making our Ayurvedic offering relevant for all age groups. We also intend to enter new categories. I am confident that our association with Leo Burnett India is a key step towards taking the brand to new pinnacles with the right positioning and communication.”
Leo Burnett MD – India and chief strategy officer, South Asia Dheeraj Sinha said, “Medimix has very strong equity in personal care. India is witnessing a big revival of interest in Ayurveda and its solutions. With the equity of Medimix and the current megatrend in favour of our indigenous solutions, I am sure Medimix will gain further mind and market share. As the partner agency, we will be thinking of the brand narrative in a way that it keeps the brand contemporary and talks to its audience through various media choices available today.”
Added Leo Burnett India chief operating officer – west Rakesh Hinduja said, “We are keenly looking forward to partner the journey of this precious legacy brand. Medimix has strong equity in various pockets of India and our ambition is to create an unparalleled connect across India. With Leo Burnett’s innovation-oriented and culture context approach, backed by the Power of One, we aim to achieve leadership with newer category benchmarks and work for brand Medimix across the communications ecosystem.”
