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Tag: Leo Burnett Group

  • Orchard Advertising strengthens its creative team

    Orchard Advertising strengthens its creative team

    MUMBAI: Orchard Advertising, a part of the Leo Burnett Group, has strengthened its creative team with the appointment of Vinod Eshwer and Neel Roy Cruz as executive creative directors based at its Bengaluru office.

    The duo joins from McCann Bangalore and will report to Leo Burnett India CCO RajDeepak Das.

    Speaking on the appointment, Das said, “Our extensive 5-month hunt for a creative leadership team at Orchard Bangalore ended with Vinod and Neel, who are extremely talented individuals having a strong desire to produce new-age integrated work by thinking beyond traditional media and delivering conversations, acts, and experiences to help brands achieve their goals in the marketplace.”  

    Orchard Advertising CCO Kaizad Pardiwalla added, “Vinod and Neel coming on board to lead Orchard Bangalore’s creative team is a decisive step in making Orchard one of the best integrated communications company in India. Both are a highly talented  and celebrated team and their creative ideology is in sync with that of Orchard India’s i.e. to create acts based on strong ideas and insights which help bring alive the purpose of the brands and create a positive impact on our clients’ businesses.”

    The duo said, “When Raj revealed the agency’s plans and the journey it is embarking upon by handpicking talent and encouraging them to think beyond traditional media, and to communicate in new ways using digital and technology made us pack our bags and hop on board. We are truly living in exciting times where commerce and communication are being shaped and reshaped with every click and swipe. We have got e-butterflies in our bellies.”   

    Both Eshwer and Cruz have more than 15 years of advertising experience. Some of the brands that they have worked on together include TVS, Tata Beverages, Britannia and ITC.

     

  • Antony Rajkumar is the new planning head for Leo Burnett Delhi

    Antony Rajkumar is the new planning head for Leo Burnett Delhi

    MUMBAI: Leo Burnett Group India has announced the appointment of Antony Rajkumar as the planning head at Leo Burnett Delhi.

     

    With this new assignment,  Rajkumar will work closely with Rajeev Sharma, national brand planning head for the company to lead strategic planning and brand management and will be stationed at the agency’s Delhi office.

     

    Welcoming Rajkumar to the company, Sharma said, “Antony will be a key contributor towards taking our HumanKind philosophy forward. His track record of providing outstanding business solutions to brands, over a career of over 18 years, speaks for itself. I am looking forward to his rich and varied experience in consulting, research, integrated communications, content marketing and brand storytelling in providing strategic depth to our client’s businesses.”

     

    Agreeing with Sharma, Leo Burnett Delhi executive director Samir Gangahar added, “I am delighted to have Antony on board. As a genuinely integrated thinker I see him adding tremendous value to our clients’ businesses and the agency itself. Channeling this ability to create a compelling purpose and relevant participation platforms for our portfolio of brands will help us become an even stronger HumanKind agency.”

     

    Prior to Leo Burnett, Rajkumar was working with J Walter Thompson (JWT) as VP and strategy planning director since 2011. During his tenure there, he was also a part of the WPP Blue Hive leadership team on the Ford Motor Company relationship for the region.

     

    Thrilled about his new engagement, Rajkumar said, “My conversation with Leo Burnett helped me see a very young agency keen and ready to lead the evolution that our industry is going through. I’m excited to be part of this plan in taking Leo Burnett even further and higher, which is why I’m here!”

     

    “Planning’s focus here is in finding purpose for products and participation from people to engage with that purpose. HumanKind, the agency’s global philosophy and approach, which I personally connect with, provides a great context to doing that,” he added.

     

    Rajkumar began his career in January 2004, in planning with Maa Communications Bozell.  He joined as branch manager and was soon promoted to vice president – strategy and planning. He then moved to Equitor Management Consulting as regional director before moving to JWT in 2011.

  • Cheil Worldwide gets Diana Cawley to head global retail

    MUMBAI: Seoul-based global advertising group Cheil Worldwide has appointed Diana Cawley as head of global retail.

    The company has been pushing hard to further develop retail businesses which gives it an integrated shape and allows it to create work that goes beyond traditional advertising. The appointment is part of a global growth strategy by Cheil Worldwide.

    Cawley, who was managing director of Leo Burnett Group‘s brand activation shop Arc London, will report to Cheil Worldwide COO Michael Kim.

    Her responsibility is to strengthen Cheil‘s retail capability across the global network through shopper insights and creative thinking.

    Cawley has been in the advertising industry for 26 years, during which time she has worked with clients including: Bosch, Coca Cola, Chrysler Jeep, Halifax, P&G, McDonald‘s, Samsung and Tesco.

    Her last stint was with Arc London as managing director.

    Cheil Worldwide COO Michael Kim said, “Having Diana on board demonstrates our commitment to further focus on retail and shopper marketing, key areas to for an integrated agency. I am confident that Diana‘s experience and expertise will bring a valuable perspective to Cheil and ultimately, to our clients.”

    Cawley added, “Cheil Worldwide stands out as shopper and digital experts and is in a unique position to understand and influence the shopper journeys that affect a brand‘s business success. This is a fantastic opportunity and I look forward to continue shaping and evolving Cheil‘s integrated offering.”

    Prior to joining Arc London, she was at Triangle Group London (acquired by Publicis Groupe in 2001), for 16 years, which included a six-year stint as managing director of retail agency, Storm.

  • Leo Burnett snaps up Indigo Consulting to grow in India market

    MUMBAI: The Publicis Groupe has swallowed full-service interactive and technology agency Indigo Consulting as part of its strategy to double the size of its India business by 2015.

    Publicis‘ aggressive stance comes at a time when the growth in the matured markets is slowing down and global agencies are working out strategies to gain market share in India, the world‘s 16th largest advertising market.

    Indigo Consulting will operate as a unit within the Leo Burnett Group in India and retain its name. Its founder, Vikas Tandon, will remain as managing director and will report to Leo Burnett chairman Indian subcontinent Arvind Sharma.

    Sharma told indiantelevision.com that this is part of a broader plan to make digital Leo Burnett‘s core strategy. Over the next two years, digital will no longer be a specialised function at the periphery and for this Leo Burnett was looking to acquire an agency with scale. Through this move, Leo Burnett plans to reorient its staff of 450 professionals across the country to think of digita.

    “In the next two to three years, we believe that digital will become central to marketing plans as TV and print are today. It is apparent that in the future brands will need to be ‘always on’ on the digital medium. As a preparation for that and to synergise the media, Leo Burnett decided to acquire Indigo,” he averred.

    The induction of Indigo will be carried out in a four phased manner. The first step will be to integrate the Indigo offices in Delhi and Mumbai with the Leo Burnett offices over the next few weeks. The second phase, stretching for a whole year, will include mutual sharing between the entities.

    Indigo will then be completely integrated with the Leo Burnett group over the next 18 months. The fourth phase will see the two working towards planning and executing digital efforts.

    Leo Burnett Worldwide chairman and CEO Tom Bernardin said, “From a global point of view, the potential and opportunities that India offers are massive. Over the years we have increased our efforts into this important market. Indigo Consulting, with its strong track record as a full-service interactive and technology agency, is the perfect strategic fit for our aspirations in India and around the world.”

    The alignment means that Leo Burnett will offer Indigo Consulting‘s digital marketing capabilities to its clients. There will also be cross-training and collaboration between the two entities.

    Said Tandon, “We wanted to join hands with an ad agency that understands human insights. With Leo Burnett we found that not only do they understand human behaviour, but there is also a meeting of minds between us and them. It was important for us that combined with size and scale, the people from both sides gelled and we did not feel lost in a global conglomerate.”

    Indigo Consulting provides website design and development, search engine optimisation, usability research and testing, and marketing online, on mobiles and in social media.

    Leo Burnett Asia Pacific president Jarek Ziebinski said, “Our growth strategy for Leo Burnett in India and Asia Pacific is based on two core pillars: digital and shopper-marketing. India is a key market for us, and it’s reporting explosive growth in the digital sector. We want to make sure Leo Burnett has the right infrastructure in place to meet the needs of tomorrow. I also see Indigo Consulting developing beyond India, to become an important player within our network in Asia Pacific and globally.”

    Currently advertising and marketing online represents less than three per cent of overall ad spend in India but the sector is expected to boom, according to ZenithOptimedia. The agency estimates that over the next three years, India’s digital ad spend will increase by roughly 30 per cent a year, driven by the spread of smartphones and the youth culture of social networks.

    Founded in 2000, Indigo Consulting has been involved in developing websites, software solutions and digital marketing programs for clients around the world, including Asian Paints, HDFC Bank, HSBC (India, Asia-Pacific and Middle East), Loop Mobile, Tata AIG Insurance and South Australia Tourism. The agency currently employs a team of 160 at its Mumbai headquarters and Delhi office. Their work has been recognised with Webby awards, W3 awards and Abbys.