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Tag: Leo Activation

  • Leo Activation bags two accounts down south

    MUMBAI: Leo Activation, Leo Burnett’s integrated communications division, has added two major accounts to its kitty, both of which are down South.

    The 49th All India Congress of Obstetrics and Gynecology 2006 (AICOG 2006) has entrusted its entire event organisation and brand associations to Leo Activation. The Congress will be held in Kerala in January 2006 under the motto ‘Save the mother, save generations’.

     
     
    “This is a major and prestigious account for us, as it is the biggest gathering of obstetrics and gynecology professionals in the country. The sheer size of it makes it a huge challenge – the organising committee expects a record attendance this time. But it is also a great opportunity for some exciting brand associations and representations. We have already partnered with healthcare major Dialog India,” says Leo Activation Mumbai head Sujit Nair.

    Leo Activation has already started work on the account and will be setting up a team in Kochi, completely dedicated to this project.

     
     
    Leo Activation is also scheduled to co-host Miss Kerala 2005 with Impresario. Miss Kerala is an annual pageant that boasts of huge popularity down South. This is part of Leo Activation’s strategy to identify local events and properties and connect national brands with them ensuring a larger consumer connect for national brands in the local market. Keeping this objective in mind, Leo Activation has tied up with Parachute Advanced hair oil as the title for this event.

  • Leo Activation on a winning spree

    MUMBAI: Leo Burnett’s three years old baby – Leo Activation, which offers 360 degrees solutions for energising brands, has come a long way.

    It has now added four new businesses to its kitty in just one month’s time, after already starting the year with a bang by getting the 49th All India Congress of Obstetrics and Gynaecology 2006 (AICOG 2006) account.

     
     
    Leo Activation will get involved with the organisation of an event hosted in Kerala – Sensations, South India’s premier fashion and beauty show, to be held in Cochin.

    In its 150th episode to be broadcast exclusively on Surya TV, Sensations will showcase the best fashion design and modelling in India and abroad. The event is already an established brand in the South and offers huge opportunities for promotions and brand associations.

     
     
    Spreading its expertise further down South, Activation will handle Thekkady Mahalsovam, an annual cultural and trade fest in Thekkady ( Kerala) to be held in August. The Thekkady District Development panel has entrusted Leo Activation with the organisation of the festival. Said Thekkady Mahalsovam Committee chairman PA Joseph, “We are glad to associate with Leo Activation. What we loved about them is their confidence, great creative ideas and strategy to achieve our objectives.”
     
     
    Another conference of a national magnitude to be held in Kerala this year is the Indian Dental Association conference. Leo Activation will be completely conceptualising, designing and executing the event.

    And last, but not the least, Elder Pharmaceuticals, a leading pharma company in India, has entrusted the agency with the activation activities for its Blistex lip balm brand. Leo Activation is planning a huge promotion later this year to ensure maximum visibility of the brand. “We selected Leo Activation because of their professional approach. We believe that they have a perfect mix of creative and execution expertise,” commented Blistex general manager marketing Shishir Mishra.

    “We have a solid reputation down South after winning AICOG 2006 and more offers are coming our way. We intend to continue exploring opportunities in the region. We are also aggressively pitching for other businesses and already have one more major event in Mumbai at the end of this year. Watch this space! Our young team is extremely proud and energised by our recent success,” says Leo Activation head Sujit Nair.

  • Leo Burnett brandishes Activation

    Leo Burnett brandishes Activation

    MUMBAI:Its Leo Burnett’s tool to fight recession.

    Leo Activation, the two-month-old division of the ad agency, has launched a slew of promotions, loyalty programmes, events, ground related activities and database management to popularise diverse products among the masses.

     

    The idea behind the venture is to use festivals and other occasions to promote products and familiarise masses with them. Says the agency, “With a huge need from existing clients of Leo Burnett including Godrej, Fiat, Bajaj Auto, Prudential ICICI, Amtrex Hitachi, Bajaj Electricals and many others, Leo Activation will also be looking outside the agency for more opportunities.”

     

    With ad budgets shrinking every quarter, Leo Activation is an innovative venture aimed at adding value by reaching the consumer directly. Headed by Tarun Chauhan, who has moved in from Thompson Connect, Leo Activation took Pilsbury Semiyan to Bangalore, Hyderabad, Chennai and other smaller towns in the south on the occasion of Pongal. The event was accompanied by on-the-spot price offers in the twenty cities it covered.

     

    On 1 February, the global integrated communications division undertook the unveiling of two new Cinthol products for Godrej – Cinthol deodorant and Cinthol Skin fresh-the orange variant soap along with the revamped talc, for the 250 odd sales reps of the company at Renaissance Convention Hall in Mumbai. The event was accompanied by audiovisual presentations, the presence of celebrities and music performances.