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Tag: Lenskart

  • Lenskart launches French eyewear brand Le Petit Lunetier in India

    Lenskart launches French eyewear brand Le Petit Lunetier in India

    Mumbai: The brand is the first international addition to Lenskart’s umbrella and strengthens Lenskart’s positioning in the premium eyewear segment.

    Lenskart has launched the upcoming French eyewear brand, Le Petit Lunetier, as an exclusive partner in the Indian market. The launch marks the first international addition to Lenskart’s umbrella and follows an equity investment in September 2023 by Neso Brands, a Singapore-based house of brands specialising in eyewear and part of the Lenskart Group.

    Founded in 2015 by former Google executive Jérémie Encaoua and optician Elie Attias, Le Petit Lunetier is an upcoming Paris-based, omni-channel eyewear brand that offers fashionable and iconic designs in high quality. The brand has experienced strong growth in recent years thanks to successful store network expansion and a robust social media following (e.g., over 200,000 followers on Instagram). Given Indian consumers’ evolving desires towards global on-trend fashion, the launch reflects Lenskart’s ongoing commitment to catering to these growing needs by providing consumers access to emerging international brands and designs, straight to their doorstep.

    Le Petit Lunetier promises sophistication in every frame, with statement designs crafted out of material ranging from glossy acetates, sleek stainless steel to innovative hybrid materials. With a captivating array of elegant colours ranging from clear crystal to deep blacks and chic demis, there’s something to suit every style preference.

    The brand’s frames are designed in Paris and meticulously crafted to the highest standards, ensuring both durability and comfort with every wear. Whether you’re navigating the bustling streets of Mumbai or lounging in a quaint café in Paris, they will be your faithful companion, effortlessly blending style and luxury.

    “We are excited to be the exclusive partner for Le Petit Lunetier in India. This launch represents a significant step ahead in offering unparalleled choices to consumers in the eyewear industry,” said Lenskart CEO and co-founder Peyush Bansal. “Le Petit Lunetier’s up-and-coming brand status and design expertise, coupled with Lenskart’s extensive distribution network and deep understanding of the Indian consumer, together create a powerful synergy for us to cater to a fashion-forward audience seeking globally-inspired eyewear.”

    Le Petit Lunetier co-founder Jérémie Encaoua commented: “We are very excited to enter the Indian market with Lenskart as a strategic partner and introduce our brand to the Indian consumer. This launch will move us one step closer to achieving our global expansion goals beyond our core markets.”

    Le Petit Lunetier is now available across 50 Lenskart stores in India as well as online via the Lenskart website.

  • Lenskart’s next-gen tech frames takes centre stage

    Lenskart’s next-gen tech frames takes centre stage

    Mumbai: Lenskart the leading eyewear brand is thrilled to unveil its latest innovation in eyewear technology – Memory Metal. The Beta- Titanium cutting-edge material is set to transform the glasses-wearing experience, featuring ultra-flexible and remarkably lightweight frames. These frames not only offer seamless flexibility but also assure enduring durability, marking a significant advancement in eyewear design.

    Built to withstand the rigors of everyday life, Lenskart’s new frames redefine expectations with unparalleled shape retention technology. Constructed from the exceptionally durable Beta Titanium that makes them super lightweight and stainless steel making them compatible with high power & progressive prescriptions. These frames not only bend and fold to seamlessly adapt to your lifestyle but also effortlessly spring back to their original form. The addition of adjustable silicone nose pads enhances adaptability, allowing customers to twist and turn with ease, without compromising on comfort.

    “We believe that eyewear should not only enhance vision but also reflect personal style,” said Lenskart co-founder Ramneek Khurana. “Our new ultra-flexible and super light frames redefine the standard for comfort and durability in eyewear, providing customers with unmatched flexibility and resilience.”

    Beyond their exceptional flexibility, these frames boast a sleek and stylish design. Presented in timeless shapes and vibrant neutral and metallic hues, these frames effortlessly fuse fashion with functionality. Whether you’re heading to the office or enjoying a night out on the town, Memory Metal by Lenskart Air is meticulously crafted to navigate each day, offering a flawless combination of style and resilience. This eyewear is made to last.

  • Lenskart partners with Frodoh World to tap into growing CTV consumption

    Lenskart partners with Frodoh World to tap into growing CTV consumption

    Mumbai: Fast growing CTV tech company, Frodoh World announces its partnership with Lenskart for a target-oriented compelling CTV campaign. Driven by Starcom India, the campaign that targeted CTV homes in Ahmedabad drove significant interest for the brand in the region. Frodoh World aimed to spread brand awareness and reach for Lenskart in affluent CTV household audiences.

    The campaign successfully achieved an extraordinary reach of over 550,000 Connected TV households, boasting an impressive video completion rate exceeding 90 per cent. Beyond mere viewership metrics, the campaign’s success was reflected in Lenskart’s report of a substantial 15 per cent to 18 per cent increase in store walk-ins across Ahmedabad, showcasing the campaign’s ability not only to engage audiences but also to drive real-world actions. The campaign featured four culturally resonant 20-second video creatives in Gujarati that were strategically executed on top OTTs, premium shows, and regional top shows during prime time.

    Lenskart general manager – marketing Anupam Tripathi said, “Our collaboration with Frodoh World for this compelling Connected TV campaign has proven to be a game-changer. The outreach and engagement with over 550,000 CTV households in Ahmedabad have not only elevated brand awareness but also translated into a substantial 15-18% increase in store walk-ins. We strategically chose a media mix incorporating traditional TV, Connected TV, and hyperlocalized targeting, coupled with personalized regional language content believing that a comprehensive approach is vital for campaign success. We look forward to further leveraging the power of innovative advertising solutions in our future campaigns, maintaining our commitment to a diversified media strategy.”

    Starcom India COO Niti Kumar said, “We are proud to have successfully executed our Connected TV campaign across top OTT platforms and regional prime-time broadcasts. The strategic partnership between Frodoh World and Lenskart, enabled by Starcom India, highlights the robust capabilities of Connected TV and underscores its potential for impactful advertising. We now look forward to driving such innovations for our clients in the future.”

    Speaking on the success of the campaign, Frodoh World founder & CEO Russhabh R Thakkar said, “The power and potential of CTV can only be harnessed and this campaigns success is a testament to this. Personalised ad formats make way for engagement and long-term recall and with this campaign for Lenskart we have been able to deliver ROI beyond expectations. We are certain that this campaign for Starcom and Lenskart is a kickstart to a long-term relationship.”

  • Shark Tank India mein sabse important kya?

    Shark Tank India mein sabse important kya?

    Mumbai: In a hilarious turn of events, the seasoned Sharks found themselves caught in a lively debate over who truly reigns supreme in the entrepreneurial waters. Surprisingly, the contenders were not budding business tycoons but the unsung heroes of the set—the iconic door, the plush seating area, and the prestigious podium—all vying for the spotlight in their own unique ways.

    Amidst laughter and the sweet banter, these set elements boldly declared, “We are the stars here!” The Sharks responded with a proposal that left everyone in stitches—”why not turn this backstage showdown into a venture by auctioning off these scene-stealers?”

    Get ready to witness these Sharks in the tank! As they are not just investing in groundbreaking pitches but are selling the elements of the stage for success!

     

     

    The panel of season three includes – CarDekho Group – InsuranceDekho.com CEO & co-founder Amit Jain, Shaadi.com – People Group founder & CEO Anupam Mittal, SUGAR Cosmetics co-founder & CEO Vineeta Singh, Lenskart CEO & co-founder Peyush Bansal,

    Emcure Pharmaceuticals Ltd executive director Namita Thapar, boat co-founder & CMO Aman Gupta, Zomato founder and CEO Deepinder Goyal, Inshorts co-founder & CEO, Azhar Iqubal, OYO Rooms founder & CEO Ritesh Agarwal, Edelweiss MF MD & CEO Radhika Gupta, ACKO founder and CEO Varun Dua, UpGrad co-founder and chairperson Ronnie Screwvala.

    Watch Shark Tank India 3 from 22 January on Sony LIV!

  • Ishan Khatter strikes a stylish chord as Lenskart launches Electro Punk Eyewear

    Ishan Khatter strikes a stylish chord as Lenskart launches Electro Punk Eyewear

    Mumbai: Lenskart, with its steadfast commitment towards reinvention, announces the launch of its latest collection – Electro Punk ft. Ishan Khatter. Celebrating electronic dance music with Ishaan’s electrifying persona, it exudes striking style and charisma through its edgy and eccentric designs. With innovation at its core, Electro Punk by Lenskart Air embodies the ever-dynamic EDM culture in every piece.

    The featherlight TR90 frames boast unmissable neon highlights, paying homage to the vibrant, neon-lit dance floors. The bold rims, knockout colors and super secure fit, seamlessly transition from indoor grooves to outdoor adventures in a blink. It is indeed, this very blend of style and functionality, that makes Electro Punk the go-to eyewear for every occasion.

    Commenting on the same Lenskart co-founder Ramneek Khuranna added, “With the Electro Punk collection, we’ve harnessed the pulsating energy of EDM, infusing it into every frame. We wanted to create a collection that embodies the spirit of EDM, and Ishaan Khatter was the perfect collaborator for Electro Punk. Each piece in this collection is a testament to the dynamic spirit of electronic music, blending futuristic design with a vibrant and energetic aesthetic”

    Speaking on the occasion, Ishan Khatter added, “I’m excited to be part of a collection that brings together two of my greatest passions – music and fashion. Every Electro Punk frame resonates a symphony of vibrant colors, dynamic designs, and electric energy. They aren’t just accessories; they’re an expression of the music that moves you.”

    Electro Punk is available for purchase exclusively at the Lenskart website. Step into a world where eyewear meets music, and let your style dance to the beats of Electro Punk.

    Price: 3000/-

    lenskart

  • Zee Studios’ ‘12th Fail’ sparks a #Restart movement with leading brands

    Zee Studios’ ‘12th Fail’ sparks a #Restart movement with leading brands

    Mumbai: The movie 12th Fail explores the journey of Manoj Kumar Sharma and despite all odds, how he restarted his journey towards success. The banter was appreciated by the media, critics and brands alike.

    Zee Studios’ latest film 12th Fail has been creating a buzz everywhere through its raw emotions with a story that connects to the hearts alongside a striking performance by Vikrant Massey. The story revolves around IPS aspirant Manoj Kumar Sharma played by Vikrant Massey. Despite all the challenges, with hope and courage, he always chose to restart.

    The story weaved a seamless connection with the audience as it portrayed the real struggle of a UPSC aspirant and the idea of never giving up. This became the very reason for the movie to receive humongous support from the brands.

    Leveraging the central theme of the film i.e. never giving up, Zee Studios kicked off a unique brand banter on X with the hashtag #Restart. Brands across the nation resonated well with it, and the audience as well shared their ‘Restart’ journey.

    Popular and significant brands like Zepto, Lenskart, Yatra.com, Ixigo, Xiaomi India, Nerolac Paints India, Sugar Cosmetics, Ajio, Magicpin, CoinSwitch, Eloelo, Meesho, Snapdeal, iQOO India & Mivi participated and integrated their products and services in this fun banter.

    Here’s how brands participated and shared their #restart journey:

     

     

    The movie 12th Fail is an inspiration, not just for UPSC aspirants but for everyone to lead their way to success, rise back stronger after failures, and fly high!

    This activity was a major part of the movie campaign that gained a lot of attention and created ripples of conversations. The movie 12th Fail is produced by Zee Studios and marketed by White Rivers Media, an integrated, independent digital marketing agency.

  • ETML strengthens its MENA portfolio with Lenskart’s digital mandate in the Middle East

    ETML strengthens its MENA portfolio with Lenskart’s digital mandate in the Middle East

    Mumbai: ETML, a leading growth advertising & analytics company has bagged the digital mandate for Lenskart, India’s largest optical brand. With this partnership, ETML adds yet another partnership in the MENA region and would be responsible for handling Lenskart’s performance marketing endeavours in the Middle East, with an aim to serve its larger business objectives.

    Lenskart, an omnichannel eyewear retailer, is India’s largest optical brand that uses technology and supply chain automation to directly sell glasses and contact lenses to consumers. With 2000+ physical, out of which 500+ are in the international markets, the brand is all set to deepen its penetration in India and scale its presence in the international markets.

    Commenting on the partnership, ETML CEO & founder Raghav Kansal said, “We are proud to announce our partnership with Lenskart in the Middle East. With our strong expertise in delivering business growth in the international markets, I am confident that we would be able to deliver immense value to the brand by keeping a strong focus on data & analytics.”

    Adding on to this, Lenskart managing director- Middle East Aina Garg said, “We are excited for our partnership with ETML which will help us achieve our marketing objectives, and truly accelerate our business growth in the Middle East. Having an experienced partner like ETML would help us in leveraging the potential of performance marketing in order to meet the desired business outcome.”

  • Madhur Acharya joins Lenskart as VP of e-commerce

    Madhur Acharya joins Lenskart as VP of e-commerce

    Mumbai: Wow Skin Science’s former executive Madhur Acharya has joined Lenskart as vice president of e-commerce. 

    Acharya quit the personal care brand as vice president of marketing after a three-year stint. He announced the move in a LinkedIn post.

    “Super stoked to announce my next stint as I join, Lenskart.com the brand that revolutionised the eyewear category in India. Elated to join this community of change-makers as I look forward to building and taking the brand’s vision to various marketplaces in India & International. Special thanks to India’s favourite Shark Peyush Bansal for this opportunity and not just inspiring me and millions of India’s youth, but also actively helping them achieve their dreams,” Acharya said in the post.

    Acharya joined Wow Skin Science in August 2019 as a senior business development manager, he was made its head of marketing in December 2020 and as its VP of marketing in July 2021.

    In his 12-year career, he has worked at places like Forest Essentials, Cobrapost, Postergully, Freecultr, iEntergizer, and Justdial.

  • Digital Brand Fest 2022: Decoding digital transformation for tech-led future

    Digital Brand Fest 2022: Decoding digital transformation for tech-led future

    Mumbai: Indiantelevision.com is organising a five-day event ‘Digital Brand Fest 2022’ from 21 to 25 February to explore and understand the new forces driving the digital transformation for a tech-led future. The week-long virtual summit is presented by Voot. Interakt, Josh and Pixis have joined as industry partners.

    The industry stands at a crucial juncture today. As the internet empowered consumers with more choices, digital became the new battleground for brands to test their marketing skills and retain their connect with consumers whose preferences were changing faster than ever. Whether it was the boom in influencer marketing or the popularity of short-video platforms, brands did not hesitate in jumping onto the digital bandwagon to up their marketing game.

    As we enter into 2022, Indiantelevision.com is taking this opportunity to bring a host of industry experts together on one platform to discuss these trends shaping the future. Digital Brand Fest 2022 will have brands, advertisers, tech platforms discuss all these developments and more. The virtual event will also look at the changes in consumer behaviour and how it has impacted the industry’s growth.

    The event will begin on Monday, 21 February with a keynote on ‘Decoding Current Digital Trends’ by Google industry head – telecom, media and entertainment Siddharth Shekhar.

    It will be followed by two-panel discussions – ‘Human X Machine’ and ‘SMS, Notifications and Whatsapp Marketing’. The first session moderated by Indiantelevision.com founder CEO and editor-in-chief Anil Wanvari will have Bharat Arora (Taboola), Nikhil Kumar (mediasmart and Affle company), Mehul Desai (Integral Ad Science), Rohan Chincholi (Havas Media Group India) and Salil Shanker (Amnet India) as panelists.

    On the second panel moderated by Niraj Ruparel (GroupM) are Ahshad Jussawala (Jio-Haptik), Jayant Kshirsagar (CleverTap), Madhur Acharya (WOW Skin Science), Priya Patankar (PhonePe), Ritesh Ghosal (Soptle) and Suchit Sikaria (SUGAR cosmetics).

    The discussion on 22 February will commence with Rapido’s Amit Verma, BigBasket’s Arun Jayaraman, Pixis’ Neel Pandya, Essence’s Sonali Malaviya, Snowflake’s Vimal Venkatraman, and Fresh to Home’s Vanda Ferrao deliberating on ‘Performance Marketing, Partnerships for good ROI’. The panel will be moderated by Xaxis India’s Dimpy Yadav.

    The second session will explore ‘Digital Marketing – The New Dynamic Shift Post Pandemic’ with BharatPe’s Ashish Agarwal, Omnicom Media Group’s Bharat Khatri, GoKwik’s Chirag Taneja, Godrej’s Michelle Francis, Adlift’s Neha Pandey and Network 18’s Puneet Singhvi as panellists and Chetan Asher of Tonic Worldwide Media as the moderator.

    Day three (Wednesday, 23 February) will witness another insightful session on ‘Engaging Communities and Driving Culture through Social Media’ moderated by Kosal Malladi from Madison Digital. Panellists include Sharechat’s Akshat Sahu, Cleartrip’s Himanshi Tandon, Zivame’s Khatija Lokhandwala, Trell’s Manikanta Yadavalli, Kalyan Jewellers’ Rupesh Jain and Puma’s Shreya Sachdev.

    On Thursday, 24 February a TBA-moderated panel will delve into ‘Content Marketing’ trends with Kunal Bhardwaj from Upstox, Maninder Bali from Vedantu, Pallavi Chelluri from Moglix, Samir Sethi from Policybazaar.com and Sharmin Ali from Instoried.

    ‘CTV 101’ and Gen Z X Short Video’ will be key themes discussed on the last of the summit, Friday, 25 February. The first panel moderated by Anil Wanvari includes Gijsbert Pols from Adjust, Mete Bargmann from Magnite, and Vijay Anand Kunduri from PubMatic.

    The second session will have Lenskart’s Anupam Tripathi, OML’s Gunjan Arya, Verse Innovation’s Nakul Puri, Bombay Shaving Company’s Siddha Jain and WATConsult’s Sahil Shah as speakers.

    For registration, click here.

  • Lenskart announces its foray into the US market

    Lenskart announces its foray into the US market

    Mumbai: Homegrown eyewear retailer Lenskart has announced its foray into the USA market and plans to open its first-ever tech centre in the retail capital city – New York.

    Lenskart’s new tech hub is under development in New York City with investment to build a highly specialised technical team to tap into mature talent available in the region across product, design & consumer research, said the company in a statement.

    “Expanding in the US brings us another step closer to transforming the vision of the world. While the US is a hypercompetitive market, we strongly believe we can bring greater dynamism to the way customers look at eyewear there,” said Lenskart, CEO & co-founder, Peyush Bansal. “Given our scale and global reach, Lenskart has the ability to bring a wide catalogue of over 2000 product styles to the US market, especially for new-age consumption patterns. We are also aiming to build a differentiated, never-seen-before experience backed by our brand, innovation, and technology. Through a Lenskart tech center in the US and dedicated technology & business teams operating from there, we will be successful in growing our business,” he added.

    “For us, technical skills are table stakes, beyond that, what we are looking for are engineers with first principal thinking – who are excited to solve problems with a fresh perspective and to work on problems which have not been solved yet at this scale,” stated Lenskart, co-founder, Ramneek Khurana.

    Lenskart has recently announced its expansion in Singapore and the Middle East with a projection to achieve growth to the tune of $15 billion by 2025.

    The company provides a fully operational website lenskart.us on android play and an iOS app store with free delivery across all regions similar to its current practice in India, Singapore, and Middle East Asia.