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Tag: Lenskart.com

  • Harleen Bhatti hops onto Honasa Consumer

    Harleen Bhatti hops onto Honasa Consumer

    MUMBAI: Harleen Bhatti has taken the reins as vice president of direct-to-consumer operations at Honasa Consumer Ltd, parent company of Mamaearth, stepping into the role this April after a nine-month stint at Wellbeing Nutrition.

    The digital marketing maven brings impressive credentials from India’s consumer tech landscape, having previously served three years at The Good Glamm Group, where she built and led a 25-member team across D2C functions that directly impacted more than 60 per cent of the group’s revenue.

    “My North Star metric is focused on achieving a target LTV:CAC ratio and ensuring a profitable recurring P&L,” Bhatti noted about her approach to digital growth—a philosophy that has served her well across stints at several high-profile consumer brands.

    Before joining The Good Glamm Group, Bhatti spearheaded retention marketing at Lenskart.com, where she claimed to have generated a return on investment of 4x from customer relationship management channels. Her earlier career included roles at Cure.Fit’s Eat.fit division and Capillary Technologies.

    Bhatti’s appointment comes at a crucial time for Honasa, which has been expanding its brand portfolio beyond its flagship Mamaearth line. Her extensive experience in performance marketing, customer acquisition and retention strategies could prove vital as the company looks to strengthen its direct-to-consumer operations in an increasingly competitive beauty and personal care market.

    The digital growth specialist cut her teeth in strategy consulting at PricewaterhouseCoopers and investment banking at Copal Amba before finding her niche in consumer tech marketing. With her track record of driving profitability through data-driven customer engagement strategies, Honasa appears to be betting on Bhatti to help cash in on India’s booming D2C revolution

  • Private equity firm Kedaara Capital announces two elevations

    Private equity firm Kedaara Capital announces two elevations

    MUMBAI: 14 year old private equity firm founded by  Manish Kejriwal, Sunish Sharma and Nishant Sharma, Kedaara Capital, announced two promotions just as 2024 was ending.

    First, Anant Gupta.  A  managing director at the firm, he has been elevated to the position of partner. Anant has been with Kedaara Capital for the past 12 years and was a board member or observer of many of the companies it had invested in.

    Among them: LensKart.com, Dairy Day, Vishal Megamart, Purplle.com, Vedant Fashions, Manjushree Technopack, Owndays Co.

    The firm said that he has been instrumental in driving investments, value creation and fostering long-term growth and successful exits.

    Next the PE firm announced the advancement of managing director Rishiraj Khajanchi  as partner &  chief operating officer.  Rishiraj has been with Kedaara for a decade plus and the firm said that “he has been a cornerstone of Kedaara’s fund operations, investor relations and has actively supported the investment team in complex situations.”

  • Lenskart.com rolls out new TVC with Digital superstar Bhuvan Bam

    Lenskart.com rolls out new TVC with Digital superstar Bhuvan Bam

    MUMBAI: Lenskart.com, the largest eyewear company in India, unveils its first TVC with digital superstar and brand ambassador Bhuvan Bam to launch its one-of-a-kind range – AIR. The latest offering from Lenskart.com’s portfolio, the AIR range showcases an eclectic, modern and halke phulke rendition of classic eyewear unifying functionality and style.

    Redefining performance eyewear, Lenskart.com roped in Bhuvan Bam as its brand ambassador earlier this year to bring to life clutter-breaking campaigns and produce exclusive content for the brand. Roping in a prominent influencer face for a TVC campaign, in itself has been a first in the industry thereby disrupting the norms and regular promotional techniques, yet again.

    The multi-platform ad campaign spread across TV, Youtube and social media, conveys the message of taking things lightly and not to be weighed down by life's challenges & stresses. Delivered in Lenskart's young and refreshing tone of voice, it is most relevant for today’s times. Shot to a beautiful background score, the ad shows the protagonist Bhuvan Bam confronting challenges, missteps, and faux pas but never once being bogged down by these hiccups as he flaunts a lighthearted attitude. Every time in the film, he finds himself in an unwelcome situation, he blows away his glasses and a new featherlite pair appears on his face symbolically indicative of him having moved on. The story beautifully brings forth the key product feature of lightweightedness sans the usual marketing rhetoric.

    Lenskart.com is committed to pushing the envelope with its out-of-the-box inventions and AIR features extremely lightweight frames and gracefully sleek designs. The newly launched Lenskart Air range comprises of six distinct lines- Air Classic, Air Flex, AIR Signia, Air Sport, Air Wrap, and Air Silicon. For eyewear fanatics, the AIR range is the perfect solution to the problem of heavy glasses and the discomfort of donning such a pair. With its cutting-edge innovation in form and function, delivered by high performance materials and revolutionary technology, the range amalgamates exemplary durability, flexibility and corrosion free material  with coolest, trendiest styles.

    Commenting on the new TVC and product offering, Peyush Bansal, Founder and CEO, Lenskart.com said, “Disruption is the DNA for Lenskart.com and consumer obsession remains our sole guiding principle. From our passion to deliver the best in class product like Lenskart Air to engaging Bhuvan Bam, a youth icon and the relatable hero for the masses, we stay committed to reaching and delivering only the best to our customers and fans. The new campaign Halka Rakh yaar is born out of a key consumer insight- the increasing need to keep things light and easy going, in every facet of life and the Halke Phulke frames of Lenskart Air are the trustworthy partner in this endeavor. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC.

    On featuring in the ad, Digital Super Star and Brand Ambassador, Lenskart.com, Bhuvan Bam said, “Eyewear has played an instrumental role in many characters I have curated for BB ki Vines. As an artist, I am excited to partner with Lenskart.com as their brand ambassador. The #HalkaRakhYaar campaign is a fun ad on how we must have a carefree attitude inspite of missed connections and it’s a mantra I swear by myself. It is a heartfelt endeavour and I hope the audiences like it as much as I did while shooting it.”

  • Lenskart ropes in Bhuvan Bam as brand ambassador

    Lenskart ropes in Bhuvan Bam as brand ambassador

    MUMBAI: Eyewear retailer Lenskart has signed YouTube star Bhuvan Bam as its new brand ambassador. The decision was taken keeping in mind that Bhuvan’s digital content appeals to the youth and aligns with their brand image.

    As unveiled by Lenskart, Bam will be part of multiple campaigns and will also be producing exclusive content for them. He also recently launched the new store for Lenskart in Ambience Mall, Gurugram.

    Commenting on why Bhuvan as brand ambassador for Lenskart, Lenskart.com founder and CEO Peyush Bansal opined, “Bhuvan is a youth icon and he appeals to the audience we’re looking at targeting. Lenskart believes in challenging the status-quo whether it’s in the kind of products or the services it offers the customers. Bhuvan himself is a game changer in his own line of work and that is why we think it’s the perfect association. We’re looking forward to working and creating fun campaigns with him.”

    Taking on the new role as ambassador Bam expressed, “I have always loved Lenskart and their collection because as a content creator for BB Ki Vines, I strive to create characters with distinct traits and quirks and glasses help me a lot with that. Like for Banchod Das, the character wears these shield black frames. Lenskart has been my one stop shop for all my eyewear requirements and I’m really excited to be a part of the Lenskart family because it also aligns with my mantra and that is having fun with what you do.”

    Part of the Lenskart app’s interface is a special section called #BBkeFrames that consists of a collection of frames inspired by Bhuvan’s personal style, handpicked by him. This feature is also available on the M-site, website as well as in stores. The collection includes metal frames in trendy shapes namely the pilot-style, rounds, and hexagons across John Jacobs and Vincent Chase. Lenskart customers can shop these across stores as well as online under the “BB Ke Frames” category.