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Tag: Lenovo

  • Kinetic India honoured with campaign of the year award by Lenovo

    Kinetic India honoured with campaign of the year award by Lenovo

    MUMBAI:  Kinetic India’s campaign execution efforts for Lenovo K900 smartphone launch got recognized and rewarded during ‘Lenovo Recognition and Rewards’ event held in Bangalore on 4th June 2014. Kinetic India was honoured with campaign of the year award.

     

    Kinetic India took up the challenge to create top of the mind brand recall and create buzz during the launch campaign titled Power Play for Lenovo K900 smartphone in key metro cities Delhi, Mumbai and Bangalore among TG SEC A, A+ through the Out of Home during August-September 2013.

     

    The journey started with understanding the TG for the brand, their lifestyle and travel patterns in weekdays and weekends. Kinetic extensively used tools like locator and affluence meter in each market to ensure right locations / format for display placements aiming to best optimize impact, value and budget deployment.

     

    Maximum share of voice for the brand presence was created at important and strategic footfalls/traffic locations, key arterial roads which are the lifeline of the city, popular shopping destinations, inside airports, corporate hubs, major residential apartments and enclaves, IT parks and important connector routes between  the city’s IT hubs, CBDs and airports.

     

    Large impact formats like billboard, unipole, gantry, skywalk; frequency builders like BQS, signage; corporate hub branding, mall branding (drop downs and glass facade) and airport branding was done. This was to ensure efficient presence and coverage of all the touch points. The larger than life installations turned out to be attention grabbers. The promotion took mammoth one lakh sq ft. plus media space across 102 media units in three cities covering every possible corridor in the key markets.

     

    All the way along, Kinetic India worked closely with the client to ensure smooth and flawless on time campaign execution. Lenovo India marketing head – smartphones Anuj Sharma said, “The is the first ever campaign for Lenovo led by outdoor media. Kinetic team balanced reach and effectiveness with panache. The sales jumped 3X for the K900 during the campaign. The campaign also got Lenovo (a new brand at the time) valuable shelf space with the top large format retailers.”

     

    The campaign was a success causing much WOM and the client received consistent overwhelming feedback from their distribution and sales network. The end result was that those who saw the promotion no doubt understood that Lenovo with this impressive smartphone offerings line up has ultimately arrived in India with a bang. Kinetic India was bestowed with campaign of the year award recently by Lenovo in a public event, in presence of the Lenovo India management team along with other agency partners (Ogilvy & Mindshare).

     

    Click here to read the case study

  • Lenovo signs on Ranbir Kapoor as Brand Ambassador for Smartphones in India

    Lenovo signs on Ranbir Kapoor as Brand Ambassador for Smartphones in India

    MUMBAI: Lenovo today announced its association with top Bollywood actor Ranbir Kapoor as the brand ambassador for smartphones in India. As part of this association, Ranbir will endorse Lenovo’s range of smartphones and will feature in various television and online commercials for the brand in India. In Lenovo’s earlier association with Ranbir, he was endorsing both PCs and Tablets and will continue endorsing Tablets in this partnership too.

    Speaking on the occasion, Mr. Sudhin Mathur, Director-Smartphones, Lenovo India said, “Ranbir Kapoor is a multi-talented and popular actor, who is admired across the nation. We are delighted to be associated with him, as he is an extremely versatile, endearing and stylish performer just like our range of Lenovo smartphones. We believe that this partnership will expand our reach into the consumer space and enhance the preference for Lenovo smartphones in India.”

    The stylish range of smartphones comprise, industry-leading devices suiting every need of the user right from the best camera experience to extra long battery life. Bundled with powerful multi-core processors, access to the latest apps through Android, and peerless display technology, Lenovo smartphones are poised to enhance a user’s experience.      

                                                   
    “The cutting edge technology and product design that goes into Lenovo products differentiates it from the rest. Today, Lenovo has grown into a brand synonymous with youth, style and innovation,” said Ranbir Kapoor expressing his excitement on this association. “I have been using Lenovo products for some time now and I think they are must-have possessions for people looking for technology products that fit their personality and lifestyle.”

    Lenovo will soon launch a series of TV and online commercials featuring Ranbir Kapoor.

  • Lenovo to Acquire Motorola Mobility from Google

    Lenovo to Acquire Motorola Mobility from Google

    Research Triangle Park, North Carolina, and Mountain View, California: Lenovo and Google have entered into a definitive agreement under which Lenovo plans to acquire the Motorola Mobility smartphone business. With a strong PC business and a fast-growing smartphone business, this agreement will significantly strengthen Lenovo’s position in the smartphone market. In addition, Lenovo will gain a strong market presence in North America and Latin America, as well as a foothold in Western Europe, to complement its strong, fast-growing smartphone business in emerging markets around the world.

     

    The purchase price is approximately US$2.91 billion (subject to certain adjustments), including US$1.41 billion paid at close, comprised of US$660 million in cash and US$750 million in Lenovo ordinary shares (subject to a share cap/floor). The remaining US$1.5 billion will be paid in the form of a three-year promissory note.

     

    Lenovo, which in 2005 acquired IBM’s PC business and its legendary PC brand, will now acquire world-renowned Motorola Mobility, including the MOTOROLA brand and Motorola Mobility’s portfolio of innovative smartphones like the Moto X and Moto G and the DROID™ Ultra series. In addition to current products, Lenovo will take ownership of the future Motorola Mobility product roadmap.

     

    Google will maintain ownership of the vast majority of the Motorola Mobility patent portfolio, including current patent applications and invention disclosures. As part of its ongoing relationship with Google, Lenovo will receive a license to this rich portfolio of patents and other intellectual property. Additionally Lenovo will receive over 2,000 patent assets, as well as the Motorola Mobility brand and trademark portfolio.

     

    Motorola Mobility enjoys outstanding brand awareness around the world, and is currently the #3 Android smartphone manufacturer in the U.S. and #3 manufacturer overall in Latin America.

     

    “The acquisition of such an iconic brand, innovative product portfolio and incredibly talented global team will immediately make Lenovo a strong global competitor in smartphones. We will immediately have the opportunity to become a strong global player in the fast-growing mobile space,” said Yang Yuanqing, chairman and CEO of Lenovo. “We are confident that we can bring together the best of both companies to deliver products customers will love and a strong, growing business. Lenovo has a proven track record of successfully embracing and strengthening great brands – as we did with IBM’s Think brand – and smoothly and efficiently integrating companies around-the-world. I am confident we will be successful with this process, and that our companies will not only maintain our current momentum in the market, but also build a strong foundation for the future.”

     

    “Lenovo has the expertise and track record to scale Motorola Mobility into a major player within the Android ecosystem. This move will enable Google to devote our energy to driving innovation across the Android ecosystem, for the benefit of smartphone users everywhere,” said Larry Page, CEO, Google.

     

    “As part of Lenovo, Motorola Mobility will have a rapid path to achieving our goal of reaching the next 100 million people with the mobile Internet. With the recent launches of Moto X and Moto G, we have tremendous momentum right now and Lenovo’s hardware expertise and global reach will only help to accelerate this,” said Dennis Woodside, CEO, Motorola Mobility.

     

    The transaction is subject to the satisfaction of regulatory requirements, customary closing conditions and any other needed approvals.

  • Karthik Srinivasan joins Ogilvy as Social@Ogilvy national lead

    Karthik Srinivasan joins Ogilvy as Social@Ogilvy national lead

    MUMBAI: Ogilvy India today announced the appointment of Karthik Srinivasan as Social@Ogilvy national lead.

    Srinivasan, who was previously Flipkart AVP corporate communications, comes with over 14 years of experience, both as a client as well as an agency professional. He has led PR, digital and social media agency mandates for brands like Intel, Lenovo, ARM, Cisco, Cricinfo, General Motors, BlackBerry, LinkedIn and Infosys, among others. 

    Besides being a regular in major social media and digital events in the country, Srinivasan is also a prolific blogger, with two blogs – one on communications, branding and PR, and the other on music reviews.

    Ogilvy, as a brand, is all about bright, path-breaking ideas says Karthik Srinivasan

    Ogilvy India chief digital officer Kunal Jeswani said, “Social@Ogilvy is already India’s largest social media agency practice. Our ability to connect strong social skills with creative and content capabilities has driven dramatic growth for us over the past five years. The social landscape is constantly evolving and Karthik has the right skills to help us shape the future of Social@Ogilvy. His experience in handling large social media mandates will also help us offer truly seamless social solutions to our clients.”

    Social@Ogilvy is Ogilvy’s cross-discipline specialist social media offering which has highly skilled social media leaders collaborating with the agency’s digital, public relations and creative practices to create seamless and effective social media solutions for client businesses.

    Social@Ogilvy asia-pacific director added, “Karthik’s appointment further strengthens our market-leading position for social media in the asia-pacific region. The strength of our team is directly derived from our ability to attract leaders of Karthik’s calibre. His knowledge and experience will immediately bring great value to our clients in India and across the region.”

    Srinivasan, on his new role at Ogilvy commented, “Ogilvy, as a brand, is all about bright, path-breaking ideas. And social media, as a function, has moved its focus away from run-rate platform management to creative ideas that work at the intersection of multiple client functions – marketing, corporate reputation, customer relationship, supply chain and human resources, among others. With the kind and nature of clients Ogilvy has in India, I see tremendous potential in the use of social media to make a tangible difference to their businesses.”

  • Lenovo launches TVC for smartphones

    Lenovo launches TVC for smartphones

    MUMBAI: – Lenovo India has launched a new TV campaign to showcase a new range of smartphones for the Indian market.

    The TV campaign is conceptualised by Ogilvy India and directed by Shashanka Chaturvedi.

    The commercial focuses on ‘Hands’, of different people from various walks of life: a painter using colors while painting, a boxer while shadow boxing, a gang of bikers out on their Harleys, a mob of protesters, a musician, a crew of skydivers and a group of youngsters partying. These are the same ‘Hands that hold a Lenovo’ and ‘Do More’ with their phones.

    The campaign’s theme is ‘For hands those do’.

    Speaking on the new commercial release, Lenovo India director for consumer business Shailendra Katyal said, “With this launch Lenovo continues its drive to leadership in the PC plus era and takes forward the ‘For Those Who Do’ platform. Our smartphones are synonymous with style, performance and quality, making them an ideal choice for the youth.”

    “As a brand, we are focused on empowering the youth with ‘tools’ that allow them to follow their passion, and succeed and transform their lives,” added Katyal.

    Ogilvy India creative director Rajiv Rao said, “In a market that is cluttered with various smartphone brands, the idea was to highlight Lenovo as a brand that not only has aspirational value, but also a strong connect with the youth. In short, it is an ode to what truly is the most personal and capable tool of ‘Doers’.”

     

  • Lenovo launches TVC for smartphone

    Lenovo launches TVC for smartphone

    MUMBAI: – Lenovo India has launched a new TV campaign to showcase a new range of smartphones for the Indian market.

    The TV campaign is conceptualised by Ogilvy India and directed by Shashanka Chaturvedi.

    The commercial focuses on ‘Hands‘, of different people from various walks of life: a painter using colors while painting, a boxer while shadow boxing, a gang of bikers out on their Harleys, a mob of protesters, a musician, a crew of skydivers and a group of youngsters partying. These are the same ‘Hands that hold a Lenovo‘ and ‘Do More‘ with their phones.

    The campaign‘s theme is ‘For hands those do‘.

    Speaking on the new commercial release, Lenovo India director for consumer business Shailendra Katyal said, “With this launch Lenovo continues its drive to leadership in the PC plus era and takes forward the ‘For Those Who Do‘ platform. Our smartphones are synonymous with style, performance and quality, making them an ideal choice for the youth.”

    “As a brand, we are focused on empowering the youth with ‘tools‘ that allow them to follow their passion, and succeed and transform their lives,” added Katyal.

    Ogilvy India creative director Rajiv Rao said, “In a market that is cluttered with various smartphone brands, the idea was to highlight Lenovo as a brand that not only has aspirational value, but also a strong connect with the youth. In short, it is an ode to what truly is the most personal and capable tool of ‘Doers‘.”

  • Kareena Kapoor-starrer Heroine gets eight brand associations

    MUMBAI: Kareena Kapoor, who plays a stellar role in UTV Motion Pictures‘ Heroine has become favourite of different brands. In other words, it can also be said that she leads the brand race.

    After The Dirty Picture and Kahaani, women-centric films have been garnering all the right attention, not just for being glamorous, but with great content and author-backed role, they are also collecting a moolah at the box-office.

    But Kapoor has gone ahead and has managed to get maximum brands for her upcoming film Heroine. Trade pundits say she is ‘leading and coming at par with her male colleagues in the industry‘. Her much-awaited film has managed to get over eight brands on board. This is by far the most for any heroine-oriented film. Besides Lakme, Head and Shoulders and Monarch Universal for whom Kapoor already endorses, other brands like Cera, Rupa, Jealous 21 and the likes have also associated with the film for in-film integration and various media associations.

    While Lakme is launching Heroine-branded makeup under the Absolute range endorsed by Kapoor, apparel brand Jealous21 will soon be launching a special clothing line inspired by the clothes worn by her in the film. Industry sources estimate at least Rs 15-20 crores of brand spends to be blocked for promotions around Heroine.

    “My director Madhur Bhandarkar and producer UTV‘s vision is finally ready and I am glad I could live through Mahi the character. It‘s been an exhilarating experience and Madhur has pushed the envelope to bring out a strong performance from me. Heroine is a women oriented film and I am happy that brands today are open to associate with such films which was never the case before. The trend is changing and I‘m glad to have instigated it,” said Kareena Kapoor.

    Heroine has an author-backed role for Kareena and Madhur‘s zeal to make it the way he had envisioned has prompted many brands to see an opportunity worth associating. Even though it‘s a heroine led film, because of its sheer content and Kareena‘s strong brand recall, we have successfully managed to have key brands on board. The product placement is integrated with the film‘s storyline in a manner that is inherent to the narrative and accelerates the story further.” Observed Disney UTV executive director – marketing, studios, Shikha Kapur.

    It may be interesting to learn that the Vidya Balan-starrers Kahaani, The Dirty Picture and No One Killed Jessica had no brands associated with them, while the Priyanka Chopra-starrer Fashion had brands like Sunsilk, Lenovo, Reebok and Kimaya associated with it and the Sonam Kapoor-starrer Aisha had Loreal, Christian Dior Couture and DLF Emporio associated with it.

  • JWT strengthens digital and creative team

    MUMBAI: Prasanna Kulkarni and Nitin Pradhan have joined JWT as executive creative directors. This is a part of the agency‘s plan to invest in talent and build up its digital and creative capabilities.

    Kulkarni has over 14 years of experience in advertising, brand strategy, and digital media. He comes in from OgilvyOne Worldwide where he led a creative team at for over five years. He has worked for clients like Orange, IBM, Diageo, Cadbury, Lenovo, HSBC, Hindustan Unilever Ltd and British Airways.

    At JWT, Kulkarni will partner with Sushobhan Chowdhury (head of digital strategy) and Rahul Kaul (technology/UX head) to lead and mentor digital-specific core teams in New Delhi and Mumbai.

    JWT India digital head Max Hegerman said, “We are very excited about the addition of someone of Prasanna‘s calibre. As a digital native, he brings in an abundance of hands-on digital experience – and a passion for the space. Prasanna will have an immediate impact on our digital creative capabilities. I am excited to have Prasanna as a part of the core leadership team at JWT Digital.”
    Pradhan moves in from McCann Erickson. His experience in the field spans over 12 years during which he has worked with some of the leading brands across agencies like KBC, Tata Sky, Nescafe and Close-up.

    Pradhan will work closely with JWT chief creative officer Bobby Pawa on special projects, besides handling some of the key brands at JWT Delhi.

    JWT Delhi managing partner Sanjeev Bhargava said, “I am delighted to have Nitin Pradhan joining the JWT family. Over the long discussions I have had with Nitin, I have found him to belong to the brand of creative people who do not sacrifice diligence, perseverance and detailing on the altar of creative vehemence. The correct mix of all these wonderful traits is what Nitin brings to the table and I am looking forward to working closely with him.”

  • Ranbir Kapoor is Lenovo brand ambassador

    NEW DELHI: Lenovo has appointed Ranbir Kapoor as its brand ambassador for their personal computers range.

    The announcement is in tandem with Lenovo’s focus on becoming the preferred brand for the youth of India, the company said.

    Lenovo’s decision to sign on Ranbir as its brand ambassador comes shortly after it was announced the No 1 PC vendor in India (by IDC) and the largest exclusive PC retailer in the country.

    Lenovo India Director-Marketing Shailendra Katyal said, “We want to play aggressively in the consumer space and become the most preferred PC brand among the Youth. Signing on Kapoor is a strong step towards the evolution of the Lenovo brand and in line with our brand philosophy ‘For Those Who Do’.”

    Lenovo’s products are known for its combination of style and performance and quality.

    “Kapoor embodies an exemplary blend of both style and performance, making him the ideal choice for Lenovo. With his remarkable appeal to youngsters across the country, we are confident Kapoor will communicate our brand’s ‘Do’ attributes
    to our consumers effectively,” Katyal added.

    Conceptualised by Ogilvy & Mather, Lenovo will launch a set of TVCs featuring the actor by 8 June.

    O&M NCD Rajiv Rao said, “Ranbir is one of the young and impressive stars in the country and he fits the values that we want the brand to stand for. The combination of the machine, the communication idea and Ranbir, will surely create a place
    above the rest for the Lenovo machines.”

    Talking about his association with Lenovo Kapoor added, “I have always been passionate about technology and I am really excited to be associated with a global technology brand like Lenovo which creates the most innovative performance machines.”

  • Ogilvy India retains Lenovo account

    Ogilvy India retains Lenovo account

    MUMBAI: Ogilvy India has retained the Lenovo India account as its creative agency on record.

    This is the first time Lenovo called for a pitch, since its launch in 2005. Ogilvy launched the brand in India and has been handling the account since then. The other agency that participated in the pitch process was Saatchi & Saatchi India.

    This is one of the most critical accounts for Ogilvy India, a senior official said.

    The outcome was a combined effort between the Ogilvy‘s Mumbai office and its global hub in Bangalore, which already handles global assignments for Lenovo. The account will be jointly handled by both the branches.

    According to the agency, “This is demonstrative of Ogilvy‘s ability to build powerful communication campaigns that connect strongly with the youth, which is the primary focus for Lenovo India.”

    Ogilvy South Asia executive chairman and creative director Piyush Pandey said: “I have been very proud of the work we have done in the past for Lenovo India. I see this placement of faith in Brand Ogilvy as the way forward for creating even better work. I applaud the teamwork of our colleagues across offices. Lenovo is a great client that deserves great work; we will spare no efforts in making that happen.”

    Lenovo India director – marketing Shailendra Katyal said, “Lenovo aims to be the No.1 personal technology brand with a strong youth connect. We therefore want to work with partners who are best in class and share our hunger for growth. We chose Ogilvy as our brand custodians as we believe that with its strong creative track record they can deliver the breakthrough work needed for supplementing our brand‘s growth.”

    “India is one of the biggest key focus markets for Lenovo globally. We are delighted to be a part of the Lenovo India success story. Lenovo India has great ambitions, we are very excited to be appointed,” said Ogilvy India Bangalore Hub president Poran Malani.