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Tag: Lenovo

  • Riot Games’ ‘Convergence’: Trailblazing teams in India’s first VALORANT International e-sports tournament

    Riot Games’ ‘Convergence’: Trailblazing teams in India’s first VALORANT International e-sports tournament

    Mumbai: Riot Games’ Convergence, its first ever international VALORANT esports tournament in India in partnership with The Esports Club, and Lenovo as the title sponsor, is all set to kick off, with the top VALORANT teams from across multiple regions taking the field to compete for the prestigious title. Held from 14 to 17 December 2023 at the Manpho Convention Center in Bangalore, Convergence will be Riot’s first international VALORANT e-sports event on the Indian circuit, showcasing its commitment to the growing gaming culture in the country.

    For Indian gamers, the tournament marks an exciting opportunity to see some of the top VALORANT teams from around the world play each other live – including two Indian contenders, Global Esports and True Rippers Esports to cheer for. With the other contenders representing Asia, Europe, and the Americas from Riot’s VALORANT Champions Tour (VCT), the event is sure to be the pinnacle of professional VALORANT esports and boost the Indian VALORANT circuit. Here is a quick look at the teams competing later this month:

    Global Esports

    Mumbai headquartered Global Esports are one of the teams to watch this tournament. Known for their strategic site executions, the team will have plenty of fans to cheer for them in Bangalore, particularly for             local boy Abhirup Paul ‘Lightningfast’ Choudhury. Together, they will be looking to convert their homeground advantage into a strong performance at Convergence.

    FUT Esports

    Representing Turkey, FUT brings a unique flair to the competition with their unpredictable playstyle and knack for surprise tactics. With the potential to take games off any team, they will be strong title contenders and a dark horse coming to challenge the established order.

    Furia

    Representing Brazil, one of the most competitive FPS gaming regions in the world, Furia’s precise and aggressive gameplay has been forged in the fires of the competitive South American region, and has made them a force to be reckoned with. They will be looking to bring their A-game to the Convergence battleground as they go toe to toe with the best in the world.

    Team Vitality

    Hailing from Europe, Vitality’s strategic plays have been their standout feature and carried them to 5-6th Place at the EMEA League of the 2023 Valorant Champions Tour. Convergence will be a new proving ground for the squad, who will be looking forward to clinching the title at the tournament.

    Gen.G Esports

    Gen.G is a powerhouse North American / Korean organization, this year fielding a talented all-Korean squad with a reputation for explosive plays and clutch moments. With a roster stacked with top-tier talent, they are determined to establish themselves as the dominant force in the global VALORANT scene.

    True Rippers Esports

    Fighting their way up to the tournament from the Indian qualifiers, Bangalore based True Rippers Esports have already begun their journey in the tournament with a bang, and will look to continue their winning ways by taking games off the established top teams at the event. Performing in front of a home crowd, the underdogs may be new to the scene but definitely not ones to be counted out.

    As the tournament kicks off, Indian fans can look forward to seeing a stellar showcase of VALORANT performances and global talent going up against Indian esports athletes. Convergence is set to be India’s biggest VALORANT event, and a delight for fans both in India and around the world.

  • Lenovo India’s new consumer brand campaign unlocks the power of tech

    Lenovo India’s new consumer brand campaign unlocks the power of tech

    Mumbai: Lenovo, the global technology powerhouse, has launched an all-new brand commercial as part of its recently released campaign with the primary objective of enhancing its preference among potential customers. The campaign showcases Lenovo’s range of products highlighting its key features.

    The campaign aims to integrate all of Lenovo’s consumer portfolios under its master brand – Legion, Yoga, and IdeaPad and establish Lenovo as a frontrunner in the realm of innovative technology in consumer minds. The campaign slogan “You’ll wish everything was a Lenovo” highlights Lenovo’s cutting-edge features like Smart Login with Infrared Camera, Military Grade Durability, and High-Performance Cooling with Lenovo Coldfront Technology.

    Lenovo India marketing director Chandrika Jain commented, “Our Masterbrand campaign signifies Lenovo’s commitment to Smarter tech to all. The underlying message is simple– once you have experienced Lenovo’s technology, there’s no going back. We aspire to be the go-to choice for consumers seeking top-notch features in their products”

    The campaign targets a wider audience, particularly Gen Z and millennials, to position Lenovo as a benchmark for exceptional performance and innovation in the mainstream tech category.

    “When it comes to really good tech, there’s nothing that beats Lenovo. So much so that once you’ve experienced Lenovo, there’s really no going back. And we used this truth to craft a fun, contemporary campaign around the rallying cry – You’ll wish everything was a Lenovo.” stated, Leo Burnett GECD Mayuresh Dubhashi.

    The campaign builds Lenovo’s consumer brand with a direct approach to gain preference and augment its premium market share.

    Customers can also avail an unbeatable opportunity to purchase a new Lenovo product or upgrade their existing one at a remarkable value with Lenovo’s Festive Offers. There are consumer-friendly EMI schemes, ten per cent cashback in partnership with select banks, and exchange benefits of up to Rs. 10,000. Also, for just Rs. 2,999, customers can secure a three-year onsite warranty, three years of premium care, and three years of Accidental Damage Protection.

    With this campaign and offers Lenovo will be able to build stronger recall among millennials and Gen Z audiences.

    Catch the latest ad films here:

    Lenovo Legion | Play it cool

    Lenovo Tab P12 | Juggle 4 tasks at once

    Lenovo Yoga | Unlocks in a jiffy

  • Lenovo India launches new campaign for Cricket World Cup 2023

    Lenovo India launches new campaign for Cricket World Cup 2023

    Mumbai: Lenovo, the global technology powerhouse has announced the launch of a new brand campaign featuring Lenovo’s range of products. As the anticipation for the ICC Men’s Cricket World Cup 2023 reaches soaring heights in India, Lenovo’s campaign leverages the unwavering passion of Indian cricket fans, gaming enthusiasts, young professionals, and students through ads set within the world cup context.

    Lenovo ranks as the number one trusted brand in India in the category of tablets, in TRA’s 2023 Brand Trust Report. Lenovo also holds a dominant second position in terms of market share* in the consumer laptop category. As such, the campaign aims to integrate all of Lenovo’s consumer portfolios – Legion, Yoga, IdeaPad and establish Lenovo as a leading and innovative technology brand in consumer minds. The campaign slogan “You’ll wish everything was a Lenovo” highlights Lenovo’s cutting-edge technology and how it enables people looking for great specs, high performance, durability and security. The campaign is designed to establish Lenovo’s strong position in the market by leveraging its growing market share and reinforcing its presence in the premium segment.

    The campaign is based on the idea that once you experience great technology, you start expecting it everywhere. This campaign highlights Lenovo’s advanced technology, which is deeply ingrained in users’ minds, so they look for it in everything, including features like smart login with infrared camera, multitasking with four adjustable screens, and high-performance cooling with Lenovo Coldfront Technology.

    “Our brand campaign showcases Lenovo’s commitment to innovation and technology and highlights its wide range of consumer products and services that are custom-designed for versatile users,” said Lenovo India marketing director Chandrika Jain. “We believe that the World Cup is the perfect platform to connect with millions of Indian consumers who are passionate about cricket and technology. The campaign will position Lenovo’s seamless tech prowess in everything that consumers demand every day”.

  • Lenovo collaborates with Abish Mathew for a tech-powered Millet Revival

    Lenovo collaborates with Abish Mathew for a tech-powered Millet Revival

    Mumbai: Lenovo has released an insightful and light-hearted video, called Millet Masters, featuring stand-up comedian Abish Mathew. The short film aims to create awareness around a technology-powered millet revival initiative and food revolution taking place in Kathalloor, Kerala, under Lenovo’s Work For Humankind initiative. This project shines a spotlight on stories of local farmers who are revolutionising the millet economy through Lenovo’s smarter technology and support from student volunteers.

    Taking the audience on a journey to discover Kanthalloor, regional millet production, and how millets go from field to food, the short film follows Abish Mathew as he seeks out student volunteers and 25 local millet farmers, whom he calls ‘millet masters.’ Mathew learns about the local millet revolution taking place and witnesses first-hand the positive role that Lenovo’s technology has played in empowering farmers to progress their farming practices, improve yields, and grow profitability. Ending on a message of hope, the short film concludes with Mathew revealing that local efforts have already more than doubled the variety of millets grown regionally, from two to five varieties, and he encourages viewers to learn more about millets.

    As part of the Work For Humankind project, Lenovo has also partnered with a number of other influencers to raise awareness for millets as a nutritionally rich food source and as part of its mission to create a more robust marketplace for the crop.

    “At Lenovo, we believe in building a more equitable and sustainable world for all by using our smarter technology to empower local communities for positive change,” said Lenovo vice president and chief marketing officer of intelligent devices group and international markets Emily Ketchen. “That belief is at the heart of Lenovo’s Work For Humankind India project, and why we’re collaborating with Abish Mathew to shine a spotlight on the stories of local farmers on a mission to start a millet food revolution. This is a remarkable example of people, communities, and technology coming together to help revive a once disappearing grain, raise awareness around millet cultivation, and ultimately make millet farming more commercially viable for the farmers of Kanthalloor.”

    Watch Lenovo’s ‘Millet Masters’ short film featuring Abish Mathew here:

  • Amit Luthra joins Lenovo as MD for Infrastructure Solutions Group India

    Amit Luthra joins Lenovo as MD for Infrastructure Solutions Group India

    Mumbai: Lenovo has appointed Amit Luthra as MD for Infrastructure Solutions Group (ISG) India. In his new role, Luthra will be responsible for leading and building Lenovo ISG’s business in India.

    Based in Bengaluru, he will also play a key role in advocating Lenovo’s end-to-end offerings from the pocket to the data center to the cloud and in driving customer confidence in the data center business across the market.

    Luthra will also be responsible for growing the edge, hybrid cloud, High-Performance Computing (HPC), AI, Hyper-Converged Infrastructure (HCI), and storage solutions portfolio and strengthening ISG’s relationships with the partner ecosystem.

    Prior to joining Lenovo, Luthra was director and GM for Dell’s storage platform solutions. He is an expert in planning and leading strategic enterprise IT businesses and building efficient teams. With over 15 years of experience, he has held various positions at some really prominent companies including Sun Microsystems, and HCL.

    On joining Lenovo, Amit Luthra said, “I am thrilled to be joining Lenovo and taking charge of the ISG business in India. The industry is experiencing an exciting phase as businesses increasingly invest in long term infrastructure solutions to accelerate their digital transformation journeys. As I take the reins in this dynamic region, I hope to build on our successes and help deliver world-class cutting-edge solutions.”

    “Amit joins us at the right time as we expand the ISG portfolio and commence another powerful year to help organisations and businesses transform to transcend,” shared Lenovo ISG Asia Pacific president Sumir Bhatia. “India is a critical market for us; Amit’s expertise and intelligence will help us accelerate intelligent transformation for the data-centered.”

    “Amit’s appointment is an impetus to our data center and infrastructure solutions portfolio, as we continue to invest in India. Together, Lenovo is poised to become the leading everything-as-a-service partner for businesses of all sizes,” added Lenovo Group India managing director Shailendra Katyal.

  • ‘We’ve Got Your Back’ assures Lenovo in new corporate campaign

    ‘We’ve Got Your Back’ assures Lenovo in new corporate campaign

    Mumbai: Lenovo has launched its new corporate campaign called ‘We’ve Got Your Back!’ to showcase the impact that the brand has on different aspects of India. This latest campaign is created and conceptualised by The Womb.

    The campaign highlights this untold and unknown aspect of the brand, further strengthening the brand love Lenovo enjoys in India. “The campaign celebrates the softer but extremely integral side of brand Lenovo; simple stories bring to the forefront Lenovo’s efforts towards building a sustainable tomorrow, empowering teachers, and students alike in the remotest of locations,” said the statement.

    “Bringing it all together, the campaign thought #GotYourBack showcases the perspectives of varied people whose lives Lenovo has touched,” it added.

    “The campaign highlights surprising and unusual truths through the perspective of the unlikeliest people who depend on Lenovo,” said  The Womb founding partner Navin Talreja. “‘We got your back” is a beautifully shot visual treat served in the form of four beautiful stories, that take the audience on a journey of Lenovo serving the community, environment and its many stakeholders.”

    “It’s easy to bring out emotions through the face, but in this campaign, we needed to land our idea through the backs. It was quite a challenge, but I think we’ve done a great job of it,” stated The Womb creative head Suyash Khabya. “We wanted to keep the stories real. So we shot in the Puducherry Lenovo factory. We shot the teachers in Meghalaya. We shot kids in the jungles. And that’s why the films appear so authentic. In fact, even the static has come out magically beautiful.”  

    “The Womb team has done a fantastic job to give voice and life to the many stories that define Lenovo’s commitment in India and across the world,” said Lenovo India CMO (India and South Asia) Amit Doshi. “The films have, of course, been shot wonderfully and hold a place of pride for us. However, the effort goes well beyond that and includes countless hours spent together in unearthing these stories and uncovering the human emotions central to each of them.”

  • TV ad volume for laptop category dips 4 per cent in Jan-August

    TV ad volume for laptop category dips 4 per cent in Jan-August

    Mumbai: The advertising volumes for laptop/notebook category dipped by four per cent in January-August 2021 compared to the same period in 2020, according to TAM Media Research. HP and Lenovo were the only advertisers visible during this period, with Lenovo being the top advertiser, in terms of volumes.

    Lenovo Yoga was the most visible brand on TV with 52 per cent share of ad volumes. Other brands being advertised include HP Envy, HP Spectre 13 X360, HP Pavilion Series.

    The most popular TV channel genre for the laptop brands was the movie channel genre that had a 39 per cent share of ad volumes, followed by news (17 per cent), infotainment (16 per cent), music (15 per cent), GEC (9 per cent), other genres (4 per cent).

    The most preferred programme genre for laptop brands was feature films that accounted for 40 per cent share of ad volumes. This was followed by news bulletins at 12 per cent and film songs at 11 per cent. These three genres accounted for 60 per cent of ad volumes for the category.

    A time band analysis for the category showed that advertisers preferred rolling their ads during the evening primetime between 6 p.m and 10:59 p.m. This time band had 34 per cent share of ad volumes. The afternoon and morning time bands were also popular time bands for laptop ads following the evening primetime, with 20 per cent and 16 per cent of ad volume share, respectively. These three bands account for 70 per cent of ad volumes for the laptop category.

    Laptop ads of a length of less than 20 seconds and between 20-40 seconds dominated airwaves with a 95 per cent share of ad volumes.

    (Figures are based on secondages for TV; commercial ads only; excluding promos and social ads)

  • Lenovo elevates Shailendra Katyal to lead India business

    Lenovo elevates Shailendra Katyal to lead India business

    NEW DELHI: Lenovo has elevated Shailendra Katyal to managing director of its PC and smart devices business group (PCSD) India and site leader for Lenovo Group in the country. The appointment comes into effect 1 May 2021.

    Katyal will take over from Rahul Agarwal, who has decided to move on after 20 years at the technology company.

    “I am confident in Shailendra’s success thanks to his extensive experience in Lenovo and in the industry. I would also like to thank Rahul for everything he has done to maximise Lenovo’s growth over the past two decades,” said Lenovo Asia Pacific president Amar Babu.

    Katyal is currently executive director at Lenovo India PC and smart devices group, leading the consumer business. He first joined Lenovo in 2011, and has held roles in marketing, consumer PC and tablets, home and small business, as well as e-commerce.

    Prior to joining Lenovo, he spent a decade building iconic FMCG brands.

  • Diwali ads – the new age way of storytelling

    Diwali ads – the new age way of storytelling

    MUMBAI: The advertising sector has undergone an evolution over the years. The storytelling has matured, creatives have changed, and brands are experimenting with fresher and innovative ways to connect with their audience — on television, social media and digital.

    A recent phenomenon is the ability of ads to get a product to sell while conveying bold, social messages. Ariel’s #ShareTheLoad, Google’s reunion or the recent Vicks transgender ad spearheaded the trend and managed to not only create an instant connect with the audience but also delivered powerful social messages as they created brand awareness subtly.

    While Indians all over the world celebrated Diwali last week with much fanfare and glee, the creative minds at agencies had a hard task ahead of the celebration to create Diwali-targetted campaigns for their clients that are ‘out-of-the-box’ yet resonate with the brand’s identity.

    This year, too, saw some striking ads. Some brands urged audiences to spend quality time with their family and loved ones while some stuck to social messages. Even though cynics cast aside these efforts terming them as duplicitous sales techniques, brands need praise for the human touch.

    We have listed some of the best Diwali advertisements this year that went beyond the cliched lights, fireworks and sweets.

    Lenovo: #GiftThemAFuture this Diwali

    In a heartwarming campaign created by Lenovo India, ‘Gift them a future’ is a story about a retired banker who is struggling to keep himself busy by going to his office every day after retirement. His son, who is back home for Diwali gifts him a Lenovo notebook to start his entrepreneurial venture.

    Nokia: #UniteForLove

    Nokia mobile rolled out its first big cross-platform campaign ahead of the festive season. It stays true to its global brand philosophy of #UniteFor, and rises to the occasion, telling a very touching story. To everyone consumed by technology, it puts human relationships above everything else on occasions when it matters. The campaign created by Dentsu One India proposed that for a day, people spend quality time with their loved ones uninterrupted by phones. Put your phone in a gift box and give it to someone or just keep it aside as a gesture of committing your time—and you—to someone else, stressing on the philosophy of #UniteForLove

    Ghadi Detergent: Is Diwali #SaareMaelDhoDaalo

    Humans tend to fit strangers into stereotypical boxes that exist in our minds. Continuing with its “saare mael dho daalo” (let’s get rid of the dirty things) proposition, Ghadi detergent’s Diwali campaign urges us to look at everyone afresh without resorting to our biases. The film highlights how the appearance of a policeman in our homes brings doubts of many kinds. It makes us uncomfortable and we tend to get nervous and unsettled. Created by advertising agency ADK Fortune, the TVC shows a policeman visiting a family who are selling their electronic goods online and his interest in buying them.

    Amazon prime video: Kahaaniyon wali Diwali

    This ad asks the audiences to soak in the joy of storytelling with their loved ones. Storytelling is as old as civilisation. Some stories entertain while others stir up something inside you. This one is a sort of retelling of a conventional happy story — keeping the sweetness and warmth of a father and son’s relationship intact. It not only celebrates the art of weaving a tale, it also turns a simple exchange between a father and a son into a larger than life, wholesome experience; and brings it alive in a magical way.

    Dainik Bhaskar: Sarthak Diwali

    In its latest campaign for Diwali, Dainik Bhaskar urges people to give respect along with goods to those less privileged and our house help. The TVC shows a house maker handing out diyas, clothes, sweets and firecrackers to her house help on the day of Diwali. Later in the night, she visits her house help’s home to wish her a happy Diwali and hug her. The ad emphasises on a very important point that just giving gifts and sweets to them is not enough and we must also give them equal and enough love and respect.