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Tag: Lenovo

  • Fast and festive: Instamart’s quick India sale delivers deals in minutes

    Fast and festive: Instamart’s quick India sale delivers deals in minutes

    MUMBAI: No time like the present, especially when the present arrives in 10 minutes. Instamart has kicked off its ‘Ouick India movement 2025,’ promising shoppers lightning-fast festive deals with savings of up to 90 percent.

    http://quickindiamovement.in

    Running from 19 to 28 September on the Swiggy and Instamart apps, the sale is packing in over 50,000 products: from iphones and smart speakers to Barbie dolls and beauty essentials, all dropped at your doorstep in minutes.

    Tech lovers can score blockbuster discounts on top smartphones like the iphone 17, Oneplus, Samsung, OPPO and Motorola, alongside hot gadgets such as the Lenovo ideapad slim 3, JBL flip 5 speakers and Philips smart home must-haves. Beauty buffs, meanwhile, can nab a Plum green tea face wash for just Rs 99, while toy fans get their pick of LEGO and Barbie.

    Adding a playful twist, shoppers voted for their favourite deals to appear during the daily golden hour (5–7 pm), unlocking crowd-pleasers such as the Oneplus 13r at Rs 38,999, Hammer airflow earbuds at Rs 349 and a 20-piece Cello opalware dinner set at Rs 799. Hourly price drops promise even more surprises.

    Instamart, CEO, Amitesh Jha called it “the country’s mega-festive season sale delivering thousands of products at unbeatable value and speed… no more waiting days for your orders to arrive.”

    On top of jaw-dropping deals, banks and wallets are sweetening the pot with instant discounts and cashback offers, including 10 percent off with Axis, ICICI, RBL and HSBC cards, plus extra rewards for Swiggy HDFC credit card and Phonepe UPI users.

    Backed by leading brands such as boat, Philips, Pampers and Nestasia, Instamart’s quick India movement is shaping up as the fastest way to tick off every festive wish list. Because why wait for tomorrow’s deals, when today’s can be at your door in ten minutes flat?
     

  • The Script Room appoints K. Ramakrishnan as an independent director

    The Script Room appoints K. Ramakrishnan as an independent director

    MUMBAI: The Script Room, an independently owned, bespoke creative agency, founded by Ayyappan Raj & Rajesh Ramaswamy (Ramsam), onboards K. Ramakrishnan (Ramki), managing director – South Asia at Kantar Worldpanel, as an independent director on its board. With over three decades of experience in marketing, branding, and business strategy, he has held leadership roles at companies like Lenovo, Café Coffee Day and TVS Motor Company. In his new role, Ramakrishnan will participate in the strategic business decisions of The Script Room bringing his deep market knowledge, experience and thought leadership to the table.

    Known for its commitment to enjoyable scripts across formats, The Script Room has always championed storytelling that connects. With Ramki’s mentoring, the company takes a significant step forward in its journey of shaping their business with both soul and structure.

    Reflecting on the decision, The Script Room co-founder Ayyappan Raj shared, “Two years ago, when I first conceived the idea of establishing a Board of Directors and shared it with Ramsam, Ramki was the very first name on the list. I had the privilege of meeting Ramki in 2005 when he was a client at TVS Motor Company, and since then, he has played a significant role in both my professional and personal journey. It is with great pleasure that we announce his appointment as an Independent Director on our Board. Ramki is widely regarded as a trusted advisor and mentor – his innate capacity for leadership and guidance, coupled with his expanding sphere of influence, make him a valuable addition to our governance and strategic thinking.”

    K. Ramakrishnan shared, “It is a pleasure and honour to be able to serve as an independent director on the board of The Script Room. I am happy to work with bright and creative professionals such as Ramsam, Ayyappan and the others. I hope to provide professional counsel and promote a lot of dialectic thinking as The Script Room continues to scale up in its Creative Business journey”.

    Now in its sixth year of operations, The Script Room is excited about the future with Ramki joining as an Independent Director and will soon announce its full board of directors. With this guidance, the company is poised to continue delivering outstanding stories across all formats while building a cheerful and inspiring environment for its team and partners alike.

  • Marketing maestro plugs into EV future at Astro Motors

    Marketing maestro plugs into EV future at Astro Motors

    MUMBAI: Aniruddha Khandekar, a true grand fromage in the marketing consultancy world, has just revved up his career with a cracking new gig. He’s been tapped as the fresh-faced marketing director at Astro Motors IN, an emerging electric vehicle manufacturer looking to absolutely revolutionise the industry. He’s only been on the job since March 2025, but one expects he’s already hitting the ground running in Pune, Maharashtra.

    Astro Motors isn’t just another tin box on wheels; it’s a disruption-focused outfit intent on combining sheer innovation with a dollop of education to cut through the noise in India’s bewildering EV marketplace. Its advanced vehicle design, superior performance, and integrated management systems are built to meet the demands of everyone from your individual punter to the largest fleet operators. It sounds like the folks there are not just selling cars, they’re selling a vision – and a very British one at that.

    Khandekar brings a truly impressive pedigree to the role, having clocked up over 20 years in the cut-throat advertising and media trenches. The strategy consultant and fractional CMO, formerly of G-S-D Consulting, has been a marketing gun-for-hire, delivering impact for a stellar roster of clients. He’s previously steered the strategic ship for heavy hitters like Marico, Colgate Palmolive, Dell, and Lenovo during his VMLY&R days. Before that, his brainy insights bolstered giants such as Bajaj Auto, P&G, Oreo, Asian Paints, and Tata Sky during stints at Leo Burnett and Ogilvy. He’s consulted for everyone from EdTech startups like Accreda to Web3 MarTech platforms such as Cultos, even dabbling in market entry strategy for an electric commuter motorcycle – quite the pre-nup for his current role, one might say!

    With a track record of shaping consumer insights and crafting go-to-market strategies, Khandekar’s arrival promises to inject a serious jolt of marketing wizardry into Astro Motors. The EV space just got a bit more exciting, and rather stylishly so.

  • Mumbai Comic Con 2025 becomes hotspot for next-gen brand engagement

    Mumbai Comic Con 2025 becomes hotspot for next-gen brand engagement

    MUMBAI: The Maruti Suzuki Arena Mumbai Comic Con powered by Crunchyroll is all set to wrap up Comic Con India’s 2025 calendar with a spectacular finale doubling down as not just a fan haven, but a magnet for brand activations aimed at India’s fast-evolving youth economy.

    Far beyond cosplay and comic book revelry, Mumbai Comic Con has become a high-energy arena where brands meet fans through immersive experiences, tech-forward showcases, and culturally-tuned content drops. From global entertainment giants like Warner Bros., Disney, Crunchyroll, and Bandai Namco, to tech brands like Lenovo and Logitech, the event is brimming with innovation.

    Automotive brands like Maruti Suzuki Arena and Yamaha Racing have built interactive, speed-inspired installations, while publishers like Penguin Random House India and Disney Licensing are leveraging the space to showcase collectables and fandom favourites.

    A standout activation this year is by Royal Challenge Packaged Drinking Water, the official hydration partner. Their Cricket Gaming Zone at the Nodwin Gaming Arena offers fans a hybrid experience of mobile, console, and VR cricket perfectly aligned with India’s cricket fever.

    Comic Con Mumbai 2025 also premieres the Indie Game Utsav, spotlighting India’s homegrown game development talent, alongside It’s A Girl Thing a zone dedicated to diversity, self-expression, and community empowerment.

    As the final chapter of this year’s Comic Con India journey, Mumbai is proving to be more than a fan event it’s where pop culture meets purpose, and brands truly plug in to the pulse of young India.

  • Amit Doshi to join PhonePe as CMO

    Amit Doshi to join PhonePe as CMO

    MUMBAI: He’s put himself in for challenging yet exciting role. Former Britannia Industries CMO Amit Doshi is set to join PhonePe as Chief Marketing Officer. His getting connected to PhonePe comes at a time when the fintech has drawn a line to go for public offering.

    Over the years , Amit has worked with brands such as Lenovo , Perfetti Van Melle  where he left an indelible mark by expanding the reach and sales of the brands under his remit.

    At Britannia he had oversight over  the biscuits, crème wafers, and salty snacks categories.   His appointment at PhonePe will see him drive the  company’s expansion strategy, positioning him to lead impactful marketing and brand-building efforts.

  • Sularia and Dimitrov: the executives behind Intelligence Node

    Sularia and Dimitrov: the executives behind Intelligence Node

    MUMBAI: It’s as low profile as they come. Mumbai-based retail ecommerce analytics firm  Intelligence Node hit the headlines after it was acquired by global marketing solutions company the  Interpublic group for a healthy $100 million. Not much is known about the firm –  or its founders – to executives in the business world, but it is seen as a star in the world of retail and retail analytics.

    Intelligence Node co-founders CEO Sanjeev Sularia and chief data analytics officer Yasen Dimitrov met each other when they were employed at UK-based  firm ClientKnowledge as heads of analytics & research in 2008 And they hit it off.  The firm was acquired by ICAP in 2010.

    Yasen went on to work for Expand Research as analyst practice leader where he was  responsible for managing and delivering business research projects and strategy initiatives such as market and competitor analysis, benchmarking, KPIs, and helping clients optimise growth. He  also implemented a change-management programme that reduced analyses production time by 45 per cent through a process-re-engineering and formalisation program for the analysis and research groups. The firm was acquired by Boston Consulting Group in 2013.  

    Sanjeev, on his part, joined  Exclusively.in (an e-commerce portal for upscale fashion – now acquired by Snapdeal)  and Shersingh.com (a private label e-commerce fast fashion portal inspired by cricket – now under Myntra)  as CFO between 2011 and 2012. It was there that he gained a deeper understanding of the retail industry and understood what lacunae in terms of data and intelligence plagued retail.

    He created  CIBnode in 2010, the precursor to Intelligence Node, while working at the two firms. His idea was to create one of the world’s largest and cleanest retail databases, tracking over 1.2 billion products across nearly 100 languages.

    Yasen, who was based in the United Arab Emirates,  came on board in 2014 after it evolved into Intelligence Node. He  managed operations, analytics architecture, and category expansion; including building and maintaining the largest database in the industry and a team of top-flight in-house data scientists. Sanjeev focused on client acquisition and making the business vision a possibility

    Along the way they brought in high profile angels to fund their dream project as well as marquee investors including MegaDelta, NEA, Orios VP, CornerStone VP, Caliber VP.

    It is the commitment to accuracy and excellence that has driven the firm to come up with products that wowed  clients such as Walmart, Nestle, Lenovo, LVMH, Prada, Unilever as they tried to stay on top of the global retail trends and the ever-changing consumer.

    Today Intelligence Node’s proprietary AI technology offers competitive intelligence and real-time analytics across pricing and promotions, assortment and availability, digital shelf, and brand compliance.

    Yasen has a master of science in finance degree from Hult International Business School, while Sanjeev is a graduate of London Business School. 

    In an alternate life, Sanjeev would have been a bartender at Lord’s; the home of cricket. An avid cricket fan, he has played professional cricket and waited tables at the Lord’s too. Hence, his extreme level of fitness as he continues to play even to this day, but in local matches. Sanjeev also loves writing and is frequently featured on the Forbes Technology Council.

    With the Interpublic group now acquiring intelligence Node, the duo, along with the team at the company are sure to get the scoreboard ticking even faster. 

  • Comic Con India returns for three days in Hyderabad

    Comic Con India returns for three days in Hyderabad

    Mumbai: Comic Con India is returning to Hyderabad for the first time over three days—15, 16, and 17 November 2024. The event promises an exciting experience for anime, gaming, and pop culture fans, offering a bigger and better celebration of all things geeky.

    Maruti Suzuki Arena presents Hyderabad Comic Con 2024, powered by Crunchyroll, where every attendee will receive number one issue of Radiant Black comic, along with Special Solo Levelling poster by Yen Press & a commemorative Comic Con India Bag.

    Comic Con India founder Jatin Varma said, “We are thrilled to bring the biggest pop-culture celebration, Comic Con India, back to Hyderabad, and this year, we’re taking it up by a notch by extending the festival to three days. The overwhelming passion from fans has fueled us to expand the event, bringing more thrilling experiences with a wider range of activities for everyone to enjoy this season. This will be our biggest event in Hyderabad to date, showcasing the very best in Indian comics, immersive fan activities, cosplay, gaming, geeky shopping, and so much more. I am beyond excited to welcome everyone to what is set to be an epic celebration.”

    Comic Con India will feature panels and exclusive sessions with Amar Chitra Katha, Raj Comics, Crunchyroll, and top creators. Fans can enjoy stand-up performances by comedians Harsh Gujral, Azeem Banatwalla, Ravi Gupta, and Sayed Bashaar, along with live shows by Daisuki Cosplay Band, Geek Fruit, and hip-hop artist Karan Kanchan. Attendees in Hyderabad will also experience Maruti Suzuki Arena, Crunchyroll, Penguin Random House India’s comic book store, and an exclusive Yamaha experience zone.

    Nodwin Gaming co-founder & MD Akshat Rathee said, “Bringing DreamHack and Hyderabad Comic Con together represents the ultimate fusion of gaming and pop culture—a ‘best of both worlds’.  True to Nodwin Gaming’s vision of crafting experiences that own a significant timeshare of mindshare among today’s youth, this powerful integration aims at immersing audiences in vibrant, dynamic entertainment touchpoints.  We are looking forward to an epic weekend packed with immersive activations, thrilling competitions, and nonstop fandom excitement- making this an unparalleled celebration for every gaming and pop culture enthusiast.”

    DreamHack, India’s largest gaming festival, is celebrating its fifth anniversary with an exciting new lineup. Known for LAN tournaments, cosplay, tech expos, meet-and-greets with top content creators, and BYOD zones, the festival’s partnership with Nodwin Gaming enhances its appeal. DreamHack x Hyderabad Comic Con 2024, a three-day event, will be the city’s largest youth entertainment attraction, featuring comics, gaming tournaments, esports competitions, and more.

    The event will showcase upcoming Indian publishing houses and artists like Indusverse, Yali Dreams Creations, Prasad Bhat, and others, along with international artist Josh Blaylock. Key partners include Maruti Suzuki, Crunchyroll, Yamaha, and Lenovo.

    Join us at Hyderabad Comic Con 2024, from 15-17 November at the HITEX Exhibition Centre, from 11 am to 8 pm. Get your passes at www.comiccon.in and BookMyShow.

  • MIS 2024: Catering to the digital India narrative – brands leveraging automation

    MIS 2024: Catering to the digital India narrative – brands leveraging automation

    Mumbai: The Media Investment Summit 2024 which is being held on 4 April at Novotel, Mumbai is a dynamic platform that aims to bring together minds from the brand, media, advertising, digital & TV fraternity to explore the ever-evolving landscape of content, Adtech, Martech, metaverse and Web 3.0, the evolution of traditional media planning and buying, data and privacy infringement and ROI on advertising.

    The day-long affair is to make sure to tantalise the thoughts of those looking for answers to myriad topics under the branding, advertising, TV, digital media planning, and buying roof.

    The session will cover the multifaceted role of brands leveraging automation in the digital India narrative, providing insights into the opportunities, challenges, and impact on various sectors of the economy.

    The session of the event is chaired by Publicis Groupe India CEO digital technology business Amaresh Godbole, consisting of panelists including – Kotak Life EVP & head of digital business unit Prasad Pimple, GSK associate director – customer experience Delnaaz Irani, Lenovo head, corporate citizenship, Asia Pacific Pratima Harite, Fractal ink Design Studio Pvt Ltd co-founder, COO and CBO Geeta Suthar and mFilterIt head of product Arvind Mathur.

    Talking about financial services being the most automated industry, Godbole asked Pimple about his insights, “I agree that the way the overall technology stack has been created, it has helped most of the brand and industries to build on automation into the purchase journeys as well as the overall customer experience management but we’re not as fortunate as the leaning business where it is simplified in terms of just financial underwriting based on credit score.”

    He also spoke about financial and medical underwriting still remaining unautomated, and that a lot of work has also happened in terms of the automation perspective on the customer experience part of it. He also said, “In terms of automation, significant progress has been made in enhancing customer experience throughout the marketing funnel, from building awareness to tracking it, transitioning to consideration, purchase intent, actual purchase, and finally sharing purchase information with relevant media platforms.” He also spoke a bit about CKYC, EKYC, and the UPI moment in India during the pandemic, among other topics.

    Answering Godbole’s question on the challenges in automation, in the pharma industry, Irani said, “The challenge is integrating doctors into the marketing funnel with a clear strategy for exclusive communication and validation.”

    Moving on, Harite said, “When we talking about the automation i think we should look at the work for human kind project that we looked at where we were thinking of how do you revitalise millets using technology.”

    Sharing her thoughts on automation, Suthar said, “Process optimisation has largely been digitisation. We identify things that are manually done or they’re not efficient and then we figure out ways in which to digitise them, put them on the cloud or some service somewhere and then join the dots to make everything seamless.”

    Mathur then spoke about deploying technology, including AI and generative models, to monitor and distinguish between positive and negative elements within the system. He also spoke about the guardrails that need to be made around systems.

  • ShareChat appoints Kartik Patiar as the new national head of Online, Media & Entertainment Vertical

    ShareChat appoints Kartik Patiar as the new national head of Online, Media & Entertainment Vertical

    Mumbai: ShareChat (Mohalla Tech Pvt. Ltd.), India’s largest homegrown social media company announced the appointment of Kartik Patiar as the senior director leading the Online and Media & Entertainment verticals nationally for ShareChat and Moj. In his new role, Kartik will be a part of ShareChat’s business team.

    With a diverse experience of over 16 years across multiple sectors and industries, Kartik was previously responsible for driving the Revenue Charter at Disney+ Hotstar, as Director for LCS Sales. He has been associated with e-commerce, e-classified and food-tech industry with likes of Flipkart, OLX and Swiggy respectively, where he straddled between Business, Growth and Marketing roles. Additionally, his previous stints also include – Lenovo, Asia Pacific where he led Marketing strategy for the Asia Pacific region and has also worked with the FMCG major Mondelez in the early part of his career. He is very passionate about the Consumer Tech and Internet commerce ecosystem in India.

    Commenting on Kartik’s appointment, ShareChat and Moj, chief business officer Gaurav Jain said, “Kartik has spent over a decade working in sales and marketing. His strong understanding of the industry dynamics and customer sentiment will be an invaluable experience for us at ShareChat. His incredible insights will help us further empower the Business team at India’ largest homegrown social media company and we look forward to together crafting an outstanding social experience for all our partners.”

    Talking about his new role at ShareChat, Patiar said, “I am very excited to embark on this new journey with ShareChat and it is indeed a privilege to be working with some of the most talented and incredible individuals and teams. I am looking forward to contributing to the company’s strong foundations and maximizing our business efforts. I aim to positively impact our sales efforts, client relationships and new growth opportunities for the business.”