ITV

Tag: Lemon

  • Lemonn launches its first ICC Men’s T20 World Cup campaign on Disney+ Hotstar

    Lemonn launches its first ICC Men’s T20 World Cup campaign on Disney+ Hotstar

    Mumbai: PeepalCo’s investment app, Lemonn, is launching its first-ever ICC Men’s T20 World Cup 2024 campaign, ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’, exclusively on Disney+ Hotstar from June 9th to June 29th, 2024. The campaign will take viewers’ trip down memory lane with iconic Bollywood classics reimagined to create a stronger brand recall and awareness.

    The overall campaign includes building a strong presence on online portals and social media channels, along with multiple partnerships to amplify reach and awareness. Additionally, Lemonn will feature investor protection tips during the World Cup on Disney+ Hotstar, helping viewers make informed investment decisions. The goal is to reach millions of viewers, positioning Lemonn as a standout choice in the investment landscape.

    Talking about the campaign, Lemonn business head Devam Sardana said, “This campaign marks a significant step for Lemonn as we reach a wider audience of potential investors. Cricket and Bollywood resonate deeply with Indians, and by harnessing the excitement around these two passions, we hope to reach people across the length and breadth of the country.”

    Lemonn is offering a lifetime free account (no account opening charges and no annual maintenance charges) and zero trading fee for one year to all its users. The campaign will emphasize this exceptional offer, specifically targeting beginners to help them start their investment journey.

    He added, “We’ve created a simple and intuitive platform to facilitate better discovery and easy decision-making for our users. Our zero-brokerage and no-account opening fees are specifically aimed at first-time investors, allowing them to start their investment journey with confidence.”

    Conceptualized along with the ad agency ‘Enormous’, the campaign underscores Lemonn’s strategic move to leverage the ICC Men’s T20 World Cup’s popularity, ensuring widespread brand visibility and engagement while highlighting its innovative approach to making investments accessible and appealing.

  • Lemon bags silver at Flame Award for Dabur’s Real School of Nepal

    Lemon bags silver at Flame Award for Dabur’s Real School of Nepal

    New Delhi: Lemon Pvt Ltd  (LPL) bagged a silver award in the prestigious Flame Awards Asia 2016 under Integrated Marketing Campaign for Dabur’s “Real School of Nepal”. The awarded campaign is an annual national level school competition, which provides children the platform to showcase their talents.

    LPL MD Ujjwal Shakya said that this achievement boosted the morale of his team whose immense efforts have led it to the silver. Being the first award to be received by a Nepali agency in the international arena has challenged his team to perform much better in the days to come. He said the client had been very supportive from the beginning on this project and had motivated Lemon to widen its reach across the country every year.

    “This should motivate both advertisers and agencies in Nepal to work harder because this proves that even the work we do for Nepal can make a mark and get international recognition if you are able to showcase outstanding work” said Advertising Association of Nepal (AAN) vice-president Ujaya Shakya. 

    “Winning the Flame Award in the Integrated Campaign category competing with the region’s best players is actually a great achievement for all of us. It is a kind of an assurance that our team has done a good job and would like to congratulate and thank everyone who has made this Real School of Nepal successful”, Dabur Nepal head of marketing Abhaya PrasadGorkhalee said.

    The Rural Marketing Association of India (RMAI) instituted the Flame Awards in 2006 to recognize excellence in marketing, promotion and initiatives across rural markets of India and immediate sub-continent. It is considered the most prestigious award programme that celebrates the best of the best in marketing and communications in presence of the region’s leading marketing and agency professionals.

  • Lemon bags silver at Flame Award for Dabur’s Real School of Nepal

    Lemon bags silver at Flame Award for Dabur’s Real School of Nepal

    New Delhi: Lemon Pvt Ltd  (LPL) bagged a silver award in the prestigious Flame Awards Asia 2016 under Integrated Marketing Campaign for Dabur’s “Real School of Nepal”. The awarded campaign is an annual national level school competition, which provides children the platform to showcase their talents.

    LPL MD Ujjwal Shakya said that this achievement boosted the morale of his team whose immense efforts have led it to the silver. Being the first award to be received by a Nepali agency in the international arena has challenged his team to perform much better in the days to come. He said the client had been very supportive from the beginning on this project and had motivated Lemon to widen its reach across the country every year.

    “This should motivate both advertisers and agencies in Nepal to work harder because this proves that even the work we do for Nepal can make a mark and get international recognition if you are able to showcase outstanding work” said Advertising Association of Nepal (AAN) vice-president Ujaya Shakya. 

    “Winning the Flame Award in the Integrated Campaign category competing with the region’s best players is actually a great achievement for all of us. It is a kind of an assurance that our team has done a good job and would like to congratulate and thank everyone who has made this Real School of Nepal successful”, Dabur Nepal head of marketing Abhaya PrasadGorkhalee said.

    The Rural Marketing Association of India (RMAI) instituted the Flame Awards in 2006 to recognize excellence in marketing, promotion and initiatives across rural markets of India and immediate sub-continent. It is considered the most prestigious award programme that celebrates the best of the best in marketing and communications in presence of the region’s leading marketing and agency professionals.