Tag: LeMall.com

LeEco partners with netCORE for digital marketing initiatives

MUMBAI: netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the “LeMall for All” day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.

“LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users can avail exciting discounts on LeEco products such as Superphones, audiodevices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward.

netCORE helped LeEco achieve its target of over 75,000 visitors on LeMall.com for the first “LeMall for All” day through effective email campaigns which resulted in a conversion rate of 0.7 per cent.

In the 1st flash sale, netCORE partnered with 50+ publishers to achieve 45,000 registrations & a return of 2.5 times on the amount spent. The learning from the 1st flash sales were carried in the subsequent flash sales which resulted in partnering with around 30 publishers achieving over 65,000 registrations and a return of 4.5 times.

Commenting on this association, LeEco India smart electronics business COO Atul Jain said, “I am really delighted with this strategic partnership with netCORE.We hope to take this partnership to a new level.”

Speaking about this achievement, Kalpit Jain, CEO of netCORE CEO Kalpit Jain said, “It gives us immense pleasure when a campaign delivers results beyond the client’s expectations.We will continue to delight LeEco with even better results for the upcoming campaigns.”

After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the flash sales of its Super3 Series TVs.

August 23, 2016
LeEco partners with netCORE for digital marketing initiatives

MUMBAI: netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the “LeMall for All” day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.

“LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users can avail exciting discounts on LeEco products such as Superphones, audiodevices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward.

netCORE helped LeEco achieve its target of over 75,000 visitors on LeMall.com for the first “LeMall for All” day through effective email campaigns which resulted in a conversion rate of 0.7 per cent.

In the 1st flash sale, netCORE partnered with 50+ publishers to achieve 45,000 registrations & a return of 2.5 times on the amount spent. The learning from the 1st flash sales were carried in the subsequent flash sales which resulted in partnering with around 30 publishers achieving over 65,000 registrations and a return of 4.5 times.

Commenting on this association, LeEco India smart electronics business COO Atul Jain said, “I am really delighted with this strategic partnership with netCORE.We hope to take this partnership to a new level.”

Speaking about this achievement, Kalpit Jain, CEO of netCORE CEO Kalpit Jain said, “It gives us immense pleasure when a campaign delivers results beyond the client’s expectations.We will continue to delight LeEco with even better results for the upcoming campaigns.”

After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the flash sales of its Super3 Series TVs.

August 23, 2016
LeEco India signs on three strategic digital marketing partners

MUMBAI: Global Internet and technology conglomerate, LeEco has inked strategic partnerships with three leading digital marketing solutions companies in India– iCubeswire, netCORE and vCommission. The expertise of the three companies will enable LeEco to further strengthen its digital communication by offering personalized strategies and integrated marketing campaigns.

LeEco prioritizes digital technologies into its core marketing strategies and these partnerships will play a critical role in delivering relevant and real-time experiences to consumers. The global technology company is betting big on LeMall.com in India, and the partnership with iCubeswire, netCORE and vCommission will help LeMall.com generate pre-booking and registrations for its flash sales through innovative creatives for the connected generation.

“With the increasing focus of users on digital channels, executing marketing strategies that connect effectively with them is extremely important. We believe these partnerships will help us amplify the reach of LeMall.com and further entrench our presence in the country,” said LeEco India Smart Business Electronics COO Atul Jain.

As part of the partnership, iCubeswire will support various digital marketing activities with accurate data, reports, analytics, and insights to drive higher ROI. In the past as well, iCubeswire has helped LeMall.com, in generating pre-buzz ahead of the launch of LeEco’s Superphones and sustaining momentum for them, ultimately aiding record-breaking sales.

Both netCORE and vCommission were recently assigned to manage the marketing duties for the “LeMall for All” day held on 9 August 2016, that saw an incredible user traction. “LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users cab avail exciting discounts on LeEco products such as Superphones, audio devices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward. After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the first flash sale of its Super3 Series TVs.

Over the years, marketing has moved beyond the traditional and has implications for a wide variety of stakeholders. In such a scenario and a fiercely competitive smartphone industry, these partnerships will empower LeEco to differentiate itself from others.

August 18, 2016
LeEco India signs on three strategic digital marketing partners

MUMBAI: Global Internet and technology conglomerate, LeEco has inked strategic partnerships with three leading digital marketing solutions companies in India– iCubeswire, netCORE and vCommission. The expertise of the three companies will enable LeEco to further strengthen its digital communication by offering personalized strategies and integrated marketing campaigns.

LeEco prioritizes digital technologies into its core marketing strategies and these partnerships will play a critical role in delivering relevant and real-time experiences to consumers. The global technology company is betting big on LeMall.com in India, and the partnership with iCubeswire, netCORE and vCommission will help LeMall.com generate pre-booking and registrations for its flash sales through innovative creatives for the connected generation.

“With the increasing focus of users on digital channels, executing marketing strategies that connect effectively with them is extremely important. We believe these partnerships will help us amplify the reach of LeMall.com and further entrench our presence in the country,” said LeEco India Smart Business Electronics COO Atul Jain.

As part of the partnership, iCubeswire will support various digital marketing activities with accurate data, reports, analytics, and insights to drive higher ROI. In the past as well, iCubeswire has helped LeMall.com, in generating pre-buzz ahead of the launch of LeEco’s Superphones and sustaining momentum for them, ultimately aiding record-breaking sales.

Both netCORE and vCommission were recently assigned to manage the marketing duties for the “LeMall for All” day held on 9 August 2016, that saw an incredible user traction. “LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users cab avail exciting discounts on LeEco products such as Superphones, audio devices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward. After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the first flash sale of its Super3 Series TVs.

Over the years, marketing has moved beyond the traditional and has implications for a wide variety of stakeholders. In such a scenario and a fiercely competitive smartphone industry, these partnerships will empower LeEco to differentiate itself from others.

August 18, 2016
LeEco’s Le 2 and Le Max2 create new flash sales registration record of 150,000 in first 24 hours

MUMBAI: LeEco’s recently launched second generation Superphones Le 2 and Le Max2 are definitive trend-setters in the industry given their distinctive features, many of which are industry firsts. It is hardly surprising that the new Superphones have received such a tremendous response from users securing a record-breaking number of150,000 registrations for Le 2 and Le Max2,in just 24 hours. It has surpassed the record of 1 lakh registration within 24 hours achieved by the predecessor Le 1s back in January. Given the unmatched value proposition of features and content at an extremely attractive price, both Superphones have stirred up the Indian smartphone market.

In less than 24 hours since the registrations for Le 2 and Le Max2 began on June 20th, the Superphones have received impressive traction on its recently launched marketplace e-commerce website, LeMall.com as well as its e-commerce partner, Flipkart.

With exponentially growing registrations now well underway, the first flash sale for Le 2starts at 12 noon on June 28, registrations for which will close at 11 AM, on the same date. For Le Max2, registrations are open till 28 June 1PM followed by the flash sale at 2 PM just an hour later.

It is logical to surmise that the unprecedented response and demand for both Le 2 and Le Max 2 can be attributed to the distinct features that set them apart from any other smartphone in the industry. Both, Le 2 and Le Max 2 come with USB Type-C audio port featuring CDLA (Continual Digital Lossless Audio) standard, patented by LeEco and a world first. The introduction of CDLA technology is a testimony to the company’s history of setting new trends and pioneering cutting-edge technology, which means the Superphones Le 2 and Le Max 2 are all set to redefine the audio experience for users.

Again, the concept of content ecosystem and membership model in smartphones in India, is unique to LeEco Superphones. With impressive additions to its Supertainment Membership Program the Le 2 and Le Max2come bundled with one year LeEco Membership worth Rs 4900.Through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco has the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the membership program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco also takes the lead in offering 1.9 million songs and online international live concerts with lossless audio, bringing the users’ CDLA audio experience to a brand new height.
During the flash sale of Le 2 and Le Max 2 on June 28, users can look forward to some amazing offers –

1. 10% SBI cashback (Applicable only on Flipkart. Users can avail a discount of maximum Rs.1200 per card. The 10% cashback, valid on 28 June, is also applicable on EMI transaction on SBI Credit Cards)

2. Free CDLA Earphones worth Rs.1990 (Introductory offer, applicable only in the first flash sale)

3. Both Superphones include a one-year LeEco membership worth Rs 4900

A quick look at the blazingly fast processor & camera of Le 2 and Le Max2-

Le Max2, the 4GB+32GB model is priced at an attractiveRs 22,999 while the Le 2, the 3GB RAM and 32GB ROM combination Superphone, comes at a compelling price of Rs 11,999. Following are the portals for potential users to embark on a journey to fully experiencethe disruptive technology and a connected ecosystem world.

June 21, 2016
LeEco’s Le 2 and Le Max2 create new flash sales registration record of 150,000 in first 24 hours

MUMBAI: LeEco’s recently launched second generation Superphones Le 2 and Le Max2 are definitive trend-setters in the industry given their distinctive features, many of which are industry firsts. It is hardly surprising that the new Superphones have received such a tremendous response from users securing a record-breaking number of150,000 registrations for Le 2 and Le Max2,in just 24 hours. It has surpassed the record of 1 lakh registration within 24 hours achieved by the predecessor Le 1s back in January. Given the unmatched value proposition of features and content at an extremely attractive price, both Superphones have stirred up the Indian smartphone market.

In less than 24 hours since the registrations for Le 2 and Le Max2 began on June 20th, the Superphones have received impressive traction on its recently launched marketplace e-commerce website, LeMall.com as well as its e-commerce partner, Flipkart.

With exponentially growing registrations now well underway, the first flash sale for Le 2starts at 12 noon on June 28, registrations for which will close at 11 AM, on the same date. For Le Max2, registrations are open till 28 June 1PM followed by the flash sale at 2 PM just an hour later.

It is logical to surmise that the unprecedented response and demand for both Le 2 and Le Max 2 can be attributed to the distinct features that set them apart from any other smartphone in the industry. Both, Le 2 and Le Max 2 come with USB Type-C audio port featuring CDLA (Continual Digital Lossless Audio) standard, patented by LeEco and a world first. The introduction of CDLA technology is a testimony to the company’s history of setting new trends and pioneering cutting-edge technology, which means the Superphones Le 2 and Le Max 2 are all set to redefine the audio experience for users.

Again, the concept of content ecosystem and membership model in smartphones in India, is unique to LeEco Superphones. With impressive additions to its Supertainment Membership Program the Le 2 and Le Max2come bundled with one year LeEco Membership worth Rs 4900.Through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco has the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the membership program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco also takes the lead in offering 1.9 million songs and online international live concerts with lossless audio, bringing the users’ CDLA audio experience to a brand new height.
During the flash sale of Le 2 and Le Max 2 on June 28, users can look forward to some amazing offers –

1. 10% SBI cashback (Applicable only on Flipkart. Users can avail a discount of maximum Rs.1200 per card. The 10% cashback, valid on 28 June, is also applicable on EMI transaction on SBI Credit Cards)

2. Free CDLA Earphones worth Rs.1990 (Introductory offer, applicable only in the first flash sale)

3. Both Superphones include a one-year LeEco membership worth Rs 4900

A quick look at the blazingly fast processor & camera of Le 2 and Le Max2-

Le Max2, the 4GB+32GB model is priced at an attractiveRs 22,999 while the Le 2, the 3GB RAM and 32GB ROM combination Superphone, comes at a compelling price of Rs 11,999. Following are the portals for potential users to embark on a journey to fully experiencethe disruptive technology and a connected ecosystem world.

June 21, 2016
Letv to launch handsets in India officially on 20 January

BENGALURU: On 5 January, internet conglomerate and technology company Leshi Internet Information and Technology or Letv launched its Le 3D Helmet, LeMe Bluetooth Headphones and Super Cycle in New Delhi. The company will launch its globally successful flagship Superphones in India on January 20 in NCR.

Letv entered the smartphone industry in April 2015, having sold one million Le Superphones in November. The top-seller Le Superphones, released by the company that entered the smartphone market just half a year ago, have achieved great sales success says the Chinese company. Letv is also the first company that has publicly-announced a phone with Qualcomm’s new Snapdragon 820 processor, the LeTV Le Max Pro.

The company recently organised meetups under the brand Le Meetup with #Superfans, bloggers, keen tech enthusiasts and influencers in New Delhi, Bengaluru and Hyderabad to give them an exclusive hands-on experience of LeTV’s products even before sales kicked off in India.

Along with the US, India is a key market for LeTV’s expansion plans. The company intends to match the product launches in India with that of global launches. On entering India Letv will initially focus on device and content offerings. Going forward it plans to bring its complete ecosystem to India and is currently focusing on strengthening the development of its internet app services.

Letv is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has a large content libraries comprising movies, TV dramas, entertainment shows, sports and music, which can be viewed on Letv devices.

Letv operates across six screens -mobile, tablet, computer, cinema, smart TV, automobiles.

To build a 360-degree experience for customers, Letv also operates an e-commerce platform – LeMall.com. The platform was officially launched in India after its debut in Hong Kong and US, highlighting the importance of the Indian market for Letv.

January 6, 2016