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Tag: Leif Lindner

  • IFA 2025: Berlin’s biggest tech event is a sell-out success

    IFA 2025: Berlin’s biggest tech event is a sell-out success

    BERLIN: Two days before the official opening of IFA Berlin, the doors have opened for the traditional Media Days, giving international journalists a sneak peek at the world’s largest home and consumer technology event. Over seven days, the trade show will present product launches and press conferences from leading global firms, revealing the latest innovations in the home and consumer tech industry.

    IFA 2025 is a resounding success, with 1,900 exhibitors from 49 countries filling the entire 190,000 square metres of exhibition space. Berlin will once again serve as the international hub for innovation, inspiration and exchange. IFA Management GmbH chief executive officer Leif Lindner  said, “Berlin is becoming a stage for technology, culture and community these days. Together with our partners and exhibitors, we are creating a place where home and consumer tech can be experienced in all its range.”

    GFU Consumer & Home Electronics GmbH managing director Sara Warneke added, “IFA is a unique meeting place for the global tech industry—here, trade visitors and end consumers can marvel at the innovations that will shape our everyday lives in the coming years.”

    This year’s event promises a wealth of new features alongside established sectors like home entertainment, appliances and smart homes. New formats include the Beauty Hub, Outdoor Cooking & Gardening, and The Mobility Track. The Creator Hub at the Palais provides a new platform for influencers and digital communities, while Games Ground x IFA highlights Berlin’s thriving indie gaming scene.

    The IFA Global Markets in Hall 26, taking place from 7 to 9 September, will be a sourcing platform for original equipment manufacturers and retailers. Meanwhile, IFA Next in Hall 25 will serve as a launchpad for startups and disruptive technologies. In a new partnership with the Cradle to Cradle NGO, IFA is also focusing on sustainability and a circular economy for the tech industry.

    For the media, the event offers exclusive access to press conferences and new product demonstrations before the general public. The festival-like atmosphere extends to the IFA Sommergarten, which will feature a vibrant musical lineup, including performances by Jan Böhmermann and Olli Schulz on 7 September.

  • IFA Berlin renews global retail pact with NielsenIQ

    IFA Berlin renews global retail pact with NielsenIQ

    BERLIN:  IFA Berlin has renewed its partnership with consumer and retail intelligence firm NielsenIQ (NIQ), naming it the official global retail partner for 2025. The tie-up promises sharper data and market analyses for brands, retailers and media, as the world’s biggest consumer-tech fair gears up for its September edition.

    The partnership kicked off with an NIQ keynote on 1 July, setting the tone with a barrage of consumer trends and retail forecasts. NIQ’s insights will continue to flow through IFA’s press talks and digital channels, all freely accessible to the industry.

    “We’re bringing together IFA’s global stage and NIQ’s data firepower to help steer strategic decisions across consumer tech,” said IFA Management  chief executive Leif Lindner.

    A centrepiece of the collaboration is the inaugural IFA Retail Leaders Summit on 4 September, where NIQ will steer panels on omnichannel experience, personalised engagement and data-driven go to market strategies. Panellists include e-commerce heavyweight Coolblue.

    NIQ will also host a business breakfast on 6 September in Hall 6.3, tackling shifting consumer behaviour, cross-channel sales, and the rise of refurbished markets. A dedicated NIQ Lounge near the press centre will serve as a networking hub.

    “IFA is the world’s shop window for innovation. With tech and durables evolving at breakneck speed, industry players need hard consumer truths, not guesswork,” said NIQ global tech & durables president Julian Baldwin.
    IFA Berlin, which traces its roots to 1924, remains the world’s leading stage for home and consumer technology, attracting industry leaders and innovators every September.

  • IFA Berlin turns up the volume with summer garden concert series

    IFA Berlin turns up the volume with summer garden concert series

    BERLIN: IFA Berlin is adding decibels to devices this September, as the world’s largest consumer tech show cranks open its 2025 edition with a four-day music festival in the lush Sommergarten at Messe Berlin.

    The IFA Sommergarten Opening Night on 4 September will see Berlin’s tech fair trade neon lights for stage lights. The evening opens with punky powerhouse Deine Cousine, followed by cult favourites Evil Jared & Krogi, famed in both rock and gaming circles. Rising stars Sorvina and Danilo Timm—picked from the Berlin Music Commission’s “Listen to Berlin” talent pool—will bring homegrown sounds, while Anne West wraps the evening in brooding indie pop.

    “It’s music, tech and mindset—we believe they belong together,” said IFA Management chief executive Leif Lindner,  highlighting the tie-up with StarFM, Berlin Music Commission, and Listen to Berlin.

    IFA ticket holders can access the concert free—while supplies last. B2C attendees with existing tickets will receive upgrade info, while B2B guests and exhibitors will get a separate registration link.

    The music doesn’t stop there. The IFA Sommergarten line-up runs until 7 September:
    * 5 Sept: Alles Liebe Tour with Max Herre and Joy Denalane
    * 6 Sept: Open For Everything with Ikkimel & Friends
    * 7 Sept: Podcast icons Jan Böhmermann and Olli Schulz live with Fest & Flauschig
     

    IFA Berlin has been pushing buttons and boundaries since 1924, and continues to be the premier global showcase for consumer and home tech innovation. This year, it’s throwing a party to match.