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Tag: LEGO Group

  • India’s first Lego store clicks into place with Ample’s Gurugram mega-launch

    India’s first Lego store clicks into place with Ample’s Gurugram mega-launch

    MUMBAI: The Lego dream just got bigger—and real. Ample group, the retail ace behind big-name brand tie-ups in India, has teamed up with the Lego group to launch the country’s first and South Asia’s largest Lego Certified Store at Ambience Mall in Gurugram.

    Spread across a sprawling 4,500+ sq. ft., this flagship retail paradise isn’t just another store—it’s a technicolour tribute to the power of play. Packed with interactive stations, digital experiences, iconic builds, and hands-on joy, it’s part toy box, part wonderland—and designed to hook everyone from toddlers to AFOLs (adult fans of Lego).

    Ample group founder & CEO Rajesh Narang said:  “At Ample, we have always believed in creating meaningful experiences for our customers by bringing some of the world’s most iconic brands closer to Indian customers, be it Apple, Bose, Under Armour, Asics, and now Lego group. With the launch of south Asia’s Largest Lego certified store, we are not just introducing a brand but offering families a space to imagine, play and create memories together. Our goal is to deliver experiences that go beyond shopping, where every visit feels special and interaction adds value.”

    This landmark opening comes as India’s economy is projected to grow by 6.3 per cent in 2025. With a surging middle class and rising appetite for premium experiences, Ample is betting big on immersive retail. It plans to open 30 Lego stores over the next five years, including the next one in Bengaluru’s Orion Mall.

    “Today is not just about opening a store—it marks a pivotal moment in Lego’s India’s journey, one that celebrates the power of play in its truest form,” said Lego India country manager Bhavana Mandon,. “We’re thrilled to finally bring the Lego brand experience to India in close partnership with the Ample Group. We’re laying the foundation for a strong retail presence and aim to help more Indians connect with the joy of play through multiple stores over the next two years. The energy, creativity, and passion we’ve witnessed today show that India’s Lego moment has truly arrived. As we enter this exciting phase of growth, we look forward to building spaces where people of all ages can build together.”

    Beyond retail buzz, the new store aims to cut screen time and boost cognitive skills with good old-fashioned hands-on play. From AI-powered displays to custom minifigs, it’s a bold mix of nostalgia and next-gen engagement.

    Established in 1996, Ample group has built a reputation for rolling out premium brand experiences, operating 100+ stores across the country and charming over a million customers. With a target CAGR of over 30 per cent over the next five years, the company shows no signs of slowing.

    Looks like Lego’s Indian adventure has finally clicked into gear—and it’s anything but child’s play.

  • Nike & LEGO Group unite to elevate the power of sport and creative play

    Nike & LEGO Group unite to elevate the power of sport and creative play

    Mumbai: Nike, Inc and the LEGO Group have announced a multi-year partnership to celebrate sport and creative play, creating new and exciting opportunities for kids and families worldwide.

    With long histories of championing kids’ right to play, both brands know that creative and physical outlets are critical to children’s development – helping kids reach their full potential by fostering key life skills that allow them to thrive as they grow up.

    Beginning next year, families around the globe could see a series of co-branded products, content and experiences that combine the imaginative power of LEGO bricks with Nike’s “Just Do It” spirit to invite all kids into play and sport.

    “At Nike, we believe in the power of sport to move the world forward, and that starts with kids,” said Global Kids VP Cal Dowers. “We’re committed to creating a more accessible and inclusive future that inspires kids of all ages and abilities to be more active. Together, with the LEGO Group, we’re excited to invite all kids into a new vision of sport and creative play.”

    A recent LEGO Group study revealed that for a third of children globally, playtime is limited to just three hours a week, and according to the World Health Organization, only one in five kids gets the physical activity they need to thrive. Further, 59 per cent of parents who participated in a separate LEGO Group survey indicated they worry their children don’t have enough playtime or access to fun activities.

    This initiative marks Nike’s latest effort to power an active, inclusive world that inspires all youth to play and achieve their greatest potential. Nike focuses on breaking down barriers for youth, especially girls, through a focus on quality coaching, increasing access and addressing societal barriers. And now, Nike and LEGO are teaming up to create new opportunities for kids.

    The partnership reflects Nike and the LEGO Group’s shared commitment to put creativity, fun, sport and imagination back into play, and inspire, engage and empower kids around the world.

    “At the LEGO Group, we believe in the power of play to inspire and develop the builders of tomorrow,” said LEGO Group VP of brand development Alero Akuya. “By combining the creativity of LEGO play with the energy and passion of sport we want to inspire new ways for kids to play and be creative. We are excited to partner with NIKE, Inc. on this journey and help reimagine how creative play and sport can unite. Together, we will create unique experiences that will engage and excite kids around the world, inspiring them to explore their imaginations.”

    To mark the announcement of their partnership, Nike and the LEGO Group curated a special digital animation to spark the excitement and curiosity of kids, families and adults everywhere. It brings to life how sport and creative play will come together and leverage iconic elements from both brands.

    At the center is a specially created LEGO Minifigure head with the Nike Swoosh as the smile, symbolising the unique power of both brands through sport and creativity. This is surrounded by sport references and individual icons from both brands, such as the orange Nike shoebox; the waffle outsole and Nike Air technologies; and the LEGO brick, Minifigure, castle and studs. Also included are shared icons such as the duck, the LEGO Group’s first product and a symbol synonymous with Oregon, Nike’s birthplace; the Pegasus horse, a reference to an iconic Nike footwear innovation; and of course the G.O.A.T., a nod to some of the greatest athletes in Nike’s portfolio.

    View the digital animation here, and visit nike.com/lego or lego.com/nike for more information about the partnership.