ITV

Tag: Legends League Cricket

  • Radio City partners with Legends League Cricket for third season

    Radio City partners with Legends League Cricket for third season

    Mumbai: Radio City, a radio network, is set to reignite cricket fever as the official radio partner for ‘Legends League Cricket’ (LLC) third season, scheduled from September 20 to 16 October. With two successful seasons already under its belt, Radio City is back, bringing the legendary matches to millions of listeners across India. This year, fans can catch the electrifying action from iconic venues like Jodhpur, Surat, Jammu, and Srinagar, as cricket legends return to the field for an unforgettable season of nostalgia, excitement, and pure sportsmanship.

    The partnership goes beyond the airwaves as Radio City is offering listeners exclusive match tickets in Surat, giving fans the chance to witness the cricketing action live. Lucky listeners will also get to meet and greet the legendary players, making this season even more special.

    At the forefront of Radio City’s coverage is RJ Yuvi, the dynamic afternoon RJ from Delhi, is reporting live from the venues throughout the tournament. Listeners can tune in for real-time updates, exclusive interviews with cricketing legends, and super exciting behind-the-scenes moments. From live commentary to thrilling player interactions, RJ Yuvi promises to bring fans an immersive cricket experience like never before, right from the heart of the action.

    Radio City CEO Ashit Kukian expressed his excitement about the continued partnership, stating, “Partnering with Legends League Cricket for the third consecutive year reflects Radio City’s dedication to bringing entertainment and sports closer to our audience. LLC celebrates cricket’s legacy, and we’re proud to be the voice that amplifies this incredible journey. With live updates, interviews, and on-ground engagement, our listeners are in for a thrilling experience this season.”

    Legends League Cricket co-founder Raman Raheja said “Legends League Cricket associates with Radio City for the 3rd consecutive time is a testament to the great value that it continues to add for the League. Radio City is a legend in the radio space and it is only right that the legends of the cricketing world reach millions of cricket lovers across the country as they tune Radio City.”

    Fans can also catch the matches on Star Sports and Fancode, ensuring that the cricket frenzy reaches everyone, whether on-air or on-screen. Tune in to Radio City for exclusive content, interviews, live match updates, and a chance to be part of cricketing history with Legends League Cricket third season.

  • Radio City becomes Legends League Cricket’s official radio partner

    Radio City becomes Legends League Cricket’s official radio partner

    Mumbai: Radio City is thrilled to announce its partnership with Legends League Cricket (LLC) as the official radio partner for the second consecutive year. This collaboration promises to bring the excitement of LLC’s legendary cricket matches to millions of listeners across India.

    As the exclusive radio partner of LLC, Radio City is set to amplify the cricketing experience for its fans. RJ Yuvi, from Delhi, will once again take center stage as he covers the entire tournament live from the venue, providing listeners with real-time updates, exclusive insights, and engaging interactions with cricketing legends. The LLC matches, featuring recently retired international players, is not only a celebration of cricketing prowess but also a nostalgic journey for cricket lovers. This year, the tournament is set to draw interest of audiences on multiple platforms, with matches being telecasted on Star Sports, Disney Hotstar, and Fancode.

    To elevate the on-ground experience, Radio City has become the official partner of LLC prominently showcasing its passion for cricket. This partnership extends beyond the airwaves, as the radio network is offering exclusive match tickets in Ranchi, Vizag, and Surat to its loyal listeners. This also presents an exciting opportunity, bringing the fans closer to the cricketing action live from the stadiums. With a strong presence in three of the five cities hosting LLC matches in India, Radio City strategically connects with cricket enthusiasts at the grassroots level.

    In commenting on the ongoing collaboration, Radio City CEO Ashit Kukian, expressed unrelenting enthusiasm, affirming, “Our second consecutive partnership with Legends League Cricket signifies the perfect synergy between Radio City’s enthusiasm and LLC’s commitment to cricketing excellence. We’re devoted to delivering an immersive experience for our listeners, transcending both on-air and on-ground realms. Together, we celebrate the indomitable spirit of cricket, uniting enthusiasts in an unparalleled journey of sports and entertainment.”

    Legends League Cricket has associated with Radio City for the second time in a row, demonstrating the outstanding value that it continues to provide. Through this collaboration, the legends of the cricketing world will reach millions of cricket fans across the country as they tune in to Radio City,” stated Legends League Cricket CEO Raman Raheja.

    As the LLC tournament unfolds, Radio City invites cricket aficionados and their devoted audience to tune in for an extraordinary cricketing spectacle. Stay connected for live updates, behind-the-scenes moments, and a front-row seat to the legendary matchups, as Radio City once again takes the lead as the official radio partner of Legends League Cricket.

  • Legends League Cricket expands global reach

    Legends League Cricket expands global reach

    Mumbai: Legends League Cricket continues its successful broadcast partnership with Star Sports Network owing to the massive response to the previous editions of the League. All matches of the upcoming season of Legends League Cricket will be broadcast across Star Sports, and Disney+ Hotstar starting from the 18 of November 2023 till the 9 of December 2023.

    “Legends League Cricket brings together the best national and international talent to the fans, and it was only right that we continue our association with the Star Sports Network and FanCode to showcase the Legends of the sport. This association will continue to give millions of cricket lovers in India the best viewing experience and bring them closer to the stars that they know and love.” said Legends League Cricket CEO Raman Raheja.

    The addition of newer international cricketers and Indian Legends this season will help increase the viewership both in India and abroad. The league’s broadcasting numbers speak for themselves with 388 per cent higher reach than other T20 Leagues on Sports TV (excluding IPL), being the second most watched and rated T20 League (source: BARC 15+ AB), and a whopping 280 million global viewership in just its previous season.  

    The second franchisee edition of Legends League Cricket is scheduled from November 18 to December 9 and will feature matches in five cities: Ranchi, Dehradun, Jammu, Vizag, and Surat. The tournament will kick off with a match between Bhilwara Kings, led by Irfan Pathan, and the defending champions, India Capitals, captained by Gautam Gambhir. Six teams, including India Capitals, Manipal Tigers, Gujarat Giants, Urbanrisers Hyderabad, Southern Super Stars, and Bhilwara Kings, will compete for the coveted trophy.

    Legends League Cricket will be broadcast in eight countries in multiple languages including English, Hindi, Tamil, Telugu, and Kannada. The broadcasting partners for different countries are Star Sports in India, Sri Lanka & Bangladesh along with Disney+ Hotstar, and ESPN+ will be available for viewers in South Africa and USA with an addition of Willow TV just for American viewers. Fox and Kayo Sports will cater to the Australian region, Etisalat in the Middle East, and BT Sports in the UK region. 

  • Two Legends League Cricket franchisees acquired by billion dollar Indian businesses

    Two Legends League Cricket franchisees acquired by billion dollar Indian businesses

    Mumbai: Legends League Cricket (LLC) has unveiled two new franchises for its highly anticipated upcoming season, which is to be played across five cities in India from 18 November to 9 December 2023.

    The first franchisee announced by Legends League Cricket is Urbanrisers Hyderabad, owned by the prestigious Urbanrise Group in collaboration with JC Pavan Reddy, who serves as the managing director of Trident Power Pvt Ltd. The consortium has a staggering valuation exceeding $7 Billion and signifies a powerful synergy between sports and corporate excellence.

    The Urbanrise/Alliance Group, South India’s largest real estate developer has taken this strategic move as a part of their broader diversification efforts, which include ventures into battery minerals mining, AI, and age reversal technologies. Notably, their mining subsidiary, “First Lithium,” was recently listed on the Australian Stock Exchange and the organisation is financially supported by leading global financial institutions. JC Pavan Reddy has been dedicated to the development of sports at the grassroots level and his experience as the President for the Andhra Pradesh Olympic Association will provide the Urbanrisers Hyderabad team some valuable insights.

    The second franchisee announced by Legends League Cricket for the upcoming season is the Southern Super Stars. A consortium, with combined net worth that exceeds $2 billion, of cricket enthusiasts, with diverse backgrounds spanning industries such as manufacturing, IT, energy, real estate, hospitality, and media, has taken ownership of the franchise.

    KLO Sports, co-founded by Sanjay Jupudi and Srinadh Chitoori, manages this venture. Along with them Ranjeeth Rathod and Gautam Reddy will play an integral part in venture and help steer the Southern Super Stars towards success with their vision and expertise. Sanjay Jupudi, a seasoned serial entrepreneur, established the US-based IT company Qentelli, serving renowned Fortune 500 clients. Srinadh Chitoori, a third-generation businessman from Vizag, has a diverse business portfolio encompassing automobiles, construction, and real estate. Ranjeeth Rathod, another entrepreneur with vast experience in real estate, hospitality, and investments, adds astute management skills to the group. Gautam Reddy, a Chennai based first generation entrepreneur in the clean energy business who has taken on other entrepreneurship venture in various industries like chemicals, textiles, real estate, F&B etc will enhance the team’s managerial strength.

    On acquiring the Urbanrisers Hyderabad team, Urbanrise and Alliance Group chairman & MD Manoj Namburu said, “As India’s Amritkal has arrived, Indians are showing keen interest in sports –Indian contingent winning 107 medals at the recently concluded Asian games is an excellent testament for growing enthusiasm and investments into sports in India. Cricket is akin to religion in India and people are passionate about the game. The Legends League Cricket franchise is a great platform for our foray into the world of Sports, the stars playing in the league are the best from the world of Cricket. We are extremely happy being part of Legends League Cricket and believe that this would a great addition to our business portfolio.”

    KLO Sports co-founder Sanjay Jupudi commented on the acquisition of the Southern Super Stars, “We are fortunate to have this opportunity to be able to cheer legendary cricketers who have been icons. We are pleased to be part of the opportunity and it is now our endeavour to continue providing cricket fans in India and the world our much-loved cricketers in an exciting format that fans will enjoy and cherish. It all comes together under the legends league cricket with exciting and fierce competition.”

    Legends League Cricket founder & chairman Vivek Khushalani said, “As we welcome these two powerhouses of the Indian Industry into the Legends League Cricket family, I’m filled with joy. Their participation in the upcoming season adds to the richness of our league, and I can confidently say that we will create value for all stakeholders. Their commitment to the sport is in sync with our vision to establish LLC in the masters space, and we are looking forward to a great association with them.”

    Legends League Cricket co-founder & CEO Raman Raheja said, “We started Legends League Cricket on a promise to entertain the audience with exciting matches featuring their favourite legends. We have given our fans an opportunity to re-live those moments on the field. After the success of Franchise season 1, LLC has now signed two big corporate houses as our franchises; and we look forward to creating value for all the franchise and build a very strong business case with LLC.”

    With the addition of these two new franchise partners, Legends League Cricket has diversified its franchisee portfolio. The defending champions, India Capitals is owned by GMR Sports, which also co-owns the IPL team Delhi Capitals. The Gujarat Giants team is owned by Adani Sportline, which also owns the Gujarat Giants team in the Women’s Premier League (WPL) and Pro Kabaddi League (PKL). Bhilwara Kings is owned by The LNJ Bhilwara Group, and Manipal Tigers is owned by Manipal Education and Medical Group.

    Following the resounding success of its inaugural season, the second edition of Legends League Cricket promises even more excitement than the last season. With a total number of 19 thrilling matches on the cards, fans can eagerly anticipate a cricketing spectacle like no other. The franchisee season with a pool of more than 200 players, will be played across five cities in India – Ranchi, Dehradun, Jammu, Vizag, and Surat.

  • Legends League Cricket ropes in Sheetal Devgan as assistant general manager of revenue

    Legends League Cricket ropes in Sheetal Devgan as assistant general manager of revenue

    Mumbai: Legends League Cricket (LLC) has taken another significant step towards elevating its operational excellence with the appointment of Sheetal Devgan as the assistant general manager of revenue. This strategic move is a testament to the vision of Legends League Cricket to create a world-class sports event that continues to captivate cricket enthusiasts worldwide.

    In a further demonstration of its dedication to providing thrilling cricketing action, LLC has officially announced the upcoming season scheduled to take place in India from November 18 to December 9, 2023. LLC has witnessed acclaimed cricketers like Harbhajan Singh, Suresh Raina, Aaron Finch, Chris Gayle, Hashim Amla, among others, had concluded in March in Doha with a massive reach of 1.48 billion globally.

    With the commencement of this year’s innings, Legends League Cricket is strengthening its team to deliver a better consumer experience. Speaking of which, Devgan, with an impressive 18 years of experience in marketing and sales, brings a wealth of knowledge and expertise to her new role. She possesses a formal background in marketing and a career marked by consistent success in marketing, sales, and IP sponsorship. She has had the privilege of collaborating with an array of esteemed clients, including renowned brands such as HUL, MTDC, GOA Tourism, Colgate, TATA Motors, H&M, Vodafone, Nerolac, and many others. Her expertise spans across both corporate and IP sales, making her a valuable addition to any team or organization.

    Legends League Cricket co-founder and CEO Raman Raheja said, “At Legends League Cricket we believe in pushing boundaries, exceeding expectations & redefining the brand partnerships. We have set some good standards of brand partnerships during our previous seasons. With a resolute commitment to take the league to unprecedented heights and surpass all our prior achievements, we are excited to have Sheetal onboard with us and are looking forward to collectively achieving our goals.”

    Devgan said, “I eagerly embrace the challenge of living up to the league’s promises and expectations. As a devoted cricket fan myself, I am excited about embarking on this new journey and contributing fresh perspectives and values to the cricketing world.”

    In line with Legend League Cricket’s continuous expansion and quest for excellence, the addition of Devgan to their team signifies a bright future for the organization. With the forthcoming season set to enthral cricket fans, Legends League Cricket is poised to raise the bar for cricketing events, making it a must-watch spectacle on the sporting calendar.

  • Legends League Cricket: Sawai Mansingh Stadium, Jaipur to host finale matches

    Legends League Cricket: Sawai Mansingh Stadium, Jaipur to host finale matches

    Mumbai: The final match of the SKY247.net Legends League Cricket 2022, which is being held in India for the first time, will be played at the Sawai Mansingh Stadium in Jaipur on 5 October.

    Legends League Cricket co-founder & CEO Raman Raheja said that Jaipur was chosen as the venue for the big match keeping in mind the historical relevance of the ground and the city, which has witnessed world-class cricket being played in the past.

    “It is a great stadium and we hope the fans will thoroughly enjoy the experience of seeing the legends of the game competing for the winners’ trophy. As we have seen, the league has been as competitive as the best of the T20 leagues around the world, and the players, be it the bowlers or the batters, have been enthralling everyone with their outstanding performances. We have seen tense finishes in the league stage and expect the final to be no less,” Raheja added.

    The Barkatullah Khan Stadium in Jodhpur, which will witness international cricket stars for the first time after 2012, will be hosting four matches, including the qualifier and eliminator matches.

    The qualifier will be played on 2 October wherein the top two teams from the league stage will clash for a place in the final. However, the eliminator game, on 3 October, will be contested between the third-placed team and the loser of the qualifier.

    The organisers had first zeroed in on Cuttack for the all-important clash, but the festivities in the city around that time have resulted in changing their decision.

  • Legends League Cricket streaming live across India, US and Australia

    Legends League Cricket streaming live across India, US and Australia

    Mumbai: With the Legends League Cricket (LLC) underway in India, the spectacle of various cricketing legends playing together is set to have a global footprint. The league has secured worldwide broadcast across the US, Australia and India.

    Along with Star Sports, both Disney+ Hotstar and Fancode are live streaming the event simultaneously in the country.

    The league’s broadcast partner in the USA is Willow TV, one of the top sports broadcasters in the country. This league broadcast will undoubtedly provide cricket a huge boost in terms of increasing its popularity, which is already growing in the US.

    Australia has long been a sporting giant with ardent supporters all over the country. Fox Cricket, the league’s official digital streaming partner, and Kayo Sports, their official broadcast partner, will help the league and its fan base grow.

    Retired cricketers assembled to play together in the Sky247.net Legends League Cricket that commenced on 16 September and will conclude on 5 October, 2022. The league stage matches are currently being played in Lucknow and will be followed by Delhi, Cuttack, and Jodhpur.

    “Having Disney+ Hotstar and Fancode sharing broadcasting rights has never happened before, but it feels great that we could do the same as our belief is to reach the maximum number of cricket fans and engage with them and get them closer to the icons of the game. There is a lot of excitement, be it the cricketers themselves or the fans, and we are happy that we are at the centre of this. The primary objective of this league has been to connect with every cricket fan and bring forth a nostalgic factor and bring back the excitement among the fans. Huge Indian and Asian populations in the US and Australia are there to be tapped along with a global footprint, and we are glad that we are able to connect with them and more,” said Legends League Cricket CEO & co-founder Raman Raheja.

  • Kaizzen bags communication and digital marketing mandate for LNJ Bhilwara Kings

    Kaizzen bags communication and digital marketing mandate for LNJ Bhilwara Kings

    Mumbai: Kaizzen has bagged the public relations mandate for Bhilwara Kings, the franchise team of eminent business house, the LNJ Bhilwara Group, for the upcoming Legends League Cricket.

    As the strategic communications partner, the agency has been entrusted with the responsibility of promoting the LNJ Bhilwara Kings and helping the team connect with various stakeholders of the LNJ Bhilwara Group.

    On the association, LNJ Bhilwara Kings team owner Riju Jhunjhunwala said, “Kaizzen leads the way in this domain and we at LNJ Bhilwara could not have found a better partner to handle our communications mandate. We are happy and confident that Kaizzen will help in building the brand’s stature to greater heights.”

    After winning the PR rights of the Bhilwara Kings at Legends League Cricket season 2, Kaizzen founder and chief executive officer Vineet Handa said, “We at Kaizzen are elated to be entrusted by LNJ Bhilwara Group to handle its communication mandate for the Bhilwara Kings at the Legends League Cricket to enrich the corporate image of the group. The vision and priorities of the group are quite clear, and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful, and disruptive PR solutions. We are looking forward to a strong partnership.”

  • Fan2Play announces two-time CPL champions Barbados Royals as associate sponsor for 2022 season

    Fan2Play announces two-time CPL champions Barbados Royals as associate sponsor for 2022 season

    Mumbai: Fantasy sports platforms Fan2Play has announced its partnership with the men’s team of Caribbean Premier League (CPL) franchise Barbados Royals for the current season of the tournament. It got underway on 31 August in St. Kitts.

    Fan2Play’s logo will appear on the non-leading arm of the Barbados Royals’ men’s official jerseys and training kits for the duration of the tournament as the team’s associate sponsor for this year’s edition. 

    Fan2Play said that it has rapidly established itself as a key partner to teams in multiple marquee cricketing tournaments across the globe. This includes CPL 2021 champions St Kitts and Nevis Patriots and the World Giants in the inaugural edition of Legends League Cricket (LLC) at the start of 2022.

    As two-time champions of the CPL—lifting the cup in the 2013 and 2019 editions—the Barbados Royals are perfectly poised to continue this winning streak. This year’s men’s team will be led by veteran South African all-rounder David Miller and showcase a strong line-up of international and local talent, including Quinton de Kock, Jason Holder, and Obed McCoy. Through its association with a team of this stature, Fan2Play further strengthens its reputation for partnering with the biggest names in cricket.

    “We are glad to be associated with Barbados Royals in this season’s CPL T20 League as we firmly believe they have the most balanced team and are one of the favourites to lift the trophy. In the past, Fan2Play has been associated with four different franchises, and they have all gone on to win in those respective seasons. We truly hope we can be Barbados Royals’ lucky charm as well,” said Fan2Play co-founder and GM operations Kumar Shashi.

    “Participation of such grandeur is about showing Fan2Play’s presence among the elite of T20 cricket and connecting with our users and followers through such activation. We will be hosting some incredible moments with the Barbados Royals franchise this season, so join Fan2Play and be part of this exciting journey,” he added.

    Now in its 10th season, the CPL is popularly referred to as the ‘Biggest Party in Sport’. Having started off on 31 August, the final of this year’s tournament will be played a month later on 30 September.

    Rajasthan Royals, Barbados Royals GM-partnerships Uditvanu Das commented, “At the Barbados Royals, we are always very keen to explore avenues which can provide our fans with an all-round entertaining experience, not just on the field, but off it as well. Hence, we are delighted to welcome Fan2Play, a platform that engages fans and also rewards them for their participation, as a partner of the franchise.”

    Fan2Play is a fantasy platform where you can create your own fantasy teams with just 2/3/4 players. Fan2Play’s new user offer of claiming a 200 per cent bonus up to Rs 20,000 is incredible as it gives you unlimited bonus usage on multiple contests. Other features include Real Cash deposit codes, Challenge Fantasy, 2nd Innings Fantasy, and Casual Games.