Tag: Legends

  • Real Madrid forays into India with Dream Theatre partnership

    Real Madrid forays into India with Dream Theatre partnership

    MUMBAI: Dream Theatre, a leading licensing business developer, has announced a new collaboration with Legends, acting as an official business development partner for Real Madrid CF in India. This strategic alliance, facilitated by global premium experiences company Legends, aims to bolster the club’s global licensing programme, ensuring Real Madrid fans worldwide can readily acquire their preferred official club products.

    With Real Madrid’s formidable legacy and burgeoning global popularity, this partnership is set to enhance the club’s presence across the region while offering fans access to authentic, high-quality, licensed merchandise.

    “We are thrilled to partner with Legends and bring the iconic Real Madrid CF closer to its Indian fans,” stated Dream Theatre founder & chief executive Jiggy George. “This partnership marks a significant milestone in our efforts to cater to the growing demand for premium sports merchandise in India.”

    Legend s licensing manager Victoria Alba added, “Legends is excited to collaborate with Dream Theatre to bring Real Madrid’s licensing programme to new heights in India.”

    Dream Theatre specialises in leveraging licensing to create, represent, and distribute iconic brands across south Asia, spanning entertainment, sports, lifestyle, and corporate sectors. Its portfolio includes The Pokémon Co, Sanrio, Mattel, and Little Singham for licensing and merchandising in India and south Asia. The company also represents ChuChu TV, a popular children’s YouTube channel, for its global licensing and merchandising, alongside managing content syndication for key brands and retailing products through Dream Theatre group companies.

    Founded in 2008, Legends is a global premium experiences company that collaborates with prominent brands in sports and entertainment. It offers partners a comprehensive, data-driven service solution platform designed to drive revenue, elevate brand presence, and execute their vision. Legends is a leader in designing, planning, and delivering exceptional experiences across professional sports, collegiate, attractions, entertainment, conventions, and leisure.

  • National Geographic India to feature Dr. Pawan Munjal  on its show ‘Mega Icons’

    National Geographic India to feature Dr. Pawan Munjal on its show ‘Mega Icons’

    Mumbai: The extraordinary journey of Hero MotoCorp CEO Dr. Pawan Munjal will be featured in National Geographic India’s award-winning series Mega Icons.

    The documentary “Mega Icons: Dr. Pawan Munjal,” which has its world premiere on 6 October at 8.30 p.m. on National Geographic Channel, delves into the history of Dr. Munjal’s Hero MotoCorp, one of the companies that helped revolutionise the mobility industry. It also explains the brand’s many achievements over the years and how it still leads the industry.

    The 22-minute documentary follows Dr. Munjal as he grows from a small hamlet in Punjab to one of India’s most renowned businesspeople and offers an inside look at the success of the largest motorcycle and scooter manufacturer in the world.

    A National Geographic spokesperson said, “With Mega Icons, it has been our endeavour to bring forth inspiring and insightful stories of successful personalities, motivating and guiding our audiences to follow their path of success. With this special edition, we extracted the exciting and impactful moments from the life journey of Dr. Munjal and combined them with our rich storytelling of National Geographic with the aim of empowering and enlightening our viewers while also celebrating the journey of Hero MotoCorp.”

    The company’s ambitions to introduce a number of electric and future-ready vehicles will also be made clear, including how it intends to reduce its dependency on fossil fuels and explore alternatives like hydrogen, solar power, and wind power.

    From dominating the bicycle industry to becoming the biggest maker of motorbikes and scooters in the world, Hero has carved out its own niche in the cutthroat automotive industry. This process of embracing emerging technologies and achieving new milestones is highlighted in the movie. The movie depicts Hero MotoCorp’s strategy for creating an electric, collaborative, and modular future.

  • Loco launches ‘Legends’, all-new NFT platform for esports

    Loco launches ‘Legends’, all-new NFT platform for esports

    Mumbai: Live game streaming and esports platform Loco has announced the country’s latest NFT platform for esports ‘Legends,’ The decision was taken as part of its commitment to democratising gaming entertainment in the country.

    Users will be able to own and trade esports collectibles on the platform, boosting their fandom and giving them the chance to feel like esports scouts for a day. Legends paves the way for decentralisation for game developers.

    Loco has also inked exclusive collaborations with major esports tournament organisers including Villager esports and Upthrust esports to ensure that its data plan has the finest in class data flow.

    Loco has also built a proprietary data system that powers Legends. This system leverages the data generated by the large number of tournaments empowered by Loco.  

    Loco Legends launches exclusive partnerships with the most popular esports teams in India including 8bit, s0ul, Godlike, Revenant, Blind, and XO among others. These top Indian esports teams are the category dominators in popular games like BGMI, FreeFire Max, and Valorant, and provide fans with the most credible NFT experience. Loco has a 52 million-strong community of gamers.

    The first asset on Loco Legends will be NFT esports cards. This offering combines non-fungible tokens (NFTs), and free to play esports fantasy gaming. Users can purchase NFT trading cards allowing them to buy and sell cards amongst each other and also participate in free-to-play fantasy pools. By collecting, owning, and trading these limited-edition digital collectibles, Loco is designing a unique fan experience, where users can truly get closer to their heroes, build real world connections, and enhance their watching experience. The NFTs will be limited in number and unique to each owner. Loco is the first to build a large-scale consumer platform of this sort in India, that is embracing NFTs & web3.

    Founders Anirudh Pandita and Ashwin Suresh shared, “We are passionate about the potential of web3 to empower creators and create new fan experiences in the gaming community. Gamers are the earliest adopters of new technology and our community has shown a strong acceptance for these initiatives. We are excited about providing users an easy-to-use experience so that they can enjoy the power of web3 without dealing with the complexities that other products are often plagued with. We are also pumped about the partners we are bringing with us and the experiences that these partnerships will help us deliver to users. Our team firmly believes that this is a unique opportunity to unlock a new paradigm in gaming and this product is the first step in our roadmap.”

    The platform is currently in beta and will be made public in July 2022. As a part of this launch, the top 1,000 users that waitlist themselves on the platform will get access to free NFTs worth approximately Rs 500 each. On sharing the waitlist link with friends and family, and onboarding more users through their referrals, users will have a chance to jump the queue by 100 spots, allowing them to move higher up in the waitlist and increasing their chances of winning a free NFT. The platform is now live for audiences to access.

  • Infinity-On-Demand launched wherein viewers get complete control on the shows

    Infinity-On-Demand launched wherein viewers get complete control on the shows

    MUMBAI: It is said that life is all about choices that we make – some easy, some defining. This June, Colors Infinity is set to bring a whole new perspective to English language Television, yet again! Starting 11th June, the channel launches its newest, first of its kind offering, ‘Infinity-on-Demand’, where audiences get a chance to handpick 12 seasons of Indian Television Premieres, from an array of exciting international shows that can be binge-watched all weekend!

    Set to launch on 11 June, Colors Infinity launches its latest, disruptive offering that gives its viewers complete control on the shows premiering every weekend for 12 weeks on the channel. The choices will be made available on all digital platforms of Colors Infinity where audience can simply log on to the channel’s website and click on their choice that they would like to watch. Viewers will receive a weekly option to select from a choice of three shows on the following link: www.colorsinfinity.com/iod

    The winning show of the week will be announced every Wednesday on the channel as well as across its social media platforms.

    Commenting on this new development, Colors Infinity vice president programming head of English entertainment Hashim D’Souza said, “Colors Infinity has always pushed boundaries in an endeavour to provide unmatched fresh content to our audiences. At a time when people have control over viewing their choice of shows at their convenience. Infinity-On-Demand is our way of keeping the audience engaged by taking their selection as the final word. With, ‘Infinity-On-Demand’, we’re taking our relationship with our viewers one step forward, giving them the right to call the shots. The shows on the list of voting have been carefully handpicked by the best to fit our programming.”

    Since its inception, Colors Infinity has consistently surprised its viewers with a series of disruptive offering and blockbuster premieres. After successful initiatives such as 3 back-to-back shows, Instant Premieres, launch of India’s first home-grown English Singing Talent Hunt and much more, the channel introduces yet another path-breaking concept with Infinity-On-Demand.

    The channel has selected a plethora of 14 new shows from across diverse genres. Each series has been hand-picked for its great content and global popularity, including highly-acclaimed titles such as Mozart in the Jungle, Bates Motel, Lucifer, Legends, Peaky Blinders, to name a few.

    Come June, Colors Infinity will transform its digital media pages into more interactive fun spaces, and give the audience the chance to sample the shows before voting for it. The shows with maximum votes will ultimately air on Colors Infinity and Colors Infinity HD, back to back over the weekend.

     

  • Infinity-On-Demand launched wherein viewers get complete control on the shows

    Infinity-On-Demand launched wherein viewers get complete control on the shows

    MUMBAI: It is said that life is all about choices that we make – some easy, some defining. This June, Colors Infinity is set to bring a whole new perspective to English language Television, yet again! Starting 11th June, the channel launches its newest, first of its kind offering, ‘Infinity-on-Demand’, where audiences get a chance to handpick 12 seasons of Indian Television Premieres, from an array of exciting international shows that can be binge-watched all weekend!

    Set to launch on 11 June, Colors Infinity launches its latest, disruptive offering that gives its viewers complete control on the shows premiering every weekend for 12 weeks on the channel. The choices will be made available on all digital platforms of Colors Infinity where audience can simply log on to the channel’s website and click on their choice that they would like to watch. Viewers will receive a weekly option to select from a choice of three shows on the following link: www.colorsinfinity.com/iod

    The winning show of the week will be announced every Wednesday on the channel as well as across its social media platforms.

    Commenting on this new development, Colors Infinity vice president programming head of English entertainment Hashim D’Souza said, “Colors Infinity has always pushed boundaries in an endeavour to provide unmatched fresh content to our audiences. At a time when people have control over viewing their choice of shows at their convenience. Infinity-On-Demand is our way of keeping the audience engaged by taking their selection as the final word. With, ‘Infinity-On-Demand’, we’re taking our relationship with our viewers one step forward, giving them the right to call the shots. The shows on the list of voting have been carefully handpicked by the best to fit our programming.”

    Since its inception, Colors Infinity has consistently surprised its viewers with a series of disruptive offering and blockbuster premieres. After successful initiatives such as 3 back-to-back shows, Instant Premieres, launch of India’s first home-grown English Singing Talent Hunt and much more, the channel introduces yet another path-breaking concept with Infinity-On-Demand.

    The channel has selected a plethora of 14 new shows from across diverse genres. Each series has been hand-picked for its great content and global popularity, including highly-acclaimed titles such as Mozart in the Jungle, Bates Motel, Lucifer, Legends, Peaky Blinders, to name a few.

    Come June, Colors Infinity will transform its digital media pages into more interactive fun spaces, and give the audience the chance to sample the shows before voting for it. The shows with maximum votes will ultimately air on Colors Infinity and Colors Infinity HD, back to back over the weekend.