ITV

Tag: legacy

  • Noise celebrates Neeraj Chopra’s birthday by naming a star after him

    Noise celebrates Neeraj Chopra’s birthday by naming a star after him

    Mumbai: Noise, India’s smartwatch and connected lifestyle brand, pays a stellar tribute to their brand ambassador, Neeraj Chopra on his birthday. Celebrating the pride of the nation and his remarkable achievements in the field of athletics, Noise has named a star after the Golden Boy of India.

    Neeraj Chopra joined Noise’s cohort of legacy brand ambassadors earlier this year and shares the synergy of national champions winning glory at a global stage. The campaign showcases celestial stars in the sky coming together to take different forms, symbolising Neeraj’s milestones while underscoring his status as a gold star himself.

    The beautiful tribute is more than a birthday wish. It is a way of paying homage to Neeraj Chopra’s incredible journey, he continues to provide inspiration to millions across the country. As a brand that values the spirit of champions, Noise has truly expressed how much they value Neeraj Chopra as a face for them.

    Noise

     

  • ZEE5 Partners with Kellton Tech to Shift from Legacy to Hyper-Scalable, Cloud-Native CMS

    ZEE5 Partners with Kellton Tech to Shift from Legacy to Hyper-Scalable, Cloud-Native CMS

    Kellton Tech (BSE&NSE: KELLTONTEC), a global leader in digital transformation and integration, announced that it has been chosen by ZEE5, India’s Entertainment Super-app, to build a next-generation, cloud-native content management system (CMS) that delivers relevant, real-time content experiences across all constituents of business. 

    As a strategic digital partner, Kellton Tech will blend automation with smart cloud capabilities to build a hyper-scalable content management system that facilitates the capture, aggregation, management, and record of informationfaster and more conveniently through a plug-and-play approach.The new CMS will be built on a foundation of self-learning, analytical technologies to enable personalized content recommendations and deliveryforboosting viewer engagement and maximizing the value of subscription-based revenue constantly. 

    Karanjit Singh, CEO – Kellton Tech India, said: 

    “Our collaboration with ZEE5 marks the beginning of an important collaborative milestone for Kellton Tech. This is a huge opportunity for us to showcase our forward-looking digital capabilities and deploy our bespoke integrated planning approaches. This project, powered by new-age digital technologies, will provide access to relevant insights and help ZEE5 gain operational efficiency, resulting in faster creation, moderation, and dissemination of content. We look forward to creating long-lasting value for ZEE5 and supporting its growth momentum.”

    Rajneel Kumar, Business Head – Expansion Projects & Head Products at ZEE5 India, said: 

    “ZEE5 is a classic consumer first brand and it takes the best of content, data and cutting-edge technology to delight users on the go. Our partnership with Kellton Tech is one such strategic step taken towards optimizing the platform capabilities to stay relevant, facilitate greater user engagement, conversion, and retention. We are committed to invest aggressively in technology that enables us to deliver a superlative content viewing experience for our audiences anytime, anywhere.”
     

  • Building brands From idea to legacy

    Building brands From idea to legacy

    MUMBAI: Rohit Vaid, Co Founder & CCO, explains, the youth today is exposed to 5000+ messages per day.

    Their attention spans are low, itʼs only when a message strikes an emotional chord that they invest the most precious commodity– which is mind space. This is what Phoenix will assist brands in capturing through engaging story telling.

    Rajesh Pavithran, Co Founder & Director says, with over 75 years of collective creative and production experience, what we bring to the table is effective creative backed by price points. This will give the brands the best bang for their buck. All our arsenal is in place already as we have a roster of talented directors & writers on board.

    This is talent that has crafted some of the most impressive youthcampaigns for brands and publishers across platforms.

    Rohit Tugnait Co-Founder & CEO, sums up, as we all know the digital content space is exploding thanks to low mobile internet costs brought about by the Jio revolution add to this the smart phone penetration across the country. This will fuel the growth of the digital video business from $300 million as of 2018 to
    $1.5 billion by 2021. So the opportunities for specialists like us, who have the experience in creating engaging story telling via formats ranging from 3 seconds to 3 hours (and everything in between) will be huge.

    Our initial focus is alliances, we are in talks with a select few leading agencies and OTT platforms to become preferred partners addressing their production needs and creation of joint IPʼs. We will have announcements coming in this space soon.

  • Sony Music appoints Celine Joshua as senior VP digital sales

    Sony Music appoints Celine Joshua as senior VP digital sales

    MUMBAI: Sony Music Entertainment has announced new appointments to the US division of their sales team. Celine Joshua has been appointed as senior VP of digital sales and Scott Van Horn has been appointed as senior vice president of sales, commercial group.

    “Celine and Scott are both accomplished sales executives. With their strong partner relationships and proven understanding of the industry, we are well positioned for continued success moving forward,” said Sony Music Entertainment executive VP of Sales & Distribution Darren Stupak on the appointments.

    Joshua will be responsible for growing Sony’s business with digital partners, along with managing key digital accounts, and driving digital product development for Sony artists and labels. Prior to joining Sony Music, Joshua worked for Walt Disney Studios and served as head of digital Commerce where she oversaw the global digital platforms for artists from the Disney Music Group. Prior to joining Disney in 2011, she spent over five years at Warner Music Group’s Rhino Entertainment, where she helped launch the Led Zeppelin catalog globally and oversaw international sales.

    Scott Van Horn, who was named senior VP of sales, Commercial Music Group (CMG), will now oversee all aspects of sales for CMG’s Legacy, catalog, and non-traditional sales businesses. In his new role, Van Horn will work in close coordination with CMG president Richard Story and the CMG senior management team.

    Prior to his new appointment, Van Horn served as VP of sales for Legacy where he was responsible for developing and driving retail sales programs for a number of Legacy brand initiatives. Van Horn previously served as director of sales for Universal Music and Video distribution where he managed sales efforts for catalog programs and new catalog releases. He previously held sales roles at DreamWorks’ music division and Interscope/Geffen/A&M Records.