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Tag: Leena Lele Dutta

  • Sony Yay! leads ratings on kids’ genre during festive period

    Sony Yay! leads ratings on kids’ genre during festive period

    Mumbai: Kids’ channel Sony Yay! garnered 63.7 GRPs in Hindi speaking market (HSM) urban during the festive period (week 43-45), according to Broadcast Audience Research Council (Barc) India. The channel was consistently leading the ratings on the kids’ genre during the festive months.

    Sony Yay! had announced over 140 hours of fresh content and several new shows across multiple genres ahead of the festive period. The channel had introduced kids’ favourite shows such as “Oggy and the Cockroaches,” “Haste Raho Henry,” “Obocchama–Kun,” and “Taarak Mehta Kka Chhota Chashmah – Season 2” during the festive period. The channel renewed shows like “Ding Dong Bell Masti Ka Khel,” “Oscar Ab Bas Kar,” “Honey Bunny” films, and more – which have contributed to the success of the channel throughout the year.

    “We have promised our young fans an array of new characters, fresh new stories, rib-tickling humour, across a variety of genres,” said Sony Pictures Networks India business head – kids’ genre Leena Lele Dutta. “The success of the entire line-up that has taken us to the leadership position is an encouraging boost for us to continue serving our young audiences more of what they love.”

    (Source: HSM Urban, Wk 43’21-45’21 Avg, 24hrs, 2-14ABC, BARC).

  • Sony Yay! unveils its content lineup for festive season

    Sony Yay! unveils its content lineup for festive season

    Mumbai: Sony Yay!, the kids’ entertainment channel under Sony Pictures Networks India (SPNI), has announced to serve audiences 140 hours of fresh content during the festive season including six shows and eight telemovies.

    The channel has unveiled a slate of new launches, fresh programming and films for shows like “Oggy and the Cockroaches,” “Taarak Mehta Kka Chhota Chashmah,” “Haste Raho Henry,” “Obocchama-Kun,” “Honey Bunny Ka Jholmaal,” and “Paap-O-Meter.”

    “Sony Yay! has created and curated an expansive library of 550+ hours of animation content, 800+ episodes including six original shows, and 70 telemovies, successfully reaching over 50 million kids,” said the company in a statement.

    “Earlier this year, the channel also treated its young audiences with ‘Taarak Mehta Kka Chhota Chashmah’ which went on to become the most popular kids’ entertainment TV show of 2021,” it added.  

    “The current situation has transformed the content consumption pattern by creating a growing demand for fresh and varied content,” said Sony Pictures Networks India business head – kids’ genre Leena Lele Dutta. “While Sony Yay! continues to serve them with new narratives around its home-grown content it has also further increased its content offerings by introducing a wide range of new shows, endearing characters, and engaging activities.”

    The channel will launch a brand-new show “Haste Raho Henry” that will begin airing on 25 September at 1 p.m every Saturday and Sunday. “Honey & Bunny” franchise films will begin airing every Sunday at noon from 3 October. “Oggy and Cockroaches” created by French animation studio, Xilam Animation, will begin airing on 18 October and new episodes and films of “Paap-O-Meter” will be launched in December.

    “This festive season, each new narrative and character is handpicked to suit the ever-dynamic palate of Indian kids and our goal is to curate a wholesome experience of their favourite characters at one destination,” said Sony Yay! head of programming Ronojoy Chakraborty.

  • Sony YAY! to launch ‘Ding Dong Bell, Masti Ka Khel’ on 16 August

    Sony YAY! to launch ‘Ding Dong Bell, Masti Ka Khel’ on 16 August

    Mumbai: Kids’ channel Sony YAY! has launched a new show ‘Ding Dong Bell, Masti Ka Khel’ starting 16 August. The animated series is a chase comedy with a voice-over by Jaaved Jaaferi and Mubeen Saudagar.

    In every episode, the Kukkads – Ding, Dong, and Bell are chased by a hungry fox, named Bhukkad. The perennially hungry fox is forever on the prowl for these chicks who are always at the ready to foil his plan. Each chick equipped with a special talent of ‘brains’, ‘brawn’ and ‘beauty’ is in the race to outsmart the fox and hence creating a laughter riot for kids. Every failure angers the determined fox to devise even more elaborate plans to outwit them in each passing episode, which usually ends up being a wild chick chase.

    “‘Ding Dong Bell, Masti Ka Khel’ is our pre-festive treat to kids which is packed with a hilarious ride doubled with funny commentaries by the best artists of the industry. While we have a barrage of new content lined up for the upcoming festive season, this is to give our young audience a taste of what they can expect in the coming months and continue serving them all their favourite characters & narratives,” said Sony Pictures Networks India, business head, Leena Lele Dutta.

    “I have always loved working with kids’ content and with a show like Ding Dong Bell, it has been a laugh riot while shaping up the narrative around it. The show is a perfect mix of comedy and adventure,” said Jaaved Jaaferi.

    Sony YAY! will introduce the new characters of the show in an exclusive sneak peek on 14 August via Zoom.

  • With Taarak Mehta Ka Chhota Chashmah, Sony Yay! wants to get parents & kids co-watching

    With Taarak Mehta Ka Chhota Chashmah, Sony Yay! wants to get parents & kids co-watching

    MUMBAI: Four years after it made its foray into the kids’ genre with Sony Yay!, Sony Pictures Networks India (SPNI) is all set to launch an animated version of one of its most popular TV shows- Taarak Mehta Ka Ooltah Chashmah (TMKCC).

    The animated show titled Taarak Mehta KKa Chhota Chashmah (TMKCC) will hit the airwaves on 19 April. Set against the backdrop of Gokuldham, the show will witness iconic characters – Jethalal, Bapuji, Dayaben, and Tapu in their animated avatar.

    However, this time, the entire show has been created from the lens of kids’ favourite characters, Tappu and Daya, who will be the protagonists. "The characters will remain true to their original role, but we have moulded the entire show from the lens of Tappu and Daya, as Tappu is immensely popular among young kids. The situations will revolve more around children's issues," said SPNI kids EVP and business head Leena Lele Dutta.

    Animated show that appeals to parents and kids alike

    Produced by Asit Kumarr Modi under the banner of Neela Telefilms, Taarak Mehta Ka Ooltah Chashma remains one of the longest-running shows on Indian television after it crossed the 3,000-episode mark in October last year. It reached out to 22.7 per cent of the children's population in India and has recorded a higher viewership than any other show.

    The channel mainly caters to kids in the age group of 6-10 years. However, this time, the idea was to create a show which caters to both parents and kids even in the animated avatar,” said Dutta.

    The property will be jointly executed by Neela Telefilms and SPNI, where SPNI will manage the production, while Modi handles the creative storytelling. The show will be launched with around 40 episodes; the makers are already creating a bank for season two and have hired multiple scriptwriters to take it ahead. The animation production has been done by Hitech studio based out of Kolkata and Green Gold Animation.

    According to the channel, TMKCC will mainly target the Hindi-speaking markets of Maharashtra and Gujarat. The channel has also planned a Gujarati market feed three months before the actual launch to enable the state residents to watch it in their native language. Colgate has associated with the show as the title sponsor, Play House is the co-powered sponsor.

    Journey of Sony Yay!

    The kids' channel category has evolved ever since Cartoon Network, the first channel exclusively dedicated to kids’ content, was launched in 2014. The category has grown by eight percent during FY2018-2020 and according to BARC data, five channels –Nick, Sonic, Hungama, Pogo, and Disney – dominate the top share.

    However, according to Dutta, the growth of Sony Yay! has been three to four times more than the category, with some popular shows like Shinchan, Doraemon, Chhota Bheem, and its most successful homegrown series Motu Patlu.

    “We are the fastest-growing channel in the category. Sony Yay! has exponentially grown at the rate of 42 per cent since 2018. We have faced many challenges in these four years. In 2020, we were exposed to Covid2019 pandemic, the year before that was NTO implementation, but we managed to sail through all this,” she shared.

    According to the latest data, the Indian Kids entertainment industry reaches over 73.2 million kids and counting (India U+R, TG: 2-14 All NCCS, Universe 183 million). Due to the current situation and curbs, kids are expected to spend more time indoors which will further broaden their interest in all things new.

    “Overall, the kids’ entertainment category occupies eight per cent of the viewership pie of television but receives only 3.5 per cent of the revenue share of advertising, making it a highly under-indexed category. That said, incremental growth will also be led by licensing and merchandising followed by character/brand integrations,” said Dutta.

    New shows to bolster the summer slate

    The channel is also planning to tap into the ever-increasing demand for fresh content this summer and will offer viewers a wide range of choices of new characters and fresh narratives this year. This includes new characters and narratives with shows like Kikoumba, Chimpoo Simpoo, Bhaalu Yeh Bindaas Hai, Chorr Police, Obocchama-Kun, new movies, and episodes of its existing properties Honey Bunny ka Jholmaal and Paap-O-Meter.

    “In an average Indian family, the non-prime time is when kids gain control of the TV sets and we have always conceptualised our strategy around these time bands. It has also led us to constantly evolve and enhance our content strategy into a wide array of 16 shows to match the demand of fresh and differentiated content,” detailed Dutta.

    This summer, the channel will also curate special content for its audience which includes episodic snippets, interactive games, contests, a gamut of entertaining content in seven different languages along a barrage of exciting virtual summer workshops. The makers will also have a 100-city canter activation followed by nine-city mall activation covering key markets in Gujarat, Punjab, Madhya Pradesh, and Uttar Pradesh with some engagement touchpoints incorporated.

  • Summer around the corner, Sony Yay! introduces 4 new shows

    Summer around the corner, Sony Yay! introduces 4 new shows

    MUMBAI: Exams are over, and the summer holidays lie ahead. With the intent to further strengthen its fan-base during this period, Sony Yay! has unveiled four new shows ranging across a gamut of genres and endearing characters, packed in a pre-summer treat of fresh and exciting content.

    The channel is dialling up the fun with newly launched adventure-thriller show Kikoumba; and soon to be released hilarious chase-comedy Chorr Police; mystery/detective-comedy Chimpoo Simpoo; slapstick-silent comedy Bhaalu Ye Bindaas Hai also popularly known as Bernard the Polar Bear; and slice-of-life comedy/ comedy-drama Obocchama-Kun. The new line-up of diversified content will treat kids to delightful narratives and adorable characters as they gear up for their summer vacations. Furthermore, the channel will also surprise children by bringing brand-new episodes of their favourite cat-jodi Honey Bunny in their most-popular show Honey Bunny Ka Jholmaal.

    With this  programming line-up, the channel sets the tone ahead of an entertaining summer filled with new movies, episodes, and tons of incredible activities curated to keep young audiences hooked all through the summer holiday season.

    Sony Pictures Networks India kids’ genre business head Leena Lele Dutta said, "Our young patrons have always showered us with immense love and loyalty for all our offerings and content that we have introduced. Paying an ode to their trust in us, we have handpicked four special narratives as a pre-summer treat.  Each of these shows will present our young audience with four new fascinating worlds and be the perfect precursor to a spectacular summer vacation that we have planned for kids to go ‘yay!’ once again.”

  • Guest column: 2020 has been full of new learnings for content creators

    Guest column: 2020 has been full of new learnings for content creators

    MUMBAI: Summer vacations typically start from the month of April leading up to June, a period when content consumption amongst children is usually at its peak for kids entertainment channels. This arrived as early as March this year owing to pandemic-induced lockdown and has continued since. To meet this increased consumption demand of our young viewers, our production houses worked remotely and delivered fresh content throughout the pandemic to keep them entertained. We utilised this time for reflection on the content mix and content journey, hence we have also given them brand new content with the launch of our first chase-comedy show, Pyaar Mohabbat, Happy Lucky; and continued it with another new show in the mythology genre – Krishna Balram.  We also expanded our language feed from seven to nine languages with the launch of Honey Bunny ka Jholmaal in two new language feeds, Gujarati and Kannada. The consumption pattern also moved towards consuming long forms, adapting to which Sony Yay! released 15 new Honey Bunny movies this season.

    We improvised our existing plans and adopted a fresh approach of omni-channel presence of our characters to keep up with our young viewers and entertain them throughout. We commenced this journey with our summer campaign – What’s Your Summer Plan? –announcing exciting new episodes, telemovies of our marquee characters along with new shows. We also launched a unique workshop series called Yay! Summer Camp brought together artists and experts from various fields to create videos on art and craft, Zumba, storytelling and more. In addition to this, the Yay! the ecosystem was expanded to cater the fans with special Honey Bunny themed mobile games and interactive Honey Bunny themed Instagram filters.

    Biggest takeaway from 2020

    Entertainment becomes transformative and necessary in the lives of people in times of crisis like the one we’ve witnessed. 2020 has been a year of learnings and thus, witnessing the shifts and increase in demand for fresh content, we quickly readapted to the situation to create more content thus, while also curating more potential ways to connect with our young audiences. While television continued to be the staple mode of entertainment, the digital medium also took huge precedence. Both kids and gatekeepers have had a dynamic shift in their behaviour, content consumption and perspective. This led us to create new ways of connecting with them through their favourite characters on television as well as digital.

    New skillsets learned during this time

    This year we have seen dramatic shifts in lifestyle and content consumption amongst kids. Thus, we understood that it is paramount to expand our ecosystem offerings and broaden our horizons beyond television. Sony Yay! also enhanced its digital outreach by creating a digital portfolio with immersive workshops, interactive Instagram filters, special Honey Bunny games, and extensive outreach for relevant influencers of the community. Furthermore, in 2020 we have also enhanced our engagement skills by creating experiences for kids in the form of virtual offerings.

    Technology has played an important role

    Apart from the tantamount benefits of technology, the one that stood out for the kids’ entertainment category during the pandemic is helping us stay connected to our young viewers and to our production houses. Our production houses operated remotely and kept creating fresh content meeting its increased demand in the category, thanks to the advancement in technology. This is an opportunity for content creators like us to collate all our experiences and package it into an interactive virtual ecosystem. Also, with higher internet penetration and multi-screen availability, online gaming has witnessed exponential growth and we have tapped into this trend with some of our popular games Honey Bunny ka Jetpack, Kicko & Superspeedo game, Merge Super Speedo exceeding expectations with an incredible one million+, 10 million+, one million+ downloads, respectively, so far.    

    Is TV being monetised enough?

    In India, TV has always been a staple in almost every household and accounts for nearly 40 per cent of the total advertising expenditure in the country in 2019. The kid's entertainment category is still extremely under-indexed with a huge gap in the ad rates compared to some other categories. That said, with high-quality engaging content, we have seen constant growth in viewership and brands also warming up to increase their spending.  

    (The author is business head, Sony Pictures Networks India kids’ genre. Indiantelevision.com may not subscribe to her thoughts.)

  • Sony Yay! rings in 2021 with a mega programming line-up

    Sony Yay! rings in 2021 with a mega programming line-up

    MUMBAI: The dawn of a new year always brings with it a renewed sense of excitement, vigour, and freshness. Sony Yay! is all set to start the year high on enthusiasm to entertain young audiences with an array of fresh episodes and movies. Adding the happy to the new year with new content and friends, the channel will leave kids in splits with new adventures of the ghostly trio — Thakela, Pakela, and Bhoot Boss, in Paap-O-Meter along with Backkom, a show themed around the antics of Bernard, a polar bear.

    Wrapping up 2020 on a high note, Sony Yay! clocked in 90+ hours of fresh programming by existing shows and 15 movies in diverse genres across mythology, chase comedy, ghost comedy, etc. The mega programming line-up culminated the year memorably, with four fantastic movies featuring the kids favourite Yay! toons Honey-Bunny, in the form of Honey Bunny in The World Tour Challenge, Honey The Real Superstars, Honey Bunny, and the Alien Spaceship, Honey Bunny in Hollywood along with new episodes of Honey Bunny Ka Jholmaal, also available in two new regional languages (Kannada and Gujarati). While the kids' favourite cat duo headlined the line-up with their funny antics, Oscar Ab Bas Kar, a comedy centered around a lizard living in a desert, left the kids in splits. Delivering ace content in the kids' preferred language, the channel added Kannada and Gujarati feeds to its offering, making it available in nine regional languages.

    All set to step into the new year with a renewed sense of cheer and joy, the Yay! mania will kickstart 18 January onwards across all Sony Yay! platforms. New episodes of Paap-O-Meter will air from 18 January, Monday to Friday onwards, and Backkom – a brand new show will launch on 25 January, Monday to Friday.

    Sony Pictures Networks India, kids' genre business head Leena Lele Dutta said, “Kids across the country are spending a lot of time watching and engaging with diverse programming. As a responsible platform in the category, Sony Yay! constantly aims to deliver fresh concepts in captivating formats that push the envelope. Showcasing a high sense of innovation, these additions shall serve the rising demand for entertaining and engaging content in the new year for kids. Through this eclectic mix of old toons and new, we are set to make the viewing experience for kids, all the more fun and fruitful.”

  • Honey Bunny treat young fans to YAY! Christmas Brunch at JW Marriott Mumbai Sahar

    Honey Bunny treat young fans to YAY! Christmas Brunch at JW Marriott Mumbai Sahar

    MUMBAI: They’re the kid’s favourite cat-toons and rightly so. The popular cat duo Honey-Bunny, with their hilarious camaraderie and antics have delighted and amused kids. Sony Yay! teamed up with JW Marriott Mumbai Sahar and curated a Honey-Bunny themed special brunch called YAY! Christmas Brunch on Sunday, 20 December at JW Cafe. Giving young fans an enjoyable experience of the adorable duo up close and personal, the association witnessed Sony Yay! and JW Marriott Mumbai Sahar delight kids and patrons via a feast of delectable cuisines – inspired by the show Honey Bunny Ka Jholmaal, along with a series of interactive games, dance and a cute selfie booth to take home the fun memories.

    It was all things Honey-Bunny at the alluring JW Café whose special – themed décor added to the festive mood. This was followed by the Honey Bunny themed brunch hosted by the popular cat pair. The team of culinary maestros headed by executive chef Anshuman Bali at the hotel curated a range of desserts and main-course in true Honey Bunny flavours for kids to relish. It was then time for the awesome twosome to shake a leg with young fans on the title track of Honey-Bunny ka Jholmaal, click innumerable pictures at the YAY-selfie booth, play fun games and hand out uber-cool Yay! merchandize and Honey-Bunny themed confectionaries. Enthusiasm hit its peak when the kids of door step school also joined in the festive cheer.

    Honey-Bunny celebrated the essence of Christmas cheer by bringing together kids, families and patrons to enjoy a memorable meal inspired by their favourite show.

    Comments:

    Sony Pictures Networks India kids’ genre business head Leena Lele Dutta said, “It has been our constant endeavour to curate the finest offerings through relevant touchpoints for our young fans. This association was yet another initiative to bring a smile on the face of the fans of Honey Bunny with an opportunity to engage with the character beyond the show. We wish to make this festive season a joyous one for all the kids and build a lasting bond with their favourite characters.”

    JW Marriott Mumbai Sahar GM Dietmar Kielnhofer said, “We are ecstatic to collaborate with Sony Yay! for this fun brunch. The association comes at the perfect time – when everyone is in a festive mood. Our hearts are filled with joy seeing kids and parents enjoy this Sunday brunch and create family memories forever.”

  • Partnership with Kapil Sharma will attract more advertisers: Sony Yay business head

    Partnership with Kapil Sharma will attract more advertisers: Sony Yay business head

    MUMBAI: With schools closed and few opportunities to have fun outside, kids have been cooped up indoors. Parents, busy with their own work from home gigs or just tired from constant child-rearing, plonked their charges in front of TV sets to keep them occupied and out of their hair. This led to a surge in viewership in the kids' category – and Sony Pictures Network India (SPNI) has capitalized on it by roping in comedian Kapil Sharma and teaming him up with two popular toon characters to present the Honey Bunny Show with Kapil Sharma.

    Airing on Sony Yay!, the series of nine mini-episodes of hilarious sketches featuring Honey Bunny and Kapil Sharma aims to pull the entire family in by targeting parents and kids between the age of six to eight. SPNI kids’ genre business head Leena Lele Dutta said the collaboration with Sharma is specifically timed for the festive period of Dussehra–Diwali.

    The show will be broadcast across the network and all digital platforms on a regular basis. The channel has already roped in three sponsors – Toppr, Crax rings and Sunfeast Yippee noodles – and  are on the verge of closing more. Sony Yay! doesn’t have brand integration within the show as the content piece stays for life. It facilitates sponsorship through solutions, like a one-minute chaser or capsules.

     

     

    Dutta went on to reveal that the channel is planning to use BTL and ATL to promote the Honey Bunny Show with Kapil Sharma. “Furthermore, we will also reach out to the deeper pockets across the length and breadth of the country through van activations across 50 cities. We have also planned a host of online engagements and mobile game releases. Along with all this, we are also exploring interesting initiatives via AR and VR on Instagram, and influencer programs.”

    Advertising is gradually gaining traction and coming back on track, especially in the last two months, claimed Dutta. The first quarter witnessed a lull, but with signs of recovery evident now, a lot of new categories have sprung up for advertisement. “We are back on our inventory levels and the outlook for next few months looks positive. We are providing added benefit to the brands and businesses to come on board and be a part of our big-ticket shows by combining our on-air shows with our digital inventories, and presenting a chance for advertisers to enhance their 360 degree presence,” she added.

    The channel is also looking at localization of content and gaining market share. Hence, all the Hindi-language shows are dubbed into Tamil, Telugu, Malayalam, Bangla and Marathi. Sony YAY! will soon introduce two additional regional language feeds. Their end goal is to serve relatable and engaging and entertaining content for their young audiences, said Dutta.

    The network will pile on the fun on top of festivities by adding more than 60 hours of fresh content. In addition to newly acquired Indian content, Sony Yay! has also introduced 24 hours of new episodes and telemovies of Honey Bunny and the first franchise film – Paap-O-Meter Under Attack. Along with The Honey Bunny with Kapil Sharma show it has added two new shows: Pyaar Mohabbat, Happy Lucky, which is a chase comedy, and Krishna Balram, the channel’s first foray into the mythological genre. The channel will also present endearing tales of Lord Krishna, depicting his life and times through movies – Krishna the Birth, Krishna Makhan Chor, Krishna in Vrindavan and Krishna Kansa Vadh.

     

     

    Dutta also touched upon the competition TV shows face from YouTube, which has emerged as an alternative to traditional children’s programming. Although it would be more appropriate to say that both the platforms are merging, since there are plenty of children’s TV shows on YouTube now, she avers.

    She pointed out that across India, 90 per cent  of households have a single TV and it’s generally considered for family viewing. Dutta doesn’t view YouTube as serious competition. According to her, the consumption on YouTube is added to the existing TV viewership.

    “Our endeavour is to be present on every platform and format that our young audiences choose to consume content on. So, YouTube or any digital platform actually helps us to extend our offerings to our audiences across their consumption universe,” she concluded.

  • Kapil Sharma and Sony YAY! collaborate to give a festive treat to all Honey Bunny fans

    Kapil Sharma and Sony YAY! collaborate to give a festive treat to all Honey Bunny fans

    MUMBAI: This festive season, in a bid to deliver the ultimate laughter riot to its audiences, Sony YAY! brings in the comedy king of Hindi television entertainment, Kapil Sharma to the ‘Jholmaal’ gang. Keeping in mind the endearing bond kids share with Honey and Bunnyand massive fandom of the comedian host Kapil, the channel announces its brand-new offering, ‘The HoneyBunny Show with Kapil Sharma’. Slated to release on 12th October, the dynamic trio will present a never-seen-before onscreen camaraderie for their young fans in a series of minisodes. The hilarious sketches have been co-created with Kapil where he donsvarious comic avatars be it as a doctor, umpire or even the broker on the moon, as the trio try to outwit each other with their quirky wisecracks and zestful quips.

    The feline duoin the show Honey Bunny ka Jholmaal, has gained tremendous popularity amongst young ones across the country with their rib-tickling goofiness and exciting adventures. This goes to place the show as the flag bearer of the channel with a colossal 24 hours of fresh content. Add to that, Honey Bunny led snackable content like Lapet teh raho and muppet tales are a massive hit on YouTube. The recently launched mobile games ‘Honey Bunny ka Jetpack and the crazy chase game’ have already garnered millions of downloads on Play Store. The feline characters have also found their way to retail shelfs in the form of apparels, stickers and stationary through strong licensing partnerships and an expanse of alliances with brands such as Gelato, PVR and Hyatt etc.

    With the promise of fun, friendship and more, Honey and Bunny alongside Kapil Sharma are all set to create the ultimate humorous experience as they set the small screen ablaze. The channel plans to bolster its festive offerings with an exciting programming line-up with the launch of 6 brand new movies and exciting fresh episodes.

    Comments:

    Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!

     “Honey-Bunny have successfully made a special space for themselves. And today, they have an entire ecosystem of their own, right from mobile games, AR filter, short format content on digital platforms to telemovies. We are excited to announce that we have further extended their universe and collaborated with Kapil Sharma to present a unique line-up for the young fans of Honey Bunny. I am sure that the audience will thoroughly enjoy this unique combination.”

    Kapil Sharma
    “I believe animation is for every age group, I loved watching my favourite toons in animated shows while growing up. The opportunity to collaborate with the goofy cat duo, Honey Bunny gave me the chance to revisit those memories. This also gives me the chance to reach out to kids, who have always held a special place in my heart.  I am very excited for this absolute dangal of comedy with Honey and Bunny and together hope to win everybody’s hearts. I thank Sony YAY! for this wonderful opportunity and I hope the audiences have as much fun watching the show as much as we had making it!