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Tag: LeEco

  • China Based Vendors Gaining Ground In Tier 2 And Tier 3 Cities: IDC

    China Based Vendors Gaining Ground In Tier 2 And Tier 3 Cities: IDC

    MUMBAI: According to International Data Corporation’s (IDC) monthly city level smartphone tracker, the Tier 1 cities namely – Delhi, Mumbai, Chennai, Bengaluru and Kolkata accounted for 26.4 percent of the entire smartphone market in Q1 2016 as compared to 29.9 percent in Q4 2015 clearly indicating that the smartphone market is gradually deepening towards Tier 2 And Tier 3 cities.

    Click to Tweet: China based vendors gaining ground in Tier 2 and Tier 3 cities says IDC #IDCIn
    According to Navkendar Singh, Senior Research Manager, IDC India, “As Tier 1 markets saturate, the next growth frontiers for smartphone players are clearly the smaller cities and towns. China based vendors have understood this trend and are gradually building & investing significantly in the offline distribution network in Tier 2 cities and beyond. This really shows that the offline channel remains significant and the vendors have understood that offline must go hand in hand with the online channel.”

    China based vendors have already captured more than 20 percent of the smartphone market in 25 Tier 2 and Tier 3 cities of India and are expected to penetrate further as their offline presence increases.

    “Majority of the sales for the China based vendors like Lenovo, Motorola, Xiaomi, LeEco are still coming from the online channel in these cities due to their superior positioning as quality brands, with a value for money proposition. Others like Oppo and Vivo are expected to grow in coming months in these markets with their huge marketing spends and increasing retail presence” adds Singh.

    Customers across the city tiers are getting future ready, by choosing more 4G than 3G devices, with more than 65 percent of the smartphones being 4G compatible across all city tiers. Also, with Telecom operators gradually increasing the 4G footprint and promoting 4G services, this is expected to see exponential growth in coming months.

    “In Tier 2 and Tier 3 cities, China based vendors are eating into the 4G device share of global brands, with almost 40 percent of the demand being generated by them” says Varun Singh, Market Analyst, Channels, IDC India. “This is a clear indication of the acceptance of said brands in these markets with their affordable & quality smartphones” adds Singh.

    Price parity between offline & online channels has been a constant concern for the traditional distribution channel. “While online exclusive models will continue to generate demand, the new government regulations forbidding the predatory pricing and dominance by a few sellers on the e-commerce marketplace will help in bringing back the pricing hygiene across channels and a level playing ground for all brands” says Upasana Joshi, Senior Market Analyst, Channels, IDC India.

  • LeEco Sells Record 500,000 Superphones in 100 Days in India

    LeEco Sells Record 500,000 Superphones in 100 Days in India

    LeEco’s first 100 days in India have really been an unprecedented success. The global Internet and ecosystem conglomerate has successfully sold an astounding number of 500,000 superphones, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India.

    Given its best-in-class technology and disruptive pricing, the company has made a strong mark for itself in a short span of time, evident from the soaring popularity of its three superphone models that it has introduced since its India launch.

    LeEco is the pioneer in introducing the concept of content integration in the smartphones category in India. To this end, it successfully launched content membership with three partners, Eros Now, YuppTV and Hungama Music which came bundled with its blockbuster superphone Le 1s Eco. As a consequence of this and the amazing price led to the skyrocketing demand for this, ‘Made for India’ superphone in its two flash sales on Flipkart. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships.

    Commenting on the remarkable achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said, “We are immensely proud to be setting new industry trends and spearheading the move to ecosystem-led devices in the country. It is very humbling to see consumer enthusiasm for our content ecosystem, and their demand for more and more original content. We’re also pleased that our superphones have lived up to consumer expectations and we are committed to raising the bar with all our subsequent launches.

    Le 1s Eco has successfully wooed the Indian users given it is the company’s first supertainment loaded superphone available at an incredible price.

    Le Eco Membership is truly a smash hit that gives users access to –
    •    2000+ movies (in 10 languages)
    •    100+ live premium TV channels, which will happen soon through an OTA software update
    •    Apart from that, users will get 5 TB cloud personal storage space
    •    3.5 million songs in 25 languages that will come live in Q3 of 2016
    •    Users would also be offered a plethora of deals and discounts and live streaming of concerts from all over the world

    LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama Music. Le 1s Eco packs seamless interface through unique platforms – Levidi and Live, which allow users to enjoy high quality supertainment – anytime, anywhere.
    Also noteworthy is the company’s after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

     

  • LeEco Sells Record 500,000 Superphones in 100 Days in India

    LeEco Sells Record 500,000 Superphones in 100 Days in India

    LeEco’s first 100 days in India have really been an unprecedented success. The global Internet and ecosystem conglomerate has successfully sold an astounding number of 500,000 superphones, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India.

    Given its best-in-class technology and disruptive pricing, the company has made a strong mark for itself in a short span of time, evident from the soaring popularity of its three superphone models that it has introduced since its India launch.

    LeEco is the pioneer in introducing the concept of content integration in the smartphones category in India. To this end, it successfully launched content membership with three partners, Eros Now, YuppTV and Hungama Music which came bundled with its blockbuster superphone Le 1s Eco. As a consequence of this and the amazing price led to the skyrocketing demand for this, ‘Made for India’ superphone in its two flash sales on Flipkart. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships.

    Commenting on the remarkable achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said, “We are immensely proud to be setting new industry trends and spearheading the move to ecosystem-led devices in the country. It is very humbling to see consumer enthusiasm for our content ecosystem, and their demand for more and more original content. We’re also pleased that our superphones have lived up to consumer expectations and we are committed to raising the bar with all our subsequent launches.

    Le 1s Eco has successfully wooed the Indian users given it is the company’s first supertainment loaded superphone available at an incredible price.

    Le Eco Membership is truly a smash hit that gives users access to –
    •    2000+ movies (in 10 languages)
    •    100+ live premium TV channels, which will happen soon through an OTA software update
    •    Apart from that, users will get 5 TB cloud personal storage space
    •    3.5 million songs in 25 languages that will come live in Q3 of 2016
    •    Users would also be offered a plethora of deals and discounts and live streaming of concerts from all over the world

    LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama Music. Le 1s Eco packs seamless interface through unique platforms – Levidi and Live, which allow users to enjoy high quality supertainment – anytime, anywhere.
    Also noteworthy is the company’s after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

     

  • LeEco to produce content for India; launches new phone with ‘Supertainment’ package

    LeEco to produce content for India; launches new phone with ‘Supertainment’ package

    MUMBAI:  Chinese technology player LeEco launched its ecosystem membership program along with its latest smartphone Le 1s Eco in India yesterday. The announcement was made in collaboration with Eros Now, YuppTV and Hungama at an event in Mumbai, along with youth heartthrobs Siddharth Malhotra and Jacqueline Fernandez. 

    The company has plans to produce its own content for India. According to LeEco Smart Electronics India COO Atul Jain, “I think we will roll it out in phases. As we go deeper in the content space, producing our own content is an option we are considering. But the easier option in the first few months as a ‘go to to a new market’ is tie-ups. That is why we are currently investing in developing strong partnerships in this market and soon we will get in the content business like we do in China. We are taking one step at a time. That will be phase two for us. By the end of the financial year we might have something coming out of our own production pipeline.”

    That LeEco, like all the other mobile devices companies from across the world, is going all out to woo Indian customers to buy its products is very obvious. LeEco Content VP for APAC William Lee said, “Today we launched our innovative LeEco membership program with partnerships with Eros Now, Hungama and YuppTV.  LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership.”

    The Chinese company also launched a ‘Supertainment’ package which will be available for Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000. For the first flash sale on Flipkart at 2pm on May 12th, LeEco will offer the Supertainment package at Rs 9,999. 

    Speaking about the Supertainment package, Jain said, “To cope with LeEco membership program, we introduce a special ‘Made for India’ superphone, Le 1s Eco, the first of its kind of integrating a content ecosystem. Le 1s Eco will redefine entertainment in the country. With this blockbuster superphone, we live up to our promise of offering the best value, breakthrough technology and great features at a disruptive price.”

    Besides aiming to provide users with rich and high quality content, the company says that its membership program also integrates comprehensive eco-services like personal clouding services -LeEco Drive, LeMall and aftersales services. In 2015, LeEco global membership revenue reached to $417 million, top of its kind in the industry. The membership program provides users a seamless and extreme experience based on LeEco terminals, clouds, and applications, and will include more quality content and eco-services thanks to the company’s business growth in India.

    Given the high decibel launch that LeEco had for its ‘Supertainment’ membership, one can’t help but wonder about its marketing strategy to take the buzz further.  “We will continue our strategy of reaching out to consumers and users through print and digital for quite some time. Once we are more widely available we will look into going into TV,”   revealed Jain.

    After its Le 1s bagged the ‘online top-selling’ tag having sold over 200,000 items in just 30 days, LeEco is now eyeing to enter the retail market as well. It would have its own brick and mortar stores by June 2016, informed Jain, to showcase and hawk an array of existing and new products that will be launched in the coming months.

    Currently Madison World handles the media account for LeEco while Leo Burnett’s Orchard Advertising Bengaluru does its creative work.

  • LeEco to produce content for India; launches new phone with ‘Supertainment’ package

    LeEco to produce content for India; launches new phone with ‘Supertainment’ package

    MUMBAI:  Chinese technology player LeEco launched its ecosystem membership program along with its latest smartphone Le 1s Eco in India yesterday. The announcement was made in collaboration with Eros Now, YuppTV and Hungama at an event in Mumbai, along with youth heartthrobs Siddharth Malhotra and Jacqueline Fernandez. 

    The company has plans to produce its own content for India. According to LeEco Smart Electronics India COO Atul Jain, “I think we will roll it out in phases. As we go deeper in the content space, producing our own content is an option we are considering. But the easier option in the first few months as a ‘go to to a new market’ is tie-ups. That is why we are currently investing in developing strong partnerships in this market and soon we will get in the content business like we do in China. We are taking one step at a time. That will be phase two for us. By the end of the financial year we might have something coming out of our own production pipeline.”

    That LeEco, like all the other mobile devices companies from across the world, is going all out to woo Indian customers to buy its products is very obvious. LeEco Content VP for APAC William Lee said, “Today we launched our innovative LeEco membership program with partnerships with Eros Now, Hungama and YuppTV.  LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership.”

    The Chinese company also launched a ‘Supertainment’ package which will be available for Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000. For the first flash sale on Flipkart at 2pm on May 12th, LeEco will offer the Supertainment package at Rs 9,999. 

    Speaking about the Supertainment package, Jain said, “To cope with LeEco membership program, we introduce a special ‘Made for India’ superphone, Le 1s Eco, the first of its kind of integrating a content ecosystem. Le 1s Eco will redefine entertainment in the country. With this blockbuster superphone, we live up to our promise of offering the best value, breakthrough technology and great features at a disruptive price.”

    Besides aiming to provide users with rich and high quality content, the company says that its membership program also integrates comprehensive eco-services like personal clouding services -LeEco Drive, LeMall and aftersales services. In 2015, LeEco global membership revenue reached to $417 million, top of its kind in the industry. The membership program provides users a seamless and extreme experience based on LeEco terminals, clouds, and applications, and will include more quality content and eco-services thanks to the company’s business growth in India.

    Given the high decibel launch that LeEco had for its ‘Supertainment’ membership, one can’t help but wonder about its marketing strategy to take the buzz further.  “We will continue our strategy of reaching out to consumers and users through print and digital for quite some time. Once we are more widely available we will look into going into TV,”   revealed Jain.

    After its Le 1s bagged the ‘online top-selling’ tag having sold over 200,000 items in just 30 days, LeEco is now eyeing to enter the retail market as well. It would have its own brick and mortar stores by June 2016, informed Jain, to showcase and hawk an array of existing and new products that will be launched in the coming months.

    Currently Madison World handles the media account for LeEco while Leo Burnett’s Orchard Advertising Bengaluru does its creative work.

  • LeEco appoints Divya Dixit as director content marketing for India; will launch VOD platform in FY 2016

    LeEco appoints Divya Dixit as director content marketing for India; will launch VOD platform in FY 2016

    MUMBAI: The global internet and technology conglomerate LeEco also called as the Netflix of China for its content eco-system has appointed Divya Dixit as its new director of content marketing for India. Dixit will be based in Mumbai. In her new role, she will look after the global content platform in digital space and will work towards building the brand’s presence stronger in India. Dixit was unavailable for comment.

    The company will focus on embedded content for TV and mobile phones and will also launch its own direct content platform in this financial year. For this new platform, the internet and technology organization will acquire content as well as produce substantial hours of original content for its audience.

    In January this year, the company had tied-up with Eros Now for video-on-demand (VOD) and YuppTV for TV content streaming. While its partnership with Yupp TV will give its users access to YuppTV’s catalogue of live TV channels, the deal with Eros Now will allow the on-the-go users to watch Bollywood content and regional movies on LeEco phones.

    It has now renewed its exclusive partnership with Flipkart for the launch of its next phone in India. An agreement to this effect was signed yesterday by LeEco India COO smart electronic business Atul Jain and Flipkart VP business Anil Goteti.

    The international firm headquartered in Beijing has already set up a service office in Delhi while its content division will be based in Mumbai. The company’s technical office is based in Bangalore. All the executives in the top management from India will report to the senior management in Beijing. The company is undergoing restructuring inform sources.

    Earlier, the company had launched two smart phones in India, Le 1s and Le Max, which were available exclusively on Flipkart. With a record of bringing path breaking innovations to the country, the LeFans will see entertainment playing a whole new way and can expect a super announcement on 3 May 2016.

    LeEco also launched an all-electric concept on 26 April 2016 that aspires to beat Tesla at its own game. It presented its first self-driving automobile, dubbed LeSEE Super EV, at the Beijing Motor Show and described it as a smart connected electric vehicle.

  • LeEco appoints Divya Dixit as director content marketing for India; will launch VOD platform in FY 2016

    LeEco appoints Divya Dixit as director content marketing for India; will launch VOD platform in FY 2016

    MUMBAI: The global internet and technology conglomerate LeEco also called as the Netflix of China for its content eco-system has appointed Divya Dixit as its new director of content marketing for India. Dixit will be based in Mumbai. In her new role, she will look after the global content platform in digital space and will work towards building the brand’s presence stronger in India. Dixit was unavailable for comment.

    The company will focus on embedded content for TV and mobile phones and will also launch its own direct content platform in this financial year. For this new platform, the internet and technology organization will acquire content as well as produce substantial hours of original content for its audience.

    In January this year, the company had tied-up with Eros Now for video-on-demand (VOD) and YuppTV for TV content streaming. While its partnership with Yupp TV will give its users access to YuppTV’s catalogue of live TV channels, the deal with Eros Now will allow the on-the-go users to watch Bollywood content and regional movies on LeEco phones.

    It has now renewed its exclusive partnership with Flipkart for the launch of its next phone in India. An agreement to this effect was signed yesterday by LeEco India COO smart electronic business Atul Jain and Flipkart VP business Anil Goteti.

    The international firm headquartered in Beijing has already set up a service office in Delhi while its content division will be based in Mumbai. The company’s technical office is based in Bangalore. All the executives in the top management from India will report to the senior management in Beijing. The company is undergoing restructuring inform sources.

    Earlier, the company had launched two smart phones in India, Le 1s and Le Max, which were available exclusively on Flipkart. With a record of bringing path breaking innovations to the country, the LeFans will see entertainment playing a whole new way and can expect a super announcement on 3 May 2016.

    LeEco also launched an all-electric concept on 26 April 2016 that aspires to beat Tesla at its own game. It presented its first self-driving automobile, dubbed LeSEE Super EV, at the Beijing Motor Show and described it as a smart connected electric vehicle.

  • LeEco bags the Most Promising Smartphone Brand Award by TeleAnalysis

    LeEco bags the Most Promising Smartphone Brand Award by TeleAnalysis

    MUMBAI: In less than three months LeEco formally entered into India, the company crossed another milestone in its journey to become top three mobile players in the market.  LeEco bagged the “Most Promising Smartphone Brand” award in the TeleAnalysis Customer Satisfaction Survey on 17 March in New Delhi, India.

    The award was based on an extensive nationwide survey conducted by TeleAnalysis in the last three months. Sample size was around 12,000 with 3,000 consumers from each zone -east, west, north and south.

    The results of the survey proved that consumers appreciated LeEco’s brand as well as its products. And the award is a testimony of the consumers’ faith in LeEco’s products.

    This is not just another feather in LeEco’s cap as the company has not only managed to pip ahead of other established brands in this cluttering market, but also been able to generate a loyal and a reasonably large clientele base within a short span of time. The brand recognition is a no mean feat considering that the mobile phone maker entered the Indian market only a couple of months ago.

    The “Most Promising Smartphone Brand” award was given to LeEco by Anupam Shrivastava, Chairman and Managing Director, BSNL at the TeleAnalysis Device World 2016 conference held at New Delhi on March 17.

    Around 250 people from Telecom industry including high-profile speakers from various smartphone and telecom companies like Samsung, Reliance Jio, Motorola, Micromax, huawei, and Intex as well as from government agencies participated in the TeleAnalysis Device World 2016.

    LeEco had recently offered an exchange offer for 2 days on E-commerce site, Flipkart, for buyers to grab on the exciting offers. Of late, LeEco days on E-commerce portal, Flipkart have become blockbusters in the mobile phone industry.

    LeEco has launched two phones in India – Le 1s and Le Max. Within only February, LeEco had sold more than 200,000 Le 1s, the flagship killer device in India, making several industry records concerning flash sale quantity and time.

    The company is planning to embed different types of contents to its Superphones and offer it to the phone buyers on a platter. This initial “Device+Content” strategy adopted by LeEco in the world’s second largest smartphone market has already garnered rave reviews starting from bloggers and gadgets freaks to common buyers.