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Tag: LeEco

  • Voot will exclusively stream IIFA 2016

    Voot will exclusively stream IIFA 2016

    MUMBAI: Riding on the back of an immensely successful launch and a high decibel marketing campaign, VOOT by Viacom18, today announced its partnership with India’s most awaited and celebrated film celebration – IIFA 2016. This strategic alliance with the International Indian Film Academy is in line with Voot’s promise of bringing differentiated and engaging content to its digital audience.

    With IIFA 2016 ready to take off later this month in Madrid, VOOT is gearing up to converge the younger generation who are getting their TV entertainment from Internet-connected devices with the razzmatazz of this Bollywood extravaganza.

    Speaking about the association, Viacom18 Digital Ventures COO Gaurav Gandhi said, “We are delighted to partner with IIFA to bring the biggest Bollywood Awards extravaganza to the digital audiences In India. Within a very short period, Voot has already emerged as a go-to online destination for the biggest TV shows, Kids content and Digital Originals (Voot Originals). With this association with IIFA, which already enjoys a massive fan following in India, we are further strengthening our Bollywood proposition as well. Viewers in India will now be able to stream all IIFA 2016 Awards, IIFA Rocks and related content on their mobile and computer screens on-demand and this will be available exclusively on Voot”

    Wizcraft International director Sabbas Joseph said, “IIFA is all about celebrating Indian Cinema and bringing a grand cinematic experience to fans in India and across the world. Within a short span of time Voot has forged its prominence in the digital entertainment world and we are delighted to be partnering with them for IIFA 2016. The partnership will not only magnify the IIFA experience for its Indian fans – with the content now being available on-demand across screens, but it will also increase IIFA’s overall reach to a newer audience base that prefers to consume content primarily on their digital devices.”

    IIFA 2016 hosts the most spectacular celebrity weekend where the stars and their fans converge together in Madrid, Spain. The highlights of the celebrations are the Videocon d2h IIFA Weekend and the Nexa IIFA Awards powered by LeEco. The entire event is organized and produced by Wizcraft International Entertainment.

    Hosted by Shahid Kapoor and Farhan Akhtar, the star-studded event will showcase scintillating performances by the country’s foremost heartthrobs Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika Padukone, Sonakshi Sinha, Tiger Shroff and many more. VOOT will help all Bollywood aficionados to watch them up close and personal on their preferred screens.

    Amongst all Indian OTT players, Voot, in a very short span, already has the most amount of original content.

    Voot is available for free on iOS, Android and web and delivered over mobile and WiFi networks. With a stellar line-up of content available across genres and languages, Voot assures to keep you definitely wanting for more!

  • LeEco partners with Bollywood IIFA awards 2016

    LeEco partners with Bollywood IIFA awards 2016

    MUMBAI: On the back of a successful, high profile launch last week in New Delhi of its next generation devices, LeEco, the internet and technology conglomerate has made its next move into the star-spangled realm of Bollywood. The technology major has signed up as the official powered-by sponsor of the prestigious, highly celebrated International Indian Film Academy (IIFA) Awards 2016. This partnership signals the significant synergies between LeEco and the iconic Bollywood film awards brand. As the 17th edition of most spectacular celebration of Indian Cinema, IIFA will be held in the capital of Spain – Madrid from 23rd – 26th of June this year.

    Entertainment is central to LeEco’s content ecosystem and to this end, the internet global entity has been making considerable investments in India by forging partnerships and alliances with best-of-breed names in movies, music & live TV. This association with IIFA Awards is therefore a step to further cement its association with entertainment, besides of course cashing in on the popularity of Bollywood among star-struck Indian consumers to bolster its marketing efforts for its Superphones and other coming products. In what could be termed as a strategic move on LeEco’s part, this IIFA association is aligned to LeEco’s overall objective of redefining entertainment and bringing its users an all-encompassing experience like no other.

    Commenting on the significant association, Mr. Atul Jain, COO, Smart Electronics Business, LeEco India, said,“We are extremely delighted to have partnered with one of the most coveted platforms representing Indian cinema globally. Our key differentiator is our exceptional content ecosystem model in India that lets users enjoya seamless viewing experience on their phones and in the near future, other LeEco screens, similar to IIFA which celebrates and curates magical and memorable entertainment for everyone. This partnership truly exemplifies our India strategy for content – providing high quality curated Bollywood experience to our users, on-the-go.”

    Over the years, IIFA has become one of the most eminent festivals that has taken Indian cinema beyond the realms of Indian cities, to countries and audiences across the globe. This is another compelling reason for LeEco to have partnered with IIFA. Also, so far IIFA as a platform has remained virgin territory especially in terms of association with any internetor smartphones company, making it a clutter-free and highly appealing category for LeEco.

    As part of LeEco’s association with IIFA, the company is also presenting a never-before opportunity to its Superfans!Two lucky LeEco Superfans will get a chance to win a trip to Madridsponsored by LeEco and mingle with some of the most celebrated stars of the Indian film industry and notable dignitaries from India and across the globe.

    LeEco, since its India launch early this year has been swiftly captivating the Indian market through various associations with prestigious names in the industry. LeEco’s content is centered on Entertainment – be it movies, dramas, reality shows, music and sports and is extremely focused on the Entertainment spectrum.

    LeEco is now working with big names like Eros Now, YuppTV and Hungama in India. Through LeEco’s Membership program, users can get access to a collection of 2000+ movies that will be first released exclusively on LeEco devices, inclusive of premieres from Hollywood & Bollywood. Meanwhile, LeEco membership program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.

  • LeEco partners with Bollywood IIFA awards 2016

    LeEco partners with Bollywood IIFA awards 2016

    MUMBAI: On the back of a successful, high profile launch last week in New Delhi of its next generation devices, LeEco, the internet and technology conglomerate has made its next move into the star-spangled realm of Bollywood. The technology major has signed up as the official powered-by sponsor of the prestigious, highly celebrated International Indian Film Academy (IIFA) Awards 2016. This partnership signals the significant synergies between LeEco and the iconic Bollywood film awards brand. As the 17th edition of most spectacular celebration of Indian Cinema, IIFA will be held in the capital of Spain – Madrid from 23rd – 26th of June this year.

    Entertainment is central to LeEco’s content ecosystem and to this end, the internet global entity has been making considerable investments in India by forging partnerships and alliances with best-of-breed names in movies, music & live TV. This association with IIFA Awards is therefore a step to further cement its association with entertainment, besides of course cashing in on the popularity of Bollywood among star-struck Indian consumers to bolster its marketing efforts for its Superphones and other coming products. In what could be termed as a strategic move on LeEco’s part, this IIFA association is aligned to LeEco’s overall objective of redefining entertainment and bringing its users an all-encompassing experience like no other.

    Commenting on the significant association, Mr. Atul Jain, COO, Smart Electronics Business, LeEco India, said,“We are extremely delighted to have partnered with one of the most coveted platforms representing Indian cinema globally. Our key differentiator is our exceptional content ecosystem model in India that lets users enjoya seamless viewing experience on their phones and in the near future, other LeEco screens, similar to IIFA which celebrates and curates magical and memorable entertainment for everyone. This partnership truly exemplifies our India strategy for content – providing high quality curated Bollywood experience to our users, on-the-go.”

    Over the years, IIFA has become one of the most eminent festivals that has taken Indian cinema beyond the realms of Indian cities, to countries and audiences across the globe. This is another compelling reason for LeEco to have partnered with IIFA. Also, so far IIFA as a platform has remained virgin territory especially in terms of association with any internetor smartphones company, making it a clutter-free and highly appealing category for LeEco.

    As part of LeEco’s association with IIFA, the company is also presenting a never-before opportunity to its Superfans!Two lucky LeEco Superfans will get a chance to win a trip to Madridsponsored by LeEco and mingle with some of the most celebrated stars of the Indian film industry and notable dignitaries from India and across the globe.

    LeEco, since its India launch early this year has been swiftly captivating the Indian market through various associations with prestigious names in the industry. LeEco’s content is centered on Entertainment – be it movies, dramas, reality shows, music and sports and is extremely focused on the Entertainment spectrum.

    LeEco is now working with big names like Eros Now, YuppTV and Hungama in India. Through LeEco’s Membership program, users can get access to a collection of 2000+ movies that will be first released exclusively on LeEco devices, inclusive of premieres from Hollywood & Bollywood. Meanwhile, LeEco membership program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.

  • LeEco stores in two months, targets 500 stores over one year

    LeEco stores in two months, targets 500 stores over one year

    BENGALURU: Chinese technology player LeEco which has had a number of launches of  smartphones since it ventured into India in late January this year plans to have about 500 brick and mortar stores in India once it receives FIPB (Foreign Investment  Promotion Board). Excerpts of a two minute interaction with LeEco COO of Smart Electronics –India Atul Jain on the side lines of a press conference for the launch of LeEco’s Le 2, Le Max2 smartphones and Le Mall in New Delhi yesterday:

    When is LeEco likely to launch brick and mortar stores?

    We are looking at FIPB approvals to come. As soon as we get the approvals from the government, we’ll start. It’s been two months since we have applied, normally the approval process takes around 3 to 4 months, so in a month or two we should get the approvals after which we’ll need some setup time.

    How many stores are you looking at in the first phase?

    We are looking at about 500 stores including franchise stores over the next one year from the date of our first store. Just to give you an update, we have started our brick and mortar distribution which is selling through brick and mortar stores yesterday. So now our Le 1s is available in brick and mortar, mom and pops stores, independent stores, multi-brand stores, besides online.

    Do you have the supply chain to these outlets in place?

    Yes, we have our supply chain in place for that.

    What about your OTT platform? How long do you plan to continue giving it along with the cost of a phone, given that most cell phones now have a usage life of a year or less? Are you going to continue offering the Rs 4,999 Supertainment package included in the cost of the phone?

    As of now, that’s what we are announcing. Even for the two new phones that we have launched today – Le 2 and Le Max2, the Supertainment package for a year is included in the cost of the phone. Eventually in the long term, there will be a payment mechanism. It will be on a monthly basis

    What about LeEco’s own production facilities in India?

    That’s also coming up. It’s difficult to say exactly when. It’s likely to happen in the next six months or so.

    Do you plan to bring the four brands on your OTT platform under a single brand? Do you plan to offer these options separately?

    We might. As of now we will offer the subscribers everything. Maybe eventually we will offer subscribers’ a choice. As of now we are just trying to get our content to move.

  • LeEco stores in two months, targets 500 stores over one year

    LeEco stores in two months, targets 500 stores over one year

    BENGALURU: Chinese technology player LeEco which has had a number of launches of  smartphones since it ventured into India in late January this year plans to have about 500 brick and mortar stores in India once it receives FIPB (Foreign Investment  Promotion Board). Excerpts of a two minute interaction with LeEco COO of Smart Electronics –India Atul Jain on the side lines of a press conference for the launch of LeEco’s Le 2, Le Max2 smartphones and Le Mall in New Delhi yesterday:

    When is LeEco likely to launch brick and mortar stores?

    We are looking at FIPB approvals to come. As soon as we get the approvals from the government, we’ll start. It’s been two months since we have applied, normally the approval process takes around 3 to 4 months, so in a month or two we should get the approvals after which we’ll need some setup time.

    How many stores are you looking at in the first phase?

    We are looking at about 500 stores including franchise stores over the next one year from the date of our first store. Just to give you an update, we have started our brick and mortar distribution which is selling through brick and mortar stores yesterday. So now our Le 1s is available in brick and mortar, mom and pops stores, independent stores, multi-brand stores, besides online.

    Do you have the supply chain to these outlets in place?

    Yes, we have our supply chain in place for that.

    What about your OTT platform? How long do you plan to continue giving it along with the cost of a phone, given that most cell phones now have a usage life of a year or less? Are you going to continue offering the Rs 4,999 Supertainment package included in the cost of the phone?

    As of now, that’s what we are announcing. Even for the two new phones that we have launched today – Le 2 and Le Max2, the Supertainment package for a year is included in the cost of the phone. Eventually in the long term, there will be a payment mechanism. It will be on a monthly basis

    What about LeEco’s own production facilities in India?

    That’s also coming up. It’s difficult to say exactly when. It’s likely to happen in the next six months or so.

    Do you plan to bring the four brands on your OTT platform under a single brand? Do you plan to offer these options separately?

    We might. As of now we will offer the subscribers everything. Maybe eventually we will offer subscribers’ a choice. As of now we are just trying to get our content to move.

  • LeEco launches Le 2 and Le Max2, along with LeMall

    LeEco launches Le 2 and Le Max2, along with LeMall

    MUMBAI: LeEco has unveiled its second generation ‘superphones’, Le 2 and Le Max2, with the company’s symbolized content ecosystem and membership. The giant venture has also launched its marketplace e-commerce website LeMall.

    The company also revealed a Continual Digital Lossless Audio (CDLA) type-C earphone. At the event which was conducted today at New Delhi, LeEco’s official song was also revealed, composed and produced by Pritam’s studio Jam8 and sung by Nakash Aziz.

    Le Holdings VP and APAC CEO Tin Mok said, “Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Additionally, we are thrilled to bring our second generation Superphones with supertainment to India. Also, we’re happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India.”

    Le 2 comes at a price of Rs. 11,999, including one year membership, which is worth Rs 4,900 if purchased alone while for Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership.

    Both Le 2 and the Le Max2 will be available on Flipkart and LeEco’s very own marketplace e-commerce website LeMall.com soon. Registration for both the models will be open on 20 June on Flipkart.

    LeEco India smart electronics business COO Atul Jain unveiled the 2nd generation of Superphones, calling them redefine product value. “LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It’s time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value”, he added. He also shared that the devices, new and old, are now gradually available in retail stores across the country, apart from the online point of sale through Flipkart and LeMall. As reported earlier by indiantelevision.com, the company expects to launch its own brick and mortal stores in the upcoming two months.

    LeMall will serve as the primary channel for customers to engage with LeEco and become a part of the ecosystem through the products and services.

    “All the announcements we made today are in synergy with our expansion plans in India and are a testimony to our commitment to the Indian market. We are very grateful for the tremendous user responses we have received so far on all our products and services. We remain committed to raising the bar each time and creating newer industry benchmarks with our technological prowess”, added Mok.

    In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.

    LeEco has ambitious plans to set-up fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores. The company will showcase its entire product and services ecosystem at the stores; ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks.

  • LeEco launches Le 2 and Le Max2, along with LeMall

    LeEco launches Le 2 and Le Max2, along with LeMall

    MUMBAI: LeEco has unveiled its second generation ‘superphones’, Le 2 and Le Max2, with the company’s symbolized content ecosystem and membership. The giant venture has also launched its marketplace e-commerce website LeMall.

    The company also revealed a Continual Digital Lossless Audio (CDLA) type-C earphone. At the event which was conducted today at New Delhi, LeEco’s official song was also revealed, composed and produced by Pritam’s studio Jam8 and sung by Nakash Aziz.

    Le Holdings VP and APAC CEO Tin Mok said, “Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Additionally, we are thrilled to bring our second generation Superphones with supertainment to India. Also, we’re happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India.”

    Le 2 comes at a price of Rs. 11,999, including one year membership, which is worth Rs 4,900 if purchased alone while for Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership.

    Both Le 2 and the Le Max2 will be available on Flipkart and LeEco’s very own marketplace e-commerce website LeMall.com soon. Registration for both the models will be open on 20 June on Flipkart.

    LeEco India smart electronics business COO Atul Jain unveiled the 2nd generation of Superphones, calling them redefine product value. “LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It’s time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value”, he added. He also shared that the devices, new and old, are now gradually available in retail stores across the country, apart from the online point of sale through Flipkart and LeMall. As reported earlier by indiantelevision.com, the company expects to launch its own brick and mortal stores in the upcoming two months.

    LeMall will serve as the primary channel for customers to engage with LeEco and become a part of the ecosystem through the products and services.

    “All the announcements we made today are in synergy with our expansion plans in India and are a testimony to our commitment to the Indian market. We are very grateful for the tremendous user responses we have received so far on all our products and services. We remain committed to raising the bar each time and creating newer industry benchmarks with our technological prowess”, added Mok.

    In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.

    LeEco has ambitious plans to set-up fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores. The company will showcase its entire product and services ecosystem at the stores; ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks.

  • Vishal Malhotra rubbishes news about joining ZDCL

    Vishal Malhotra rubbishes news about joining ZDCL

    MUMBAI: A digital media veteran Vishal Malhotra is all geared up to work for a project with the promoters of Zee Media.

    Malhotra has no plans of getting on board with Zee Digital Convergence. He says, “The reports that are being published are false and I am looking at pulling them soon. I am not directly associated with them and am working on a completely different project”.

    Sources close to the development also have confirmed that Malhotra is not replacing Debashish Ghosh who had recently moved out of Zee Digital to join LeEco as COO.

    “The replacement is still worked upon and will be announced soon”, said one of the sources.
    Malhotra was a part of Zee Digital in 2010 as the business head and later moved to Sahara India as chief operating officer of Sahara QCloud in 2013. He later moved to Revive Labs as COO.

  • Vishal Malhotra rubbishes news about joining ZDCL

    Vishal Malhotra rubbishes news about joining ZDCL

    MUMBAI: A digital media veteran Vishal Malhotra is all geared up to work for a project with the promoters of Zee Media.

    Malhotra has no plans of getting on board with Zee Digital Convergence. He says, “The reports that are being published are false and I am looking at pulling them soon. I am not directly associated with them and am working on a completely different project”.

    Sources close to the development also have confirmed that Malhotra is not replacing Debashish Ghosh who had recently moved out of Zee Digital to join LeEco as COO.

    “The replacement is still worked upon and will be announced soon”, said one of the sources.
    Malhotra was a part of Zee Digital in 2010 as the business head and later moved to Sahara India as chief operating officer of Sahara QCloud in 2013. He later moved to Revive Labs as COO.

  • China Based Vendors Gaining Ground In Tier 2 And Tier 3 Cities: IDC

    China Based Vendors Gaining Ground In Tier 2 And Tier 3 Cities: IDC

    MUMBAI: According to International Data Corporation’s (IDC) monthly city level smartphone tracker, the Tier 1 cities namely – Delhi, Mumbai, Chennai, Bengaluru and Kolkata accounted for 26.4 percent of the entire smartphone market in Q1 2016 as compared to 29.9 percent in Q4 2015 clearly indicating that the smartphone market is gradually deepening towards Tier 2 And Tier 3 cities.

    Click to Tweet: China based vendors gaining ground in Tier 2 and Tier 3 cities says IDC #IDCIn
    According to Navkendar Singh, Senior Research Manager, IDC India, “As Tier 1 markets saturate, the next growth frontiers for smartphone players are clearly the smaller cities and towns. China based vendors have understood this trend and are gradually building & investing significantly in the offline distribution network in Tier 2 cities and beyond. This really shows that the offline channel remains significant and the vendors have understood that offline must go hand in hand with the online channel.”

    China based vendors have already captured more than 20 percent of the smartphone market in 25 Tier 2 and Tier 3 cities of India and are expected to penetrate further as their offline presence increases.

    “Majority of the sales for the China based vendors like Lenovo, Motorola, Xiaomi, LeEco are still coming from the online channel in these cities due to their superior positioning as quality brands, with a value for money proposition. Others like Oppo and Vivo are expected to grow in coming months in these markets with their huge marketing spends and increasing retail presence” adds Singh.

    Customers across the city tiers are getting future ready, by choosing more 4G than 3G devices, with more than 65 percent of the smartphones being 4G compatible across all city tiers. Also, with Telecom operators gradually increasing the 4G footprint and promoting 4G services, this is expected to see exponential growth in coming months.

    “In Tier 2 and Tier 3 cities, China based vendors are eating into the 4G device share of global brands, with almost 40 percent of the demand being generated by them” says Varun Singh, Market Analyst, Channels, IDC India. “This is a clear indication of the acceptance of said brands in these markets with their affordable & quality smartphones” adds Singh.

    Price parity between offline & online channels has been a constant concern for the traditional distribution channel. “While online exclusive models will continue to generate demand, the new government regulations forbidding the predatory pricing and dominance by a few sellers on the e-commerce marketplace will help in bringing back the pricing hygiene across channels and a level playing ground for all brands” says Upasana Joshi, Senior Market Analyst, Channels, IDC India.