Tag: LeEco

LeEco launches Super TVs; to invest Rs 1330 cr in Indian content

MUMBAI: LeEco claims to have ushered in new era of content integrated TVs in India with the launch of its Super3 series of Super TVs. Now there are strong indications or rumours that the company is now contemplating a slew of partnerships with leading names in the media -entertainment industry for content aggregation.

Bolstering its content ecosystem seems logical for a company like LeEco that has been very vocal about its content proposition as its key differentiator. Now it appears to have seriously embarked on upping its content offerings across movies, drama, sports, games and more.

It is speculated that LeEco is already in discussions with local content producers and international studios for content tie-ups and has started work towards developing in-house shows and formats.At the Super TVs launch event, the company made its intentions clear about looking at investing close to $200 million (Rs 1330 crores) into developing content for India, including its own produced content, over the next two to three years. If this is to be believed, then LeEco will really raise the bar in the industry when it comes to content integration into devices like smartphones & TVs.

Currently LeEco claims that their Super TV users will get to access about 2000 Full HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels, 3.5 million songs (coming soon by software upgrade), and more than 50live concerts. Sources reveal that in the coming months, the global corporate will most likely acquire more than 1000+ hours of content and might offer more than 15 HD channels as part of Le Live to its users.

It is also expected that LeEco will expand its offerings from entertainment to include popular games Rumour has it that LeEco will introduce over 500+ games in the next few months for its Super TVs and mobiles, eliminating the need for console gaming. These seem like ambitious moves and if true, will certainly makeLeEco a game-changer in the OTT-Content business in India.

Globally as well, for its TV business, LeEco is reportedly significantly ramping up its activities. Last week it announced the US$2 billion acquisition of smart TV manufacturer Vizio. In a recent move, LeEco is also rumoured to be exploring a content deal with Netflix.

This looks like an interesting time for the Smart devices industry both globally and in India. And content seems to be king-pin to lead this charge into the future.

August 5, 2016
Harini Calamur, intellect behind LeEco’s content strategy in India

MUMBAI: After a successful run with Zee Media Corporation Limited as the head digital content for news, Harini Calamur is enthralled on joining LeEco as the head for original content.

LeEco has shown signs of aggression and has announced a slew of content initiatives and acquisitions in Asia over the past few months.

“It’s a fun place to be in. Content consumption patterns are moving to mobile phones now. It’s exciting to see the increasing demand for intriguing content from Indian viewers. Delivering gripping content to the viewers is pleasing”, says Calamur.

She is responsible for developing original content for LeEco’s OTT platforms in India across languages and genres. During her tenure with Zee, Calamur conceptualized, designed, and implement a digital news content strategy for all the news brands of the group –dna and Zee News and regional variants. She moved the entities from companion websites to digital products, with loyal audiences and advertisers and also launched the hyperlocal platform for the group, iamin.in, present in 36 locations across India.

The global internet and technology conglomerate LeEco is also called the Netflix of China for its content eco-system. The soon to launch platform plans to produce as well as commission content for its viewers in India. It has Atul Jain as the COO Smart Electronics Business in conjunction with Debashish Ghosh COO looking after the entire Indian content business and Divya Dixit as director of content marketing for India.

The company recently launched its flagship superphones, Le Max and Le1s, in the Indian market. As a partner, ErosNow will be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’s Bollywood films, music and originals. Devices will include a one-year premium subscription to ErosNow service pre-bundled with the purchase of the phones. The launch of Le 2 Superphone by LeEco has stirred the pricing landscape in India and has given a new lease of vibrancy to the smartphone market in India.

LeEco has once again renewed its exclusive partnership with Flipkart. An agreement cementing this alliance was signed off between Atul Jain and Flipkart chief marketing officer Samardeep Subandh.

July 9, 2016
Harini Calamur, intellect behind LeEco’s content strategy in India

MUMBAI: After a successful run with Zee Media Corporation Limited as the head digital content for news, Harini Calamur is enthralled on joining LeEco as the head for original content.

LeEco has shown signs of aggression and has announced a slew of content initiatives and acquisitions in Asia over the past few months.

“It’s a fun place to be in. Content consumption patterns are moving to mobile phones now. It’s exciting to see the increasing demand for intriguing content from Indian viewers. Delivering gripping content to the viewers is pleasing”, says Calamur.

She is responsible for developing original content for LeEco’s OTT platforms in India across languages and genres. During her tenure with Zee, Calamur conceptualized, designed, and implement a digital news content strategy for all the news brands of the group –dna and Zee News and regional variants. She moved the entities from companion websites to digital products, with loyal audiences and advertisers and also launched the hyperlocal platform for the group, iamin.in, present in 36 locations across India.

The global internet and technology conglomerate LeEco is also called the Netflix of China for its content eco-system. The soon to launch platform plans to produce as well as commission content for its viewers in India. It has Atul Jain as the COO Smart Electronics Business in conjunction with Debashish Ghosh COO looking after the entire Indian content business and Divya Dixit as director of content marketing for India.

The company recently launched its flagship superphones, Le Max and Le1s, in the Indian market. As a partner, ErosNow will be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’s Bollywood films, music and originals. Devices will include a one-year premium subscription to ErosNow service pre-bundled with the purchase of the phones. The launch of Le 2 Superphone by LeEco has stirred the pricing landscape in India and has given a new lease of vibrancy to the smartphone market in India.

LeEco has once again renewed its exclusive partnership with Flipkart. An agreement cementing this alliance was signed off between Atul Jain and Flipkart chief marketing officer Samardeep Subandh.

July 9, 2016
LeEco’s Le Max2 outshines Samsung Galaxy S7 & iPhone 6s Plus with CDLA technology

MUMBAI: LeEco’s second generation Superphone, Le Max2 has created substantial buzz in the smartphone industry in India, leaving its competitors far behind. Powered by unmatched specs, sublime aesthetics besides pioneering technology that is futuristic, Le Max2 has a definitive edge against Samsung’s Galaxy S7 and iPhone 6s Plus.

In a fast-paced world where people are 24*7 glued to their smartphones viewing content in some form or the other, a common scenario faced by most people is how they get an enriching experience. With the growth in content consumption on-the-go, millennials demand that the overall video experience on their smartphones is well complemented with the audio. Therefore, not only how content is viewed but also heard on a smartphone becomes critical from a consumer perspective and an area that most smartphone manufacturers have not shifted their focus on. So, here’s LeEco’s Le Max2 that boasts the company’s proprietary and world’s first Continual Digital Lossless Audio (CDLA) technology, which LeEco says enables users to experience digital lossless audio.

What gives Le Max2 a clear edge as compared to Samsung’s Galaxy S7 and iPhone 6s Plus are its superlative specs, one of them being its pioneering CDLA technology. In its second generation Superphone, LeEco has ditched the 3.5mm audio jack, and has instead opted for a USB Type-C port. The new CDLA music standard is all set to redefine the audio experience in smartphones with its breakthrough technology and intelligence.

As competition surges in the smartphone industry, it becomes imperative for phone manufacturers to offer a distinct benefit proposition to users, but minus the hefty premiums that are usually attached to such unique features. Keeping this in mind, players like LeEco have taken impressive steps to ensure that their second generation Superphone Le Max2 that offers users an unmatched audio experience.

An apple-to-apple comparison also shows that Le Max2 wins hands down when it comes to its display and camera quality and storage capacity, in addition to flaunting the Type-C port. Le Max2 also sports a powerful 21-megapixel rear and 8-megapixel front camera, supports PDAF, optical image stabilization (OIS) and has 4K video recording capabilities, way ahead of its peers

June 29, 2016
LeEco’s Le Max2 outshines Samsung Galaxy S7 & iPhone 6s Plus with CDLA technology

MUMBAI: LeEco’s second generation Superphone, Le Max2 has created substantial buzz in the smartphone industry in India, leaving its competitors far behind. Powered by unmatched specs, sublime aesthetics besides pioneering technology that is futuristic, Le Max2 has a definitive edge against Samsung’s Galaxy S7 and iPhone 6s Plus.

In a fast-paced world where people are 24*7 glued to their smartphones viewing content in some form or the other, a common scenario faced by most people is how they get an enriching experience. With the growth in content consumption on-the-go, millennials demand that the overall video experience on their smartphones is well complemented with the audio. Therefore, not only how content is viewed but also heard on a smartphone becomes critical from a consumer perspective and an area that most smartphone manufacturers have not shifted their focus on. So, here’s LeEco’s Le Max2 that boasts the company’s proprietary and world’s first Continual Digital Lossless Audio (CDLA) technology, which LeEco says enables users to experience digital lossless audio.

What gives Le Max2 a clear edge as compared to Samsung’s Galaxy S7 and iPhone 6s Plus are its superlative specs, one of them being its pioneering CDLA technology. In its second generation Superphone, LeEco has ditched the 3.5mm audio jack, and has instead opted for a USB Type-C port. The new CDLA music standard is all set to redefine the audio experience in smartphones with its breakthrough technology and intelligence.

As competition surges in the smartphone industry, it becomes imperative for phone manufacturers to offer a distinct benefit proposition to users, but minus the hefty premiums that are usually attached to such unique features. Keeping this in mind, players like LeEco have taken impressive steps to ensure that their second generation Superphone Le Max2 that offers users an unmatched audio experience.

An apple-to-apple comparison also shows that Le Max2 wins hands down when it comes to its display and camera quality and storage capacity, in addition to flaunting the Type-C port. Le Max2 also sports a powerful 21-megapixel rear and 8-megapixel front camera, supports PDAF, optical image stabilization (OIS) and has 4K video recording capabilities, way ahead of its peers

June 29, 2016
LeEco partners with HCL Care Services to deliver superior services

MUMBAI: LeEco, a global internet and technology, today announced a strategic alliance with HCL Care Services, a division of HCL Services Ltd., to deliver superior after-sales service experience to its customers. HCL Services is a wholly owned subsidiary of HCL Infosystems Ltd. (India’s premier IT Services and Distribution Company). HCL Care Services will provide one-stop solution for all service requirements to LeEco customers through existing 265 ‘HCL Touch’ centres in more than 240 cities across the country. Customer Services for LeEco phones have already been activated in the 265 HCL Touch multi-brand centres for walk-in-centre support for customers and Supply Chain Support.

Speaking on the strategic partnership, P. Seshachalam, Head-Operations and Vice President, HCL Care Services, said, “We are delighted to tie-up with LeEco, one of the fastest selling Super-phones in India, for providing superior after-sales support for their leading-edge phones. We are confident our state-of-the-art HCL Touch centres will enable LeEco to cater to the Indian markets more effectively and efficiently. This initiative is in line with our constant endeavour to deliver service excellence and be a preferred partner for leading Indian and international brands.”

Atul Jain, COO, LeEco India commented, “As a leading Superphone brand in India, we believe that the real test of brand loyalty is the after-sales service that a customer can rely on. In this context, we are happy to partner with HCL Services to cater to the needs of our consumers in a truly professional and timely manner. We have a total of 555 service centres out of which HCL will provide service in 265 centres. We are confident that an eminent and trusted entity like HCL Services will fully support us in serving LeEco’s users in the best possible manner.”

HCL Care Services has a network of more than 300 service centres across 250 cities in India, and serves more than 3 million consumers in a year. It is also the most preferred partner of OEMs with maximum numbers of Exclusive Service Centres. Through its specialized retail outlets ‘Touch’, HCL Care Services provides end-to-end solutions to customers, including Contact centers, Walk-in centres, On-site support, Supply-chain operations, Repair factory services and After-sales value added services.

June 22, 2016
LeEco partners with HCL Care Services to deliver superior services

MUMBAI: LeEco, a global internet and technology, today announced a strategic alliance with HCL Care Services, a division of HCL Services Ltd., to deliver superior after-sales service experience to its customers. HCL Services is a wholly owned subsidiary of HCL Infosystems Ltd. (India’s premier IT Services and Distribution Company). HCL Care Services will provide one-stop solution for all service requirements to LeEco customers through existing 265 ‘HCL Touch’ centres in more than 240 cities across the country. Customer Services for LeEco phones have already been activated in the 265 HCL Touch multi-brand centres for walk-in-centre support for customers and Supply Chain Support.

Speaking on the strategic partnership, P. Seshachalam, Head-Operations and Vice President, HCL Care Services, said, “We are delighted to tie-up with LeEco, one of the fastest selling Super-phones in India, for providing superior after-sales support for their leading-edge phones. We are confident our state-of-the-art HCL Touch centres will enable LeEco to cater to the Indian markets more effectively and efficiently. This initiative is in line with our constant endeavour to deliver service excellence and be a preferred partner for leading Indian and international brands.”

Atul Jain, COO, LeEco India commented, “As a leading Superphone brand in India, we believe that the real test of brand loyalty is the after-sales service that a customer can rely on. In this context, we are happy to partner with HCL Services to cater to the needs of our consumers in a truly professional and timely manner. We have a total of 555 service centres out of which HCL will provide service in 265 centres. We are confident that an eminent and trusted entity like HCL Services will fully support us in serving LeEco’s users in the best possible manner.”

HCL Care Services has a network of more than 300 service centres across 250 cities in India, and serves more than 3 million consumers in a year. It is also the most preferred partner of OEMs with maximum numbers of Exclusive Service Centres. Through its specialized retail outlets ‘Touch’, HCL Care Services provides end-to-end solutions to customers, including Contact centers, Walk-in centres, On-site support, Supply-chain operations, Repair factory services and After-sales value added services.

June 22, 2016
LeEco’s Le 2 and Le Max2 create new flash sales registration record of 150,000 in first 24 hours

MUMBAI: LeEco’s recently launched second generation Superphones Le 2 and Le Max2 are definitive trend-setters in the industry given their distinctive features, many of which are industry firsts. It is hardly surprising that the new Superphones have received such a tremendous response from users securing a record-breaking number of150,000 registrations for Le 2 and Le Max2,in just 24 hours. It has surpassed the record of 1 lakh registration within 24 hours achieved by the predecessor Le 1s back in January. Given the unmatched value proposition of features and content at an extremely attractive price, both Superphones have stirred up the Indian smartphone market.

In less than 24 hours since the registrations for Le 2 and Le Max2 began on June 20th, the Superphones have received impressive traction on its recently launched marketplace e-commerce website, LeMall.com as well as its e-commerce partner, Flipkart.

With exponentially growing registrations now well underway, the first flash sale for Le 2starts at 12 noon on June 28, registrations for which will close at 11 AM, on the same date. For Le Max2, registrations are open till 28 June 1PM followed by the flash sale at 2 PM just an hour later.

It is logical to surmise that the unprecedented response and demand for both Le 2 and Le Max 2 can be attributed to the distinct features that set them apart from any other smartphone in the industry. Both, Le 2 and Le Max 2 come with USB Type-C audio port featuring CDLA (Continual Digital Lossless Audio) standard, patented by LeEco and a world first. The introduction of CDLA technology is a testimony to the company’s history of setting new trends and pioneering cutting-edge technology, which means the Superphones Le 2 and Le Max 2 are all set to redefine the audio experience for users.

Again, the concept of content ecosystem and membership model in smartphones in India, is unique to LeEco Superphones. With impressive additions to its Supertainment Membership Program the Le 2 and Le Max2come bundled with one year LeEco Membership worth Rs 4900.Through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco has the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the membership program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco also takes the lead in offering 1.9 million songs and online international live concerts with lossless audio, bringing the users’ CDLA audio experience to a brand new height.
During the flash sale of Le 2 and Le Max 2 on June 28, users can look forward to some amazing offers –

1. 10% SBI cashback (Applicable only on Flipkart. Users can avail a discount of maximum Rs.1200 per card. The 10% cashback, valid on 28 June, is also applicable on EMI transaction on SBI Credit Cards)

2. Free CDLA Earphones worth Rs.1990 (Introductory offer, applicable only in the first flash sale)

3. Both Superphones include a one-year LeEco membership worth Rs 4900

A quick look at the blazingly fast processor & camera of Le 2 and Le Max2-

Le Max2, the 4GB+32GB model is priced at an attractiveRs 22,999 while the Le 2, the 3GB RAM and 32GB ROM combination Superphone, comes at a compelling price of Rs 11,999. Following are the portals for potential users to embark on a journey to fully experiencethe disruptive technology and a connected ecosystem world.

June 21, 2016
LeEco’s Le 2 and Le Max2 create new flash sales registration record of 150,000 in first 24 hours

MUMBAI: LeEco’s recently launched second generation Superphones Le 2 and Le Max2 are definitive trend-setters in the industry given their distinctive features, many of which are industry firsts. It is hardly surprising that the new Superphones have received such a tremendous response from users securing a record-breaking number of150,000 registrations for Le 2 and Le Max2,in just 24 hours. It has surpassed the record of 1 lakh registration within 24 hours achieved by the predecessor Le 1s back in January. Given the unmatched value proposition of features and content at an extremely attractive price, both Superphones have stirred up the Indian smartphone market.

In less than 24 hours since the registrations for Le 2 and Le Max2 began on June 20th, the Superphones have received impressive traction on its recently launched marketplace e-commerce website, LeMall.com as well as its e-commerce partner, Flipkart.

With exponentially growing registrations now well underway, the first flash sale for Le 2starts at 12 noon on June 28, registrations for which will close at 11 AM, on the same date. For Le Max2, registrations are open till 28 June 1PM followed by the flash sale at 2 PM just an hour later.

It is logical to surmise that the unprecedented response and demand for both Le 2 and Le Max 2 can be attributed to the distinct features that set them apart from any other smartphone in the industry. Both, Le 2 and Le Max 2 come with USB Type-C audio port featuring CDLA (Continual Digital Lossless Audio) standard, patented by LeEco and a world first. The introduction of CDLA technology is a testimony to the company’s history of setting new trends and pioneering cutting-edge technology, which means the Superphones Le 2 and Le Max 2 are all set to redefine the audio experience for users.

Again, the concept of content ecosystem and membership model in smartphones in India, is unique to LeEco Superphones. With impressive additions to its Supertainment Membership Program the Le 2 and Le Max2come bundled with one year LeEco Membership worth Rs 4900.Through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco has the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the membership program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco also takes the lead in offering 1.9 million songs and online international live concerts with lossless audio, bringing the users’ CDLA audio experience to a brand new height.
During the flash sale of Le 2 and Le Max 2 on June 28, users can look forward to some amazing offers –

1. 10% SBI cashback (Applicable only on Flipkart. Users can avail a discount of maximum Rs.1200 per card. The 10% cashback, valid on 28 June, is also applicable on EMI transaction on SBI Credit Cards)

2. Free CDLA Earphones worth Rs.1990 (Introductory offer, applicable only in the first flash sale)

3. Both Superphones include a one-year LeEco membership worth Rs 4900

A quick look at the blazingly fast processor & camera of Le 2 and Le Max2-

Le Max2, the 4GB+32GB model is priced at an attractiveRs 22,999 while the Le 2, the 3GB RAM and 32GB ROM combination Superphone, comes at a compelling price of Rs 11,999. Following are the portals for potential users to embark on a journey to fully experiencethe disruptive technology and a connected ecosystem world.

June 21, 2016
Voot will exclusively stream IIFA 2016

MUMBAI: Riding on the back of an immensely successful launch and a high decibel marketing campaign, VOOT by Viacom18, today announced its partnership with India’s most awaited and celebrated film celebration – IIFA 2016. This strategic alliance with the International Indian Film Academy is in line with Voot’s promise of bringing differentiated and engaging content to its digital audience.

With IIFA 2016 ready to take off later this month in Madrid, VOOT is gearing up to converge the younger generation who are getting their TV entertainment from Internet-connected devices with the razzmatazz of this Bollywood extravaganza.

Speaking about the association, Viacom18 Digital Ventures COO Gaurav Gandhi said, “We are delighted to partner with IIFA to bring the biggest Bollywood Awards extravaganza to the digital audiences In India. Within a very short period, Voot has already emerged as a go-to online destination for the biggest TV shows, Kids content and Digital Originals (Voot Originals). With this association with IIFA, which already enjoys a massive fan following in India, we are further strengthening our Bollywood proposition as well. Viewers in India will now be able to stream all IIFA 2016 Awards, IIFA Rocks and related content on their mobile and computer screens on-demand and this will be available exclusively on Voot”

Wizcraft International director Sabbas Joseph said, “IIFA is all about celebrating Indian Cinema and bringing a grand cinematic experience to fans in India and across the world. Within a short span of time Voot has forged its prominence in the digital entertainment world and we are delighted to be partnering with them for IIFA 2016. The partnership will not only magnify the IIFA experience for its Indian fans – with the content now being available on-demand across screens, but it will also increase IIFA’s overall reach to a newer audience base that prefers to consume content primarily on their digital devices.”

IIFA 2016 hosts the most spectacular celebrity weekend where the stars and their fans converge together in Madrid, Spain. The highlights of the celebrations are the Videocon d2h IIFA Weekend and the Nexa IIFA Awards powered by LeEco. The entire event is organized and produced by Wizcraft International Entertainment.

Hosted by Shahid Kapoor and Farhan Akhtar, the star-studded event will showcase scintillating performances by the country’s foremost heartthrobs Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika Padukone, Sonakshi Sinha, Tiger Shroff and many more. VOOT will help all Bollywood aficionados to watch them up close and personal on their preferred screens.

Amongst all Indian OTT players, Voot, in a very short span, already has the most amount of original content.

Voot is available for free on iOS, Android and web and delivered over mobile and WiFi networks. With a stellar line-up of content available across genres and languages, Voot assures to keep you definitely wanting for more!

June 20, 2016