ITV

Tag: LeEco

  • VIP Industries bags Orient Electric’s former boss as new chief executive

    VIP Industries bags Orient Electric’s former boss as new chief executive

    MUMBAI: VIP Industries, India’s largest luggage manufacturer, has appointed Atul Jain as its new chief executive and managing director. Jain previously transformed Orient Electric, where he delivered 60 per cent revenue growth and a 2.5-fold increase in market capitalisation during his six-year tenure.

    The executive brings a formidable pedigree in digital transformation and sustainability. At Orient Electric, a CK Birla Group company, he strengthened sales and product teams whilst launching premium offerings and investing in brand-building. His efforts yielded a 400 basis points improvement in margins between 2017 and 2023.

    Before Orient Electric, Jain spent six years at Samsung Electronics, rising to global senior director for home appliances with oversight of 20 emerging markets. He also served as country head for consumer electronics in India, where he grew the durables business at double the industry rate.

    His career spans blue-chip companies including a stint as chief operating officer at Chinese technology firm LeEco. Earlier roles included chief marketing officer at Bharti Airtel and brand manager at Coca-Cola.

    Jain has been an active angel investor since 2016, backing startups in consumer goods, education technology and sustainability. He also served as chairman of the Indian Fan Manufacturers’ Association from 2019 to 2021.
    VIP Industries, known for its Skybags and Aristocrat brands, has been seeking to revitalise its business as travel demand rebounds post-pandemic. The company’s shares have gained 12 per cent this year but remain below pre-Covid levels.

  • Aaron Mascarenhas transitions to JioStar as Hindi movies strategy & acquisitions head

    Aaron Mascarenhas transitions to JioStar as Hindi movies strategy & acquisitions head

    MUMBAI:  JioStar has announced the tranisition of Aaron Mascarenhas as the new head of Hindi movies strategy & acquisitions (digital). 

    With a robust background in commercial negotiations, content management, and acquisitions, Mascarenhas brings over a decade of media experience to his new role.

    Prior to  JioStar, Mascarenhas served as associate vice president of content acquisitions & strategy at Viacom18, and held senior positions at Amazon’s MX Player, LeEco, and Zee Entertainment. 

    He holds a master’s degree in marketing and advertising from Alliance Manchester Business School and a bachelor’s degree in management Studies from the University of Mumbai.
     

  • Zee’s JV partner Penske hires LeEco’s Debashish Ghosh

    MUMBAI: Debashish Ghosh has joined Penske Media Corporation as the managing director of its international markets.

    Penske Media Corporation (PMC) is an American digital media, publishing, and information services company founded in 2003. PMC publishes more than 22 digital brands, including the one in a joint venture with Zee TV. Indian Webportal, the JV between Zee and Penske, started in 2010.

    Penske also produces more than 50 annual events and conferences as well as housing a research and emerging data business.

    Prior to joining Penske, Ghosh was associated with LeEco India as COO which joined in June 2016 to lead the digital content.

    Ghosh started his career with Times of India group in 1989, and then became the CEO of Times Business Solutions Ltd. In 2013, Ghosh joined the Zee group and took charge of all the digital businesses of Zee in India as the CEO of Zee Digital Convergence Ltd.

    Also Read :

    ZEEL consolidates digital biz, buys remainder in India Webportal for Rs 1.97 bn

    Jatin Talwar comes back to Zee as head of international studio

    Third Zee channel WION to be aired on Africa’s Kwesé

     

  • Keshet Asia establishes office in India, appoints Arpit Agarwal & Mihir Karlekar

    MUMBAI: Keshet Asia, the Hong Kong-based subsidiary of Keshet International (KI), has expanded its footprint in India with two major hires and establishing an office in Mumbai.

    Arpit Agarwal will lead the Indian operation on the ground as director, India and SAARC (South Asian Association for Regional Cooperation) reporting to Gary Pudney, head of Asia. Mihir Karlekar joins Agarwal as the senior sales manager, India and SAARC.

    Together, they will seek to increase the volume of KI’s scripted and non-scripted formats being adapted for the Indian audience, and uncover local IP for international distribution. They will also co-develop with Indian creators and begin to lay the foundations for an eventual local production business.

    The Indian operation has been established following the launch of two flagship KI properties in the country; the epic 110-episode adaptation of ‘Prisoners of War’ (Bandi Yuddh Ke) which aired on Star Plus and was the no.1 trending topic on Twitter during its premiere; and the country’s first-ever live voting talent show ‘Rising Star’ which is airing on Viacom18’s Colors, and peaked with a rating of 2.4 in prime time. With live voting powered by the Screenz Platform, the Color’s app garnered 3.6 million downloads at launch, and is steadily rising as the format sets the bar for innovation in TV engagement.

    Pudney said, “India is a vibrant market in which we see huge potential. The success of ‘Prisoners of War’ and ‘Rising Star’ has demonstrated our catalogue’s ability to resonate with local viewers, but as well as selling more content into the region, we are equally keen to begin producing and acquiring IP. With Arpit and Mihir on board, we feel we have the right people in place to capitalise on our success and drive the business forward.”

    Agarwal said, “Keshet International has made rapid inroads into the Indian market in the last year and I’m hugely excited at the prospect of further expanding its footprint in the SAARC region – home to over a billion eager TV viewers.”

    With more than 20 years’ experience, Agarwal joins Keshet Asia from Singaporean distribution and production company Bomanbridge Media where he was the director of business development & sales across south Asia and licensed more than 450 hours of finished tape and formats in the region. Prior to Bomanbridge Media, Agarwal was the business head at general entertainment channel Sahara One where he commissioned two major prime-time drama series. Agarwal also headed operations at FremantleMedia India, and was an intrinsic part of the launch of The X Factor India, and the roll-out of Indian Idol V and India’s Got Talent III among others.

    Karlekar joins Keshet Asia from consumer electronics conglomerate LeEco where he was the senior manager – content business development and strategic alliances, a role which saw him closing partnership deals with leading domestic and international OTT platforms. Prior to this he was the commercial manager, acquisitions at Zee Entertainment, where he managed all linear/non-linear content acquisition for three OTT platforms, FTA and niche channel clusters and format licensing for GECs, before stepping up to head of commercial at Zee TV’s digital convergence arm.

  • Zee Digital Convergence: Divya Dixit joins as head of marketing

    MUMBAI: After shutting down its Mumbai operations, the global internet and technology conglomerate LeEco’s director – content marketing for India Divya Dixit has joined Zee Digital Convergence as the head of marketing.

    It is learnt from a source that Dixit will report to Zee Entertainment Z5 India business head of digital Archana Anand.

    Dixit will lead digital marketing (online, mobile, app and VAS) for dittoTV and OZEE, the OTT offering from the stable of Zee Entertainment Enterprise.

    With 18 years of experience and having worked in a mix of marketing and building brands across multiple industries of retail, broadcasting, telecom and music, Dixit has managed teams up to 40 people and budgets in excess of INR 100 crore.

    Before joining Zee, she was a part of LeEco for almost a year before the company started curtailing operations and eventually shut Mumbai operations.

    Having had many feathers in her hat, Dixit was the head of marketing in Percept Live from April 2014 – March 2016. She created merchandising and space selling categories at Barista, launched a telecom brand at Tata Docomo, new business channel at UTV Network and created new IP at Saregama, etc.

  • Global OTT may expand at 14.5 per cent CAGR

    Global OTT may expand at 14.5 per cent CAGR

    MUMBAI: Over-the-top (OTT) content is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution services. OTT services are mostly related to communication and media and are generally lower in cost than the traditional method of content delivery. OTT content, applications, and services are increasingly being adopted in all segments of commerce and society and are affecting and disrupting traditional industries at a significant pace.

    Consumers use online video instead of traditional television; online communications platforms instead of traditional telephone services; and today are able to download films and music that were once provided only on physical media. Additionally, the process of advertising and searching for services is increasingly moving to these online platforms. This has led to an exponential market growth globally. The global OTT content market is estimated to be valued at US$ 53.2 Bn by the end of 2016 and is expected to register a CAGR of 14.5% during the forecast period (2016–2026).

    Top OTT content market players are developing innovative marketing and distribution channels to enter and rule untapped markets. Some of the top companies operating in the global OTT content market include Akamai Technologies, Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., IBM, LeEco, Limelight Networks, Microsoft Corporation, and Netflix Inc. Several Indian companies have also entered the OTT content market in a big way. Some of the Indian OTT content market players include Star India Pvt. Ltd., Zee Entertainment Enterprises Ltd., Spuul, Eros International Plc., and Viacom 18 Media Pvt. Ltd, according to a PRNewswire release.

    Penetration of high speed broadband

    Growth in the penetration of high speed broadband, increasing mobile subscriptions and adoption of mobile connected devices, new features and advanced capabilities in smartphones, attractive pricing, and more content options are some of the major drivers fuelling the growth of the global OTT content market. Also, a shift in viewer preferences from the television format to a more customised, anytime, anywhere content viewing format is also boosting the growth of the global OTT content market.

    However this growth is hampered by factors such as online piracy activities, low bandwidth in emerging countries, lack of offline content availability, and technical challenges faced during OTT content delivery.

    Video content

    Video content type segment projected to be the most attractive segment over the forecast period. In terms of revenue, the video segment is anticipated to register a relatively higher CAGR of 15.8% between 2016 and 2026. This growth is attributed to extensive growth of high speed broadband infrastructure in emerging economies and popularity of subscription-based models in developed economies. This segment is expected to register high Y-o-Y growth rates throughout the forecast period.

    TVOD revenue model segment expected to register high Y-o-Y growth rates throughout the forecast period. The TVOD segment is estimated to register a CAGR of 15.8% during the forecast period. The AVOD segment is expected to witness significant revenue growth due to its ease of use; personalized, modern interface; and better viewing experience of AVOD services.

    Smartphones and Tablets

    Smartphones and Tablets device / platform type segment projected to be the most attractive segment over the forecast period. The smartphones and tablets segment accounted for a relatively high market value share in 2015 and this segment is anticipated to remain dominant through 2026. The dominance of the smartphones and tablets segment is attributed to increasing consumer preference towards these devices for availing OTT services such as video and audio streaming, social networking, and texting. The Smart TVs segment is expected to register high Y-o-Y growth rates throughout the forecast period and is anticipated to register a CAGR of 18.7% between 2016 and 2026.

    APEJ and Latin America

    APEJ and Latin America expected to be the fastest growing markets over 2016–2026. The APEJ OTT content market is projected to be the most attractive regional market in the global OTT content market and is anticipated to witness a CAGR of 24.6% over the forecast period. The market in North America accounted for a relatively high value share in 2015.

  • Global OTT may expand at 14.5 per cent CAGR

    Global OTT may expand at 14.5 per cent CAGR

    MUMBAI: Over-the-top (OTT) content is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution services. OTT services are mostly related to communication and media and are generally lower in cost than the traditional method of content delivery. OTT content, applications, and services are increasingly being adopted in all segments of commerce and society and are affecting and disrupting traditional industries at a significant pace.

    Consumers use online video instead of traditional television; online communications platforms instead of traditional telephone services; and today are able to download films and music that were once provided only on physical media. Additionally, the process of advertising and searching for services is increasingly moving to these online platforms. This has led to an exponential market growth globally. The global OTT content market is estimated to be valued at US$ 53.2 Bn by the end of 2016 and is expected to register a CAGR of 14.5% during the forecast period (2016–2026).

    Top OTT content market players are developing innovative marketing and distribution channels to enter and rule untapped markets. Some of the top companies operating in the global OTT content market include Akamai Technologies, Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., IBM, LeEco, Limelight Networks, Microsoft Corporation, and Netflix Inc. Several Indian companies have also entered the OTT content market in a big way. Some of the Indian OTT content market players include Star India Pvt. Ltd., Zee Entertainment Enterprises Ltd., Spuul, Eros International Plc., and Viacom 18 Media Pvt. Ltd, according to a PRNewswire release.

    Penetration of high speed broadband

    Growth in the penetration of high speed broadband, increasing mobile subscriptions and adoption of mobile connected devices, new features and advanced capabilities in smartphones, attractive pricing, and more content options are some of the major drivers fuelling the growth of the global OTT content market. Also, a shift in viewer preferences from the television format to a more customised, anytime, anywhere content viewing format is also boosting the growth of the global OTT content market.

    However this growth is hampered by factors such as online piracy activities, low bandwidth in emerging countries, lack of offline content availability, and technical challenges faced during OTT content delivery.

    Video content

    Video content type segment projected to be the most attractive segment over the forecast period. In terms of revenue, the video segment is anticipated to register a relatively higher CAGR of 15.8% between 2016 and 2026. This growth is attributed to extensive growth of high speed broadband infrastructure in emerging economies and popularity of subscription-based models in developed economies. This segment is expected to register high Y-o-Y growth rates throughout the forecast period.

    TVOD revenue model segment expected to register high Y-o-Y growth rates throughout the forecast period. The TVOD segment is estimated to register a CAGR of 15.8% during the forecast period. The AVOD segment is expected to witness significant revenue growth due to its ease of use; personalized, modern interface; and better viewing experience of AVOD services.

    Smartphones and Tablets

    Smartphones and Tablets device / platform type segment projected to be the most attractive segment over the forecast period. The smartphones and tablets segment accounted for a relatively high market value share in 2015 and this segment is anticipated to remain dominant through 2026. The dominance of the smartphones and tablets segment is attributed to increasing consumer preference towards these devices for availing OTT services such as video and audio streaming, social networking, and texting. The Smart TVs segment is expected to register high Y-o-Y growth rates throughout the forecast period and is anticipated to register a CAGR of 18.7% between 2016 and 2026.

    APEJ and Latin America

    APEJ and Latin America expected to be the fastest growing markets over 2016–2026. The APEJ OTT content market is projected to be the most attractive regional market in the global OTT content market and is anticipated to witness a CAGR of 24.6% over the forecast period. The market in North America accounted for a relatively high value share in 2015.

  • Magic ‘dawakhana’ TV ads to be curbed

    Magic ‘dawakhana’ TV ads to be curbed

    MUMBAI: The central government has decided to communicate to all state governments asking them to initiate a crackdown on outdoor advertisements of traditional medicines that promise to “magically” cure cosmetic problems and various illnesses. The development comes after earlier bids to curb such advertisements failed.

    In the crackdown on ads that suggested remedies for chronic diseases by reportedly exaggerating the effects of unani and ayurvedic medicines, the government instructed administrative officials to take stern action under the Drugs and Magic Remedies (Objectionable Advertising) Act, 1954.

    Information and broadcasting ministry officials said letters were being sent out following a rap from the Union ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy.

    Sometime back, the AYUSH ministry had made amendment in the Drugs and Cosmetic Rules making it illegitimate for traditional medicine manufacturers to advertise cures or treatments for over 35 medical disorders, such as baldness, infertility and short height.

    Manufacturers of Unani, Ayurvedic and Sidhdha drugs, under the new rules, cannot advertise diagnosis, cure, treatment or prevention for cancer, high blood pressure, diabetes, skin darkness, baldness, short height, and greying of hair, sexual performance, dark skin, and cataract, among other.

    In August 2014, the information and broadcasting ministry had recommended the TV channels asking them not to carry “dubious teleshopping advertisements that claimed “magical” cures for cosmetic and health problems, offering viewers “immediate weight loss” and “divine” benefits. However, such ads continued to be shown on cinema, general entertainment, and news channels, mostly in the afternoons between 11pm and 2am.

    Meanwhile, the ASCI banned 152 ads including Godfrey Phillips, Cadila, PepsiCo, ITC, Nivea, LeEco, HUL, Woodland, Shiksha.com, SpiceJet, Tata Value Homes, SBI, Magic Bricks, and Tata Sky in August 2016.

    The Consumer Complaints Council upheld complaints against the 152 out of 209 in for either misleading consumers or not able to substantiate their claim. Of the 152, 27 belonged to the healthcare category. The CCC found the claims of 27 to be either false or misleading or not adequately/ scientifically substantiated and hence violating ASCI’s Code, it said.

    Among the ASCI banned ads are:

    Rajvaidya Shital Prasad & Sons (Hempushpa)

    Chetanta (Get Diabetes cured by acupressure Spring)

    Olefia Biopharma Ltd (Votif Range of Products)

    DHI-Hair Restoration

    Jay Pranav Ayurvedic Pharmaceuticals (Body Plus Capsules)

    Chetan Clinic

    Shri Ram Hospital

    Anupama Ayurvedic Drug Co. (Arish Tanclear Range)

    Divine Care

    Nurture Health Care (Ayurex S Capsule)

    Zenlabs Ethics (Zenovit Soft Gel)

    Dr. Bhavana Shah Fitness Care Pvt. Ltd. (Fat Freeze):

    Jippo African Capsule and African Oil

    Kerni Fitness Pvt Ltd (Fitness Universe)

    Amba Health Clinic

    Rex Remedies Pvt Ltd (Rex Dimaghi Brain Tonic)

    Mohak Bariatrics and Robotics

    German Homeo Laboratories Pvt. Ltd. (German Homeo Laboratory)

    Women’s Centre

    Kudos Laboratories India Limited (Kudoos Range of Products)

    S. S. Hospital

    Pretti Slim Clinic

    Avion Biotech (K lor Free)

    Cadila Healthcare Ltd. (Zydus Acti Life)

    N.I Education Trust (NIMS Blacumin Tea)

    Dr. Dassan’s Ayurvedic Herbal (Body Walk Oil)

    Dr. Rana’s Health Care (Gaino Power Powder)

    Leeford Healthcare Ltd. (Meglow Fairness Cream for Women)

    Oshea Herbals (Oshea Sunblock Cream SPF 40)

    Earlier, in a letter to all district administrators, Uttar Pradesh principal secretary Anita Bhatnagar-Jain had stated that advertisements offering remedies for chronic diseases and magical sex cures were on rise in magazines, newspapers, through wall paintings at public places and even on TV.

    The Advertising Standards Council of India’s consumer complaints council had upheld complaints against 185 out of 230 advertisements last year, including Hashmi Dawakhana which, through its ads, promised to “nullify the fear of sex, increase the penis size by 1–2 inches, makes one more energetic with super sex power with the consumption of just one strip, with a guarantee.”

  • Magic ‘dawakhana’ TV ads to be curbed

    Magic ‘dawakhana’ TV ads to be curbed

    MUMBAI: The central government has decided to communicate to all state governments asking them to initiate a crackdown on outdoor advertisements of traditional medicines that promise to “magically” cure cosmetic problems and various illnesses. The development comes after earlier bids to curb such advertisements failed.

    In the crackdown on ads that suggested remedies for chronic diseases by reportedly exaggerating the effects of unani and ayurvedic medicines, the government instructed administrative officials to take stern action under the Drugs and Magic Remedies (Objectionable Advertising) Act, 1954.

    Information and broadcasting ministry officials said letters were being sent out following a rap from the Union ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy.

    Sometime back, the AYUSH ministry had made amendment in the Drugs and Cosmetic Rules making it illegitimate for traditional medicine manufacturers to advertise cures or treatments for over 35 medical disorders, such as baldness, infertility and short height.

    Manufacturers of Unani, Ayurvedic and Sidhdha drugs, under the new rules, cannot advertise diagnosis, cure, treatment or prevention for cancer, high blood pressure, diabetes, skin darkness, baldness, short height, and greying of hair, sexual performance, dark skin, and cataract, among other.

    In August 2014, the information and broadcasting ministry had recommended the TV channels asking them not to carry “dubious teleshopping advertisements that claimed “magical” cures for cosmetic and health problems, offering viewers “immediate weight loss” and “divine” benefits. However, such ads continued to be shown on cinema, general entertainment, and news channels, mostly in the afternoons between 11pm and 2am.

    Meanwhile, the ASCI banned 152 ads including Godfrey Phillips, Cadila, PepsiCo, ITC, Nivea, LeEco, HUL, Woodland, Shiksha.com, SpiceJet, Tata Value Homes, SBI, Magic Bricks, and Tata Sky in August 2016.

    The Consumer Complaints Council upheld complaints against the 152 out of 209 in for either misleading consumers or not able to substantiate their claim. Of the 152, 27 belonged to the healthcare category. The CCC found the claims of 27 to be either false or misleading or not adequately/ scientifically substantiated and hence violating ASCI’s Code, it said.

    Among the ASCI banned ads are:

    Rajvaidya Shital Prasad & Sons (Hempushpa)

    Chetanta (Get Diabetes cured by acupressure Spring)

    Olefia Biopharma Ltd (Votif Range of Products)

    DHI-Hair Restoration

    Jay Pranav Ayurvedic Pharmaceuticals (Body Plus Capsules)

    Chetan Clinic

    Shri Ram Hospital

    Anupama Ayurvedic Drug Co. (Arish Tanclear Range)

    Divine Care

    Nurture Health Care (Ayurex S Capsule)

    Zenlabs Ethics (Zenovit Soft Gel)

    Dr. Bhavana Shah Fitness Care Pvt. Ltd. (Fat Freeze):

    Jippo African Capsule and African Oil

    Kerni Fitness Pvt Ltd (Fitness Universe)

    Amba Health Clinic

    Rex Remedies Pvt Ltd (Rex Dimaghi Brain Tonic)

    Mohak Bariatrics and Robotics

    German Homeo Laboratories Pvt. Ltd. (German Homeo Laboratory)

    Women’s Centre

    Kudos Laboratories India Limited (Kudoos Range of Products)

    S. S. Hospital

    Pretti Slim Clinic

    Avion Biotech (K lor Free)

    Cadila Healthcare Ltd. (Zydus Acti Life)

    N.I Education Trust (NIMS Blacumin Tea)

    Dr. Dassan’s Ayurvedic Herbal (Body Walk Oil)

    Dr. Rana’s Health Care (Gaino Power Powder)

    Leeford Healthcare Ltd. (Meglow Fairness Cream for Women)

    Oshea Herbals (Oshea Sunblock Cream SPF 40)

    Earlier, in a letter to all district administrators, Uttar Pradesh principal secretary Anita Bhatnagar-Jain had stated that advertisements offering remedies for chronic diseases and magical sex cures were on rise in magazines, newspapers, through wall paintings at public places and even on TV.

    The Advertising Standards Council of India’s consumer complaints council had upheld complaints against 185 out of 230 advertisements last year, including Hashmi Dawakhana which, through its ads, promised to “nullify the fear of sex, increase the penis size by 1–2 inches, makes one more energetic with super sex power with the consumption of just one strip, with a guarantee.”

  • Eros International raises $30 million for Eros Now

    Eros International raises $30 million for Eros Now

    MUMBAI: Indian Bollywood major Eros International is getting hotter on OTT. It announced this morning that two of its existing top 10 institutional shareholders have increased their holdings in the company through a private placement and are pumping in approximately $30 million. The proceeds of the allotment will be primarily used to fund the further expansion of Eros Now, its OTT platform.

    Eros International group CEO & MD Jyoti Deshpande commented: “Our vision to transform Eros from a leading film studio to a leading digital company with a global footprint is well underway with Eros Now, our OTT platform crossing one million paid subscribers as of 30 June 2016. Our ownership of content and our strong balance sheet should provide tailwinds to grow the Eros Now subscriber base from one million to ten million and eventually hundred million within the next decade.”

    Eros Now is Eros International Plc’s leading on-demand Bollywood entertainment network accessible anytime, anywhere, on nearly any Internet-connected screen. Eros Now offers users across 135 countries a large library of films (Eros Now has rights to over 5,000 films), as well as premium television shows, music videos and audio tracks.

    Eros Now is also working on launching compelling original drama series for its viewers. It also has compelling product features such as offline viewing where premium subscribers can download the content and view it when not connected to the Internet make Eros Now a unique offering with focus on user experience.

    Available on Apple and Android platforms, Eros Now has integration deals with Airtel, Idea and Reliance Jio and several other operators internationally. A crucial deal was struck with Reliance Jio, the 4G player that has rolled out the most aggressive plan for digital India. In its platform-agnostic strategy, Eros has struck deals with OEMs and telecom operators such as Micromax, Airtel, Idea, LeEco, and Maxis.

    Through the Eros-Jio partnership, new and old movies including Bajirao Mastaani, Bajrangi Bhaijaan, Prem Ratan Dhan Payo and Tanu Weds Manu Returns, will be available on the JioOnDemand app. With 30 HD channels, Jio is offering live streaming of over 300 TV channels 10 genres and 15 languages.

    Available on Amazon Fire TV, Apple TV, and pre-installed in Android TV, Eros Now crossed over 50 million registered users worldwide across WAP, APP, and Web, as of 30 June 2016. It has already crossed over 1.1 million active unique paying subscribers who have paid for at least one month.

    Eros released 14 films in Q1 FY17 of which three were high, two were medium and nine were low-budget films. Sardaar Gabbar Singh (Telugu),Housefull 3 (Hindi), 24 (Tamil), Marudhu (Tamil) and Ki and Ka (Hindi) were the main revenue earning films during the quarter. Eros Now is planning to acquire 10,000 additional films to add to its strong library.

    Eros Now, in October 2015, partnered with Ortel, an MSO (multi system operator) and ISP, to offer a subscription-based movie streaming service. Eros had, in August last year, also negotiated a partnership with Airtel to offer video and movie content on Wynk. Eros Now tied up with WeChat in June 2015 so as to allow users to watch videos, listen to music, and get Bollywood gossip and news. Eros Now, in the same month, inked a content acquisition deal with Hum TV of Pakistan.

    Eros Now has a five-year worldwide target of at least 15-20 million subscribers with a blended annual ARPU of $30 internationally and $5 from India. Trinity Pictures, owned by Eros International is building its franchises with two Sino-Indian co-productions, with a scheduled FY 2018 release.

    Eros Now hopes to achieve at least two million paying subscribers by the end of FY 2017 and five million paying subscribers by the end of FY-18.