ITV

Tag: LED TV

  • Treeview partners with Arzooo to bolster its TV business in India

    Treeview partners with Arzooo to bolster its TV business in India

    Mumbai: Treeview, Thailand’s LED TV and appliance manufacturer, will leverage retail tech platform Arzooo’s network of retailers to market its smart android full HD range of TV models in India, from 24 inch to 85 inch. Treeview is spread across geographies such as the Middle East and African countries, among others.

    The company said India is currently witnessing a massive demand for world-class smart televisions as an increasing number of consumers are looking forward to transitioning from non-smart TVs to smart TVs with larger screen sizes. Treeview sees this as an opportunity to introduce its smart TVs. It aims to register sales of over half a million smart TVs in the next 12 months.

    Arzooo’s network of offline retail channels in India will enable Treeview to scale up and achieve pan-India penetration in the shortest span of time.

    “Our aim is to reach more households through Arzooo’s retail network. With enhanced specifications, superior quality, and affordable pricing, our range of smart TVs are best suited for Indian consumers,” said QThree Ventures director Jubin Peter.

    Arzooo director of TV categories Sai Krishna said, “We are pleased to extend the Arzooo platform to Treeview to offer high-quality smart TVs to Indian consumers through our retail network. This partnership is another step forward in strengthening our portfolio of large appliances going forward. We are committed to getting more high-quality brands on the platform from across the world and making them accessible to offline retailers and Indian consumers.”

    Arzooo Express, backed by a network of 35 hubs and warehouses across 22 states, will play a pivotal role in the distribution strategy. Recently, Arzooo has launched Quick Retail, which promises next-day delivery to metro cities including Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad, and Chennai. It will further the quest of retailers to provide consumers with smart android TVs at viable prices with speedy delivery.

  • Ranbir promoting Panasonic ‘Shinobi Pro’

    Ranbir promoting Panasonic ‘Shinobi Pro’

    MUMBAI: Panasonic India kicked off its new television commercial campaign for the ‘Shinobi Pro’ LED TV Range with brand ambassador Ranbir Kapoor. The new TVC promotes Shinobi Pro LED TV Range with sharp features, stealth and accurate techniques. The campaign has been conceptualized and conceived by IBD and will be supported on television, print, OOH, cinema and digital.

    The campaign launched across leading English & Hindi entertainment, lifestyle, movie and news channels as well as Regional language channels. The television commercial features Ranbir Kapoor, who reveals himself as Shinobi (Japanese ninja) in the end of the advertisement. Each frame introduces new Panasonic technologies such as sharp design, bright colours with Hexa Chrome Drive, clear and crisp sound, and IPS Super Bright Panel Plus.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “Our new campaign brings alive this essence and positioning by communicating that Shinobi Pro is a product of superior and contemporary Japanese technology. After receiving a phenomenal response for our Shinobi Pro LED series, we aim to generate more sales with our new campaign featuring Ranbir Kapoor during the festive season.”

    IBD COO Srikant Rath said, “The story makes a strong attempt to build an affinity between the brand and its imagery of a Shinobi warrior. Shinobi is a warrior in Japanese martial tradition. This TV range is technologically advanced as cutting edge. The TVC attempts to communicate that superior technology is used to craft the TV range, specifically the bright panel and colour display.”

    Focusing more on HD platforms, the TV campaign will air on spots of popular reality shows such as Bigg Boss 10, Jhalak Dhikhhla Jaa 8, Dance+, The Kapil Sharma Show and Super Dancer among others. The commercial further reinforces the brand promise of delivering solutions to complement the lifestyles of the internet generation of today, which is fast paced and need technology on their fingertips.

  • Ranbir promoting Panasonic ‘Shinobi Pro’

    Ranbir promoting Panasonic ‘Shinobi Pro’

    MUMBAI: Panasonic India kicked off its new television commercial campaign for the ‘Shinobi Pro’ LED TV Range with brand ambassador Ranbir Kapoor. The new TVC promotes Shinobi Pro LED TV Range with sharp features, stealth and accurate techniques. The campaign has been conceptualized and conceived by IBD and will be supported on television, print, OOH, cinema and digital.

    The campaign launched across leading English & Hindi entertainment, lifestyle, movie and news channels as well as Regional language channels. The television commercial features Ranbir Kapoor, who reveals himself as Shinobi (Japanese ninja) in the end of the advertisement. Each frame introduces new Panasonic technologies such as sharp design, bright colours with Hexa Chrome Drive, clear and crisp sound, and IPS Super Bright Panel Plus.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “Our new campaign brings alive this essence and positioning by communicating that Shinobi Pro is a product of superior and contemporary Japanese technology. After receiving a phenomenal response for our Shinobi Pro LED series, we aim to generate more sales with our new campaign featuring Ranbir Kapoor during the festive season.”

    IBD COO Srikant Rath said, “The story makes a strong attempt to build an affinity between the brand and its imagery of a Shinobi warrior. Shinobi is a warrior in Japanese martial tradition. This TV range is technologically advanced as cutting edge. The TVC attempts to communicate that superior technology is used to craft the TV range, specifically the bright panel and colour display.”

    Focusing more on HD platforms, the TV campaign will air on spots of popular reality shows such as Bigg Boss 10, Jhalak Dhikhhla Jaa 8, Dance+, The Kapil Sharma Show and Super Dancer among others. The commercial further reinforces the brand promise of delivering solutions to complement the lifestyles of the internet generation of today, which is fast paced and need technology on their fingertips.

  • Panasonic introduces special ‘Assured 2 Win’ offer for its consumers this Diwali

    Panasonic introduces special ‘Assured 2 Win’ offer for its consumers this Diwali

    New Delhi; To celebrate the auspicious occasion of Diwali, Panasonic India Pvt. Ltd today introduced its special ‘Assured 2 Win’ festive offer to tempt its customers this festive season. This offer assures the customers to win assured gifts on all Home appliances and Panasonic LED TV’s. As a part of its marketing strategy, Panasonic will be investing Rs. 85 crore towards festive ATL and BTL activities across India. Staring from September’16 to November’16 the company has introduced exciting promotional offers for its customers across all product categories including Televisions, Refrigerators, Washing Machines, Purifiers, Air-Conditioners and Microwaves.

    The promotional offers will be valid from today, 20th September to 16th November, 2016 across all authorized Panasonic outlets and stores. Apart from special offers, extended warranty and attractive finance deals will be provided on selected products. In addition, the company will also offer interest-free credit and attractive EMI schemes for its customers.

    Speaking about this year’s festive offers, Mr. Manish Sharma, President and CEO, Panasonic India said, “As our customers prepare themselves for the festive season, the consumer sentiments amidst the festivities is already at a high point, and it is an exciting time for us to be part of their celebrations. With this year’s Diwali offers we want to ensure that our esteemed customers get maximum advantage through our exciting promotional and attractive assured gifts offer. Panasonic’s Assured 2 win offer, is a small endeavor on our part to add sparkle to this festive season.”

    Highlighting on the Diwali offers, Mr. Ajay Seth, Head- Sales & Services, Panasonic India, said, “At Panasonic, we aim to provide products and services that offer more value to our customers. Adding greater joy on Diwali, this year Panasonic brings in assured gifts offer, extended warranties, attractive financial offers which will be available on all product categories. To make it more exciting for our customers the ‘Assured 2 Win- Gift offer’, on all Home appliances & Panasonic LED TV’s, include Holiday Voucher of 3Days/2nights, Swarovski Jewellery worth Rs.4500/- etc. With this year’s festive offers, we wanted to ensure that our customer’s joy lasts long.”

  • Panasonic introduces special ‘Assured 2 Win’ offer for its consumers this Diwali

    Panasonic introduces special ‘Assured 2 Win’ offer for its consumers this Diwali

    New Delhi; To celebrate the auspicious occasion of Diwali, Panasonic India Pvt. Ltd today introduced its special ‘Assured 2 Win’ festive offer to tempt its customers this festive season. This offer assures the customers to win assured gifts on all Home appliances and Panasonic LED TV’s. As a part of its marketing strategy, Panasonic will be investing Rs. 85 crore towards festive ATL and BTL activities across India. Staring from September’16 to November’16 the company has introduced exciting promotional offers for its customers across all product categories including Televisions, Refrigerators, Washing Machines, Purifiers, Air-Conditioners and Microwaves.

    The promotional offers will be valid from today, 20th September to 16th November, 2016 across all authorized Panasonic outlets and stores. Apart from special offers, extended warranty and attractive finance deals will be provided on selected products. In addition, the company will also offer interest-free credit and attractive EMI schemes for its customers.

    Speaking about this year’s festive offers, Mr. Manish Sharma, President and CEO, Panasonic India said, “As our customers prepare themselves for the festive season, the consumer sentiments amidst the festivities is already at a high point, and it is an exciting time for us to be part of their celebrations. With this year’s Diwali offers we want to ensure that our esteemed customers get maximum advantage through our exciting promotional and attractive assured gifts offer. Panasonic’s Assured 2 win offer, is a small endeavor on our part to add sparkle to this festive season.”

    Highlighting on the Diwali offers, Mr. Ajay Seth, Head- Sales & Services, Panasonic India, said, “At Panasonic, we aim to provide products and services that offer more value to our customers. Adding greater joy on Diwali, this year Panasonic brings in assured gifts offer, extended warranties, attractive financial offers which will be available on all product categories. To make it more exciting for our customers the ‘Assured 2 Win- Gift offer’, on all Home appliances & Panasonic LED TV’s, include Holiday Voucher of 3Days/2nights, Swarovski Jewellery worth Rs.4500/- etc. With this year’s festive offers, we wanted to ensure that our customer’s joy lasts long.”

  • Tata Sky equips STBs with internet browsing apps

    Tata Sky equips STBs with internet browsing apps

    MUMBAI: Direct to home (DTH) companies are stepping up on their game in a bid to offer more specialised technological services to subscribers so as to stay relevant in the fast changing times.

    Soon after Videocon d2h revealed its plans to launch HD smart set-top-boxes (STB), which converts existing LED TVs into a Smart TV as well as allows browsing from social media, VOD and OTT apps, competitor DTH company Tata Sky has made known its plans to bring internet browsing applications on their STBs.

    This new addition will enable Tata Sky subscribers to browse and interact on certain applications through the STB on almost all TV sets without the requirement of a smart TV.

    The service will be available at no additional cost to Tata Sky subscribers and will be launched in the coming months.

    Tata Sky CEO Harit Nagpal said, “We don’t look at ourselves as a DTH operator. We are a content distribution platform. The scope of that is defined by what content, which medium, what screen the subscriber wants. That is the level of convergence that Tata Sky is looking at achieving.”

  • Tata Sky equips STBs with internet browsing apps

    Tata Sky equips STBs with internet browsing apps

    MUMBAI: Direct to home (DTH) companies are stepping up on their game in a bid to offer more specialised technological services to subscribers so as to stay relevant in the fast changing times.

    Soon after Videocon d2h revealed its plans to launch HD smart set-top-boxes (STB), which converts existing LED TVs into a Smart TV as well as allows browsing from social media, VOD and OTT apps, competitor DTH company Tata Sky has made known its plans to bring internet browsing applications on their STBs.

    This new addition will enable Tata Sky subscribers to browse and interact on certain applications through the STB on almost all TV sets without the requirement of a smart TV.

    The service will be available at no additional cost to Tata Sky subscribers and will be launched in the coming months.

    Tata Sky CEO Harit Nagpal said, “We don’t look at ourselves as a DTH operator. We are a content distribution platform. The scope of that is defined by what content, which medium, what screen the subscriber wants. That is the level of convergence that Tata Sky is looking at achieving.”

  • Videocon d2h to launch Wi-Fi enabled smart HD STBs

    Videocon d2h to launch Wi-Fi enabled smart HD STBs

    MUMBAI: Direct to home (DTH) platform Videocon d2h is planning to launch HD Smart set-top-box (connected set top box), which converts existing LED TVs into a Smart TV besides showing more than 500 channels & services in High Definition (HD) and Standard Definition (SD).

    While the DTH tech in it brings television channels in SD and HD, the connected STB allows one to browse content from Twitter, Facebook, Daily Motion, video on demand sites, OTT apps, news, weather etc through applications residing on the STB. 

    The HD Smart STB will work as a tool for personalisation, engagement and new customer experiences and with internet connectivity, one can convert one’s TV into a smart TV using it. 

    With this new launch, Videocon d2h has taken a step towards providing an advanced product that delivers next generation solutions as part of the idea of Internet of Things (IoT). The feature of unlimited external recording is also available, by plugging in an external storage device for recording programs.

    The HD Smart STB can be connected to the home network of mobile internet, wifi or cable broadband connection to enable data streaming. 

    Through the Daily Motion app, one can watch the latest videos trending. Additionally, users can also connect with their social media page to tweet and post updates.

    Videocon d2h executive chairman Saurabh Dhoot said, “We are proud to announce the launch of this breakthrough technology in the DTH space. This launch of gen-next HD Smart Set Top Box demonstrates our unrivalled expertise and innovation in creation, delivery and execution of technologically advanced products. This product promises to make your existing TV into a smart TV and ensure connectivity with the world. We are enabling convergence of TV, DTH & internet all in one place.”

    Videocon d2h CEO Anil Khera added, “We aim to empower people with our connected set top boxes. Our HD Smart Set Top Box offers exceptional features like internet based apps, USB recording, HD quality viewing and reverse path which enable customers to create a unique viewing experience and also stay connected. The customer benefits from an enriched viewing experience through a new user interface allowing seamless navigation.”

  • Videocon d2h to launch Wi-Fi enabled smart HD STBs

    Videocon d2h to launch Wi-Fi enabled smart HD STBs

    MUMBAI: Direct to home (DTH) platform Videocon d2h is planning to launch HD Smart set-top-box (connected set top box), which converts existing LED TVs into a Smart TV besides showing more than 500 channels & services in High Definition (HD) and Standard Definition (SD).

    While the DTH tech in it brings television channels in SD and HD, the connected STB allows one to browse content from Twitter, Facebook, Daily Motion, video on demand sites, OTT apps, news, weather etc through applications residing on the STB. 

    The HD Smart STB will work as a tool for personalisation, engagement and new customer experiences and with internet connectivity, one can convert one’s TV into a smart TV using it. 

    With this new launch, Videocon d2h has taken a step towards providing an advanced product that delivers next generation solutions as part of the idea of Internet of Things (IoT). The feature of unlimited external recording is also available, by plugging in an external storage device for recording programs.

    The HD Smart STB can be connected to the home network of mobile internet, wifi or cable broadband connection to enable data streaming. 

    Through the Daily Motion app, one can watch the latest videos trending. Additionally, users can also connect with their social media page to tweet and post updates.

    Videocon d2h executive chairman Saurabh Dhoot said, “We are proud to announce the launch of this breakthrough technology in the DTH space. This launch of gen-next HD Smart Set Top Box demonstrates our unrivalled expertise and innovation in creation, delivery and execution of technologically advanced products. This product promises to make your existing TV into a smart TV and ensure connectivity with the world. We are enabling convergence of TV, DTH & internet all in one place.”

    Videocon d2h CEO Anil Khera added, “We aim to empower people with our connected set top boxes. Our HD Smart Set Top Box offers exceptional features like internet based apps, USB recording, HD quality viewing and reverse path which enable customers to create a unique viewing experience and also stay connected. The customer benefits from an enriched viewing experience through a new user interface allowing seamless navigation.”

  • Makani Creatives bags advertising mandate for Onida’s Smart LED TV

    Makani Creatives bags advertising mandate for Onida’s Smart LED TV

    MUMBAI: Makani Creatives has bagged the advertising mandate for Onida’s Smart LED TVs from Mirc Electronics. The ad campaign for the brand will be unleashed soon.

     

    “Onida is a strong player in the consumer electronics market. We have always leveraged consumer insights by incorporating it as a technological feature into our products. This has been the mainstay of our success over the years. Our range of Smart LED TVs is in line with the same thought process. We have loaded the television with lots of new age features like Android operating system, built in Wi-Fi, quad core processor, screen mirroring, video calling, etc. just to name a few. One can also download millions of apps. Our key focus now, is to aggressively market the product and in order to meet this objective, we are thrilled to partner with Makani Creatives as our brand agency. Makani Creative shares our vision and developed a communication plan to do justice to the product and we are confident of creating yet another milestone,” said Mirc Electronics vice president sales and marketing N S Satish.

     

    Makani Creatives MD Sameer Makani added, “We have all grown up watching Onida and it is an iconic brand. When the opportunity to partner with them arose, we were very excited. The challenge was to strike a delicate balance between strong strategy and evocative creative to achieve the desired results. I think we managed to impress them with our thought process as well as the execution which tipped the scales in our favour. Needless to add, Makani is known for its work in the lifestyle category. The first set of work for Onida Smart LED TV will be out shortly and I am sure that this will be one of the first steps towards a mutually successful journey.”