ITV

Tag: LED

  • French brand ZOOOK launches Explode 111, a new multimedia 2.1 speaker system

    French brand ZOOOK launches Explode 111, a new multimedia 2.1 speaker system

    Just days after introducing premium-quality tower speaker Tornado 101, French pioneering lifestyle brand ZOOOK has now launched a new multimedia 2.1 speaker system in India. Called ZOOOK Explode 111 BT, the latest Bluetooth 5.0v-enabled Multimedia 2.1 speaker system is an unparalleled combination of perfect sound with perfect design. With Explode 111 45 watts power, you can rest assured of a thumping deep bass sound, thanks to 4” subwoofer with 25w output. The unbeatable sound quality of the Zoook Explode 111 pops through every bit of music that is played. Be it jazz, dance music, your favorite video game, or just a movie, it will deliver the top-quality sound your heart deserves.

    The speaker system comes with a fully functional infrared remote control, allowing you to take complete control of your home audio. With a stylish LED display and smooth analog & digital controls, it adds the much needed style statement as well. ZOOOK Explode 111’s glass finish and beautiful looks make the speaker a treat for eyes and further add to the home décor.

    The multimedia 2.1 speaker can easily be paired with Bluetooth-enabled devices such as phones, laptops, phones and tablets for a seamless music streaming experience without the hassles of getting entangled in wires. Once a device is connected, the users can simply sync their favourite playlist. The speaker is engineered with perfection to be a standalone entertainment station for a laidback Sunday as one also gets the option to tune in to the favourite radio station with the built-in FM player.

    Referring to the new product, Achin Gupta, Country Head-India at ZOOOK said, “We are delighted to launch Explode 111 with 45 watts power, which is enough to get the beats on. The speaker has been designed for the highest acoustic standards to offer an optimal listening experience for all. We are sure that young and vibrant Indians will love our latest offering.”

    Designed for maximum portability, the speaker’s multi-input sources give you an all-round experience, whether it is USB Disk, FM Radio, RCA to AUX, or Bluetooth connectivity.

    ZOOOK Explode 111 is available on all leading online as well as offline stores. The speaker system is currently available at a price of Rs. 3,199.

  • How to Decide Between QLED, OLED, 4K UHD or Full HD TV

    How to Decide Between QLED, OLED, 4K UHD or Full HD TV

    According to ECD, when buying a smart television in India, you need to consider several factors such as size, operating system and the picture resolution. Apart from that, you also need to check the type of display the TV provides because it determines the overall picture quality. 

    There are different types of smart TV displays which includes QLED, OLED, 4K UHD and Full HD.  In this article, we shall reveal how each one of them works to make your work easier when choosing the most suitable option.

    1.  QLED

    QLED or a Quantum dot Light Emitting Diode is made of quantum dots or tiny semiconductor crystals which ranges from 2nm- 10nm. It features a group of LCD panels which requires an external source of light to provide the images we seen on the television. The light source is normally located on the sides or behind the diode panel. Quantum dots provide color light according to their size and the energy gap of the materials being used. What sets QLED apart from its competitors is the fact that each pixel is able to emit or create its own light independently. The color of each pixel varies according to its size. For example, larger pixels emit a red light while the smaller ones produce a blue light.

    Pros

    •    Provides very sharp colors even when there is extreme brightness
    •    No burn-in or lag
    •    Thin and light
    •    The switching speed between on and off is very fast
    •    Brightness is 50-100 more than the LCD and CRT displays
    •    Available in higher display sizes which h means that consumers can choose from different sizes
    •    Very bright and vibrant colors
    •    Sizable

    Cons

    •  The quantum dots in QLED TVs use the light that is passed through them by a backlight

    1.  OLED [Organic Light Emitting Diode]

    Unlike the QLED technology, OLED is an independent display technology. This means that it does not require a backlight and instead, it produces its own light. The good thing about it is that it provides wider viewing angles and accurate color reproduction. This ensures that there are no alterations on color, brightness or contrast when you are viewing the screen at skewed angles. Again, OLED makes the screen to appear darker and this enhances the contrast. However, there is a risk of burn-in/ image retention and lower brightness as compared to LED displays.

    Pros

    •    The organic external layers ate light, sleek and flexible as compared to the glass layers on an LCD or LED.
    •    Light emitting layers of OLEDs are light which means that they make the substrate of the OLED flexible
    •    OLED displays are very bright because the organic layers used are thinner than the inorganic crystalline layers. Again, the emissive and conductive layers of OLEDs can be stacked together to make create multiple layers.
    •    Unlike the LCDs and LEDs that requires glass for support, the OLEDs do not. As a result, they are brighter since glass absorbs some of the light.
    •    They do not require a backlight since they emit their own light. Due to this, they have a wider viewing angle.

    Cons

    •    High manufacturing costs
    •    They are easily destroyed by liquids

    2.  4K UHD

    In simple terms, 4K UHD is the image resolutions or horizontal screen display of about 4,000 pixels. This type of display is also referred to as UHD-1 or just 4K. Other people may refer to it as 2160P. Unlike the full HD, the features of 4K UHD differ in the professional fields which leads to different definitions of the horizontal pixels x vertical pixels. For example, 4K UHD specifications refer to any of the two high definitions which are 3840 x 2160 pixels and 4096 x 2160 pixels. You will also find that most of the 4K UHD displays can support 3840 x2160 pixels and only a few products are able to support 4021 x 2160 pixels.

    If you want the display equipment to correspond to the 4k content as well as the 4K panel, you need to ensure that the related equipment is able to support that. In terms of picture quality, 4K UHD TV provides an incredible performance. As a result, they are very expensive. They are also available in different sizes which range from 40 inches to more than 100 inches.

    3.  HDR TV

    Even with their unique performance, 4K UHD TVs cannot match the HDR [High Dynamic Range] TVs. These TVs provides the highest level of color contrast which enables them to provide realistic images. If you want to enjoy true HDR contents, having a 4K HDR TV is not enough and you will need a player that can play HDR content for games and movies.

    4.  Full HD TV

    High Definition [HD]TV is the standard that has been  on the market for more than a decade. These TVs are able to display images at a resolution of 1280 x 720[720p]. Most modern TVs are able to provide Full HD which means that they displays images at a resolution of 1920 x 1080[1080p]. The ‘P’ stands for progressive which means that the whole image is drawn on each frame.

    Final Verdict

    If you have been thinking of investing in the best smart TV, the first thing you need to familiarize yourself on the different smart TV displays available. The type of display used in smart TVs determines the picture quality which means that some are clearer than others. We hope that after reading this article, you now know the difference between OLED, QLED, Full HD and 4K UHD and now you are able to choose the best. Each has its own advantages and disadvantages which means that you need to check them keenly before you make a choice.
     

  • ‘Digital India’ working towards empowered Digital Village: Prasad

    ‘Digital India’ working towards empowered Digital Village: Prasad

    NEW DELHI: The transformative and ambitious ‘Digital India’ programme of the Government of India has started bearing fruits after six months of its inception and e-services have begun to pick up momentum and reaching the bottom of the pyramid, which is digitally empowering the people of the country.

     
    Making this claim, Communications and Information and Technology Minister Ravi Shankar Prasad said today that the governments at the Central and state levels, industry and academia need to work in tandem to accelerate the pace of digitisation.
     

    He was addressing the second edition of the international conference ‘i-Bharat’ organised by FICCI in partnership with the Department of Electronics & IT (DeitY) of the Ministry.
     

    Highlighting the progress of Digital India, Prasad said more than 12,000 rural post office branches had been linked digitally and soon payment banking would also become a reality for the post offices. As part of Digital India, the government had also planned to make Digital Village across the country by linking all schemes with technology. The digital village would be powered by LED lighting, solar energy, skill development centres, e-services like e-education and e-health. To make this programme a success, District Collectors will have to play an important role.
     

    Speaking about e-Taal, Prasad said the web portal disseminates real time statistics of the e-transactions taking place at the national and state level e-Governance Projects. He added that the National e-Governance Plan of the Government sought to provide impetus for long-term growth of e-Governance within the country.
     

    On promoting electronic manufacturing in India, Prasad said the progressive policies and aggressive focus on ‘Make in India’ initiative have played a significant part in the resurgence of the electronics manufacturing sector. Investment in the electronics manufacturing has increased, giving a quantum jump to the sector.
     

    Elaborating on the headway made in connecting gram panchayats of the country with the optical fibre network, Prasad said 18 states were on board and the work was on at a rapid pace. To script a success story with ‘Digital India,’ the government and industry had to look for innovative ways to expedite the process of connecting India digitally, he added.
     

    FICCI President Harshavardhan Neotia said the Government has embarked on a reforms programme focused on making India an easy place to do business. The emphasis has been on simplification and rationalisation of the existing rules and introduction of information technology to make governance more efficient and effective. Jan Dhan Yojana, Aadhaar and Mobile number (JAM) trinity is acting as a game changing reform that is allowing transfer of benefits in a leakage-proof, well-targeted and cashless manner.

     

    FICCI-IT Committee chairperson Debjani Ghosh said technology was changing the world and its transformative powers were evidently visible in India. New technologies were deeply impacting governance, society, and security and this year’s i-Bharat conference aimed to bring together leaders from all segments of industry and government to explore and demystify the complex technology trends and reach at solutions and execution techniques of the programs to connect India digitally. She added that the government and industry needed to figure out new solutions to speed up the process of making India digital. 

  • TV sets to get cheaper: Budget 2014

    TV sets to get cheaper: Budget 2014

    MUMBAI: Even as India has one of the highest cable TV homes in the world, it is set to get even higher with the latest announcement from Finance Minister Arun Jaitley for Budget 2014.

     

    While speaking in the Parliament, Jaitley stated that electronic goods such as TV sets and personal computers will be cheaper. He has announced proposal to make cathode ray tube (CRT) TVs cheaper as well as encourage manufacture of LED and LCD panels of TVs.

     

    The basic custom duty on LED panels below 19 inches will be made nil. CRT TVs have also been exempted from custom duty to help the poor.  The announcements have been made to boost the domestic manufacturing sector.

     

    “Cathode ray TVs are used by weaker sections who cannot afford to buy more expensive flat panel TVs. I propose to exempt colour picture tubes from basic customs duty to make cathode ray TVs cheaper. The duty concession will help revive manufacturing of TVs in the SME sector and create employment opportunities. At the same time, to encourage production of LCD and LED TVs below 19 inches in India, I propose to reduce the basic customs duty on LCD and LED TV panels of below 19 inches from 10 per cent to Nil. Further, to encourage manufacture of LCD and LED TV panels, I propose to exempt from basic customs duty specified inputs used in their manufacture,” said Jaitely. 

     

    Soon after the announcement, global analytical company providing ratings, research and risk and policy advisory services CRISIL tweeted that after this, the price of LCD/LED TVs (that constitute 51 per cent of sales) will reduce by Rs 1000.

     

    PricewaterhouseCoopers leader- entertainment & media practice India Smita Jha added, “We also believe the reductions in customs duty on LCD and LEC of sub-19 panels will also indirectly provide filip to the national digitisation agenda.”

     

     

  • TVS Jupiter a scooter for family

    TVS Jupiter a scooter for family

    MUMBAI: TVS has launched a new campaign done by Dentsu Communications for its new scooter – Jupiter.

     

    The campaign’s objective is to establish the message that Jupiter is a superior scooter mainly because it has a host of features.

     

    According to TVS general manger Aniruddha Hadar, “Conventional wisdom is that communication should focus on communicating one idea. The challenge becomes daunting when that idea is ‘More.’ TVS Jupiter offers ‘More’ in every dimension: power, mileage, comfort, convenience, space, safety and style. The way team Dentsu was able to craft this into the ‘Zyada Ka Fayda’ campaign has been outstanding. The communication was differentiated, simple and engaging. The buzz around it is great. The response that the campaign is getting meets our expectations.”

     

    Jupiter is loaded with best in class features like largest leg space, large under-seat storage, pass by switch, alloy wheels, telescopic suspension, LED tail light and a best in class mileage of 62kmpl.

     

    The scooter is targeted at family men for whom responsibilities in life are never finite. They take up every responsibility with a sense of happiness that they can do something more for the people around them. Jupiter too, equipped with ‘More’ of everything, enjoys doing more just like the rider.

     

    DCPL, Bengaluru vice president Samrat Chengapa said, “The film establishes all the features of the scooter in an interesting manner from the perspective of the family.”

  • Philips signs Ranbir Kapoor as brand ambassador

    Philips signs Ranbir Kapoor as brand ambassador

    Mumbai: Philips has revealed actor Ranbir Kapoor as its brand ambassador. The lighting company wants to drawn attention to its LED lighting solutions through its first ever celebrity endorsement.

    The biggest ever marketing campaign by Philips Lighting will feature Ranbir, who will endorse Philips’ range of LED Lighting solutions, which are dynamic in both style and performance.

    Talking about the campaign, Philips Lighting India president Nirupam Sahay said, “Given that LED Lighting technology is relatively new, consumer awareness of the benefits associated with it is low. As industry leaders, we need to drive the conversion from conventional lighting to LED Lighting, which is clearly the future of Lighting. We aim to achieve this by building mass appeal through an impactful campaign that makes people sit up and take notice. Having Ranbir as the brand ambassador allows us to communicate the benefits through a medium that resonates most with Indian consumers, and he is best suited to bring the dynamic nature of the category to life”.

    Philips Lighting India marketing head Sumit Joshi further added, “It is after a long time that a Lighting company has a high profile Bollywood actor as brand ambassador. The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour. The choice of having Ranbir was an easy one as we wanted to get on board a brand ambassador who represents dynamism and modernity and is constantly experimenting with possibilities on the silver screen. He also comes from a family which has been a legend in the Bollywood industry, and we saw synergy with the 125 years of heritage of Philips Lighting. With his remarkable appeal across different segments of consumers, we are confident that this campaign will be a huge success.”

    The comprehensive 360 degree campaign covers all important media including print, OOH, PR and digital alongside television.

    Philips India CMO Vivek Sharma commented, “As LED Lighting becomes more and more important for Philips’ business in India, the company took this big step of launching a huge integrated marketing campaign for the category. As Philips, we have signed on brand ambassadors for the company’s other businesses in the past, and we believe it adds to the brand recall and helps drive demand for a relatively new category.”

    To showcase the endless possibilities of LED lighting, Philips Lighting is reviving the iconic song ‘Saara Zamana Haseeno Ka Deewana’ through a contemporary music video featuring Ranbir in a dynamic suit of LED lights. The music video and the television commercials are based on the core idea of “Philips LED – See What Light Can Do”. The campaign has been directed by Prasoon Pandey and conceptualized by Ogilvy.

    Expressing his excitement, Ranbir Kapoor said, “Endorsing India’s No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting.”

  • Toshibas passion for cricket unlocked by Dentsu Marcom

    Toshibas passion for cricket unlocked by Dentsu Marcom

    MUMBAI: Dentsu Marcom has brought out a new campaign for Toshiba – India’s latest Cricket Series LED televisions.

     

    The aim of the campaign which will be on TV, retail and digital is to showcase the television in a distinctive and never-before manner. For a consumer who is evolved and understands technology, in a category where picture quality and design are hygiene and a market where competitors peg bets on superior technology features to stay current, the challenge in front of the agency was to stay away from the twin clutter of  television set ads and cricket/sports ads.

     

    “If you’ve ever sat in front of the TV when Chris Gayle hammers one of his sixes but have no idea where the ball went, because the TV couldn’t capture it; if you’ve ever looked at the brown blotch on the screen on which Ravi Shastri was pacing and giving out his pundit-like pitch report and wondered what he was able to see there; if you’ve ever wondered at why the ground looks greener when you’re in the stadium versus on the TV; if you’ve ever wondered why your eyes and ears and your cricket-crazed senses never seem to have the richest cricket-enjoying experience on any TV until now, the all-new Cricket Series LED televisions from Toshiba was made just for you. So you can Enjoy. Every. Bit. As a cricket Fanatic myself, I could relate easily to the frustrations of the Fanatic that must have been the inspiration for Toshiba to develop this TV. And so when we set out to create the communication for it, we saw it more as a reverent offering to the Cricket Fanatic than as a mere ad,” said Dentsu India Group EVP and national planning head Narayan Devanathan.

     

    All the clichés about cricket being a religion in India notwithstanding, one thing is clear when an experience promises to be so rich, you will want to miss nothing. Hence the proposition: Enjoy. Every. Bit.

     

     “We’ve seen so much cricket advertising in this country. We’ve also seen so much of TV advertising on TV. The idea was to do something unique that stands out off the clutter and makes Toshiba Cricket TV the best way to consume cricket. The insight was that when you want to enjoy something, you want to enjoy every bit of it. So with the Toshiba Cricket TV, a cricket fan can now enjoy every gasp and every gulp of the game,” said Dentsu Marcom NCD Titus Uppturu.

  • Finolex Cables Limited Launches LED

    Finolex Cables Limited Launches LED

    MUMBAI : Finolex Cables Limited, India’s largest and leading manufacturer of electrical and communication cables today launched FinoLED- a premium and high quality variety of LED lighting.
    Designed to the highest quality specifications, the FinoLED product range is intended to satisfy the demand and requirement of quality lighting in the industrial, commercial and architectural markets like hotels, restaurants, offices and municipalities, among others.

    Since comfortable and pleasant lighting is a must for certain industries, the LED lights will be an ideal replacement for normal GLS lamps, CFL bulbs and HID lamps.

    The range includes:

    · Retrofit bulb shaped LED in 0.5w Deco in five colours and specifications of 3w, 5w, 7w, 10w, 12w and 14w

    · Indoor Lighting including LED Flat Panel Down lighter

    · LED Slim Tube light fixture in 4w, 10w and 18w

    · Street light varying between 20w to 210w

    · Industrial High Bay Fixtures varying from 45w to 210w

     

    The company has already been manufacturing an entire range of CFL’s & T5 Tubes in their state of art factory based at Urse, Pune.

    Finolex’s CFL’s & T5 are made available Pan India through a strong distribution network under the Brand Name Finoglow.

    Commenting on the launch, Mr. Sridhar Reddy – President, Marketing, Finolex Cables Ltd said “Our intention has always been to take innovation, quality, dependability and safety to the next level. We at Finolex Cables believe that high quality products such as these will revolutionize the lighting industry and help drive the Finolex Group’s growth while providing great value and excellence to our customers.

  • Duty Free import of flat screen TVs by air travellers banned

    Duty Free import of flat screen TVs by air travellers banned

    NEW DELHI: The government has banned duty-free import of flat screen television by air travelers in a bid to prop up the rupee, which has plummeted to an all time low (63.73) against the US dollar.

     

    The government, according to a notification, has decided to “disallow import of flat panel (LCD/LED/Plasma) television as part of free baggage allowance” with effect from 26 August.

     

    Air travelers currently can bring a flat screen television for personal use without paying any duty.

  • Percept bags SSK’s creative and media biz

    MUMBAI: The Percept Group has been roped in to handle the SSK LED Lights creative and media account.

    IBD India, a Percept Hakuhodo company, will handle the brand communication for SSK LED Lights. The media duties for the brand will be handled by Allied Media, the media arm of Percept Limited.

    The estimated communication budget is between Rs 550 – 600 million.

    SSK Group brought SSK-LED Lights to India with intent to exclusively manufacture and sell LED lighting solutions. The promise of LED as lighting solutions for future due to its cost, energy and environment efficiency has prompted SSK to launch this venture.

    SSK Group managing director Govind Uttamchandani said, “IBD‘s understanding of our product, it‘s market and eco system backed by their consumer‘s understanding made us comfortable. The creative approach that came aligned with their long term strategy sealed our choice.”

    IBD India managing director Rahul Gupta said, “LED Lights is a game changer in the lighting industry and we are excited about partnering with the brand.”” Establishing and anchoring SSK as a pioneer in sustainable lighting solutions that has every bit of benefit in favour of the consumer will be our first step with plenty planned ahead.”

    IBD India is an integrated brand development company and specialises in providing holistic solutions across the brand spectrum – from advertising, films, identity management to interactive media and other touch points.