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Tag: Lectrix EV

  • Lectrix EV launches game-changing LXS G2.0 in Tamil Nadu

    Lectrix EV launches game-changing LXS G2.0 in Tamil Nadu

    Mumbai: Lectrix EV, the electric mobility arm of SAR Group and a pioneering force in sustainable mobility solutions launched LXS G2.0, its new Two-Wheeler EV with 93 game-changing features in Tamil Nadu. The event was held at The Park, Chennai on the 25 of September 2023.

    Lectrix LXS G2.0 series is making waves after its launch in Delhi. Within three weeks of their unveiling, 12,000 bookings have been made, marking a remarkable milestone that redefines the future of urban mobility. Lectrix EV is thrilled with this response and is now expanding its presence in the Tamil Nadu market.

    Lectrix LXS G2.0 electric scooter is a game-changer in urban mobility, offering as many as 93 features. These scooters come with an impressive array of 29 safety features, 23 smart features, 9 comfort features, and many more. The focus is on providing you with modern, safe, intelligent, and connected mobility.

    Lectrix EV MD & CEO K Vijaya Kumar stated, “The LXS G is for the young progressive Indians who need modern, connected, affordable E two-wheelers to navigate through the roads and life. Easy, affordable and clean personal mobility is the key to unlocking progress that the young dynamic India needs now. We want to make it easy and risk-free for the Gen Z and young millennials to shift to electric mobility.”

    There are many first-in-class innovations offered at the affordable and competitive price range of Rs one lac where the fulcrum of the EV two-wheeler category resides. This sets the Lectrix scooters apart, providing loads of functionalities, a well-tested and certified platform with MD & CEO-Lectrix EV cutting-edge connected tech.

    Enhancing the riding experience are the integrated navigation system, smart safety features, voice assistant, and a robust chassis that has been torture tested for more than 2.6 lac km.

    But it’s not only the hardware capabilities that stand out but also the smart connected features. The LXS G vehicles will accept updates over the air. Overall, all these elements will elevate the joy and convenience of riding to unprecedented levels.

    The products offer tech-based facilities such as auto-indicators, smart ignition, helmet warning, vehicle diagnostics, ride statistics, remote seat operating via mobile app, anti-theft mechanism, and helmet warning amongst many other tech-based features that are not present in the available EVs in the industry.

    K Vijaya Kumar added, “The LXS G scooters have 93 game-changing features targeting the youth. The Indian Gen Z needs a well-connected vehicle that comes with tech features like smart navigation, first-in-class auto-indicators, over-the-air updates, find-my-vehicle, emergency SOS buttons etc. The youthful sleek design and vibrant colours are icing on the cake.”

    The LXS G scooters are available Pan-India at the brand’s dealership partners and the brand aims to expand this network and availability with 100 cities/dealerships pan-India.

  • EFGH Brand Innovations launches campaign for LXS Moonshine

    EFGH Brand Innovations launches campaign for LXS Moonshine

    Mumbai: As over a billion Indians were following the countdown of Chandrayaan-3’s landing on Moon with bated breath, Lectrix EV was silently preparing to pay a tribute to the mission in its own unique way. At the exact moment the rover landed, Lectrix EV dropped a special-edition electric scooter, calling it LXS Moonshine.

    The company said the special edition will be limited to exactly 384 units – a nod to the distance between earth and moon – 384,400 kilometers: An LXS Moonshine for every 1 lakh kilometers.

    The EV’s launch is being aimed to inspire people to set and achieve personal goals, reflecting the ambition and technology behind India’s space mission.

    Lectrix LXS Moonshine sports a golden emblem – two arrows facing the sky to connote India’s emerging space age. This ‘space age’ symbol is a modification of Lectrix’s brand logo.

    A film with a provocative narrative asked,  
    “How far do you want to go?  
    It’s not a question.  
    It’s a test of how much you want something.  
    Would you march 388 kilometres  
    to break a salt law?  
    Scale a 29,000 foot mountain  
    To plant the first flag.  
    Fly three hundred and eighty four thousand,  
    and four hundred kilometres  
    To put your feet on the moon.  
    What is your march,  
    your mountain,  
    your moon?  
    Your Do or Die?”

    The integrated campaign invited people to post their aspirations on Instagram – asking people “What’s Your Moon?”. Once a fan writes his or her goal or ambition on the Lectrixev Instagram handle, the post “takes off” and lands on a virtual moon on the site – https://whatsyourmoon.lectrixev.com/

    An over-the-moon Lectrix EV general manager – marketing Mainak Bag said, “Brands today need to be culturally relevant and current. It’s not enough to just produce great products. That’s how we looked at 23rd August. The India post-23rd August will be a different India, where science and exploration become reasons for self-belief and national pride. This is a momentous occasion. LXS Moonshine is a tangible way for people to remember and cherish this moment.”

    EFGH Brand Innovations founder and creative chairman Emmanuel Upputuru said, “This is not just one more social post which is a part of moment marketing. It is walking the talk to allow customers to celebrate this landmark moment by actually offering a product that people can be proud to own. So, we designed a special look for the LXS Moonshine including a special badge. Riding the LXS Moonshine is like wearing a badge of pride. We want to introduce into the culture “what’s your moon?”, as the new “what’s your goal?” – Each aspiration is a “moon” being chased by the audience. To see these moons on the actual picture of the moon on the website is going to be interesting.” 

  • Lectrix EV launches limited edition LXS Moonshine

    Lectrix EV launches limited edition LXS Moonshine

    Mumbai: Lectrix EV is launching a special-edition EV Scooter to commemorate the landmark moment in India’s space ambitions. Lectrix will make limited units of the special edition scooter.

    Lectrix Moonshine sports a golden emblem – two arrows facing the sky to connote India’s emerging space age. This ‘space age’ symbol is in fact a modification of Lectrix’s brand logo.

    The countdown to the Moonshine launch was timed to the launch of Chandrayaan 3. When Vikram landed on the moon, the same moment Lectrix Moonshine was unveiled. The campaign invited people to post their aspirations on Instagram – asking people “What’s Your Moon?”. Once a fan writes his or her goal or ambition, the post “takes off” and soon it lands on a virtual moon on the site www.whatsyourmoon.lectrixev.com

    Speaking about this special edition launch, Lectrix EV MD & CEO K. Vijaya Kumar said, “For today’s Indian Gen Z, sky is the limit. Or is it? They aim for the moon! The Indian moon mission shows how far you can go when you have the ambition and the right technology to take you there. At Lectrix, we want to encourage our consumer in setting and reaching their own personal goals. I am really excited about Moonshine. To do this we had strong belief in the new era of India’s space age. This is for everyone to remember and cherish.”

    “This is not just one more social post as a part of moment marketing. It is walking the talk to allow customers to celebrate this landmark moment by actually offering a product that people can be proud to own. So, we designed a special look for the LXS Moonshine including a special badge. Riding the LXS Moonshine is like wearing a badge of pride,” said EFGH Brand Innovations founder and creative chairman Emmanuel Upputuru.