Tag: LeBron James

Shubman Gill turns up the heat with Beats’ fiery ‘Burn Bright’ campaign

MUMBAI: Gill’s got game, and now, he’s got Beats to match. Beats has unveiled its latest campaign, ‘Burn Bright’, starring Indian cricket sensation and brand ambassador Shubman Gill, alongside the brand’s flagship workout earbuds, Powerbeats pro 2.

For Gill, training isn’t just routine, it’s ritual. “Training is where I build my game. It’s quiet, focused, and personal. Having the right sound with Beats helps me lock in and zone out the noise,” he said. “Beats isn’t just about music, it’s about bold energy and staying true to yourself. I’m proud to bring that spirit to this campaign.”

The Powerbeats pro 2 are built with athletes in mind, boasting heart rate monitoring, active noise cancellation, transparency mode, adaptive EQ, and up to 45 hours of battery life with the case. They also support Qi wireless charging and come in four bold shades, jet black, quick sand, hyper purple, and electric orange, retailing at Rs 29,900 on apple.com/in.

Beats, chief marketing officer, Chris Thorne said Gill embodies more than cricketing skill. “Shubman is more than just a cricket star. He represents a new generation of athletes who bring style, substance, and individuality to everything they do. This campaign is a celebration of his precision, passion, and the powerful role music plays in his mindset both on and off the pitch.”

‘Burn Bright’ is the latest in a series of global campaigns featuring sporting icons, joining a roster that already includes Lionel Messi, LeBron James, Erling Haaland, Kobbie Mainoo, Qinwen Zheng, and Lamine Yamal.

With Gill fronting the campaign, Beats is betting that cricket’s rising flame will keep glowing, and burning bright.

September 17, 2025
Nike unveils its ‘Winning Isn’t for Everyone’ campaign

Mumbai: The world’s best athletes aren’t just motivated by the idea of winning — they are relentlessly fueled by it. That mindset is on display in Nike’s summer 2024 campaign, “Winning Isn’t for Everyone.” Nike and a collective of its elite athletes are showing the world what passion for winning means, and that celebrating the pursuit of victory can be the ultimate source of inspiration for all athletes*.

The insights for the campaign came directly from Nike athletes, who were clear if you don’t want to win, you’ve already lost. Their competitive spirit isn’t something to be apologetic about. In a world where wanting to win has got a losing reputation, “Winnings Isn’t for Everyone” speaks to the grit, determination and sacrifice athletes say is required to get to the top of their sport.

In conversation with hundreds of athletes, Nike heard:

USWNT footballer Sophia Smith said she didn’t see the point in doing something unless she was doing it to win.

“I’m addicted to winning,” said NBA phenom Victor Wembanyama. “The chase is what I love and what I live for.”

World’s fastest woman Sha’Carri Richardson says her desire to win comes from remembering what it feels like to lose — and never wanting to feel that way again.

World record holder Jakob Ingebrigtsen “Every part of me is about winning,” he said. “It’s the most important thing, and it’s what I’m going to chase.”

And the King, Lebron James: “As long as I’m out there on the floor, I’m trying to be the greatest ever.”

The campaign debuted on 19 July, leading with a film narrated by Willem Dafoe and featuring Nike athletes such as Giannis, LeBron, Jakob, Sha’Carri, Serena Williams, Qinwen Zheng, A’ja Wilson, and Vini Jr.

“This is about celebrating the voice of the athlete,” said NIKE, Inc CMO Nicole Graham. “It’s a story about what it takes to be the best. The legacies that have yet to be shaped. And the dreams that will be made real. It reminds the world that there’s nothing wrong with wanting to win.”

In addition to the anthem, “Winning Isn’t for Everyone” includes athlete extension films, iconic image, social media extensions and out of home advertising in cities worldwide. The campaign is the latest example of how Nike’s unapologetic view of victory helps athletes all over the world make their dreams a reality.

“Nike’s story starts with the athlete story. It always has. And it always will,” said Graham. “‘Winning Isn’t for Everyone’ shows that anyone can be a winner, if they are willing to do what it takes.”

July 22, 2024
Romedy NOW to premier the 16th Season of ‘The Ellen DeGeneres Show’

Mumbai, September 03, 2018: Romedy NOW, India’s favourite English Entertainment channel, will premiere the 16th Season of the Emmy Award winning chat show, ‘The Ellen DeGeneres Show’ on September 5th, 2018 at 8PM. Entering its new season, the show promises to deliver uplifting, inspiring, and hilarious experiences to viewers, focussing on “The World is full of Good Things” stories.

Over the years, ‘The Ellen DeGeneres Show’ has been embraced by the viewers as the one-stop destination for laughter, generosity and fun with the show's charming host Ellen, whose one-of-a-kind humor, warmth and kindness, adds spark to the show. This season brings along plenty of good conversation, laughter, games and fun on the show. With the grand scale of the new season, the show is packed with celebrated personalities and guests on the show which includes Nicki Minaj, LeBron James, Channing Tatum, Mark Wahlberg, Fleetwood Mac, and many others. The season will also see an exclusive performance by the sensational music icon, Cher.

Romedy NOW has also curated a special social media campaign with various Ellen memes, quotes, throwback videos and interesting contests to engage with the fans.

The show upholds its reputation as a leader in the daytime talk show genre with its exceptional musical performances, celebrity interviews, topical stories, extraordinary human-interest guests, and sought-after viral sensations worldwide.

Watch the Season 16 of The Ellen DeGeneres Show on 5th September 2018 at 8 PM on Romedy NOW as the host, Ellen DeGeneres, continues to deliver unparalleled experiences to her viewers.

September 3, 2018
Discovery acquires ‘Untold Stories’ & ‘Cleveland Hustles’ from GRB

MUMBAI: GRB Entertainment has announced sale to Discovery of their Latin America and US Hispanic channels. Both picked up several seasons of long-running GRB-produced medical show Untold Stories of the E.R. and Discovery Latin America acquired the new LeBron James series, Cleveland Hustles.

Untold Stories of the E.R. breaks open the secret world of hospital Emergency Rooms. These are real doctors and the real cases that changed their lives! Witness the most amazing, bizarre, and emotionally explosive stories ever told about the clash of life and death in the Emergency Room.

Cleveland Hustles follows NBA superstar LeBron James and longtime friend and business partner Maverick Carter as they give four aspiring local entrepreneurs the chance to realize their business dreams while also helping to revitalize neighborhoods in their hometown of Cleveland.

“GRB appreciates the strength of the Latin American and Hispanic markets and we are pleased to place two of our top shows in these territories with Discovery. Untold Stories of the E.R. has been one of our top selling programs around the world for many years and the brand new Cleveland Hustles is already proving to be a very hot property. We look forward to announcing further deals for Latin America and beyond from this year’s NATPE,” said GRB SVP international distribution Michael Lolato.

January 17, 2017
Discovery acquires ‘Untold Stories’ & ‘Cleveland Hustles’ from GRB

MUMBAI: GRB Entertainment has announced sale to Discovery of their Latin America and US Hispanic channels. Both picked up several seasons of long-running GRB-produced medical show Untold Stories of the E.R. and Discovery Latin America acquired the new LeBron James series, Cleveland Hustles.

Untold Stories of the E.R. breaks open the secret world of hospital Emergency Rooms. These are real doctors and the real cases that changed their lives! Witness the most amazing, bizarre, and emotionally explosive stories ever told about the clash of life and death in the Emergency Room.

Cleveland Hustles follows NBA superstar LeBron James and longtime friend and business partner Maverick Carter as they give four aspiring local entrepreneurs the chance to realize their business dreams while also helping to revitalize neighborhoods in their hometown of Cleveland.

“GRB appreciates the strength of the Latin American and Hispanic markets and we are pleased to place two of our top shows in these territories with Discovery. Untold Stories of the E.R. has been one of our top selling programs around the world for many years and the brand new Cleveland Hustles is already proving to be a very hot property. We look forward to announcing further deals for Latin America and beyond from this year’s NATPE,” said GRB SVP international distribution Michael Lolato.

January 17, 2017
MIPCOM: GRB announces new titles; Walt Disney doc, real-life crime, docu-series

MUMBAI: GRB Entertainment, a trendsetter of unscripted, and scripted, alternative programming with a proven track record worldwide, announced a slate of new titles to debut at MIPCOM.

As the 50th Anniversary of Walt Disney’s death approaches, GRB brings a documentary on his life and career with exclusive footage and over 50 interviews with celebrities, directors, and animators. WALT: The Man Behind The Myth is the official biography of Walt Disney, sanctioned by The Walt Disney Family Foundation. This 90 minute documentary is presented by Diane Disney Miller and narrated by Dick Van Dyke and is filled with never-before-seen color home movies shot by Walt himself.

Real-life crime is often more dramatic than fiction and GRB Entertainment owns many of the best series and docs in this genre. Occult Crimes takes a look inside the devilish minds of the most unpredictable and dangerous killers in history who take their orders from Satan to commit heinous murders. Until Proven Innocent: The Hannah Overton Story tells the true story of the death of Andrew Burd, a four-year-old from Texas who died mysteriously of salt poisoning. His foster mother, Hannah Overton, was charged with capital murder and sent to prison for life. But is this churchgoing woman a vicious child killer or had the tragedy claimed its second victim?

Turning to music, Follow The Rules is a 12-part series following Grammy-nominated international rapper turned actor, Ja Rule, and the hectic household that he and his wife Aisha are trying to keep under control. With their two sons, daughter, and Ja’s mother and mother-in-law living under one roof, the house that Rule built is anything but quiet.

In Cleveland Hustles, NBA superstar LeBron James and longtime friend and business partner Maverick Carter give four aspiring local entrepreneurs the chance to realize their business dreams while also helping to revitalize neighborhoods in their hometown of Cleveland.

GRB also brings a series of CNN documentaries from Soledad O’Brien. In Babies Behind Bars, follow the lives of female inmates in a remarkable program allowing them to raise their babies while they serve times. Black & Blue tells the shocking real-life stories of young black men facing persistent racial profiling and police brutality. In Black In America and Latino in America, both multi-documentary collections, Soledad O’Brien explores interpretations of race and cultural identity for people living in the United States.

“Our official doc on Walt Disney – an iconic man with a great impact on pop culture – offers amazing exclusive footage of his private life. We also have two fun and inspiring series featuring Ja Rule and LeBron James. We continue to bring riveting, real-life crime with Occult Crimes and Until Proven Innocent: The Hannah Overton Story. We are also thrilled to represent a number of Soledad O’Brien’s CNN documentaries, which span crime and human-interest,” said Michael Lolato, SVP of International Distribution, GRB Entertainment.

GRB is well-known for its gripping real-life crime series as well as intriguing and inspiring factual programs, and serves up both for the upcoming market. Intervention, GRB’s groundbreaking A&E series (200+ episodes), received two Emmy® Award nominations in 2016, a Critics’ Choice Award nomination in 2016, an Emmy® Award nomination in 2015, and an Emmy Award win in 2009 from the Television Academy of Arts & Sciences for Outstanding Reality Program.

October 5, 2016
MIPCOM: GRB announces new titles; Walt Disney doc, real-life crime, docu-series

MUMBAI: GRB Entertainment, a trendsetter of unscripted, and scripted, alternative programming with a proven track record worldwide, announced a slate of new titles to debut at MIPCOM.

As the 50th Anniversary of Walt Disney’s death approaches, GRB brings a documentary on his life and career with exclusive footage and over 50 interviews with celebrities, directors, and animators. WALT: The Man Behind The Myth is the official biography of Walt Disney, sanctioned by The Walt Disney Family Foundation. This 90 minute documentary is presented by Diane Disney Miller and narrated by Dick Van Dyke and is filled with never-before-seen color home movies shot by Walt himself.

Real-life crime is often more dramatic than fiction and GRB Entertainment owns many of the best series and docs in this genre. Occult Crimes takes a look inside the devilish minds of the most unpredictable and dangerous killers in history who take their orders from Satan to commit heinous murders. Until Proven Innocent: The Hannah Overton Story tells the true story of the death of Andrew Burd, a four-year-old from Texas who died mysteriously of salt poisoning. His foster mother, Hannah Overton, was charged with capital murder and sent to prison for life. But is this churchgoing woman a vicious child killer or had the tragedy claimed its second victim?

Turning to music, Follow The Rules is a 12-part series following Grammy-nominated international rapper turned actor, Ja Rule, and the hectic household that he and his wife Aisha are trying to keep under control. With their two sons, daughter, and Ja’s mother and mother-in-law living under one roof, the house that Rule built is anything but quiet.

In Cleveland Hustles, NBA superstar LeBron James and longtime friend and business partner Maverick Carter give four aspiring local entrepreneurs the chance to realize their business dreams while also helping to revitalize neighborhoods in their hometown of Cleveland.

GRB also brings a series of CNN documentaries from Soledad O’Brien. In Babies Behind Bars, follow the lives of female inmates in a remarkable program allowing them to raise their babies while they serve times. Black & Blue tells the shocking real-life stories of young black men facing persistent racial profiling and police brutality. In Black In America and Latino in America, both multi-documentary collections, Soledad O’Brien explores interpretations of race and cultural identity for people living in the United States.

“Our official doc on Walt Disney – an iconic man with a great impact on pop culture – offers amazing exclusive footage of his private life. We also have two fun and inspiring series featuring Ja Rule and LeBron James. We continue to bring riveting, real-life crime with Occult Crimes and Until Proven Innocent: The Hannah Overton Story. We are also thrilled to represent a number of Soledad O’Brien’s CNN documentaries, which span crime and human-interest,” said Michael Lolato, SVP of International Distribution, GRB Entertainment.

GRB is well-known for its gripping real-life crime series as well as intriguing and inspiring factual programs, and serves up both for the upcoming market. Intervention, GRB’s groundbreaking A&E series (200+ episodes), received two Emmy® Award nominations in 2016, a Critics’ Choice Award nomination in 2016, an Emmy® Award nomination in 2015, and an Emmy Award win in 2009 from the Television Academy of Arts & Sciences for Outstanding Reality Program.

October 5, 2016
LeBron James’ Uninterrupted gets $15.8 m investment from Time Warner

MUMBAI: Uninterrupted, the multimedia network for exclusive sports lifestyle content created by international icon LeBron James and business partner Maverick Carter, has aligned with two Time Warner companies namely Warner Bros. Entertainment, and existing partner Turner Sports, to raise $15.8 million in new financing.

The additional capital will allow the growing athlete point-of-view platform to develop exclusive content, elevate the brand, expand to additional platforms, and further engage potential partners.

“The best thing about Uninterrupted is there are so many creative opportunities for athletes to tell their stories. I’m excited to be partnering with important, innovative companies like Warner Brothers and Turner to keep building ‘Uninterrupted’ as a place for athletes to go to connect with fans and share their stories in a different way,” said James.

“With the unique Uninterrupted platform, there is a real opportunity to create a special business that athletes, brands, and media partners can come together to create and distribute creative content,” added Uninterrupted CEO Maverick Carter. “Whether it’s through real-time videos, original digital series, or documentaries, Uninterrupted provides that creative outlet for athletes to share their stories in a way they can’t anywhere else.”

“LeBron and Maverick bring incredible energy, focus and creativity to everything they do and are excellent partners with us in TV, film and digital,” said Warner Bros. Television Group president business and strategy Craig Hunegs. “Joining forces with LeBron, other world-class athletes and Bleacher Report to aggressively build Uninterrupted was an easy decision that’s great for fans and great for Warner Bros.”

In addition to having an equity stake in the company, Turner Sports will now serve as the primary sales arm for the newly expanded Uninterrupted venture. Building on its existing role as the platform’s original content host, Turner’s Bleacher Report and Uninterrupted will have a preferred content relationship.

“In collaboration with Warner Bros., Turner Sports is thrilled to expand its relationship with Uninterrupted as a leading platform for influential athletes to share unfiltered messages directly with their passionate fans,” said Turner Sports president Lenny Daniels. “Uninterrupted has been a perfect fit with Bleacher Report’s mission to provide compelling, mobile- and social-first content that drives engagement with sports fans in an authentic way and we look forward to further growing the reach of this popular multimedia platform.”

Part of Uninterrupted’s planned long-term growth includes expansion onto new platforms, with the venture today announcing a new multi-year deal with go90, a mobile-first platform, to provide content, original series, and exclusive athlete point-of-view videos. The go90 platform becomes Uninterrupted’s third distribution stream following the multimedia company’s presence on Turner’s Bleacher Report and the recently announced partnership with Facebook to host 360 videos including the five-episode Uninterrupted original series Striving for Greatness, featuring exclusive behind-the-scenes footage of James’ unparalleled preparation for his pursuit of another title in his 13th NBA season. Access go90 by simply downloading the app in the App Store or Google Play.

“Bringing audiences closer to what they love is what go90 is all about, so to team with the creators at ‘Uninterrupted’ makes a ton of sense,” added go90 SVP of consumer products Brian Angiolet. “If you have seen any of these rare, real-time videos and have taken in a few of the interesting athlete perspectives, then I have no doubt you’re excited about what’s coming next from Uninterrupted.”

December 3, 2015
Nike celebrates 25 years of the Just Do It campaign

MUMBAI: Nike is launching their latest campaign as part of the 25th anniversary of the Just Do It campaign globally on the week beginning 26 August.

The new campaign, “Possibilities” takes ‘Just Do It’ from inspiration to action, enabling viewers to participate in challenges through the Nike+ digital ecosystem. It aims to inspire viewers to push their limits and strive to reach new goals through a series of playful scenarios featuring an all-star cast of athletes and guest stars.

The film features basketball star and reigning NBA MVP, LeBron James, world number one tennis icon Serena Williams, Gerard Pique of FC Barcelona and Spain and boxing sensation Andre Ward. Actor Bradley Cooper narrates the film, which was directed by Nicolai Fuglsig, and features a guest appearance by actor Chris Pine.

Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. The film begins with the line, “If you can run a mile, run a race, run a marathon, outrun a movie star.” A series of different challenges and scenarios emerge, each challenging characters in the film – and the audience – to push themselves to new limits.

“For 25 years, we’ve been inspiring people to Just Do It,” comments Nike global CMO Davide Grasso. “With ‘Possibilities’ we’re taking ‘Just Do It’ to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.”

From 20 August – 13 September, runners using the Nike+ Running app can log their Nike+ miles towards winning a once-in-a-lifetime running experience, as part of Nike’s crowd-sourced Free Run concept.

August 23, 2013