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Tag: Leanplum

  • CleverTap acquires San Francisco-based Leanplum

    CleverTap acquires San Francisco-based Leanplum

    Mumbai: CleverTap has completely acquired San Francisco-based Leanplum, a leading multi-channel customer engagement platform. The acquisition, originally announced on 19 May, was closed in a record time of three weeks. It becomes revenue accretive for CleverTap from 1 June 2022.

    With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions & technology to all its customers and prospects worldwide.

    Leanplum co-founder Momchil Kyurkchiev has joined CleverTap’s leadership team as chief strategy officer. With the completion of the acquisition, CleverTap also welcomes marquee investors Norwest Partners, Shasta Ventures, Canaan, and Kleiner Perkins as its shareholders.

    “We are very excited to welcome Momchil and all Leanplum employees to the CleverTap family and expect full integration of the two companies, including an integrated product in the market to get completed over the next three to four quarters,” said CleverTap co-founder and executive chairman Sunil Thomas.

    “With this acquisition customers will now have a wide variety of product features and options to choose from the best of both product line-ups (A/B testing, segmentation, campaigns, journeys etc.) At the same time, the acquisition provides a much bigger growth, exposure and learning opportunities for employees and collectively we will now become a dominant force with a large global footprint,” he added.

    “As we expand globally, we are looking to retain as well as grow 100 percent of the Leanplum customers by bringing all combined capability on one platform in due course. We also plan to increase our headcount in the US and Europe. Together, we aspire to be recognized as a SaaS talent powerhouse built on a strong people-first culture driven by values and equality,” added Sunil.

    CleverTap chief strategy officer Momchil Kyurkchiev commented, “The Martech landscape the world over is evolving at an exponential rate and hyper-personalized digital engagement at scale is the need of the hour. I am sure that together, Leanplum and CleverTap will address this need and continue to drive innovation in this space. CleverTap and Leanplum individually have had a robust presence in terms of geographical reach, industries, and categories. Collectively we will now become a dominant force with a large global footprint.”

  • CleverTap acquires San Francisco based company Leanplum

    CleverTap acquires San Francisco based company Leanplum

    Mumbai: The retention cloud leader, CleverTap on Thursday has announced that it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount.

    This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1200 in more than 100 countries around the world. The deal is expected to close in Q2 of 2022.

    Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real-time.  

    CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user.

    CleverTap co-founder and executive chairman Sunil Thomas, “We are seeing a seismic shift in the marketing technology landscape. Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.”

    The acquisition, he says, combines platforms and teams to deliver the best behaviour analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.”

    “When we started Leanplum, our vision was to meet customers’ real-time needs at the cutting edge of technology,” said Leanplum’s Co-founder and chief product officer Momchil Kyurkchiev. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.”

    “I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape,” said CleverTap Chief Executive Officer Sidharth Malik. “This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space.”

    “Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard,” he added.