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Tag: leadership

  • Zee introduces its leadership and development academy ‘Lead Your Ship’

    Zee introduces its leadership and development academy ‘Lead Your Ship’

    Mumbai: Zee Entertainment Enterprises (ZEEL) has launched its new academy of leadership and management development – ‘Lead Your Ship.’ The academy is an industry-first initiative that aims to develop new-age leadership and managerial capabilities at all levels. Its vision is to build a resilient and agile organisation where leaders’ skills and capabilities are a true cornerstone.

    Zee has made significant strides toward workforce capability development by establishing a 4×4 academy framework that allows for the development of compliance, techno-functional, behavioural, and leadership skills across the organisational pyramid.

    These academic pillars are built on four beams: integrated academy journeys; learner-centric technology; assessments & certifications; and career progression; providing the company’s workforce with long-term development and growth plans.

    The academy provides career-related development interventions at all levels of the organisational pyramid.

    The five interventions—arise, aspire, advance, ascend, and accelerate—are specifically designed to develop foundational proficiency at the bottom of the pyramid into critical leadership, managerial, and transformational competencies, ultimately enabling them to transition to higher roles within the organisation.

    Commenting on the launch, ZEEL head of HR, content SBU & head of enterprise culture and capability development Dheeraj Jaggi said, “Being the first media and entertainment powerhouse in India, ZEE has always been an Academy of Talent. Over the years, we’ve nurtured great talent who have shaped the future of the industry. Once again, we are delighted to launch the Lead Your Ship Academy, another pioneering and first-of-its-kind initiative, that will play a critical role in upskilling the workforce to keep up with the fast-changing industry environment.”

    “Given the shift in workforce development needs post-covid,” he continues, “the curriculum of all 5 career-linked development interventions is designed to meet the new capability requirements for managers and leaders, ultimately promoting science-based self-development for inclusive and global leadership and supporting their career progression.”

    Lead Your Ship Academy will provide holistic development to Zee’s workforce through a blended delivery model based on extensive research-led insights. The curriculum has been developed in collaboration with renowned industry partners and academic institutions, and it will include modern pedagogy to assess, develop, engage, and reinforce new-age skills. The Lead Your Ship Academy will develop the skills of over 3,400 employees across the organisation and will provide over 6,000 hours of training. It is one of Zee’s most ambitious capability-building initiatives.

    Following the success of initiatives such as the Compliance Academy and Digicademy, the company is taking workforce capability development a step further by establishing Lead Your Ship as an academy of excellence. Last year, Zee launched the first digital academy of its kind, which received an overwhelming response from both internal and external stakeholders, successfully onboarding 97 per cent of employees.

    The Digicademy has consistently outperformed the majority of the key platform KPIs at the AMEA and global levels. The academy received accolades and awards at prestigious industry forums such as ET HR World, People First, Transformance HR Forum, and BusinessWorld People HR, to name a few. In the future, the company intends to launch a techno-functional academy, which will primarily focus on improving technical and digital skills, making employees more adept in this fast-paced industry.

    For more than three decades, Zee has had a strong legacy of home-grown leaders who have been at the forefront of innovation and pioneering initiatives around the world. Zee is committed to strengthening the leadership pipeline and building a future-ready workforce in order to lead the next disruption in the M&E industry and drive hypergrowth in the new normal.

  • Pocket Aces elevates Vinay Pillai to head of strategy

    Pocket Aces elevates Vinay Pillai to head of strategy

    MUMBAI: Homegrown digital entertainment company, Pocket Aces, has elevated Vinay Pillai to the dual position of head of strategy and head of clout. Vinay joined Pocket Aces in 2020 to scale Clout, its influencer management business, and has played a crucial role in getting it to a leadership position.

    In this enhanced role, Vinay will work on establishing key strategic partnerships that will not only aid in scaling the current revenue and profitability but also cement Pocket Aces’ leadership position in the sector long-term. Prior to Pocket Aces, Vinay was the co-founder of dekkho, India’s first content streaming OTT platform. Post dekkho, he headed the OTT platform at The Viral Fever, called TVF Play.

    Vinay is a computer science engineer and an MS from Columbia University, New York. He spent most of his career in product and strategy consulting with companies like DramaFever, DocPlace, and Booz in the US before returning to India.

    Commenting on his new position, Vinay Pillai shared, “I am extremely excited to take up this crucial additional responsibility to shape our strategic direction along with Aditi. Leading Clout over the last few years has been an absolute pleasure, and I have thoroughly enjoyed building it from scratch to a market leader today with an amazing team. Additionally, I look forward to now working with Pocket Aces’ finest leaders across other business units to help them scale our company to even greater heights. We have prided ourselves on always doing things in a data-backed way with a huge impetus on innovation. I feel honoured to now get to contribute in a Pocket Aces wide central capacity with our stellar young team and would like to thank Aditi for the opportunity.”

    Pocket Aces co-founder & CEO Aditi Shrivastava said, “For the head of strategy role, I wanted someone who would work alongside me to add to our vision of taking our cutting-edge media business to the next level. Vinay is a non-linear thinker. He has founder blood, as well as a blend of consulting and operational experience. These give him a unique vantage point on how to take on incumbents while also giving him the hard operational expertise of scaling businesses on the ground with growing teams. Vinay has done an excellent job of scaling Clout, and I’m excited to see him in this enhanced role. Vinay will be working closely with the rest of our management team, who will take the lead in putting our strategic direction into action.”

  • upGrad names Srikanth Iyengar as CEO – workforce development for North America & Europe

    upGrad names Srikanth Iyengar as CEO – workforce development for North America & Europe

    Mumbai: Edtech major upGrad announced the appointment of Srikanth Iyengar as the CEO of workforce development, effective September 2022.

    Srikanth has over two decades of work experience spanning North America and Europe. In his previous profiles, he led large multinational businesses across diverse industries like tech services and learning/talent upskilling, consistently driving revenue growth and profitability across a portfolio of 2000 global clients across North America, Europe, and APAC regions. In addition, he is a passionate advocate of diversity and inclusion in the workplace and has championed various initiatives around technology-led business transformation, IT solutions, FMCG, and skills & training development for driving strong brand recognition and financial growth at large.

    In his current role, Srikanth will build and scale a B2B proposition that upskills experienced technology professionals. With this offering, upGrad is well placed to address a significant and growing technology skills gap in the global marketplace by delivering a world-class proposition. It will also be responsible for leveraging the company’s unparalleled breadth of technology curriculums, significantly large alumni community, and proven expertise in delivering tangible learning outcomes. Srikanth’s efforts will be instrumental in setting up a robust ‘diversity and inclusion’ (DnI) framework to allow businesses to build a future-ready and productive workforce.

    upGrad co-founder & MD Mayank Kumar said, “We continue to strengthen our focus on the global enterprise segment in pursuit of predictable, profitable, and sustainable growth. With Srikanth joining our leadership team, we look forward to leveraging his sharp business acumen and multi-cultural intellect to further sharpen our client focus, strengthen our operational excellence and global presence, and also enhance sales leadership for continued growth.”

    “The results of the conference board 2022 global CEO survey show that a shortage of skills, especially technology skills, is one of the biggest short and medium-term challenges facing global corporations today,” added Srikanth Iyengar.

    “We are confident that upGrad’s workforce development proposition will help our clients address this problem in a scalable and holistic manner. The workforce development approach is critical for businesses to follow as it would not just upskill but also build employees’ resilience to empower organisations and corporates with the tools needed to adapt to the future job markets. Over the last few months, I have developed much respect for upGrad founders and the leadership team as a result of their strategic clarity and relentless, disciplined approach to growth and market leadership. I am really excited to be joining such a high-performing team and to help build a truly special organisation going forward,” he concluded.

    With a strong focus on the US, Europe, and select western markets, Srikanth will continue to work from London, United Kingdom. In the most recent development, the global edtech player has closed its sixth key acquisition of CY2022 to further strengthen its enterprise (B2B) business portfolio in India and beyond.

  • Mindshare names Sam Thomas as head – performance & product

    Mindshare names Sam Thomas as head – performance & product

    Mumbai: Mindshare India, the flagship agency from GroupM, has announced the appointment of Sam Thomas as the head of performance & product in India.

    Rehan Ali as partner – performance (North and East), Atishay Agrawal as senior director – performance (South), and Pratishtha Dehariya as partner – performance (West) are the other key appointments. They will be based out of Gurgaon, Mumbai, and Bangalore, respectively, and will report to Sam.

    Sam will be based out of Mumbai and will report to Mindshare South Asia digital head Gopa Menon. He will look after the performance business, productizing services and building enhanced capabilities for clients. With over 16 years of experience in digital marketing, Sam has a hands-on approach to setting practices, building teams, promoting innovation, and growing client businesses. Sam is an internal and external specialist as an expert in data-driven marketing and analytics. He will continue to have a strong focus on performance and measures effectiveness.

    Rehan will bring in more efficiencies for an existing set of clients and grow the performance marketing portfolio as well as support teams to bring on board new clients in the northern and eastern markets. Atishay will help grow the existing business efficiently and grow the performance portfolio for Mindshare in the South, while Pratishtha will lead the performance business for Mindshare West.

    A crucial aspect for the team will be to work with various departments within GroupM and help fill in gaps wherever necessary. They will also collaborate with teams to understand the existing business and provide performance-driven solutions for existing clients and create performance strategies for new businesses.

    Mindshare South Asia CEO Amin Lakhani said, “As we observe massive acceleration of digital adoption by consumers, it is imperative for us to deliver full funnel integrated products for our clients. Strengthening our performance capability further is a step in right direction. The expertise Sam and his team bring to Mindshare will allow us to continue supporting clients with their digital capabilities and performance excellence. I am certain that this team will play a pivotal role in the brand transformation journey for our clients and will drive Mindshare’s ‘Good Growth’ proposition for them.’’

    Mindshare South Asia digital head Gopa Menon said, “Performance marketing is becoming increasingly important to marketers and Sam and his team brings in-depth knowledge of how brands can revamp their digital and performance strategies. We look forward to continuing enriching digital experiences for our clients.”

    Sam Thomas said, “I’m excited to join an agency like Mindshare, which has been at the forefront of performance marketing to help companies reach their business targets. Performance marketing is the backbone of brands’ transformation as digital adoption takes over. I am looking forward to contributing to Mindshare’s ‘good growth’ journey by bridging the gap between seamless digital activation and implementation for its clients.”

  • Publicis Worldwide onboards Nitin Sharma as senior vice president & head of client services

    Publicis Worldwide onboards Nitin Sharma as senior vice president & head of client services

    Mumbai: Publicis Worldwide India, part of the Publicis Groupe network in India, has strengthened its leadership team and announced the appointment of Nitin Sharma as senior vice president and head of client services. Nitin would be based out of Mumbai and report to Publicis Worldwide India managing director Oindrila Roy.

    An astute branding and marketing strategist, Nitin would manage some of the agency’s key brands while accelerating Publicis Worldwide’s upward growth and ambitions in the marketplace.

    In a career spanning over two decades, Nitin has worked across agencies, leading some marquee brands such as McDonald’s, Johnnie Walker, National Geographic, HDFC Life Insurance, IDFC First Bank, Bajaj Electricals, TBZ, Philips, Dabur, Yellow Pages, Kamasutra, and Elf Lubricants, among others.

    Before joining Publicis Worldwide, he spent over half a decade working overseas as a marketer, heading the marketing strategy for one of the Middle East’s most recognised financial services brands, UAE Exchange (now Unimoni). With his interest in modern marketing practises essential for business growth today and experience in handling large teams, Nitin brings with him the solidity and the balance required to help clients grow their business, both from a long-term perspective and by delivering day-to-day.

    Publicis Worldwide, India CEO Paritosh Srivastava said, “While we reinvent ourselves to cater to the evolving marketing landscape, it is imperative to have the sound backing of a team that will drive this momentum forward for us. Towards that goal, we are glad to have someone of the calibre of Nitin Sharma who comes on board with domain expertise that is rich and pragmatic. His strong ability to direct and lead brands to a reputable position in the marketplace while possessing qualitative and admirable leadership skills bodes well for our momentum in the long run.”

    On joining the agency, Nitin added, “I am super-stoked to be offered this role at Publicis Groupe, which has always been at the forefront of delivering truly integrated solutions which enable organisations to solve business problems and leverage emerging opportunities.”

    “I was particularly impressed with the unique integration model—’Power of One’—that strategically fuses creativity, data, and technology to help build compelling narratives, drive engagement, and create powerful experiences that deliver positive business outcomes. The Groupe’s name-bearer agency, Publicis Worldwide, has partnered with some of the finest brands in India. I’m privileged to work with Paritosh Srivastava and the leadership team in growing the agency’s strength and stature in the years to come,” he added.

  • AVOW onboards Sandeep Negi as associate director of sales, India

    AVOW onboards Sandeep Negi as associate director of sales, India

    MUMBAI: Mobile OEM user acquisition specialist, AVOW has appointed Sandeep Negi as its new associate director of sales, India. Negi will lead all of AVOW’s business development initiatives in the country as part of the company’s domestic expansion plans while positioning AVOW as a household name in the mobile OEM marketing ecosystem in the region. He will operate out of AVOW’s branch office in Bengaluru, and become its fifth member in this local office.

    Negi joins the company with 10-plus years of experience cutting across the agency, mobile, and online advertising arenas, with an extensive focus on international business development and global growth strategies. Prior to this, Negi had successful stints across some of India’s leading media companies, including Bennett Coleman and Co. (Times Group), Star TV Network (now part of Disney), and 9X Media. In his previous roles, Negi has played a pivotal role in assisting some of India’s most prominent players in the mobile app industry to access new markets & significantly scale their revenues.

    Speaking on the new appointment, AVOW co-founder Ashwin Shekhar said, “We are pleased to have Sandeep on board in the senior management team. AVOW is on a hyper-growth path in the mobile OEM marketing space. Within a short period of two years since entering the Indian market, AVOW has serviced many leading industry players such as Amazon Prime, Navi, upGrad, Byju’s, Matrimony.com, MPL, and WazirX, among many others, offering incremental user growth and engagement for their mobile apps.”

    “In line with our growth plans, we needed an experienced top management muscle to drive our expansion plans aggressively in India. Sandeep’s in-depth industry experience in business development, strategy, and strong expertise in driving growth are great value additions to AVOW and our team. He will play an important role in our efforts to educate mobile marketers and app developers about the benefits of mobile OEMs when integrated into their mobile marketing mix,” he added.

    In his new role at AVOW, Negi said, “AVOW’s one-stop solution for mobile OEM aggregation is steadily growing its presence in the mobile app ecosystem in India. Strengthening the company’s status as the most viable and lucrative advertising alternative to traditional play stores will be on top of my agenda. We are witnessing an increased interest from players within the financial, health, edutech, gaming, and m-commerce sectors in this market.”

    “Our aim will be to provide mobile app companies with a unique opportunity to access untapped mobile advertising inventory at scale and deliver a powerful consulting service by advising on how mobile marketers and app developers can best invest their marketing mix across alternative advertising channels for incremental user growth and engagement. I am delighted to be a part of AVOW’s growth trajectory in India and to be able to contribute to its mission,” he further said.

  • GroupM India names Ashwin Padmanabhan as president – investments, trading and partnerships

    GroupM India names Ashwin Padmanabhan as president – investments, trading and partnerships

    Mumbai: GroupM India announced on Wednesday that Ashwin Padmanabhan will be promoted to president-investments, trading, and partnerships. Padmanabhan, who earlier led ‘Trading’ and ‘Partnerships’ will now also be taking on the ‘Investments’ portfolio from Sidharth Parashar. Parashar will be joining the APAC Mindshare leadership team as chief investment officer, Mindshare APAC, and will now be based out of Singapore.

    Padmanabhan will continue to report to GroupM South Asia CEO Prasanth Kumar and be based out of the Gurgaon campus. Over the next three months, Parashar and Padmanabhan will work closely to ensure a seamless transition into their respective new roles along with their key leadership team.

    GroupM South Asia CEO Prasanth Kumar said, “Sidharth has had a phenomenal career journey where the organisation has witnessed his evolution from a practise expert to a leader over the last 18 years with GroupM. He has successfully led investment mandates across all media, elevating the practise through innovative products and exceptional value for our clients. I would like to wish him the very best and will continue to work closely with him as he drives the regional investment strategy for Mindshare.”

    “I am also excited to see Ashwin taking over this additional role. He has a deep understanding of the business, and we continue to benefit from his knowledge of the media ecosystem. Focusing on cutting-edge innovation backed by his solid process orientation is a value-add for clients. His ‘start-up’ mindset has helped GroupM venture into new practices, deploying creativity to our products and solutions, keeping client delight at the helm,” he added.

    Parashar will report to Mindshare APAC chief executive officer Helen McRae, and work on enhancing Mindshare’s local market investment strategy and driving thinking on the opportunity of good growth and intentional investment for the region.

    Helen McRae said, “I am very pleased that Sid will be joining our regional team. He brings a tremendous depth of expertise and will be a great champion of good growth for our clients.”

    Sidharth Parashar said, “It has been an amazing journey at GroupM, and I am delighted to now take over this new Mindshare APAC investment role. I look forward to this opportunity in new markets to build value for our client’s business.”

    Ashwin Padmanabhan said, “GroupM has been a fertile ground for innovation and creating value in a highly entrepreneurial environment. This expanded remit motivates me to renew my focus on the GroupM value proposition for our clients, media partners, and technology partners. We want to keep the momentum up with these relentless efforts toward improving today for a better tomorrow.”

  • Bizongo names Deepanjan Chattopadhyay as vice president of Product

    Bizongo names Deepanjan Chattopadhyay as vice president of Product

    Mumbai: The tech-enabled B2B platform, Bizongo, has announced the appointment of former Freshworks director, Deepanjan Chattopadhyay as the vice president of Product. The announcement follows a series of acquisitions, including Clean Slate and Hexa, to enhance Bizongo’s tech stack.

    Deepanjan’s appointment will help bolster Bizongo’s efforts to deliver an integrated experience to its customers, enhance product offerings to digitally transform the entire supply chain for MSMEs, and drive improved business performance, said the company in a statement. In his new role, Deepanjan will oversee the product strategy and implementation with a keen emphasis on managing market-focused product development and driving innovation across Bizongo’s product roadmap.

    An accomplished veteran, Deepanjan has nearly two decades of experience in product management, development, and strategy. In his most recent role as the Product leader for Freshworks’s flagship product, Freshdesk, he leveraged his extensive knowledge of customer experience and business insights to scale the solution’s reach to thousands of businesses across the globe.

    Bizongo co-founder and chief technology and people officer Ankit Tomar said, “With his strategic leadership skills and practical, hands-on experience in product development, business management, and operations across a variety of industries, Deepanjan is a good fit for our current clientele and target markets. Bizongo has assisted Indian businesses in automating their supply chains, gaining access to working capital, and growing their customer base. As we continue to offer comparable advantages to manufacturers throughout Southeast Asia, Deepanjan will contribute to the company’s further growth with his extensive knowledge.”

    Commenting on his appointment, Deepanjan Chattopadhyay said,” I am very excited to be a part of Bizongo. I believe the company has a great business model and a talented team that positions it uniquely to capitalise on the ever-changing e-commerce space. I am hopeful that my diverse experience in envisioning, developing, and scaling products will benefit Bizongo.”

    Previously, Deepanjan has also been associated with fintech leader Highradius and supply chain software major e2open, apart from others.

  • Interbrand strengthens India leadership; announces new appointments and elevations

    Interbrand strengthens India leadership; announces new appointments and elevations

    Mumbai: Brand consultancy – Interbrand has bolstered its leadership team by appointing four executives in elevated and new roles, with the goal in mind to drive strategic partnerships, accelerate growth, and burgeon overall enterprise value.

    Satish Krishnamurthy assumes the role of chief strategy officer. Ameya Kapnadak takes on the role of chief growth officer and head of consulting – Interbrand India. Payal Shah has been named the strategy director and head – human truths, India. Rahul Bansal will function as the strategy director and head of brand economics, India.

    Speaking about the new leadership team, Interbrand India, India & South Asia CEO Ashish Mishra said, “We had a late entry into the Indian market but were able to achieve local leadership for the world’s leading brand consultancy in a very short span. We have the top five branding projects of the decade as our showreel. Winning and delivering these iconic brand transformations, including Godrej, Jio, Britannia, Infosys, Mahindra, Hero MotoCorp, and Nerolac, took brilliant and committed talent.”

    “Most of whom have been the core of our team for most of our history. Our people have grown with the firm and are poised well to create the next generation of icons. At Interbrand, our priority is to nurture a global community of thinkers and makers with the curiosity and confidence to create iconic work,” he added.

    Satish Krishnamurthy brings 21 years of global strategic experience to Interbrand, having worked across brand consulting, creative strategy, and design thinking. His diverse experience straddles from driving strategic mandates for large agencies in the US and India, to being a behavioural architect, and also being a Ted X speaker. Satish has crafted unique ways to solve problems by taking inspiration from various disciplines. He has impacted successful outcomes for large clients across positioning, service and experience design, and opportunity consulting.

    Ameya Kapnadak leads the growth and consulting teams at Interbrand’s India office. Over the last 25 years, he has worked on and built some of India’s most iconic brands. Ameya has a wide and deep experience across diverse industries, including technology, banking and finance, automotives, consumer goods, food, and fashion and retail. He started his branding career at J Walter Thompson, and has since worked at Mudra, ICICI Bank, and The Times Group, before joining Interbrand in 2011. Ameya is a pharmacist by qualification and holds a master’s degree in management from the Jamnalal Bajaj Institute of Management Studies.

    As a strategy director at Interbrand, Payal Shah’s approach is to help brands rise to meaningful arenas for growth and sustainable iconic leadership. Possessing a multi-faceted personality and more than 15 years of experience in USA and India, she has been working across categories such as spirits, FMCG, technology and fashion. Some of her clients in the past were Pernod Ricard, Britannia and Gucci. Payal believes in the power of storytelling and delves into experiences for brands that inhabit them. She believes in purposeful innovation that harnesses behavioural data in order to amplify brand growth and value creation. Beyond creating brands, she’s a brand mentor at Ecole Intuit-Lab and the host of ‘Design Rendezvous’.

    Rahul Bansal joined Interbrand India in 2016 in their strategy vertical. In this role, he has helped with the expansion of Interbrand’s footprint in South Asia across Sri Lanka, UAE, and Bangladesh while also leading projects for some of the largest public and private sector brands in India. Prior to Interbrand, Rahul has worked across a diverse range of functions and sectors, including business consulting to help bring global consumer brands into India, gaming, and e-commerce in Southeast Asia.

  • GroupM APAC senior leadership rejig: Arshan Saha named Nexus APAC CEO

    GroupM APAC senior leadership rejig: Arshan Saha named Nexus APAC CEO

    Mumbai: GroupM, WPP’s media investment group, has unveiled a roster of C-suite appointments in Asia Pacific who will lead the regional transformation of GroupM Nexus – the global performance organisation that unites the network’s performance talent and technologies into one single outfit.

    Arshan Saha, formerly CEO of Xaxis & Specialty Businesses APAC, has been named GroupM Nexus APAC CEO.

    Jon Thurlow has been appointed GroupM Nexus APAC COO; this is an additional appointment to his corporate remit as COO of GroupM APAC.

    Xaxis—GroupM’s outcome-driven programmatic brand—has promoted former Xaxis APAC senior vice president Deepika Nikhilender to the chief executive officer role at Xaxis APAC.

    Completing the Nexus APAC leadership line-up, former managing director of Finecast Australia, Brett Poole, has been appointed the chief executive officer of Finecast APAC & AUNZ.

    Arshan Saha said, “GroupM Nexus is a cross-channel performance-led organisation that unites our expertise in service excellence, AI-technology, and the most advanced solutions. This is the future of marketing, and we are poised to offer our clients and agencies the most powerful performance engine that will accelerate their growth. I’m honoured to be working alongside some of the world’s best specialists at GroupM Nexus to collectively cultivate a better media ecosystem.”

    A founding member of Xaxis APAC, Saha rose through the ranks to become Asia-Pacific CEO of Xaxis & GroupM’s data-driven specialty businesses, including INCA, Finecast, Sightline, and Acceleration. For over a decade, he led the expansion of Xaxis—an A.I. powered programmatic engine—into 16 markets and multiplied its revenue by 20-fold.

    Having orchestrated ad-tech innovation for over 300 brands, large and mid-sized publishers as well as tech vendors across Southeast Asia, Saha was the youngest leader to be voted into the IAB Southeast Asia Leadership Council. He was also the winner of the Best Young Talent Below 30 Award (2012) and a nominee for Campaign Asia’s 40 under 40 Most Talented Individuals in APAC (2015).

    As the chief operating officer of GroupM Nexus APAC, Jon Thurlow will be driving the transformation of Nexus alongside Saha.

    One of the region’s most accomplished practitioners across the breadth of the network’s business, Jon architected the consolidation of GroupM’s search, social, commerce, programmatic, and addressable practices in Asia Pacific. For almost three years, he oversaw the complex integration of inter-network systems and structures across 16 markets into a unified campaign delivery platform.

    Jon Thurlow said, “I’m very excited about the launch of GroupM Nexus across the region. Building on the success of the past years, the expanded service and solutions offering that GroupM Nexus will create represents a wonderful opportunity to deliver genuine market-leading innovation and produce a positive business impact for our clients. For our people, it unlocks new career pathways in data, technology, and practices, giving them immense scope for new learning and development experiences.”

    Armed with over two decades of marketing and data science experience, Deepika Nikhilender steered Xaxis’ A.I. and machine-learning ambitions in the region while leading the design of marketing solutions, supply strategy, trading and operations excellence, as well as ad-tech and platforms strategy.

    Nikhilender said, “I’m thrilled to embark on this exciting challenge to lead Xaxis APAC into new frontiers where we can break new ground for our clients and agencies with our A.I. differentiated initiatives and solutions. With the digital ecosystem evolving at an unparalleled pace, Xaxis’ armoury of data intelligence and outcome-driven technologies will help future-proof our clients’ businesses. Together with the team, I look forward to cultivating a culture where our talents will continue to thrive as well as strengthening Xaxis’ capabilities to achieve our clients’ desired outcomes.”

    With over two decades of experience in product development, tech commercialisation, publishing and advertising platforms, Brett Poole has launched and built profitable businesses across native advertising (plista), data tech (mPLATFORM), programmatic trading (Xaxis), and most recently, television transformation in Australia, where his team grew the Finecast brand to become synonymous with addressable TV and TV innovation.

    On joining this new role, Brett Poole said, “I’m thrilled to be given the opportunity to continue growing Finecast across APAC as part of GroupM Nexus. Television is experiencing tremendous metamorphosis throughout the world and there is huge potential to further our TV transformation efforts in APAC, which is well-known for its diversity, talent, and innovative spirit—all the things that are close to my heart. I look forward to working closely with Nexus APAC leaders to build on the outstanding work of our Finecast APAC team.”