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Tag: lead

  • Sociowash scales Mumbai operations with bigger office space

    Sociowash scales Mumbai operations with bigger office space

    Mumbai: Leading integrated advertising agency, Sociowash, reinforced its commitment to the city that never sleeps by moving into a bigger office space in Andheri.

    Founded in 2015 by Pranav Agarwal and Raghav Bagai, Sociowash, headquartered in Delhi, extended its operations to Mumbai in early 2020 with a team of five. Over the last four years, the agency’s Mumbai team has grown 20x to 100 talented professionals and has secured new business with clients like Tide, eBay, Ambi Pur, Oral-B, LEAD, Old Spice, Viacom18, and more.

    The new, larger workspace offers Sociowash Mumbai the flexibility and space, to meet the needs of its growing clientele while offering the necessary infrastructure an ultra-fast-paced and collaborative work environment requires.

    Sociowash co-founder Pranav Agarwal said, “We are super excited about the speed with which the team is growing and expanding in Mumbai. Moving to a dedicated space will enable our growing team to collaborate more effectively, fostering creativity and efficiency in delivering exceptional ad campaigns for our clients”

    Sociowash co-founder Raghav Bagai added, “Sociowash is home to some exceptionally talented individuals who are passionate about what they do. This growing team of highly motivated and passionate individuals inspires us to achieve greater milestones and push boundaries together. The Mumbai office is a huge feat for us as it reflects a growing demand for our services and the dedication and talent of our team members. We will strive to keep moving onwards and upwards.”

     

  • LEAD announces Anupam Gurani & Manoj Naik elevation at a leadership role

    LEAD announces Anupam Gurani & Manoj Naik elevation at a leadership role

    Mumbai: Homegrown school edtech unicorn, LEAD, has elevated Anupam Gurani to chief business & marketing officer and Manoj Naik to chief finance & operations officer.  In their new positions, Gurani and Naik will further strengthen LEAD’s proposition as an integrated school edtech solutions provider with expertise in operations, classroom management, curriculum, and pedagogy.

    In addition to his marketing responsibilities, Gurani will now also drive customer success and revenue generation at LEAD, with a focus on continually delivering great results for all school stakeholders, and Naik will also lead supply chain and procurement excellence, in addition to leading financial operations at edtech.

    LEAD co-founder and CEO Sumeet Mehta said, “Gurani and Naik are leading our mission of bringing excellent education to every child. With their deep expertise and experience, I am sure they’ll continue to contribute to the lead in their elevated roles.” 

    “The opportunity to build on our current momentum for growth and student confidence-building through school edtech is tremendous, and I am excited to take on this new role. I look forward to working with our teams to drive further success for LEAD as we continue to make excellent learning accessible and affordable for students across India,” said Anupam Gurani. An accomplished sales, marketing, and strategy professional with over 18 years of experience, Gurani has previously led teams in leading multinational organisations across India and Southeast Asia, including Disney+, Hotstar, Vodafone, Google, and Reckitt.

    “I am thrilled to be a part of LEAD at this important juncture in its journey of impact and growth. As we continue to shape the future of learning outcomes in India’s schools, I am excited about the opportunity to strengthen operational excellence with an incredible, values-driven team,” added Manoj Naik. With over 30 years of experience, Naik has led finance, commercial and technology operations in leading companies such as GE Capital, ManipalCigna Health Insurance and Fullerton Securities, among others across India and the UAE.

  • Mindshare India names Vipasha Bhuptani as communications planning lead for Content +

    Mindshare India names Vipasha Bhuptani as communications planning lead for Content +

    Mumbai: Mindshare India, GroupM’s flagship agency has announced the appointment of Vipasha Bhuptani as communications planning lead for the Content+ team. She will be based out of Mumbai and will report to Mindshare Content+ & partnerships, senior vice president, Ajay Mehta.

    In this role, Vipasha will be responsible for setting up the communications planning vertical for the agency’s key businesses. She will further strengthen the content+ offering by refining and sharpening strategic content communications narratives.

    Bhuptani comes with a vast experience of close to 20 years in leading communications planning & strategy across several Indian and international brands. She has worked as a strategic brand planner for various top brands across sectors in markets like India, Europe, and Southeast Asia. Her expertise is in designing relevant communications and outreach strategies.

    Mindshare South Asia, CEO, Parthasarathy Mandayam (Maps) said, “Vipasha has a proven track record of implementing strategic communication initiatives across various brands and markets. We believe that Vipasha will play a pivotal role as we accompany our clients in revamping their content strategies.”

    Ajay Mehta said, “Given the explosion in the content & communication landscape and with the emergence of new platforms, formats & frameworks, there is a need to address and build sharper & deeper, yet fully integrated content narrative for our set of clients. I look forward to working closely with Vipasha and I am confident that she will further strengthen our content offerings. Her expertise in strategic brand communications will further enhance our clients’ integrated content journey.”

    Talking about her new role, Bhuptani said, “These are exciting times in the content landscape as we witness its hyper-growth across platforms and formats. Clients today seek guidance and support in navigating through this intricate ecosystem. I am thrilled to be part of the Mindshare family as I embark on a journey for transforming the content narrative network for our clients.”

  • LEAD School rebrands itself as LEAD

    LEAD School rebrands itself as LEAD

    Mumbai: LEAD School, an EdTech company in the K-12 segment, has rebranded itself as LEAD.

    This new change reflects the evolution of LEAD from a chain of schools to one of India’s leading EdTech players that transforms traditional schools with its disruptive solutions. It also symbolises LEAD’s promise to propel millions of students in tier 2+ towns with a global standard of education, uninterrupted learning across physical, online, and hybrid classrooms, and exposure for all-around growth, the company said in a statement.

    The new logo captures the upward trajectory, culminating into a starburst – symbolising excellence and achievement for students, teachers and schools. Consumers have already started to engage with the new brand identity on social media and over the next few weeks the brand will complete its transition across all touchpoints, it added.

    LEAD co-founder & CEO Sumeet Mehta said, “Whenever we talk to students, teachers, school owners and parents, one thing stands out – LEAD propels them into a new world of opportunities! For far too long, schools were stuck in rote learning. Students found it hard to break out of their local constraints. And parents searched for good schools but to no avail. LEAD has changed that. 2000+ schools are now powered by LEAD. And we have just begun. Today, LEAD recommits to be a propulsive force in the lives of schools, students, teachers, and parents. And our new brand identity reflects this commitment.”

    LEAD chief marketing officer Anupam Gurani said, “At LEAD, we have always believed that learning should never stop. While we are constantly upgrading and evolving, our brand identity is a reflection of what we stand for. The starburst formed with the letter ‘L’ is not only a universal symbol for success and excellence but also represents ownership with the first letter of our brand. We stand for being Trustworthy, Confident, Fearless, and Revolutionary, and our new identity reflects these attributes.” 

  • Nestle India recalls Maggi from shelves; maintains it’s safe

    Nestle India recalls Maggi from shelves; maintains it’s safe

    MUMBAI: It comes as no surprise that Nestle Global CEO Paul Bulcke is in India for damage control and takes stock of the situation here. Having reduced production by a third, sales halved for the brand with a 75 per cent market share and market price plunging by nine per cent in a day, Nestle India’s Maggi is indeed seeing a slow boil.

     

    In a statement, the MNC said that it had decided to withdraw the product from shelves across India.

     

    Addressing the media in a press conference held in Delhi today, Bulcke said that the company applied the same quality standards everywhere in the world. “We do not add MSG in Maggi noodles and it is safe for consumption in India,” he said.

     

    Speaking about recalling the product from the market, Bulcke said, “What we do here is only with the consumer in mind. I don’t feel this is the right environment to have the product on shelves.”

     

    Additionally, India’s central food safety regulator Food Safety and Standards Authority of India (FSSAI) has now ordered Nestle India to recall nine Maggi variants from the market.

     

    Justifying its stance Nestle has said in an earlier statement that the batch in which the UP government found lead was an expired batch. The company’s reasoning remains restricted to testing the product in their labs and some external labs as well. However, as many as six Indian state governments have not accepted their testing and have called for a ban for the noodles brand.

     

    “We are aware of media reports that say a case has been filed against us by the authorities in Uttar Pradesh. On receipt of the official notice we will take appropriate action under the guidance of our legal advisors. We cannot comment any further at this stage,” the company had said.

     

    The company, like its CEO Bulcke, has maintained that there was no added flavour to its product. “We do not add the flavour enhancer MSG (E621) to Maggi Noodles in India. However, the product contains glutamate from hydrolysed groundnut protein, onion powder and wheat flour. Glutamate produces a positive result in a test for MSG,” said Nestle India.

     

    In light of the trust of its consumers and the safety of its products being Nestle’s first priority, recent developments and unfounded concerns about the product has led to an environment of confusion for the consumer, to such an extent that the product has been withdraw from the shelves, despite the company claiming it to be safe.

     

    While it is unlikely that this controversy will die down in “2 Minutes,” Maggi Noodles nonetheless promises to come back in the market as soon as Nestle India takes corrective measures in order to get out of this imbroglio.

     

    After all the hullabaloo about Nestle withdrawing nine variants of its noodle brand from the shelves, the latest development in the Maggi controversy is that the government has asked the company to stop further production, processing, import, distribution and sale of the product. 

     

    The FMCG major was also asked to withdraw and recall the food product “Maggi Oats Masala Noodles with Tastemaker” and any other product for which risk assessment has not been undertaken and product approval granted.

     

    The FSSAI did not find a satisfactory response from Nestle India’s representatives, who were given a hearing on 4 June by FSSAI chairman and CEO to seek their response in the matter and hence this decision was taken.

  • Vashu Bhagnani presents ‘Youngistan’ with son Jackky in the lead

    Vashu Bhagnani presents ‘Youngistan’ with son Jackky in the lead

    MUMBAI: With movies like Ajab Gazab Prem, FALTU etc, actor Jackky Bhagnani has almost become a youth icon. Now, the actor will be seen in MSM Motion Pictures and Vashu Bhagnani, Youngistan, a love story set in the backdrop of Indian politics. The film, besides Jackky stars Neha Sharma, Farooq Shaikh and Boman Irani.

    While the first schedule of the film has been shot overseas and Lucknow, the second schedule of the film will go on floors soon at the picturesque Taj Mahal in Agra making it the ideal locale to launch the film and its unique campaign titled “Yo Youngistan Go Youngistan”. Uttar Pradesh lends itself very nicely to this film that has a political backdrop. To add to it, Agra, a symbol of power and love supplements the entire setting. Yo Youngistan Go Youngistan is a ground rally that will travel across the country and collect youth pledges and will also see several youth icons from various walks of life join Jackky Bhagnani in getting the young Indians to pledge to vote. The campaign will also generate findings on the change Young India wishes to see in their policies and their politicians.
    Jackky Bhagnani said in a press release, “For me as the name suggests Youngistan stands for the youth by the youth and of the youth of India. The film is a common live story in a very uncommon premise “.

    The film is scheduled to release on 1 May 2014.

  • Kevin Costner in talks to play the lead in ‘Midnight Delivery’

    Kevin Costner in talks to play the lead in ‘Midnight Delivery’

    MUMBAI: Kevin Costner is in talks to star in Midnight Delivery,

    a Universal thriller. The film revolves around a father, to be played by Costner, who is trafficking cocaine to London on a midnight flight in a desperate attempt to save his estranged daughter from a Colombian gang.

    The script has been written by Guellermo del Toro and Neil Cross. David Linde of Lava Bear Films is also producing along with del Toro. Gary Ungar, Tory Metzger and Russell Ackerman will be executive producers.

    Although del Toro is full with his next directorial movie Crimson Outing, he is fitting Midnight Delivery also into his schedule. Costner has recently acted in several movies such as Man of Steel and is also the holder of two Academy awards, three Golden Globe awards and one Emmy Award. Del Toro has films such as Hellboy, Blade II and the recently releasedPacific Rim in his filmmaking career.