Tag: Le Musk

  • A.R. Rahman unveils the anticipated soundtrack of his immersive film Le Musk

    A.R. Rahman unveils the anticipated soundtrack of his immersive film Le Musk

    Mumbai: Renowned composer and Oscar-winning music maestro A.R. Rahman has released the highly anticipated soundtrack of his groundbreaking immersive film, Le Musk. The soundtrack with 12 soulful and varied tracks, launched globally today on Believe Music, promises to captivate listeners with a fusion of ethereal compositions that transcend boundaries, much like Rahman’s iconic body of work.

    Le Musk, an innovative sensory cinematic experience directed by A.R. Rahman himself, merges music, fragrance, and visual storytelling to immerse audiences in a new kind of film and narrative. The soundtrack, created to complement the immersive experience, features Rahman’s signature style — a blend of Jazz, Orchestra and eclectic elements combined with soulful melodies.

    Speaking about the soundtrack launch, award-winning composer A.R. Rahman said, “Music is the heartbeat of Le Musk. It carries the soul of the film, guiding the audience through an emotional and sensory journey. The film is a labour of a lot of hard work and love, where we tried to push the boundaries of how we use technology to create something truly immersive and I am thrilled to finally share this soundtrack with the world and offer a glimpse into the world we’ve created.”

    The Le Musk soundtrack takes listeners on an evocative journey, blending Jazz, orchestral, and world music influences to create an atmospheric soundscape. With tracks that echo the film’s story of love, memory, and sensory exploration, this album promises to be a one-of-a-kind listening experience for both long-time Rahman fans and newcomers.

    Collaborating on the 12 varied tracks with notable names, including Nora Arnezeder, Sana Moussa, Linda Lind, Mayssa Karaa, Hiral Viradia, Simona Gilbert, The Firdaus orchestra and the Budapest Orchestra, the soundtrack of Le Musk also marks the association with the award-winning music engineer Greg penny.

    Global Impact and Collaboration

    The album’s global release on Believe Music underscores Rahman’s vision to bring his innovative works to an international audience. Le Musk not only marks Rahman’s directorial debut but also sets a new standard for immersive storytelling. Speaking about showcasing the film to a larger world audience Rahman said “We are in the process of setting up immersive experience studios across the world to bring Le Musk to audiences the world over. The film would not have been possible if not for my team who worked tirelessly to push the boundary of what was known to be possible.”

    The Le Musk soundtrack is now available on all major streaming platforms via Believe Music.

  • AR Rahman faces legal trouble over Le Musk copyright issues

    AR Rahman faces legal trouble over Le Musk copyright issues

    Mumbai: Koshayojan Services Ltd and MAI Labs LLC, entities under the MAI Group, known for their cutting-edge innovations in immersive experiences, have initiated legal proceedings against acclaimed music composer, A.R Rahman, along with other entities such as Positron, LLC, Intel Corporation, and The Feelies Ltd who were involved in the production of a short cinematic sensory experience film titled ‘Le Musk’.

    ‘Le Musk’ purportedly incorporates elements strikingly reminiscent of MAI Group’s pioneering technology, raising significant questions about intellectual property rights and creative ownership in the entertainment industry. Produced and directed by AR Rahman, it is a 37-minute cinematic sensory experience. The virtual reality piece is a one-of-a-kind sensory experience using scents and haptics.

    The MAI group has enlisted the expertise of top law firm, Luthra and Luthra Law Office India, to spearhead legal action against the unauthorized utilization of their revolutionary sensory-driven technology which seamlessly integrates all five human senses into immersive content interactions, transcending the conventional boundaries of sensory experiences.

    The entities under MAI Group plan to sue him against “unauthorized utilization of their revolutionary sensory-driven technology.” The group claimed to have a technology that can integrate all human senses and create a transcendental immersive experience for all its users.

    With MAI Group’s portfolio of six cutting-edge patents, they redefine the boundaries of sensory experiences. Their patented inventions provide a novel approach to creating a unified content system that integrates all five human senses – sight, sound, smell, taste, and touch – into a single or multiple devices. By delivering a comprehensive and immersive five-sense content interaction, in which parts of the content interaction system are integrated into a piece of smart furniture, MAI Group’s innovative system is set to revolutionize the way users perceive and interact with content in its unique way.