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Tag: Le Max

  • Harini Calamur, intellect behind LeEco’s content strategy in India

    Harini Calamur, intellect behind LeEco’s content strategy in India

    MUMBAI: After a successful run with Zee Media Corporation Limited as the head digital content for news, Harini Calamur is enthralled on joining LeEco as the head for original content.

    LeEco has shown signs of aggression and has announced a slew of content initiatives and acquisitions in Asia over the past few months. 

    “It’s a fun place to be in. Content consumption patterns are moving to mobile phones now. It’s exciting to see the increasing demand for intriguing content from Indian viewers. Delivering gripping content to the viewers is pleasing”, says Calamur.

    She is responsible for developing original content for LeEco’s OTT platforms in India across languages and genres. During her tenure with Zee, Calamur conceptualized, designed, and implement a digital news content strategy for all the news brands of the group –dna and Zee News and regional variants. She moved the entities from companion websites to digital products, with loyal audiences and advertisers and also launched the hyperlocal platform for the group, iamin.in, present in 36 locations across India.

    The global internet and technology conglomerate LeEco is also called the Netflix of China for its content eco-system. The soon to launch platform plans to produce as well as commission content for its viewers in India. It has Atul Jain as the COO Smart Electronics Business in conjunction with Debashish Ghosh COO looking after the entire Indian content business and Divya Dixit as director of content marketing for India.

    The company recently launched its flagship superphones, Le Max and Le1s, in the Indian market. As a partner, ErosNow will be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’s Bollywood films, music and originals. Devices will include a one-year premium subscription to ErosNow service pre-bundled with the purchase of the phones. The launch of Le 2 Superphone by LeEco has stirred the pricing landscape in India and has given a new lease of vibrancy to the smartphone market in India.

    LeEco has once again renewed its exclusive partnership with Flipkart. An agreement cementing this alliance was signed off between Atul Jain and Flipkart chief marketing officer Samardeep Subandh.

  • Harini Calamur, intellect behind LeEco’s content strategy in India

    Harini Calamur, intellect behind LeEco’s content strategy in India

    MUMBAI: After a successful run with Zee Media Corporation Limited as the head digital content for news, Harini Calamur is enthralled on joining LeEco as the head for original content.

    LeEco has shown signs of aggression and has announced a slew of content initiatives and acquisitions in Asia over the past few months. 

    “It’s a fun place to be in. Content consumption patterns are moving to mobile phones now. It’s exciting to see the increasing demand for intriguing content from Indian viewers. Delivering gripping content to the viewers is pleasing”, says Calamur.

    She is responsible for developing original content for LeEco’s OTT platforms in India across languages and genres. During her tenure with Zee, Calamur conceptualized, designed, and implement a digital news content strategy for all the news brands of the group –dna and Zee News and regional variants. She moved the entities from companion websites to digital products, with loyal audiences and advertisers and also launched the hyperlocal platform for the group, iamin.in, present in 36 locations across India.

    The global internet and technology conglomerate LeEco is also called the Netflix of China for its content eco-system. The soon to launch platform plans to produce as well as commission content for its viewers in India. It has Atul Jain as the COO Smart Electronics Business in conjunction with Debashish Ghosh COO looking after the entire Indian content business and Divya Dixit as director of content marketing for India.

    The company recently launched its flagship superphones, Le Max and Le1s, in the Indian market. As a partner, ErosNow will be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’s Bollywood films, music and originals. Devices will include a one-year premium subscription to ErosNow service pre-bundled with the purchase of the phones. The launch of Le 2 Superphone by LeEco has stirred the pricing landscape in India and has given a new lease of vibrancy to the smartphone market in India.

    LeEco has once again renewed its exclusive partnership with Flipkart. An agreement cementing this alliance was signed off between Atul Jain and Flipkart chief marketing officer Samardeep Subandh.

  • LeEco stores in two months, targets 500 stores over one year

    LeEco stores in two months, targets 500 stores over one year

    BENGALURU: Chinese technology player LeEco which has had a number of launches of  smartphones since it ventured into India in late January this year plans to have about 500 brick and mortar stores in India once it receives FIPB (Foreign Investment  Promotion Board). Excerpts of a two minute interaction with LeEco COO of Smart Electronics –India Atul Jain on the side lines of a press conference for the launch of LeEco’s Le 2, Le Max2 smartphones and Le Mall in New Delhi yesterday:

    When is LeEco likely to launch brick and mortar stores?

    We are looking at FIPB approvals to come. As soon as we get the approvals from the government, we’ll start. It’s been two months since we have applied, normally the approval process takes around 3 to 4 months, so in a month or two we should get the approvals after which we’ll need some setup time.

    How many stores are you looking at in the first phase?

    We are looking at about 500 stores including franchise stores over the next one year from the date of our first store. Just to give you an update, we have started our brick and mortar distribution which is selling through brick and mortar stores yesterday. So now our Le 1s is available in brick and mortar, mom and pops stores, independent stores, multi-brand stores, besides online.

    Do you have the supply chain to these outlets in place?

    Yes, we have our supply chain in place for that.

    What about your OTT platform? How long do you plan to continue giving it along with the cost of a phone, given that most cell phones now have a usage life of a year or less? Are you going to continue offering the Rs 4,999 Supertainment package included in the cost of the phone?

    As of now, that’s what we are announcing. Even for the two new phones that we have launched today – Le 2 and Le Max2, the Supertainment package for a year is included in the cost of the phone. Eventually in the long term, there will be a payment mechanism. It will be on a monthly basis

    What about LeEco’s own production facilities in India?

    That’s also coming up. It’s difficult to say exactly when. It’s likely to happen in the next six months or so.

    Do you plan to bring the four brands on your OTT platform under a single brand? Do you plan to offer these options separately?

    We might. As of now we will offer the subscribers everything. Maybe eventually we will offer subscribers’ a choice. As of now we are just trying to get our content to move.

  • LeEco stores in two months, targets 500 stores over one year

    LeEco stores in two months, targets 500 stores over one year

    BENGALURU: Chinese technology player LeEco which has had a number of launches of  smartphones since it ventured into India in late January this year plans to have about 500 brick and mortar stores in India once it receives FIPB (Foreign Investment  Promotion Board). Excerpts of a two minute interaction with LeEco COO of Smart Electronics –India Atul Jain on the side lines of a press conference for the launch of LeEco’s Le 2, Le Max2 smartphones and Le Mall in New Delhi yesterday:

    When is LeEco likely to launch brick and mortar stores?

    We are looking at FIPB approvals to come. As soon as we get the approvals from the government, we’ll start. It’s been two months since we have applied, normally the approval process takes around 3 to 4 months, so in a month or two we should get the approvals after which we’ll need some setup time.

    How many stores are you looking at in the first phase?

    We are looking at about 500 stores including franchise stores over the next one year from the date of our first store. Just to give you an update, we have started our brick and mortar distribution which is selling through brick and mortar stores yesterday. So now our Le 1s is available in brick and mortar, mom and pops stores, independent stores, multi-brand stores, besides online.

    Do you have the supply chain to these outlets in place?

    Yes, we have our supply chain in place for that.

    What about your OTT platform? How long do you plan to continue giving it along with the cost of a phone, given that most cell phones now have a usage life of a year or less? Are you going to continue offering the Rs 4,999 Supertainment package included in the cost of the phone?

    As of now, that’s what we are announcing. Even for the two new phones that we have launched today – Le 2 and Le Max2, the Supertainment package for a year is included in the cost of the phone. Eventually in the long term, there will be a payment mechanism. It will be on a monthly basis

    What about LeEco’s own production facilities in India?

    That’s also coming up. It’s difficult to say exactly when. It’s likely to happen in the next six months or so.

    Do you plan to bring the four brands on your OTT platform under a single brand? Do you plan to offer these options separately?

    We might. As of now we will offer the subscribers everything. Maybe eventually we will offer subscribers’ a choice. As of now we are just trying to get our content to move.