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Tag: Le 2

  • LeEco stores in two months, targets 500 stores over one year

    LeEco stores in two months, targets 500 stores over one year

    BENGALURU: Chinese technology player LeEco which has had a number of launches of  smartphones since it ventured into India in late January this year plans to have about 500 brick and mortar stores in India once it receives FIPB (Foreign Investment  Promotion Board). Excerpts of a two minute interaction with LeEco COO of Smart Electronics –India Atul Jain on the side lines of a press conference for the launch of LeEco’s Le 2, Le Max2 smartphones and Le Mall in New Delhi yesterday:

    When is LeEco likely to launch brick and mortar stores?

    We are looking at FIPB approvals to come. As soon as we get the approvals from the government, we’ll start. It’s been two months since we have applied, normally the approval process takes around 3 to 4 months, so in a month or two we should get the approvals after which we’ll need some setup time.

    How many stores are you looking at in the first phase?

    We are looking at about 500 stores including franchise stores over the next one year from the date of our first store. Just to give you an update, we have started our brick and mortar distribution which is selling through brick and mortar stores yesterday. So now our Le 1s is available in brick and mortar, mom and pops stores, independent stores, multi-brand stores, besides online.

    Do you have the supply chain to these outlets in place?

    Yes, we have our supply chain in place for that.

    What about your OTT platform? How long do you plan to continue giving it along with the cost of a phone, given that most cell phones now have a usage life of a year or less? Are you going to continue offering the Rs 4,999 Supertainment package included in the cost of the phone?

    As of now, that’s what we are announcing. Even for the two new phones that we have launched today – Le 2 and Le Max2, the Supertainment package for a year is included in the cost of the phone. Eventually in the long term, there will be a payment mechanism. It will be on a monthly basis

    What about LeEco’s own production facilities in India?

    That’s also coming up. It’s difficult to say exactly when. It’s likely to happen in the next six months or so.

    Do you plan to bring the four brands on your OTT platform under a single brand? Do you plan to offer these options separately?

    We might. As of now we will offer the subscribers everything. Maybe eventually we will offer subscribers’ a choice. As of now we are just trying to get our content to move.

  • LeEco stores in two months, targets 500 stores over one year

    LeEco stores in two months, targets 500 stores over one year

    BENGALURU: Chinese technology player LeEco which has had a number of launches of  smartphones since it ventured into India in late January this year plans to have about 500 brick and mortar stores in India once it receives FIPB (Foreign Investment  Promotion Board). Excerpts of a two minute interaction with LeEco COO of Smart Electronics –India Atul Jain on the side lines of a press conference for the launch of LeEco’s Le 2, Le Max2 smartphones and Le Mall in New Delhi yesterday:

    When is LeEco likely to launch brick and mortar stores?

    We are looking at FIPB approvals to come. As soon as we get the approvals from the government, we’ll start. It’s been two months since we have applied, normally the approval process takes around 3 to 4 months, so in a month or two we should get the approvals after which we’ll need some setup time.

    How many stores are you looking at in the first phase?

    We are looking at about 500 stores including franchise stores over the next one year from the date of our first store. Just to give you an update, we have started our brick and mortar distribution which is selling through brick and mortar stores yesterday. So now our Le 1s is available in brick and mortar, mom and pops stores, independent stores, multi-brand stores, besides online.

    Do you have the supply chain to these outlets in place?

    Yes, we have our supply chain in place for that.

    What about your OTT platform? How long do you plan to continue giving it along with the cost of a phone, given that most cell phones now have a usage life of a year or less? Are you going to continue offering the Rs 4,999 Supertainment package included in the cost of the phone?

    As of now, that’s what we are announcing. Even for the two new phones that we have launched today – Le 2 and Le Max2, the Supertainment package for a year is included in the cost of the phone. Eventually in the long term, there will be a payment mechanism. It will be on a monthly basis

    What about LeEco’s own production facilities in India?

    That’s also coming up. It’s difficult to say exactly when. It’s likely to happen in the next six months or so.

    Do you plan to bring the four brands on your OTT platform under a single brand? Do you plan to offer these options separately?

    We might. As of now we will offer the subscribers everything. Maybe eventually we will offer subscribers’ a choice. As of now we are just trying to get our content to move.

  • LeEco launches Le 2 and Le Max2, along with LeMall

    LeEco launches Le 2 and Le Max2, along with LeMall

    MUMBAI: LeEco has unveiled its second generation ‘superphones’, Le 2 and Le Max2, with the company’s symbolized content ecosystem and membership. The giant venture has also launched its marketplace e-commerce website LeMall.

    The company also revealed a Continual Digital Lossless Audio (CDLA) type-C earphone. At the event which was conducted today at New Delhi, LeEco’s official song was also revealed, composed and produced by Pritam’s studio Jam8 and sung by Nakash Aziz.

    Le Holdings VP and APAC CEO Tin Mok said, “Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Additionally, we are thrilled to bring our second generation Superphones with supertainment to India. Also, we’re happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India.”

    Le 2 comes at a price of Rs. 11,999, including one year membership, which is worth Rs 4,900 if purchased alone while for Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership.

    Both Le 2 and the Le Max2 will be available on Flipkart and LeEco’s very own marketplace e-commerce website LeMall.com soon. Registration for both the models will be open on 20 June on Flipkart.

    LeEco India smart electronics business COO Atul Jain unveiled the 2nd generation of Superphones, calling them redefine product value. “LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It’s time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value”, he added. He also shared that the devices, new and old, are now gradually available in retail stores across the country, apart from the online point of sale through Flipkart and LeMall. As reported earlier by indiantelevision.com, the company expects to launch its own brick and mortal stores in the upcoming two months.

    LeMall will serve as the primary channel for customers to engage with LeEco and become a part of the ecosystem through the products and services.

    “All the announcements we made today are in synergy with our expansion plans in India and are a testimony to our commitment to the Indian market. We are very grateful for the tremendous user responses we have received so far on all our products and services. We remain committed to raising the bar each time and creating newer industry benchmarks with our technological prowess”, added Mok.

    In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.

    LeEco has ambitious plans to set-up fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores. The company will showcase its entire product and services ecosystem at the stores; ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks.

  • LeEco launches Le 2 and Le Max2, along with LeMall

    LeEco launches Le 2 and Le Max2, along with LeMall

    MUMBAI: LeEco has unveiled its second generation ‘superphones’, Le 2 and Le Max2, with the company’s symbolized content ecosystem and membership. The giant venture has also launched its marketplace e-commerce website LeMall.

    The company also revealed a Continual Digital Lossless Audio (CDLA) type-C earphone. At the event which was conducted today at New Delhi, LeEco’s official song was also revealed, composed and produced by Pritam’s studio Jam8 and sung by Nakash Aziz.

    Le Holdings VP and APAC CEO Tin Mok said, “Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Additionally, we are thrilled to bring our second generation Superphones with supertainment to India. Also, we’re happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India.”

    Le 2 comes at a price of Rs. 11,999, including one year membership, which is worth Rs 4,900 if purchased alone while for Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership.

    Both Le 2 and the Le Max2 will be available on Flipkart and LeEco’s very own marketplace e-commerce website LeMall.com soon. Registration for both the models will be open on 20 June on Flipkart.

    LeEco India smart electronics business COO Atul Jain unveiled the 2nd generation of Superphones, calling them redefine product value. “LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It’s time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value”, he added. He also shared that the devices, new and old, are now gradually available in retail stores across the country, apart from the online point of sale through Flipkart and LeMall. As reported earlier by indiantelevision.com, the company expects to launch its own brick and mortal stores in the upcoming two months.

    LeMall will serve as the primary channel for customers to engage with LeEco and become a part of the ecosystem through the products and services.

    “All the announcements we made today are in synergy with our expansion plans in India and are a testimony to our commitment to the Indian market. We are very grateful for the tremendous user responses we have received so far on all our products and services. We remain committed to raising the bar each time and creating newer industry benchmarks with our technological prowess”, added Mok.

    In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.

    LeEco has ambitious plans to set-up fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores. The company will showcase its entire product and services ecosystem at the stores; ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks.