Tag: LD Mandloi

  • Broadcasters feel need for diversifying TV content, want level-playing field for growth

    Broadcasters feel need for diversifying TV content, want level-playing field for growth

    NEW DELHI: Mobile TV is going to be popular but there is a need to address compatibility issues by using a single chip on the hand held device. That is what was stressed in the `International Conference on Multifaceted Broadcasting – Present and Future’ held as part of the BES Expo 2007 – the 13th Exhibition on Terrestrial and Satellite Broadcasting.

    Speaking on the last day, speakers – including LD Mandloi of Doordarshan, Brajeshwar Singh of All India Radio, Ashok Ogra of Discovery channel, and retired Prasar Bharati official MP Lele – admitted that there was need to diversify content on TV and mobile TV but said viewership appeared to be driven by some accepted formats.

    However, this made niche channels like Discovery and National Geographic very important. They also agreed that the content on news channels was driven only by sensationalism.

    Referring to some government actions like banning of the AXN channel while letting Fashion TV to continue its telecasts, they felt there was need for a level-playing field for growth of the media.

    The three-day event – inaugurated on 1 February by information and broadcasting minister Priya Ranjan Dasmunsi at Pragati Maidan, was organized by Broadcast Engineering Society (India). It was approved by the Union government and endorsed by International Association of Broadcasting Equipment Manufacturers (IABM), and supported by Prasar Bharati (AIR and Doordarshan), Unesco, Asia Pacific Broadcasting Union (ABU), DIT and IGNOU.

    Speakers said IP-based delivery systems – DVB-IP and IPTV for television and DAB-IP for radio – were going to be very popular. Mobile TV on the Hand held devices is already here.

    Keeping in view the large rate of growth of mobile cells in the country, Mobile TV was going to be very popular. Some speakers stressed the need to bring provisions of Emergency Warning Broadcast Systems (EWBS).

    It was accepted that there was a marked shift in the consumer behaviour pattern, with people wanting ‘any time anywhere interactive access’ which can be achieved only by the convergence of broadcasting, wireless and mobile technology. The consumer will decide the primetime and the platform.

    Some of the speakers stressed the need to permit private players to set up Community Radio stations instead of keeping this low-cost technology confined to some niche institutions.
    Digital Radio and High Definition TV (HDTV), which provide much better quality, were going to be introduced in the country in the very near future.

    Around 40 speakers from India and abroad explained the latest technological development in areas like Mobile TV- Anytime Anywhere, Digital Radio – emerging scenario, Role of broadcasting in Warning and Disaster Management, Digital media life cycle, Content creation – cutting edge technology, interactive broadcasting, broadcasting in India: Challenges ahead, and assuring audio and video quality.

    Sixty-five exhibitors from India and abroad displayed the latest broadcast equipment systems and services in the field of radio, television, satellite, internet and interactive broadcasting.

     

  • DD, Mike Pandey launch a brave green series

    DD, Mike Pandey launch a brave green series

    NEW DELHI: Three-time “Green Oscar” winner environmental filmmaker Mike Pandey says there is a great scope for a film like “Al Gore” which seems to have transformed the American environmental conscience leading up to massive pressure on the retrogressive Bush administration, but says Bollywood has not grown up and there is no money for that kind of endeavour.

    Speaking to indiantelevision.com ahead of the launching his latest series for Doordarshan, “Earth Matters” in its second avatar, Pandey said: “I’d love to do that kind of a film, but where is the money? Bollywood still spends money only on crass commercial ventures and ignores real issues.”
    Pandey added: “I still make these films though there is very little money in it.”The series will be telecast from February 4, and Director General LD Mandloi told indiantelevision.com: “We have paid Rs six lakh per episode, but the cost could have been higher for the filmmaker,” corroborating Pandey’s version.

    Interestingly, he said, “This is the first time an environmental series is being made in India in Hindi.” The earlier series of the same title was in English.

    Mandloi said: “We had received major appreciation for the first series and thus decided to do this new series. Unfortunately, everything nowadays is seen in terms of ‘marketability’, but as a public broadcaster have a different agenda.”

    The second series will be of 26 episodes and shown every Sunday at 11 am on DD. Mandloi said that DD is committed to such environmental programmes, despite the fact that consciousness on such issues in the country is not as high as it is in the west.

    He quoted fabled Hindi poet Muktibodh: the world must become much better and cleaner that it is today and for that we need a good sweeper.

    Mandloi said that the last figures for DD viewership was 800 million (realistically put, around 350 million) and for this new venture, 321 AIR radio centres and 30 channels of DD would be pressed into service for a massive awareness campaign, and also that billboards would be put up at all DD and AIR stations.

    The series – shown in snippets as a preview at the Indian Habitat Centre today – has captured a wide range of sensitive issues and veers right away from the rather puerile attempts to indulge in jargonistic poster-films that mark novice enterprises in the field. From the unseen Andamanese tribes and their lives – they actually seem straight out of Africa and make the audience feel they are seeing something foreign – to dances of Manipur and the relationship of such dances and rituals with the inherent lifestyle of the native people who live amidst nature, the series has some major surprises.

    There are episodes also on other countries like places in Africa and Sri Lanka. Pandey said there is need for people across the share their experiences and help coexist. Pandey, addressing the media later, Pandey said that people in India should be aware of issue such as the ones he has filmed on. There is need for understanding and thatcomes from education.

    He revealed that as a comparison, at a recent film festival on environment abroad each 40-minute film cost Rs 22 crore. That is the kind of investment people make abroad on such issues.

    “We do not realise that our lives depend on just two insects: the butterfly and honeybee, which pollinate 87 per cent of the plants and give us the food and fruits we survive on. Long ago, education was taken away from us. The emphasis was on how to survive. But that has changed and now we need to take heed of how to keep the earth green.” This is the message that Pandey feels should go out to the Indian vernacular audience needs to see.

    Pandey has also delved on issues like stem cell research and on our scientists and their IPR related progress.

    Mandloi, however, said that the series will also be dubbed in English and shown across the country where Hindi is not understood and across various places in the world at a later date. Pandey said that these are archival series that can be played again and again and will ever remain important, though the making was extremely tough. On the impact of such films in India, Pandy gave one stark example, of how a film on destruction of the vulture population in India was seen by the Prime Minister and only then a decision was taken to stop production of a drug that had wiped out 87 million vultures in the country.

  • DD bags UN award for Aids serial

    DD bags UN award for Aids serial

    NEW DELHI: Doordarshan’s health campaign Kalyani has been awarded UNAIDS Civil Society Awards 2006 in recognition of outstanding commitment and support to the fight against HIV/AIDS.

    Doordarshan Director General LD Mandloi and Senior Director Usha Bhasin Development Communication Division, Doordarshan received this prestigious award during a special ceremony held at the National Stadium here on World AIDS day on 1st of December.

    Kalyani, DD’s in-house production with more than 3,752 episodes, remains the longest running health communication initiative in India.

    In a country where 70 per cent of HIV cases are not reported due to the stigma factor according to the report of National Council for Applied Economic Research, NACO and UNDP Kalyani has made an impact in breaking the silence on HIV/AIDS and in reducing stigma and discrimination against the victims, a press statement from DD said.

    Kalyani was earlier awarded Broadcast Engineering Society’s Best Public Service Broadcasting Award of the year 2006 for its impact on HIV/AIDS, and received nomination for the Rose d’ Or Award of Switzerland, one of the most coveted television entertainment award in the world.

    These are not the only two awards conferred on Kalyani. In 2004, Kalyani won Gates Malaria Award and in 2005 the RAPA (Radio and T.V Advertising Practitioner’s Association) Award.

    Kalyani is being telecast four times a week on 21 DD Kendras in nine most populous states of India at 6.30 pm.

  • DD to start mobile TV trials in tie-up with Nokia

    DD to start mobile TV trials in tie-up with Nokia

    MUMBAI: Nokia has announced its latest digital video broadcast-handheld (DVB-H) broadcast mobile TV pilot with national television broadcaster Doordarshan, using Nokia’s open standards based DVB-H solution.

    The Nokia Mobile Broadcast Solution will be delivered to Doordarshan via SHAF Broadcast in early 2007.

    During this pilot, Doordarshan will test the reception quality of the broadcast coverage, and explore the options of supporting different service schemes, such as advertising and interactive services. The pilot will also enable Doordarshan to gauge consumer expectations of the service going forward, informs an official release.

    The pilot will use DVB-H technology, a broadcast technology now used to support several field pilots globally, chosen based on its merit to support mobility, small screens, indoor coverage, optimised use of battery and in-built antenna that are specific to handheld devices such as mobile devices.

    Doordarshan director-general LD Mandloi said, “Doordashan has taken a lead in adopting DVB-H standards and this was a logical extension of our DVB-T services. DVB-H over IP based on open standards will provide a discerning mobile broadcast experience to Indian consumer and we are confident of its success in our country which has historically been on the leading edge of broadcast technology and content creation.”

    “India becomes one of the leading countries in Asia to deploy live broadcast mobile TV bringing Indian consumers a step closer to watching their favourite programmes on their mobile devices,” said Nokia Asia Pacific director multimedia Jawahar Kanjilal. “We are excited to collaborate with Doordarshan to enable their mobile TV services. This is a great opportunity for the vibrant content industry in India to take advantage of bringing television into the pockets of the Indian consumers.”

  • Navin Kumar appointed interim CEO of Prasar Bharati

    Navin Kumar appointed interim CEO of Prasar Bharati

    NEW DELHI: Doordarshan director-general Navin Kumar will be the interim CEO of Prasar Bharati till a selection panel zeroes down on a full time candidate for the post being vacated by KS Sarma.

    Sarma served as the CEO of Prasar Bharati, which manages DD and All India Radio, from March 2002 to June 2006. Kumar’s appointment too would be a short one as the government official is slated to revert to his home cadre in August after a stint in New Delhi.

    As Kumar will be functioning as the CEO of Prasar Bharati, senior-most deputy director-general, LD Mandloi, will be the acting DG of Doordarshan.

    Interestingly, before Sarma took over the reins at Prasar Bharati, the then additional secretary in the I&B ministry, Anil Baijal, served as the acting CEO for about 18 months.Chief executive of the publicly funded Prasar Bharati is chosen by a panel headed by the Vice-President of India and comprising the chairman of the Press Council of India and a government nominee.

    Sarma’s over four-year term had its ups and downs, but he is credited with successfully launching DD’s subscription-free DTH service DD Direct+, and steering Prasar Bharati’s annual revenues to over Rs 10 billion for the first time in FY06 ended March 2006.

    It was also during Sarma’s tenure that DD News was relaunched and an in-house marketing team set up to market programmes aired on DD and AIR instead of outsourcing the activity, which, more often than not, ran into legal problems.

    Though Sarma would not like to take much credit for it, but he is said to have successfully lobbied with the ministry to bring about changes in sports broadcasting, which resulted in the downlink law being formulated that makes it mandatory for private broadcasters to share feeds of listed events with the pubcaster.