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NEW YORK: PepsiCo has binned the branding it has worn for a quarter-century. Out with the old, in with the grin. The company’s fresh corporate identity,...
Mumbai: PepsiCo India has named Saakshi Verma Menon as its new chief marketing officer (CMO) for the foods division, as outgoing CMO Anshul Khanna moves into...
With a decade-long résumé that reads like a highlight reel of Indian advertising, Alisha has helped build brands like Spotify, Pepsico’s Lays and Doritos, Amazon, Asian...
MUMBAI: In the sweltering heat of India’s bustling metropolises, where street vendors hawk their wares amid a cacophony of honking horns and animated chatter, PepsiCo has...
Mumbai: Lay’s has introduced a new flavor, red chilli as part of its ‘So Light, So Good’ campaign. The launch includes a TV commercial featuring cricket...
Mumbai: Lay’s has partnered with the Indian fashion label HUEMN to launch a limited-edition merchandise collection. This collaboration combines Lay’s vibrant colors with HUEMN’s distinctive fashion...
Mumbai: In the love-filled mood of February, hearts are at every glance! As people wander in their quest to find true love, they are looking everywhere...
Mumbai: The Lay’s ‘Isey Kehte Hain Pyaar’ saga started innocently enough with a cheeky picture shared by Neetu Singh and Ranbir Kapoor, sparking reactions from Alia...
Mumbai: Match-viewing extends beyond just the sport; it’s an immersive experience which becomes even more enjoyable with the company of Lay’s. In a spectacular celebration of...
Mumbai: Flaming up the snack aisle, PepsiCo India, one of the leading players in snack and beverage industry, has introduced a new TVC to celebrate the...
MUMBAI: Lay’s has launched a new digital campaign for its recently introduced “thinnest range of chips” – Lay’s Wafer Style. Titled ‘#TheThinPossibleChip’, the campaign encourages fans...
MUMBAI: The world around us has undergone a paradigm shift in the last year. The little joys that we took for granted – be it eating...
NEW DELHI: PharmEasy has brought in former Zomato CMO Gaurav Verma to lead its marketing operations. "Delighted to announce that I am joining the excellent team...
NEW DELHI: Lay’s, the potato chip brand has been at the helm of influencer marketing through its campaigns for some time now. Last year, it was...
NEW DELHI: Adding joy and cheer to the upcoming festive season, Lay’s, one of India’s leading potato chip brands, unveiled a fun and quirky #LaysKhol campaign....
NEW DELHI: Continuing the chain of gratitude initiated by the LAY’S #Heartwork campaign, popular short-form video content creators transcended platforms to showcase their talent through creative...
NEW DELHI: Earlier this month, LAY’S, one of India’s leading potato chip brands, launched a campaign to express gratitude towards the unsung heroes of India who...
MUMBAI: Lay’s has launched a campaign to share gratitude towards the unsung heroes’ who have brought joy to millions. Aptly titled #Heartwork, this campaign is a...
MUMBAI: LAY’S, India’s favorite potato chip brand, today launched their latest series of TVCs for the all new ‘Smile Deke Dekho’ campaign featuring India’s leading Bollywood...
National : LAY’S, India’s favourite potato chip brand, has announced leading Bollywood actors Ranbir Kapoor and Alia Bhatt as its brand ambassadors today. As part of...
MUMBAI: Lay’s, one of India’s leading potato chips brands, received an overwhelming response on TikTok for its Wavez4India Challenge. Launched by Yuvraj Singh, one of India’s...
Mumbai: UEFA is bringing the UEFA Champions League to India through an exclusive fan event hosted by UEFA Champions League Ambassador Luís Figo. As part of...
MUMBAI: With a whopping 10 million views, Star India’s ‘Mauka Mauka’ ad campaign for the ICC Cricket World Cup earlier this year, has been the second...
MUMBAI: In a country where cricket is a religion, the upcoming ICC Cricket World Cup 2015 is the most awaited event. However, the timings are likely...
MUMBAI: Celebrity faces have always added flavor to PepsiCo marquee brand Lay’s. From cricketers to actors, all have lent their charm to sell the bag of...
MUMBAI: Sydney based production company – Films & Casting Temple, has been awarded for its outstanding contribution to the promotion of bilateral trade between India and...
