ITV

Tag: Laxmipati Sarees

  • Kaun Banega Crorepati’s 25th year secures 26 sponsors

    Kaun Banega Crorepati’s 25th year secures 26 sponsors

    MUMBAI: Sony Entertainment Television’s iconic quiz show Kaun Banega Crorepati (KBC) Season 17 has struck a powerful chord with the nation. Its campaign ‘Jahan Akal Hai Wahaan Akad Hai’ aptly echoes the rise of an India that is not only driven by intelligence (Akal) but also carries it with pride (Akad). This season has witnessed an exceptional response from the brand ecosystem, reaffirming KBC’s position as one of Indian television’s most credible and culturally relevant properties.

    Maruti Suzuki and the Aditya Birla Group are onboarded as Co-Presenting Sponsors, while the State Bank of India joins as Banking Partner, and Reserve Bank of India as a Special Sponsor, further deepening the show’s association with empowerment and trust.

    The Co-Powered By roster includes UPI, Ultratech Cement, Stable Money App, Asian Paints, and Gowardhan Ghee — spanning sectors from digital finance to FMCG. Special Partners secured are Patanjali Dant Kanti, BHIM Payments App, Polycab India Ltd., Dr. Fixit (Pidilite Industries), Vida powered by Hero Motocorp and WinZO Games.

    Further strengthening its appeal, Associate Partners include Amazon India, Kalyan Jewellers, Godrej & Boyce, Laxmipati Sarees, Groww, Life Insurance Corporation of India (LIC), National Stock Exchange (NSE), Plasto Tanks and Pipes, Aashirvaad Select Atta, Director’s Elaichi and Bikaji — representing a diverse cross-section of India’s consumer landscape.

    KBC continues to be a powerful platform for brands, seamlessly integrating knowledge, inspiration, and wide-reaching impact.

    At the heart of the show is, as always, the legendary Amitabh Bachchan whose iconic presence and effortless camaraderie with the contestants breathe life into every story from the hotseat.

  • Laxmipati Sarees onboards Rashmika Mandanna as their brand ambassador

    Laxmipati Sarees onboards Rashmika Mandanna as their brand ambassador

    MUMBAI: Laxmipati Sarees has announced its association with one of the biggest stars of Indian cinema—Rashmika Mandanna – as the face of the brand. Known for her pan-India appeal and magnetic screen presence, Rashmika brings fresh energy to a brand cherished across generations for its unmatched print quality and super-fine lightweight fabric.

    This iconic partnership launches with a nationwide campaign across TV, digital, print, and outdoor platforms starting July 29, 2025, celebrating the effortless elegance and cultural pride that Laxmipati Sarees represents. The campaign will also run ads on the India’s most iconic show Kyunki Saas Bhi Kabhi Bahu Thi, which starts tonight, aiming to capture the target audience on both TV as well as digital (JioHotstar) mediums.

    Expressing her joy, Rashmika Mandanna said, “Sarees carry so much more than just fabric — they hold our stories, tradition, and timeless beauty. Each one reflects a rich cultural legacy, and Laxmipati makes them so easy to wear — light, vibrant, and full of elegance. I’m so happy to be associated with a brand that brings heritage to life with such effortless style”

    Laxmipati Sarees managing director Sanjay Sarawagi said, “For four decades, Laxmipati Sarees has stood for trust, quality, and elegance. Our vision has always been to create sarees that combine heritage with everyday elegance. With Rashmika joining our journey, we are reaffirming our commitment to stay rooted in Indian tradition while connecting deeply with today’s woman. Her grace and authenticity reflect everything our brand aspires to be.”

    Laxmipati Sarees director Manoj Sarawgi added, “This is a proud moment for us. Rashmika brings not just star power, but a natural warmth and relatability that our customers love. Her presence will help us reach new audiences while staying true to our core—creating sarees that are light, beautiful, and truly made for every Indian woman.”

    “Rashmika brings an incredible blend of relatability and glamour, which aligns perfectly with Laxmipati’s appeal. Through this campaign, we’re not just showcasing sarees—we’re narrating the story of the modern Indian woman who embraces tradition with confidence and joy,” added director Rakesh Sarawagi.

    Shreyansh Innovations founder Shreyansh Baid commented on the campaign, “This was a special campaign to craft. Laxmipati’s sarees are known for their lightness, fine fabric, and beautiful designs—we wanted to highlight that sensory elegance in every visual. Rashmika’s presence adds a celebratory warmth to the narrative, making the campaign aspirational and authentic at the same time.”