NEW DELHI: Zee News today announced the successful completion of 150 episodes, of the first ever-investigative programme on Indian television, Inside Story.
Launched on 29 July 2000, with an episode on Bangladeshi immigrants, the programme will celebrate the phenomenal success of its investigative efforts by airing a two – episode special on 10 and 17 August.
Commenting on the completion of 150 episodes of Inside Story, Zee Telefilms Ltd, director-News Group, Laxmi Narayan Goel said: “The Inside Story is just another reaffirmation of our commitment to unveil the truth and get to the bottom of the real story. Inside Story is an effort to bring to light issues that affect the lives of the common man. The programme has been very well received by the audience and their overwhelming response to the show has encouraged us to tackle a host of sensitive issues of national interest.”
The 150th episode would be divided into two segments, with the first segment airing the best of investigative stories on the show and the second segment showcasing select interviews. The second part of the two episode special will be further divided into Best of Inside Story: Social Issues and Best of Inside Story: Crime.
This special package will once again place on the anvil the hard- hitting stories tackling social issues like NRI marriages, starvation and excess food and the crime orgies like Nepal Royal killings and Bihar arms factory.
Zee News’ Inside Story has successfully put many grave issues under the microscope and presented facts hitherto hidden from the common man. Extensive research, uncompromising objectivity made Inside Story win the trust of its viewers.
Tag: Laxmi Narayan Goel
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Zee News’ investigative show ‘Inside Story’ completes 150 episodes
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Zee News completes revamp; sports new look
NEW DELHI: Zee News announced today that it has revamped the look of the news channel, including the launch of the new studio, the logo and the complete format of its news bulletins, as had been earlier reported on indiantelevision.com.
The channel will also have new promos and cross media campaigns. To break the monotony and infuse interactive dialogues, Zee News has also introduced the concept of a series of presenters for various sections of the news bulletins, each of who presents a different section of the news.
According to Zee Network director, news group, Laxmi Narayan Goel, “This initiative is aimed at providing freshness to the channel in addition to keeping it in line with the technological advancements in the field.”
Zee News, which undertook the last revamp exercise before the budget in 2002, has plans to make this a regular feature so as to make the channel look more dynamic and vibrant. The channel firmly believes that periodical changes in looks and formats are necessary to meet the changing requirements of the viewers, according to a statement from Zee.
The transformation has not been restricted to the studio alone, as the on-air graphics, including all the promos and montages, have been completely changed. The channel ID music too, has undergone a transformation.
The transformation process doesn’t end there, Goel said. In tune with the brand strategy, Zee News will continue to promote its brand with cross media campaigns on an ongoing basis, as it continues to evolve with the times.