Tag: Laxmi Goel

  • ‘Chawal’ to channel: Zee’s 24 years of a memorable roller-coaster ride

    ‘Chawal’ to channel: Zee’s 24 years of a memorable roller-coaster ride

    It was a hot and humid Delhi afternoon sometime in the very early 1990s. A few journalists, mostly clueless about electronic media as we know it today, were milling around in a room in a central Delhi five-star hotel waiting for a press conference to begin. The host was a hitherto unknown company called Essel. When the conference began, one of the gentlemen, sporting former PM Indira Gandhi-style white streak in his hairs, announced that his company would start India’s first Indian-owned satellite TV channel. The other gent present on the occasion was Rajat Sharma, who was till then known as a print media journalist of some repute. The confusing series of question-answer that followed highlighted that few (including yours truly) had any idea of cable and satellite TV (CNN coverage of the first Iraq War was a trailer for Indians and later Star TV’s Santa Barbara and Bold & The Beautiful were like manna from the sky) and fewer understood fully the gravity of what Subhash Chandra was telling the Delhi scribes.

    The rest, as they say, was history. Over 24 years, this journey has not only created India’s first home grown electronic media company, but inspired many others to venture out, as Star Trek’s Captain Kirk & Co would say, where no man or entrepreneur has gone ever before.

    Zee Telefilms or Zee Television or Zee Entertainment Enterprises Ltd — as Zee group has been known in corporate circles from time to time — is itself a testament of the changing ethos of the company and the evolving Indian media landscape. But never has there been a time when the group — now housed over several floors in a swanky building in Mumbai’s Lower Parel area — been not associated with Chandra. To borrow a clichéd political line of the 1970s, it could be said that Zee is Subhash Chandra and Subhash Chandra is Zee.

    From those early days — Zee News started late 1990s used to function out of a four-bedroom residential flat in Delhi’s South Extension and the main office on Mumbai’s Annie Besant Road comprised a series of thatched mostly non-AC rooms — it has a been a long journey not only in terms of time, but also business and expansion.

    One of last annual reports (if we go back in time) on Zee’s corporate website pertains to 1998-99 financial year. Message from Chairman Chandra read: “For Zee Telefilms, 1998-99 was yet another year of exceptional accomplishment and growth. Having made its debut in 1992 as a software production company and marketing concessionaire, Zee has come a long way with its recognition as an emerging company of the year. The 35.8 percent total return our Company produced on the capital employed is of utmost importance to us. We’re not content with that…”  

    In 2016, addressing the investors and public at large in the 2015-16 annual report, the vision is gets contemporaneous as Chandra says: “ZEEL is proactively reorganising its operations focusing on newer delivery formats and ramping up its digital business in line with the changing dynamics of the operating environment. Multiple initiatives are being undertaken. Just as consistency has been a hallmark of our journey, so has change!”

    Change? Yes, of course. And why not? From a humble beginning, Zee now straddles the world, growing its business portfolio along with global presence and revenues. With a strong presence in over 171 countries and a total viewership of 1 billion plus people around the globe, when Zee claims it’s a worldwide media brand, it isn’t off the mark.

    Sample some facts. With a networth of Rs 62,315 million, Zee closed the 2015-16 financial year ending March 2016 with a total income of Rs. 58, 515 million and EBITDA of Rs 15, 095 million wherein global advertising revenue was Rs. 34, 297 million and subscription income was Rs. 20,579 million. Add to these vital stats the fact that the group offers content in multiple Indian and foreign languages and various formats with more than 2,22,703 hours of television content and rights to more than 3,818 movie titles from premiere studios featuring Indian film stars, making it one of the largest Hindi film libraries in the world. All this content is aired via 38 international and 33 domestic channels.

    If Essel group, Zee’s parent, made money from trading in commodities in the early parts of its 90-year existence (having begun in a small town in Haryana state), in the 1980s it upgraded itself to export chawal (rice) to the erstwhile USSR, apart from other more urban-centric business activities. This evolution and flirting with little-known businesses has been a hallmark of Zee’s progress too.

    public://SC-Modi.jpg

    Very few would remember that Chandra’s Essel Group wanted to be the first private sector Indian satellite operator having realised that synergies in entertainment, broadcast and delivery business could have its advantages (as also disadvantages). Though the satellite dream is still to fructify as Agrani started and folded quietly in the 1990s, it helped initiate Chandra’s elder son and present MD of Zee Entertainment, Punit Goenka, into the business.

    Though Zee had a blow-hot-blow-cold relationship with Rupert Murdoch’s 21st Century Fox (in the 1990s it was News Corp) and it’s Indian subsidiary Star TV, the three joint ventures that Zee had with Murdoch’s company in those early days, including a 50:50 shareholding in MSO Siti Cable, helped Chandra and his band of colleagues to firm their footsteps in the broadcast world in India first and then globally.

    The joint ventures with Star, which was bought over by Murdoch mid-1990s from Hong Kong-based Chinese businessman Li Ka-Shing, also helped Zee raise himself to broadcast and entertainment’s international levels where negotiations are cut-throat and not an inch is given to even business partners.

    A description of a Chandra-Murdoch meeting in New York is telling. An expat, then working with Chandra for the Agrani project, glowingly says that despite Murdoch’s reputation of being a ruthless businessman, the comparatively younger and inexperienced Indian businessman (Chandra) discussed business with the Star TV boss on an equal footing over drinks— as a CEO would talk shop with another CEO. India, probably, is one of those rare instances where even the mighty Murdoch got bought out by his Indian partner in joint ventures.

    Just when the 1990s was preparing to bid goodbye, Zee announced it was buying out Star’s shareholding in three joint ventures in a stock-and-share deal worth approximately USD 300 million. Yours truly very well remembers that in an interview soon after the historic deal, Chandra, though jubilant, said in a measured tone said at about 1 am, “Yes, it feels exciting being an Indian (to have bought out the foreign partner), but the tough part has just begun now for Zee.

    And he was bang on target— like he has been so many other times. These 24 years for Zee have not been all smooth sailing; especially so after Zee broke its business chords with Star. There have been decisions taken on fronts like programming, corporate and personnel appointments as also distribution that have been questioned by viewers, investors and media observers alike.

    Take, for example, the introduction on Zee TV around late 2000 and early 2001 a show titled Sawaal Dus Crore Ka (A Question for Rs. 10 crore or Rs 100 million). Put on air in an effort to counter the runaway success of rival Star Plus’ Amitabh Bachchan-anchored Kaun Banega Crorepati, an Indian version of the UK game show Who Wants To Be A Millionaire, Zee’s Swaal… was a major flop and the channel had to terminate it mid-way blaming its two anchors, film stars Anupam Kher and Manisha Koirala, for its failure after having burnt its fingers and loads of cash. Not to mention Zee’s two failed bids to mount a cricket league (Indian Cricket League), which were shot down by cricket politics, but paved the way for the now hugely successful Indian Premier League, blessed by the Indian cricket Board and cricket’s international apex body ICC.

    There have been leadership position appointments that have been also questioned. Adman Sandeep Goyal’s tenure as Group CEO of Zee in 2001, handpicked by Chandra, was regarded controversial.However, destiny’s child that Chandra could be had managed to build a company that was populated with professionals and such decisions helped Zee get over several mishaps over the 24 years.

    Some of the best professionals — many of them who have now left Zee to make a name for themselves independently —  that worked along with Chandra and later his son Punit included people like programming specialist Kanta Advani, marketing whiz Meenakshi Madhvani (now Menon), newsperson Rajat Sharma (he now owns the Hindi news channel India TV), former Times of India group’s Vijay Jindal and Pradeep Guha (both served as successful CEOs at Zee), strategist Bharat Ranga, communications expert Ashish Kaul, Deepak Shourie, newspersons (at Zee News) Alok Verma and Rohit Bansal, operations specialist Rajiv Khattar (Siti Cable and Dish TV), legal eagle A. Mohan, government relations expert PC Lahiri  and, of course, Chandra’s friend, philosopher and guide Ashok Kurien. But most of all, the whole Zee group — now diversified and broken down into separate business entities owing to regulatory restrictions and compulsions — benefited a lot from a harmonious family that controlled it. Chandra’s two younger brothers, Jawahar and Laxmi Goel, at various stages had been instrumental in pushing things and being the balancing factor, but never publicly having a spat with their elder brother.

    Because Zee (and Chandra) valued professionals, it was no surprise when Chandra, during his acceptance speech for Asian industry organisation CASBAA’s award for “Lifetime Contribution to the Asian Pay-TV Industry’ in 2009, said, “The achievement is not my own. Many others have made this possible, most notably my old colleagues Ronnie Screwvala of UTV Software, Prannoy Roy, the Chairman of NDTV and Raghav Bahl who now leads Network 18 Group.” Both Screwvala and Bahl since then have exited the companies after selling their shareholding. But even they were taken aback by the graciousness shown by Zee boss.

    At a time when Zee could well look back over its shoulder and afford to smile while preparing for the 50th anniversary in a growing digital world, the present leadership of Zee could well borrow poet Robert Frost’s lines, echoed also by India’s first Prime Minister Jawaharlal Nehru at the time of Independence, `But I have promises to keep, And miles to go before I sleep.’ We shall certainly Zee (as in see).

     

  • ‘Chawal’ to channel: Zee’s 24 years of a memorable roller-coaster ride

    ‘Chawal’ to channel: Zee’s 24 years of a memorable roller-coaster ride

    It was a hot and humid Delhi afternoon sometime in the very early 1990s. A few journalists, mostly clueless about electronic media as we know it today, were milling around in a room in a central Delhi five-star hotel waiting for a press conference to begin. The host was a hitherto unknown company called Essel. When the conference began, one of the gentlemen, sporting former PM Indira Gandhi-style white streak in his hairs, announced that his company would start India’s first Indian-owned satellite TV channel. The other gent present on the occasion was Rajat Sharma, who was till then known as a print media journalist of some repute. The confusing series of question-answer that followed highlighted that few (including yours truly) had any idea of cable and satellite TV (CNN coverage of the first Iraq War was a trailer for Indians and later Star TV’s Santa Barbara and Bold & The Beautiful were like manna from the sky) and fewer understood fully the gravity of what Subhash Chandra was telling the Delhi scribes.

    The rest, as they say, was history. Over 24 years, this journey has not only created India’s first home grown electronic media company, but inspired many others to venture out, as Star Trek’s Captain Kirk & Co would say, where no man or entrepreneur has gone ever before.

    Zee Telefilms or Zee Television or Zee Entertainment Enterprises Ltd — as Zee group has been known in corporate circles from time to time — is itself a testament of the changing ethos of the company and the evolving Indian media landscape. But never has there been a time when the group — now housed over several floors in a swanky building in Mumbai’s Lower Parel area — been not associated with Chandra. To borrow a clichéd political line of the 1970s, it could be said that Zee is Subhash Chandra and Subhash Chandra is Zee.

    From those early days — Zee News started late 1990s used to function out of a four-bedroom residential flat in Delhi’s South Extension and the main office on Mumbai’s Annie Besant Road comprised a series of thatched mostly non-AC rooms — it has a been a long journey not only in terms of time, but also business and expansion.

    One of last annual reports (if we go back in time) on Zee’s corporate website pertains to 1998-99 financial year. Message from Chairman Chandra read: “For Zee Telefilms, 1998-99 was yet another year of exceptional accomplishment and growth. Having made its debut in 1992 as a software production company and marketing concessionaire, Zee has come a long way with its recognition as an emerging company of the year. The 35.8 percent total return our Company produced on the capital employed is of utmost importance to us. We’re not content with that…”  

    In 2016, addressing the investors and public at large in the 2015-16 annual report, the vision is gets contemporaneous as Chandra says: “ZEEL is proactively reorganising its operations focusing on newer delivery formats and ramping up its digital business in line with the changing dynamics of the operating environment. Multiple initiatives are being undertaken. Just as consistency has been a hallmark of our journey, so has change!”

    Change? Yes, of course. And why not? From a humble beginning, Zee now straddles the world, growing its business portfolio along with global presence and revenues. With a strong presence in over 171 countries and a total viewership of 1 billion plus people around the globe, when Zee claims it’s a worldwide media brand, it isn’t off the mark.

    Sample some facts. With a networth of Rs 62,315 million, Zee closed the 2015-16 financial year ending March 2016 with a total income of Rs. 58, 515 million and EBITDA of Rs 15, 095 million wherein global advertising revenue was Rs. 34, 297 million and subscription income was Rs. 20,579 million. Add to these vital stats the fact that the group offers content in multiple Indian and foreign languages and various formats with more than 2,22,703 hours of television content and rights to more than 3,818 movie titles from premiere studios featuring Indian film stars, making it one of the largest Hindi film libraries in the world. All this content is aired via 38 international and 33 domestic channels.

    If Essel group, Zee’s parent, made money from trading in commodities in the early parts of its 90-year existence (having begun in a small town in Haryana state), in the 1980s it upgraded itself to export chawal (rice) to the erstwhile USSR, apart from other more urban-centric business activities. This evolution and flirting with little-known businesses has been a hallmark of Zee’s progress too.

    public://SC-Modi.jpg

    Very few would remember that Chandra’s Essel Group wanted to be the first private sector Indian satellite operator having realised that synergies in entertainment, broadcast and delivery business could have its advantages (as also disadvantages). Though the satellite dream is still to fructify as Agrani started and folded quietly in the 1990s, it helped initiate Chandra’s elder son and present MD of Zee Entertainment, Punit Goenka, into the business.

    Though Zee had a blow-hot-blow-cold relationship with Rupert Murdoch’s 21st Century Fox (in the 1990s it was News Corp) and it’s Indian subsidiary Star TV, the three joint ventures that Zee had with Murdoch’s company in those early days, including a 50:50 shareholding in MSO Siti Cable, helped Chandra and his band of colleagues to firm their footsteps in the broadcast world in India first and then globally.

    The joint ventures with Star, which was bought over by Murdoch mid-1990s from Hong Kong-based Chinese businessman Li Ka-Shing, also helped Zee raise himself to broadcast and entertainment’s international levels where negotiations are cut-throat and not an inch is given to even business partners.

    A description of a Chandra-Murdoch meeting in New York is telling. An expat, then working with Chandra for the Agrani project, glowingly says that despite Murdoch’s reputation of being a ruthless businessman, the comparatively younger and inexperienced Indian businessman (Chandra) discussed business with the Star TV boss on an equal footing over drinks— as a CEO would talk shop with another CEO. India, probably, is one of those rare instances where even the mighty Murdoch got bought out by his Indian partner in joint ventures.

    Just when the 1990s was preparing to bid goodbye, Zee announced it was buying out Star’s shareholding in three joint ventures in a stock-and-share deal worth approximately USD 300 million. Yours truly very well remembers that in an interview soon after the historic deal, Chandra, though jubilant, said in a measured tone said at about 1 am, “Yes, it feels exciting being an Indian (to have bought out the foreign partner), but the tough part has just begun now for Zee.

    And he was bang on target— like he has been so many other times. These 24 years for Zee have not been all smooth sailing; especially so after Zee broke its business chords with Star. There have been decisions taken on fronts like programming, corporate and personnel appointments as also distribution that have been questioned by viewers, investors and media observers alike.

    Take, for example, the introduction on Zee TV around late 2000 and early 2001 a show titled Sawaal Dus Crore Ka (A Question for Rs. 10 crore or Rs 100 million). Put on air in an effort to counter the runaway success of rival Star Plus’ Amitabh Bachchan-anchored Kaun Banega Crorepati, an Indian version of the UK game show Who Wants To Be A Millionaire, Zee’s Swaal… was a major flop and the channel had to terminate it mid-way blaming its two anchors, film stars Anupam Kher and Manisha Koirala, for its failure after having burnt its fingers and loads of cash. Not to mention Zee’s two failed bids to mount a cricket league (Indian Cricket League), which were shot down by cricket politics, but paved the way for the now hugely successful Indian Premier League, blessed by the Indian cricket Board and cricket’s international apex body ICC.

    There have been leadership position appointments that have been also questioned. Adman Sandeep Goyal’s tenure as Group CEO of Zee in 2001, handpicked by Chandra, was regarded controversial.However, destiny’s child that Chandra could be had managed to build a company that was populated with professionals and such decisions helped Zee get over several mishaps over the 24 years.

    Some of the best professionals — many of them who have now left Zee to make a name for themselves independently —  that worked along with Chandra and later his son Punit included people like programming specialist Kanta Advani, marketing whiz Meenakshi Madhvani (now Menon), newsperson Rajat Sharma (he now owns the Hindi news channel India TV), former Times of India group’s Vijay Jindal and Pradeep Guha (both served as successful CEOs at Zee), strategist Bharat Ranga, communications expert Ashish Kaul, Deepak Shourie, newspersons (at Zee News) Alok Verma and Rohit Bansal, operations specialist Rajiv Khattar (Siti Cable and Dish TV), legal eagle A. Mohan, government relations expert PC Lahiri  and, of course, Chandra’s friend, philosopher and guide Ashok Kurien. But most of all, the whole Zee group — now diversified and broken down into separate business entities owing to regulatory restrictions and compulsions — benefited a lot from a harmonious family that controlled it. Chandra’s two younger brothers, Jawahar and Laxmi Goel, at various stages had been instrumental in pushing things and being the balancing factor, but never publicly having a spat with their elder brother.

    Because Zee (and Chandra) valued professionals, it was no surprise when Chandra, during his acceptance speech for Asian industry organisation CASBAA’s award for “Lifetime Contribution to the Asian Pay-TV Industry’ in 2009, said, “The achievement is not my own. Many others have made this possible, most notably my old colleagues Ronnie Screwvala of UTV Software, Prannoy Roy, the Chairman of NDTV and Raghav Bahl who now leads Network 18 Group.” Both Screwvala and Bahl since then have exited the companies after selling their shareholding. But even they were taken aback by the graciousness shown by Zee boss.

    At a time when Zee could well look back over its shoulder and afford to smile while preparing for the 50th anniversary in a growing digital world, the present leadership of Zee could well borrow poet Robert Frost’s lines, echoed also by India’s first Prime Minister Jawaharlal Nehru at the time of Independence, `But I have promises to keep, And miles to go before I sleep.’ We shall certainly Zee (as in see).

     

  • Zee Telefilms to launch Marathi news channel ’24 Tas’

    Zee Telefilms to launch Marathi news channel ’24 Tas’

    MUMBAI: Zee Telefilms Ltd. chairman Subhash Chandra is giving his news business a big push. His latest plan of action: to launch a Marathi news channel by the end of this year.

    Zee News Ltd (ZNL), the company which houses the news and regional channels, plans to invest Rs 1 billion over three years for this venture. 24 Tas (24 hours), as such, will become the first channel in the Marathi news space.

    “We plan to launch the Marathi news channel by December-end. Our projected investment for this is Rs 1 billion over a three-year period. We are putting the equipment in place,” says Zee News Ltd. director Laxmi Goel.

    More local language news channels are on the agenda. Goel had earlier told Indiantelevision.com that the company would launch news channels in the southern languages. Zee already runs a Bengali news channel through a joint venture with Akash Bangla.

    ZNL, will also be appointing a chief executive officer soon, said Goel. The company is also planning to launch a Tamil and a Malayalam channel to cover up all the southern language states.

    The company expects to post a 33 per cent compound annual growth rate (CAGR) over the next five years to touch revenue of Rs 8.7 billion by FY 2011, up from Rs 2.01 billion in FY 2005-06. ZNL’s operating margins, which stood at 16 per cent, are expected to expand to around 30 per cent during this period.

    ZNL has a networth of Rs 1.7 billion. The capital employed (as of 1 April 2006) is Rs 2.31 billion with loan funds standing at Rs 612 million.

    Chandra’s expansive news plans include the recent acquisition of a majority stake in United News of India (UNI), a news wire agency, which will give him access to a widely spread out infrastructure.

  • Zee Business institutes Pinnacle Awards to recognise the best in real estate sector

    MUMBAI: With an aim to take definitive look at success and achievements in the real estate sector, and recognise excellence, the Hindi business channel –Zee Business has announced the Zee Business M-Tech Pinnacle Awards. Driven by positive growth in the economy, real estate in India is booming, thus Zee Business M-Tech Pinnacle Awards are being instituted when the Indian Real Estate Industry is going through a metamorphosis and is witnessing a boom.

    According to an official release, Pinnacle Awards will feature and honor the finest professionals in the construction, building and allied industries. The awards will become an annual event highlighting the glory of India’s fast growing real estate industry. Pinnacle as the name suggests will honor men and women who have achieved and contributed to building India. It will strive to become a platform to give India’s real estate industry an iconic status.

    The awards will have 23 categories from the construction, building and allied industries in real estate. It will recognise talents for their contribution in technical, creative and individual achievements. Entries will be evaluated by a jury of experts drawn from fields, which are diverse yet relevant to construction industry.

    The jury comprises of industry leaders like DTZ (Debenham Tie Leung) MD Ankur Srivastava, Cushman & Wakefield joint MD Sanjay Verma, Zee News Ltd director news group Laxmi Goel, National Institute of Design executive director Dr (Prof.) Darlie O Koshy and Fairwood Consultants CEO Ranudas.

    The last date of receiving entries is 10 September, while the entries will be judged on 3 October. The final award ceremony will take place in Delhi on 6 October, 2006. The audit firm, ECS LTD (ECS), a premier management consulting firm will handle the entire nomination process. There will be a dedicated jury for each of the award categories and jury will vet all the selected nominations on the pre-defined parameters and decide on the winners for each category, according to an official release.

    Speaking on the occasion, Zee News LTD director news group Laxmi Goel says, “We have always believed in encouraging and identifying talent. Pinnacle awards, aims to bring together the finest mix of accomplished individuals and corporates in India’s booming real estate and construction industry. We hope to receive an overwhelming response as our aim is to make this an annual affair.”

    Commenting on the need for the awards in the booming Indian Real Estate scenario, Goel added, “With a 30 per cent annual growth for the domestic construction industry, the Indian construction industry is all set to become Rs 18 lakh crore sector by year 2010 from its present size of RS 14 lakh crore. The time is ideal for the sector to propel national economy on a higher growth trajectory, by maximising performance and operational efficiency. There is a need for a greater level of transparency in the sector to enable it to be better placed in swinging investments / FDI. The Pinnacle Awards will provide a benchmark for construction industry in India by present a platform to recognize excellence in the field.”

  • Regional, News: Zee’s growth road

    Laxmi Goel is taking time to settle down in his new role as Zee News Ltd. (ZNL) director. Now in his baggage will fall a clutch of regional channels which he has to manage along with the news business he has been in charge of.

    Sitting on a revenue of Rs 2.01 billion, the task cut out for Goel is to grow the size of the egg. As the startup channels have to be nurtured and funded, he will also have to worry about the profitability of the company Though ZNL posted a net profit of Rs 161 million for the 2005-06 fiscal, this did not include the loss of Rs 460 million from Zee Telugu.

    The southern language channels will continue to perplex Subhash Chandra‘s younger brother for a longer time. While Kalanithi Maran‘s Sun Group channels hold fort in the region, Asianet is powerful in Kerala. Zee Telugu and Zee Kannada, the only two channels from the Zee stable so far, have yet to stamp their mark in a market they have newly entered.

    So, what is Goel‘s plan of attack? Launch local language news channels in the southern region and create a bundle along with the general entertainment channels. He has already executed that in the Bengali market (Zee‘s cable TV arm enjoys over 60 per share in Kolkata) by entering into a 50:50 joint venture with Akash Bangla (said to be funded by supporters of the Left party) to launch Chobbees Ghanta. “We have planned for the south Indian regional news channels which will take shape at a time we consider to be right,” he says.

     

    Zee News Ltd director Laxmi Goel

    Also in the pipeline is the launch of Tamil and Malayalam language channels, the two lucrative and most difficult markets to penetrate. But without it, Goel knows, the regional bouquet will not be complete. He has to take the dive into these markets, no matter what odds the company has to face. “The capex investment of each channel could be in the range of Rs 250-400 million. The launch of these channels will happen at the appropriate time,” he says.

    Zee‘s task gets tougher with Maran controlling the movie library and spinning out popular soaps from TV producers who work exclusively for the Sun Group. This forced Zee Telugu to experiment with alternate programming, aimed at younger audiences. “We launched prime time game shows and events in an attempt to get audiences veer away from soaps shown on the top three channels. The task is to break the old viewing habits of audiences. We are succeeding, albeit slowly,” says Zee South Channels business head Ajay Kumar.

    Zee Kannada has adopted a different programming plan and, with the market size being small, is tailoring programming for the mass audiences. The focus right now for this almost two-month old infant channel is to secure broad distribution as, without reach, it will not be able to build the audiences for tapping ad sales.

    Outside the southern region, all the Zee regional channels are profitable except Gujarati. Zee Bangla will see major investments on programming, marketing and film buying. So will Zee Gujarati which has already been launched in UK and US. Says Zee (Marathi, Bangla & Gujarati) business head Nitin Vaidya, “We are on a major investment drive to spruce up the Bengali and Gujarati channels. We want to turn around and establish Zee Bangla, which is in second spot, as a clear leader in that market. With Zee Gujarati available in the UK and US, we are investing to take care of those audiences.”

    In a meeting with analysts, Chandra admits Zee Gujarati is suffering small losses. “But all the regional channels in the bouquet are making marginal profits. The profits this year should grow. And we expect all the new businesses to break even by the fourth quarter of this fiscal,” he says.

    ZNL is expected to grow over 25 per cent this fiscal. Says Essel Group CEO of corporate strategy and finance Rajiv Garg, “We are projecting a revenue of Rs 2.5 billion in FY07 and Rs 2.9 billion in FY08.”

    For speedier growth, the challenge will be to up the revenues even in those regional markets where Zee is one of the leading players. This means Zee Marathi, Zee Punjabi, Zee Gujarati and Zee Bangla will have to take the tough stance of hiking advertising rates which have grown only at a snail‘s pace. Analysts put Zee‘s ad revenues from regional channels at around Rs 800 million, and only growing slowly.

    “Regional channels have a growth potential in the long term. The regional ad market is growing faster in the southern region, but there the Zee channels have a feeble presence. We see better prospects for these channels in an addressable environment. With ETV, which has a strong Marathi channel going pay, subscription revenues for Zee will also improve,” says an analyst.

    Size, though, will have to come from the news channels. As Goel says, “The news genre has seen appreciable growth in the last few years.”

    No wonder NDTV‘s total income has jumped to Rs 1.94 billion for FY06, up from Rs 1.57 billion a year ago. TV Today Network‘s turnover rose to Rs 1.68 billion while Television Eighteen, which owns and operates CNBC TV18 channel, posted a revenue of Rs 1.27 billion last year. Though Hindi channel Zee News stood firm ground in this fragmented environment, it barely managed to reap from the windfall that spread across the news networks as the ad market for this genre exploded over the last few years.

    Zee News is investing in news automation systems as it plans to gain audiences with, as Goel says, investigative journalism and focus on hard news in prime time. “We have changed the look and feel of the channel. We are also putting money in field resource augmentation. We expect our new automation systems to be working by July-August. The channel is gearing up to face the next level of competition,” says Goel.

    Muscling its way to stay head of the pack of Hindi news channels is a mission impossible at this stage, analysts say. “The Hindi news space is seeing very aggressive play from all the players including market leader Aaj Tak. But to the credit of Zee News, it must be said that it has managed to stay stable,” they add.

    In the financial TV news, Zee Business stands almost eclipsed. CNBC TV18 dominates the space and has supplemented its English channel with Awaaz to lap up Hindi viewers. NDTV has launched Profit which has much better distribution than Zee Business.

    Will Zee launch a general English news channel? Goel skirts the question. “It has been the declared mission of Chandra that you must be present in every genre and segment that has potential for growth. We will decide on this later,” he says.

    The reality is that this genre is too crowded and thin a market to accommodate many players. The operating cost, at the least, would be upwards of Rs 700 million a year and with distribution and ad revenues an issue, it is hardly likely that Zee will take the plunge now. “In the Hindi and English news space, the process of consolidation has already started because the market can‘t sustain so many players in a healthy manner. The next battle will be fought in the regional language space in the news genre,” he says.

    So, take the warning. Zee News will probably come up with more regional news channels, gobbling up some if and when they are available.

  • Dasmunsi launches Zee News director Laxmi Goel’s book ‘Pehal’

    Dasmunsi launches Zee News director Laxmi Goel’s book ‘Pehal’

    NEW DELHI: You cannot fault Zee News for not trying. Ratings, or the lack of it, notwithstanding.

    I&B minister Priya Ranjan Dasmunsi, along with Zee News director and author of the book Laxmi N. Goel, after unveiling `Pehal’ And the fact was also noted by information and broadcasting minister Priya Ranjan Dasmunsi yesterday when he said here, “I wish more news channels would follow Zee News’ examples of showing programmes that are not always aimed at garnering ratings, but aimed at highlighting life beyond politicians, sting and page three.”

    Speaking at a the launch of a book Pehal, which has been inspired by a programme of the same name on Zee News, Dasmunsi took a light-hearted dig at television channels, which are “running after TRPs” and have forgotten their social responsibilities.

    Former Zee News anchor Nidhi Kulpati, who has joined NDTV India, with Dish TV business head Jawahar Goel at the post-launch party Zee News director Laxmi N. Goel, who has authored Pehal that carries a chapter each on the big difference made in the society by small unknown people from various parts of the country, said, “I am really moved by the efforts of these ordinary people who are really leading extraordinary lives.”

    He added, “They deserve more in their lives. This book should really be reaching out to every corner of the nation and inspire our citizens to help the cause within their own limitations and, if possible, to open a new front to provide a solution to the problems persisting in their immediate environment.”

    Among the channel’s socially motivated programmes, Goel said Pehal has acquired a unique place because of its larger than life tales of true humanity.

    Forty of those who featured in the programme and the book were also honoured with a plaque at the Friday event, which was attended by many prominent people of Delhi.